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How to monetize your blog’s images [video interview]

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BlogWorld & New Media Expo has teamed up with Influence People to bring you an informative video series for content creators. CEO Murray Newlands and VigLink CEO Oliver Roup discuss how to monetize your blog’s images.

In this episode, Newlands and Roup interview Rey Flemings and Chaas Edwards, two of the image monetization field’s brightest minds, making money off their blog’s images, what images to use, and how to do it effectively. What they say might surprise you:

Highlights

  • The content and services of interactive images are sponsorable…
  • Images on blogs from most niches can be monetized as long as the image is in-context…
  • Interactive images > non-interactive images…

Future of Publishing brought to you by BlogWorld and sponsored by VigLink.

Glenn Beck Proves Content Creators Can Earn Huge Dollars On The Web

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Love him or hate him Glenn Beck is proving just how huge the possibilities are for Internet TV.

GBTV, which jumped on the scene in September, is expected to bring in at least $40 million in revenue this year,

That $40 million dollar figure was originally reported in the Wall Street Journal. The full story is behind the pay wall.

Yes he has a national talk radio program to build off of. Yes he has the huge advantage of having had a prime time cable news program for a decade but this is significant:

More than 300,000 subscribers have already signed up, a number that, as WSJ notes, already exceeds the average audience of many cable channels, including CNBC and Fox Business Network.

The fact that Beck has more subscribers than the 4th largest cable news network in the United States (CNBC) shows that Web TV can be every bit as big and lucrative as cable.  If Beck can build 300,000 subscribers paying $9.95 a month in less than two years, what does that mean for other talented TV broadcasters even if they lack his huge promotional advantages?

It also attracts new advertisers to the space. Again love him or hate him Beck’s success is very good news for digital content creators. Do you agree?

Kony 2012: The Power of Social Media at Work to Change the World

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This morning, one of my friends posted a video called “Kony 2012.” I didn’t really take notice of it at first because I’m not a super political person, but it did catch my eye because I thought, “Hm, I don’t remember hearing anything about a candidate called Kony in her state.” Then I saw another friend post it. Then another. So I decided to watch it.

Thirty minutes long, and I watched every second of it. That’s not the norm for me, especially in the morning when I’m busy answering emails and getting set up for work for the day. I usually just don’t have the time. But for Kony 2012, I made the time…and I hope you will too.

Kony isn’t a politician; he’s a war criminal that is literally stealing children from their beds to he can arm them and force them to kill. I’ve heard of that happening, but I’m embarrassed to say I didn’t know his name, nor did I know that we’re talking about tens of thousands of children. And that’s what this campaign is all about. He’s able to stay under the radar because people have no idea who he is. We need to change that so he can be captured and brought to justice.

It’s a powerful message, but what I think is interesting is that we’re going to watch something even more powerful in real-time: the use of social media to make a huge change in the world. Already, through Facebook and other social media sites, Invisible Children has made a huge difference, gaining support to raise money, reach politicians, and get the world out about Kony’s crimes.

Twenty years ago, this wasn’t possible. Today it is, thanks to social media. That, to me, is chill-inducing and more exciting than just about anything going on in the new media industry.

I hope you’ll take the time to watch and pass on this video, as well as sign the pledge and consider donating to Invisible Children. What do you think of their social media campaign?

The Seven Deadly Sins of YouTube

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As a content creator, I’m a YouTube newbie. I’ve made the occasional video here and there, but I’m more of a consumer than a producer in that field. And maybe that’s a good thing for a post about what you should and shouldn’t do on YouTube.

Of course, different viewers are going to like different things, but there are a few general mistakes that I see a lot of YouTube-ers making. Today, I’d like to share with you the seven deadly sins of YouTube – seven mistakes that will prevent me from subscribing to your page, checking out more of your videos or even finishing the video I’m currently watching.

Pride

Pride may be a cardinal sin, but I do think you should take pride in your work! It only becomes a problem when you have an inflated sense of how awesome you are. Confidence is cool. Arrogance is not.

On YouTube, this pride manifests itself when a vlogger takes for granted that people will still know who he/she is. Sorry, but no one is that awesome. Every fan you have was a first-time viewer at some point, and even if your stuff is really cool, they probably aren’t going to Google you to find your blog or other non-YouTube profiles. If you’re lucky, they’ll subscribe, but unless you encourage them to find out more about you with a link in the description, that’s probably as far as it will go. Visitors to sites you own are much more valuable than viewers on YouTube, since you can get them to sign up for your email list, make purchases in your store, and more.

The Bottom Line: Don’t assume people know who you are. Give newbie links to find more information about you.

Envy

Whenever someone has anything resembling success on YouTube, about 500 other people try to replicate this success. It’s not going to work. Unless you’re doing a spoof (which can be quite funny), taking too much inspiration from another vlogger just makes you look like a copycat. Envious of another person’s success? You can have it too! You just need to come up with your own idea.

The Bottom Line: Be original.

Wrath

YouTube is the bottom of the comment barrel. Seriously, I have no idea why, but on that site in particular, people leave the most vile, nasty comments! It’s easy to get sucked in by the trolls. Wrath takes on a whole new meaning when you virtually wrestle with someone calling you racist or homophobic names.

But if you stoop to that level, it reflects on you too, not just the initial immature commenter. I’m not saying to avoid defending yourself, but before you respond to a negative comment, give it a few hours of thought. Often, people will come to your rescue so you don’t have to step in at all! But if they don’t and you feel compelled to reply to a troll, make sure the comment you leave in return is classy.

The same goes for other YouTube videos. If you uploaded a cool video, I might click on your name to see where you’ve left comments on other videos. If you’re acting like a troll elsewhere, I’m not going to support the work you do.

The Bottom Line: Mind your manners in the comment section and avoid feeding the trolls.

Sloth

There are a lot of lazy YouTubers out there. Yes, it takes a little extra time, but YouTube is one of the biggest search engines out there. Take the time to title your video well, write an accurate description with links, and add tags. More importantly, do a little research on how to make a good video. Here are a few places to start:

If you’re not lazy and actually take the time to do your research, your video content will be much better.

The Bottom Line: Everything is better if you take the time to do it right.

Greed

Few things annoy me more on YouTube than those silly little bubble links popping up every two minutes. I know that you want more viewers and subscribers, and I can appreciate how important it is to remind people to check out your channel…but I don’t need this kind of crap interrupting the video I’m trying to watch. I’m less likely to share or subscribe if links keep popping up, because it makes you seem greedy – like you’re only interested in me watching your videos if I’m also going to check out all of your links. Save the linking and subscription messages for the end of the video instead. I just want to sit back and enjoy the content you’ve created before I make decisions about that kind of thing.

The Bottom Line: Let me watch your video before trying to upsell me.

Gluttony

Traditionally, we think of gluttony as eating too much, but this term can be used to describe any kind of excess. In videos, the excess that bothers me the most is length. If you’re creating videos, you need to learn to edit them well.

This definitely doesn’t mean that every video you make needs to be under three minutes long. What it does mean is that you shouldn’t take 12 minutes to say something you could have said in half that time. Nothing will make me click the back button faster than someone rambling. So as you’re creating videos, keep this in mind and cut out anything that isn’t essential to the goal of your video. Shorter is better if you want people to watch to the end.

The Bottom Line: Learn to edit your videos to keep the time as short as possible for your content.

Lust

Lastly, we have everyone’s favorite sin: lust. In videos, I actually think most creators don’t have enough lust! Okay, not that kind of lust. More loosely, lust means passion, and I see a lot of videos where people just don’t really care about what they’re recorded. The reason someone like Jenna Marbles, for example, is so popular is that she is passionate about what she’s talking about. You don’t even have to be covering a controversial subject to show passion for your topic. Even a how-to video on someone boring can be made better by a host who’s clearly excited about the topic. If you don’t care about what you’re doing on camera, why should I?

The Bottom Line: Be passionate about your video topics.

Texas Teen Ben Breedlove Uses the Power of Words and Video to Touch Thousands

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There are most likely hundreds of blog posts on tips and tricks to making a video go viral. You ask yourself what your audience wants to see or if you should upgrade to a better camera. Or maybe if you just had that high priced video editing software, your videos would be shared with thousands.

What if you just simply shared something of importance? No fancy equipment. No music. Just you and your message.

Texas teen Ben Breedlove sat silently in front of a camera, with some notecards he had written on and held them up for all to read. Nothing fancy. Just his words he needed and wanted to share.

This was a two-part video the 18 year old shared about the heart condition he’s been living with called hypertrophic cardiomyopathy. He shared how he’s cheated death 3 times and what he remembers from those moments. He ends the video with “Do you believe in angels or God? I do.”

Breedlove died on Christmas Day (December 25, 2011) and these videos titled “This is My Story” were uploaded just a few short days before he passed. His videos now have more than 2 million views.

Our thoughts and prayers go out to the family and friends of Ben Breedlove.

YouTube’s 2011 Year in Review

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I rounded up some of the best viral videos of 2011 here and now YouTube has posted their 2011: Year in Review. It’s no surprise Rebecca Black topped the list. She’s a viral video wonder whether we like it or not.

You might be wondering how YouTube comes up with their Year in Review lists and Kevin Allocca, YouTube Trends Manager, answered that question in a blog post from today.

“To compile these lists, we looked at global view counts of popular videos uploaded throughout this year, and, in some instances, we aggregated views across multiple versions of the same video. 2011 was a year of amazing new channels and new stars being discovered, awesome creativity, and of course, Rebecca Black. It was also a year of powerful news stories playing out on YouTube, as people witnessed and documented uprisings and natural disasters, touching personal moments and moments of protest.”

Here are the 10 most viewed YouTube videos globally: (excluding videos from major music labels)

  1. Rebecca Black – Friday (OFFICIAL VIDEO)
  2. Ultimate Dog Tease
  3. Jack Sparrow (feat. Michael Bolton)
  4. Talking Twin Babies – PART 2 – OFFICIAL VIDEO
  5. Nyan Cat [original]
  6. Look At Me Now – Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic)
  7. The Creep (feat. Nicki Minaj & John Waters)
  8. Maria Aragon – Born This Way (Cover) by Lady Gaga
  9. The Force: Volkswagen Commercial
  10. Cat mom hugs baby kitten

Cats, babies and music always seem to be popular. Which video, out of the 10 listed, is your favorite of 2011? I’m going to have to go with the talking babies.

YouTube’s 2011: Year in Review

The 12 New Media Days of Christmas 2011: 9 Vloggers Recording

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During the 12 New Media Days of Christmas, we’re counting down the days until Santa comes by featuring some of the best blog posts of 2011 from awesome writers within the BlogWorld community! Skip to the end to read more posts in this holiday series and don’t forget to leave a comment if you’ve written a post about today’s topic!

I’ll admit it: video makes me nervous. I don’t think it’s a good tool for everyone. I’m a much better writer. But, I do think every blogger out there should at least try it. Videos can be a great tool to help you promote your blog and reach new audience members. Plus, it’s great practice for public speaking if you intend to someday do webinars or live presentations.

So, today’s topic is video creation. Some people refer to themselves as “vloggers” while others use the term “video marketer” and still others simply consider themselves bloggers who do video posts from time to time. However you put it, their advice on video creation is great!

Post too long? Head to the Quick Links section for just a list of the links included in this post without all the analysis and quotes!

1. The Benefits of Creating Talking Head Videos for Your Blog by Darren Rowse at Problogger

Your videos don’t need to be elaborate or have a a Hollywood budget to be effective. In this post, Darren talks about the advantages to just setting up a camera and speaking to your audience. The connect you can make with readers by being brave enough to post videos is awesome. Darren says in his video,

Really, for me, a lot of it comes down to the personal connection that you can build with your readers. I’ve lost count of the times at conferences particularly but even online through emails where I get emails and have conversations with people who say, “I feel like I know you.”

Darren is on Twitter @problogger and you can also like his page on Facebook. He’s the author of Problogger’s Guide to Your First Week of Blogging, 31 Days to Build a Better Blog, and the Problogger book (along with co-author Chris Garrett). You can also find him online as the founder of the Problogger community, Digital Photography School, TwiTip Twitter Tips, and FeelGooder.


 

2. Video Marketing Tips for Driving More Traffic by Lewis Howes at LewisHowes.com (with James Wedmore from JamesWedmore.com)

I still personally believe that you should do what you’re good at and what makes you happy, and that isn’t video for everyone. However, in this video, Lewis Howes and James Wedmore give a really convincing argument for why you should be using video if you want to drive traffic, especially as a business owner. I think they make some great points about using screen capture, Power Point, and audio with pictures if you’re not comfortable in front of the camera – definitely an idea that I’m going to steal! From the video:

What you want to look for when you’re producing content is what are the things that an article an article couldn’t do that video can do for you.

You can find Lewis and James on Twitter at @lewishowes and @jameswedmore, respectively. Lewis has a number of products for sale, including Video Traffic Academy, and you can watch more of his videos on YouTube. You can find James on YouTube as well, and receive free updates about selling with videos by signing up for his mailing list.


 

3. Livestreaming Video Is A Powerful Tool, 10 Lessons To Help You Get It Right by James Andrews at Social Fresh

Videos make me nervous enough – the thought of livestreaming is enough to send me into a tizzy! However, in this post, James gives ten great tips to help you get started. If you’re well-prepared, the idea of doing video, whether it is livestreaming or recorded, is a lot easier to swallow.

Writes James,

Though the tools are relatively free, you need to invest in a live web video game plan before broadcasting your first event. A Here successful launch is much more than just having a webcam and pressing START, it is important to plan for success.

James is the founder of SocialPeople.tv (@socialpeopletv). You can check out his personal Twitter account @keyinfluencer.


 

4. 4 Buzzworthy Video Bloggers Worth Subscribing To by Adam Singer from The Future Buzz

Want to see how the professionals get it done? In this post, Adams reviews four bloggers who use video as their primary method of connecting with readers. You should definitely check out Hate By Numbers by Gladstone, Equals 3 by Ray William Johnson, Whiteboard Fridays by Rand Fishkin, and Angry Video Game Nerd by James Rolfe. I actually already knew about and LOVE Hate by Numbers and the Angry Video Game Nerd, but the other two Adam mentions are awesome too! From Adam’s post:

Video is not a one time event – you wouldn’t just create one blog post and be done with it. How does that build community?  It doesn’t – and that’s the point. Which is why it’s always a bit funny to me when companies try to make one video, push it to “go viral” and be done with it. That’s not how the web works for any content formats if you’re looking to build equity in the world and create an audience.

Adam is on Twitter @thefuturebuzz and you can also like his blog on Facebook.


 

5. How You Look Video Blogging by Jay Dolan at The Anti-Social Media

Jay’s blog always makes me laugh, even when I’m having a bad day. I’ll refrain from naming names in this instance, but the other day I was watching a video from a blogger who was looking so crazy that I actually forwarded it to non-blogging friends for a laugh. So, Jay’s post about looking presentable if you’re going to be on camera is a valid one! Jay writes,

Please, for the love of all that’s holy, look at yourself objectively on camera. If you look like a hobo in poorly lit room, I don’t care how good your content is. At that point, I’m worried that you have a body hidden somewhere in the shadows where you’re filming.

You can find Jay on Twitter @JayDolan, as well as like his blog on Facebook to connect with him. You can also check out his videos on YouTube.


 

6. Beginners Guide on How to Video Blog on a Budget by Robyn Bloch at Sound Idea Digital (guest post for JeffBullas.com)

Need to know the nuts and bolts of getting started as a vlogger? This is the post for you. In this guest post, Robyn covers all the best equipment choices you can make if you want to get into making videos. Then, in a second follow-up post, Robyn goes over some excellent tips for new video creators about lighting and audio. From Robyn’s post:

Video bloggers such as Gary Vaynerchuk have used online video as the media of choice to great effect.

But many bloggers are intimidated by the technical side of producing a good video. At the same time, many bloggers that do use video do a pretty bad job of it in terms of production value. This could be improved with a little knowledge and a little money.

You can also expect a third post in this series, about postproduction, soon. You can find Robyn on Twitter @soundidea.


 

7. Vlogging: Video Blogging Interview With Amy Schmittauer by Katherine Salt at Marketing My (with Amy Schmittauer from Savvy Sexy Social)

Katherine Salt and Amy Schmittauer are two lovely ladies who regularly make my life a little brighter. Katherine is my half-way-across-the-world BlogWorld bff who I look forward to seeing at conferences. Amy’s blog, especially her videos, crack me up on a regular basis. So, them teaming up for a video is golden! Writes Katherine,

Video marketing, video blogging or vlogging as it is also called was covered heavily at the Blogworld conference and I was lucky enough to get vlogger Amy Schmittauer from Savvy Sexy Social to put down her camera and come and tell me a little about what this vlogging malarkey is all about.

Watch the video and them follow Katherine (@marketmy) and Amy (@schmittastic) on Twitter! Katherine also has a number of ebooks specific to marketing different types of small business, and you can check out Amy’s latest ebook, Sexy Self-Promotion: The Art of Blogger Outreach on her blog.


 

8. Do You Have Your Own Video Commercial by Ricardo Bueno at RicardoBueno.com

I like the concept of having a video commercial. A lot of people put videos on their blogs, but I think we kind of fool ourselves sometimes – what we’re doing is promotional, and thinking about videos in a commercial mindset can help us think outside of the box a little. You have to be interesting, not just informational!

Writes Ricardo,

Online video has to be engaging before it can begin to be persuasive. Just think about in terms of writing a blog post. You have to get someone’s attention (and keep it) long enough to make them want to read the rest of the article. With video, the idea is to engage someone enough to get them to starting watching your video and keep watching it all the way to the end.

Ricardo is the author of Real Estate Blog Topics, a newsletter for real estate professionals. You can find him on Twitter @Ribeezie.


 

9. My iPhone Video Tools by Tom Martin at Positive Disruption

Yes, you really can get started video blogging with as little as a smartphone! In this post, Tom talks about all the tools he uses when recording with his iPhone, which he used to interview 52 digital thought leaders for Talking With Tom. He covers video editing applications, microphones, and more, so now there’s really no excuse not to get started with creating video content for your blog if it’s something you’ve been wanting to try. Writes Tom,

All of the [Talking With Tom] video is shot, edited and produced using the iPhone. And the blog posts themselves are authored and published via the iPhone. It’s truly a 100% mobile video blog. And judging by the number of emails, DMs on Twitter and conference hallway conversations I’ve had with others, lots of you are interested in the technology behind the blog as much as the blog content itself.

Tom can be found on Twitter @tommartin and is the founder of Converse Digital.


Quick Links

For those of you short on time, here’s a list of the links covered in this post:

  1. The Benefits of Creating Talking Head Videos for Your Blog by Darren Rowse (@problogger)
  2. Video Marketing Tips for Driving More Traffic by Lewis Howes (@lewishowes) with James Wedmore (@jameswedmore)
  3. Livestreaming Video Is A Powerful Tool, 10 Lessons To Help You Get It Right by James Andrews (@keyinfluencer)
  4. 4 Buzzworthy Video Bloggers Worth Subscribing To by Adam Singer (@thefuturebuzz)
  5. How You Look Video Blogging by Jay Dolan (@JayDolan)
  6. Beginners Guide on How to Video Blog on a Budget by Robyn Bloch (@soundidea)
  7. Vlogging: Video Blogging Interview With Amy Schmittauer by Katherine Salt (@marketmy) with Amy Schmittauer (@schmittastic)
  8. Do You Have Your Own Video Commercial by Ricardo Bueno (@Ribeezie)
  9. My iPhone Video Tools by Tom Martin (@tommartin)

Other posts in the 12 New Media Days of Christmas series will be linked here as they go live:

12 Bloggers Monetizing
11 Emailers List-Building
10 Google+ Users a-Sharing
9 Vloggers Recording (this post)
8 Links a-Baiting
7 Community Managers a-Managing
6 Publishers a-Publishing
5 Traffic Tips
4 New Media Case Studies
3 Must-Read New Media Interviews
2 Top New Media News Stories of 2011
And a Partridge in a Pear Tree

You can also check out the all the posts from 2010 and 2011 here, and don’t forget: If you wrote a post in 2011 about today’s topic (Google+), PLEASE leave the link in a comment below to share with the community!

10 Best Viral Videos For 2011

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It’s that time of the year again where we take a look back at the Best Viral Videos for 2011. From a cat meme and a cat lady to Justin Bieber and one nasty badger, these are some of the best ones for 2011. If you have a favorite I left off, feel free to leave a link to the video in the comments below.

1. Justin BieberUnder the Mistletoe

Some of you might be cringing because I started off with this one, but let’s face it, the kid can bring in the numbers. With currently 68 million views, Justin Bieber’s Under the Mistletoe music video won over the hearts of his fans worldwide. When the public heard he was coming out with a Christmas album, some predicted it would fail. Oh how they were wrong. So very wrong.

2. Jack Sparrow (feat. Michael Bolton) – Saturday Night Live

What’s one of the best ways as a celebrity to make a video with you in it go viral? Make fun of yourself. It works *almost* every time. Michael Bolton was a guest on Saturday Night Live and spoofed several movies – mainly Pirates of the Caribbean. Does this make Michael Bolton relevant again?

3. Nyan Cat

What do you get when you take a cat’s head, put it on a pop tart for a body and make it fly through the air leaving a rainbow trail? Apparently an instant viral video hit. Just the video itself has over 52 million views and when you count in all of the parodies, this is one crazy successful meme.

4. eHarmony Video Bio – The Woman Who Just Loves Cats

Yes, it’s another viral video that involves a cat. I am fairly certain cats will take over the world someday. Or, at least the internet. I posted about this video back in July. It was the most popular video about cats, that didn’t contain any cats. This video reached 2 million views in just one day and now it’s over 18 million. We all found out later this video was indeed a joke and a funny one at that.

5. Rebecca Black‘s My Moment Music Video

I’m sorry to do this to you. I really am. But we can’t talk about viral videos and not mention Rebecca Black. Well, actually, I could – but I’m not going to. Love her or hate her, Rebecca Black became an instant YouTube sensation. In March of this year, her “Friday” video had over 10 million views in just one week. It has since been taken down for copyright issues. Rebecca recorded another video called “My Moment” and it’s received over 30 million views so far. Why? That still seems to be an unsolved mystery.

6. Volkswagen – The Force: Volkswagen Commercial

Watching this Volkswagen commercial never gets old for me. I am sure I’ve raked in at least 50 of those 45 million plus views it has received. This originally aired as a commercial in February during the Super Bowl. I watched all of the Super Bowl commercials and this one was by far my favorite.

7. The Crazy Nastya** Honey Badger

This one just grosses me out. It’s funny, but I have to watch it with one eye open. It’s the narration that gets me and makes me laugh! This badger is on an eating rampage. He eats snakes and a bird and more snakes…What do I learn from this video? Do not EVER mess with a badger.

8. Webcam 101 for Seniors

This is one of the best viral videos of all time. Bruce and Esther Huffman from McMinnville, OR – AKA – “The Happy Huffmans”, were trying really hard to get their webcam to work. What they ended up with was one heck of a funny video. These two are definitely in love and seem like they have a great time together. They have uploaded a blooper reel, as well as more videos on their YouTube channel. I now know who I want to be when I grow up.

9. Golden Voice, Homeless Man Find a Job After YouTube Success

Have you heard the inspirational story of a man named Ted Williams? He’s the homeless man who was discovered for his amazing voice. A local Columbus, Ohio reporter found him on the street corner begging for money. Williams had been living in a tent, as well as served time in prison. Needless to say, he had led one rough life. He now has a job and is turning his life around.

10. Rick Perry – Strong

I hesitated to mention this video because I don’t want this to get political in any way, shape or form. But, I just couldn’t leave this one out. It was uploaded on December 6th and has over 6 million views. I’m not sure if the views are from mostly Perry supporters, or from the fact this video has been parodied and remixed like crazy.

So there you have it. Some of the Best Viral Videos for 2011. Which one was your favorite or least favorite? Like I said at the beginning, if I left any out you felt deserved to be mentioned, link to them in the comments below and I’ll add them as an honorable mention.

I can’t wait to see what 2012 has in store when it comes to viral videos. What will 2012 be the year of?

Viral Video of the Week: Dancing With An iPod In Public – Christmas Edition

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What does it take to create a viral video on YouTube? For one young man named Preston Leatherman, it took an iPod, a tacky Christmas sweater and three hours of shooting video at their local mall. If this video doesn’t get you in the Holiday spirit, I don’t know what would.

Here’s last week’s viral video of the week, which currently has 302,910 views and growing. It’s called “Dancing with an iPod in Public – Christmas Edition”.

If you’ve seen Justin Bieber and Mariah Carey’s latest Christmas music video “All I Want for Christmas is You”, then you know this is a parody of it. Or at least I think it is. In the video, Justin is walking around the mall doing some shopping, while singing in a red sweater. In Preston’s video, he’s dancing around the mall with an iPod, in a red sweater.

What’s almost as much fun as watching Preston dance, is watching the mall goers reactions to him. Some gave him high-fives, while other dissed him. He made people laugh, people shake their heads and people stare in bewilderment.

Here’s what Preston had to say about the video:

You know what they say! The best way to spread Christmas glee, is by dancing in public for all to see!

It’s that special time of year again! Santa’s elves are hard at work, Rudolph and the gang are prepping for flight, and I am hard at work making sure every boy, girl, and disgruntled shopper get their Holiday shopping disrupted by a man dancing in a Tacky Christmas Sweater.

Myself and a team of misfits took to the malls of Green Hills and Cool Springs in Nashville, TN in order to film the latest edition of “Dancing With An iPod in Public”. After a quick 3 hour hit-and-run style shoot through these shopping centers on November 27th, 2011, this is the result of our efforts!

Preston Leatherman is a musician and has also been seen Dancing with an iPod in Public to the tune of Footloose. You can read more about him on his website.

Why are people loving this video so much? Probably because we love parodies and watching people do crazy stuff in public.

How to be a Great Video Producer

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3 Tips to Get Started with Web Video
By Amani Channel

Do you want to create a video for your website or blog, but don’t know exactly how or where to start?  Video production can be a fun experience when things go right.  When things go wrong, it can be simply miserable.

The best way to make sure a video comes out exactly how you want is by hiring a producer.  A producer’s job is to carry out your vision, and s/he will manage every step along the way.

There are all sorts of situations that can affect a production: bad weather conditions, cable shorting out, operator error, unforeseen issues, but a great producer will work through whatever is thrown their way and get it done

With video production tools becoming more affordable by the day, you may be interested in creating a video for yourself, a friend or business associate.  If you’re just getting started, there are numerous pitfalls that could prevent you from reaching the finish line with a smile. But if you follow there three tips, you’ll be starting out on the right path.

1.  Master the three steps of video production. Pre-production is where you will plan, draft the script, find your talent, and find locations.  Production is the actual shoot.  It’s where the “Lights, camera, and action,” happens.  Post-production is where your editor will take all of the elements including: video, graphics, narration, photos, and make some video magic.  If you’re able to learn and complete each step exceptionally, you’ll have nothing to worry about.

2. Learn how to shoot and edit. Even professionals are having to wear many hats these days.  If you have a limited, or no, budget, you’ll be amazed at how much you’ll be able to do yourself if you start learning the basics.  When you’re shooting, practice your framing, hold the camera still, and watch your audio and lighting.  As far as editing goes, learn how to use non linear editing software.  There are free programs for the Mac and PC to get started.  They key is practice, get critiques, and keep at it.

3.  Be a strong leader. As a producer, you’ll have to make decisions during a project that will affect the end product. You’ll need to come up with solutions to problems, make logistical and editing decisions.  It always helps to have a team to work with, but at the end of the day, the producer is responsible for everything, and regardless of what happens, the show must go on.

It will be a learning process.  Stand by your decisions, learn from your mistakes, and make an effort to get better.  Your goal should be to have fun (though it is work), and it should get more enjoyable each time you give it a shot.

Amani Channel, MA is an award-winning producer, and a former broadcast journalist who now works in broadcast PR.  You can learn more, at his video production tutorial site, Web Video Chefs. Follow @AmaniChannel

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