Are Your Employees on LinkedIn? Three Profile Creation Tips from Stephanie Sammons

We often think of LinkedIn as a professional social network for individuals, but did you know LinkedIn could also help build your business? At BusinessNext 2013 (presented by NMX), speaker Stephanie Sammons, CEO of Wired Advisor, presented “7 Powerful LinkedIn Marketing Strategies for Building Your Business” – and today, I wanted to talk about one … [Read more]

Blogs Used More By B2B for Content Marketing Purposes in 2011

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A recent study by MarketingProfs titled “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” shows blogs are on the rise as a viable source for content marketing purposes. In 2010, only 51% of B2B surveyed said they used blogs for this purpose. It rose 27% to 65% in 2011. Using blogs as a content marketing tactic … [Read more]

LinkedIn’s New Feature – Company Status Updates

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LinkedIn recently released a new feature called Company Status Updates, which allows companies to engage directly with their LinkedIn Followers. This new feature helps companies stay top-of-mind, build relationships, and acquire new customers. Here’s how it works: Post updates from your Company Page that will appear right on your followers’ home pages. Share announcements, product … [Read more]

25 Brilliant Bloggers Talk About LinkedIn

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Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see … [Read more]

LinkedIn Launches New Apps for iPhone & Android

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LinkedIn announced the launch of newly redesigned apps today for the iPhone, Android and a brand new HTML5 mobile website. LinkedIn says the new apps are faster, simpler and better. They’re claiming speed improvements from 2 to 10 percent, depending on the feature you are using. Here’s a look at the areas where they’ve completely … [Read more]

LinkedIn Profiles – New Look and Added Features

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Have you been on your LinkedIn profile today? If so, you might have noticed your profile has a new look and some added features. I first found out about this via TheNextWeb and as soon as I logged on to my profile, sure enough, I was greeted with their new Post-It note checklist. The post-it … [Read more]

Use Your LinkedIn Profile as Your Resume with New “Apply with LinkedIn” Button

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LinkedIn has launched a new “Apply with LinkedIn” button on their job listing pages. It allows job seekers to apply for a job using their LinkedIn profile as their resume. They say the new feature is “the future of job applications”. Some companies who are the first to debut this new feature include Netflix, TripIt, … [Read more]

How to Get Left Behind-B2B Sales and Social Media Predictions

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To be successful in B2B sales today AND tomorrow, you need to actively build your social media presence. I assume since you are reading this blog that you already know that, or at least you are interested in knowing more. But it frightens me how many small to midsize companies behave like ostriches when it … [Read more]

LinkedIn Shares Going Public Thursday

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LinkedIn shares are set to hit the public markets starting this Thursday. This is the first big social network to go public, and the company is looking to raise $274 million with the offering. Although shares were originally going to be priced $32-$35, LinkedIn bumped it up to $42-$45 today. LinkedIn is a well-known social-networking … [Read more]