Facebook is Not Your Blog

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Last week, one of the most-clicked stories from SmartBrief on Social Media was an article from Advertising Age: What Happens When Facebook Trumps Your Brand Site? It’s a legitimate concern for businesses. With millions of people using Facebook and that number growing every day, brands like Coca-Cola, Victoria’s Secret, and Oreo are getting more Facebook … [Read more]

Why Facebook May Not Be King Forever

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Whether you’re a business with a blog or a blog that’s a business, if you don’t have a Facebook presence, you’re missing out on a major way to connect with readers. Right now, Facebook is king when it comes to social networking sites. Heck, even my mom knows what Facebook is, and she’s not what … [Read more]

Google Launches New ‘Realtime Search’ URL

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Google announced yesterday that they are ramping up their Realtime Search functionality. They first introduced the real-time search features last December, with a goal to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Yesterday they made significant enhancements, giving real-time information its own URL for easier viewing … [Read more]

Getting Readers to Love Your Link Love

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Link love makes the blogging world go ’round. It’s really a form of social networking within your blog post. After all, if I see that someone linked me in one of their blog posts, I’m likely going to stop by their site and leave a comment, even if we aren’t friends. There’s no wrong way … [Read more]

Foursquare Check-In Campaigns: Worthwhile for Consumers?

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Earlier this month, ClickZ published “The Best and Worst Campaign Deals on Foursquare’s Turf,” featuring some of the perks of using the service to announce where you’re shopping/eating/etc. It became one of the top-clicked SmartBrief on Social Media stories last week. I’ve been a resistant Foursquare user. At first, I thought the idea was not … [Read more]

Facebook Cannonballs Into the Location-Based Apps Arena With ‘Places’

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Of course, the day after I ask everyone what location-based app I should try out, Facebook announces that they’ve entered the arena with their own application, ‘Places‘. Maybe it was a good thing I waited this long to hop on board? Yesterday Facebook made the Places announcement at their Palo Alto headquarters, even inviting their … [Read more]

What’s Your Favorite Location-Based Service?

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I love my iPhone. So much, in fact, that I refuse to get on my husband’s plan – even though we can save about 50% of our cell phone costs! I use a variety of applications, but one thing I’ve never gotten into is the Location-Based services. Call me a paranoid mom, but I don’t … [Read more]

9 Ways to Use Twitter for Your Business

Twitter’s a great tool to connect with others, but what else can it do? Is it worthy of the hype, and will it be around long-term? There is actually a lot you can do with Twitter, and more uses are being discovered every day. Every niche uses Twitter differently (lawyers may use it to get … [Read more]

SoCal Social Media TweetUp at Del Mar Races This Weekend

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If you’ve never been to the Del Mar Racetrack for horse racing in the summer, you’re missing out on a great time. And Cool As Ever Tech makes it better by allowing you to connect with over 900 friends and colleagues from San Diego’s tech and industry – all in geektastic style! Expect real-time Twitter … [Read more]

How To Reach Out On Twitter

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Last week, I was talking about my personal Twitter philosophy with the posts The Problem with Follow Friday and Twitter: The Quality Versus Quantity Debate. One of the comments on the first post really struck a cord with me: Hello Allison, I like the suggestions here. I am new to blogging, social media and, specifically, … [Read more]