Seven Blog Post Ideas for Business Owners

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“The biggest keyword tool is not Google. It’s your customer.” – Marcus Sheridan. At BlogWorld LA 2011, speaker Marcus Sheridan talked about his experiences taking his pool business to a whole new level by using a blog. He’s able to compete with huge pool companies, even though he’s a small business owner, and more importantly, … [Read more]

Three Posts to Avoid on Your Small Business Blog

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You have a small business. You’ve decided to start a blog. You’ve even done your research and learned how to use WordPress, search engine optimization, and social media. Congratulations! Blogs can be a great marketing tool, and although it takes time to build traffic, over time, it can bring in a lot of extra business. … [Read more]

Should Small Businesses Really Worry About Social Media?

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Session: Is social media still relevant for small business or is it just wasted time? Speaker: Kirsten Wright While the simple answer to the question this blog post poses is ‘of course’, I know the Blogworld community wants more than that, right? You want to know why social media is important, what you should be … [Read more]

Want Bigger Sales? Try “Connected” Employees

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Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your practice, I recommend you reconsider. My business is helping smaller B2B companies accelerate their growth by learning to sell bigger deals to bigger customers. Most of our clients have some kind of a complex sale, such as a … [Read more]

How to Get Left Behind-B2B Sales and Social Media Predictions

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To be successful in B2B sales today AND tomorrow, you need to actively build your social media presence. I assume since you are reading this blog that you already know that, or at least you are interested in knowing more. But it frightens me how many small to midsize companies behave like ostriches when it … [Read more]

Eight Great Sources of Social Media Content to Boost B2B Sales

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Here’s a challenge: suppose you are a manufacturer of machine tools. You’re not a consultant, you don’t sell to consumers, you’re not a marketer, so what does social media have to offer to improve YOUR sales? I have argued that your customers and prospective customers are hungry for relevant, easily located information. Therefore every company … [Read more]

Small Business Social Media Profile: Deschutes Brewery

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The Small Business Social Media Profiles is a series where BlogWorld talks with small businesses about how they’ve incorporated social media into their website, marketing, and promotion. We ask for their input and hopefully encourage you to further your social media reach! This week we are talking with Deschutes Brewery, a brew pub founded in … [Read more]

Small Business Social Media Profile: The Mermaid Inn

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We’re starting a new series on the BlogWorld Blog called Small Business Social Media Profiles. I’ll be talking with small businesses who’ve incorporated social media aspects into their website, marketing, and promotion – asking them for their input and hopefully encouraging you to further your social media reach! First up is The Mermaid Inn in … [Read more]

Ten Tactics to Drive B2B Sales with Social Media

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Hello BlogWorld readers, and welcome to my new blog post series on how social media can drive your B2B sales. I’m pleased to be invited to contribute and look forward to interacting with all of you here. I work with small and midsize B2B companies learning how to grow their business by making bigger sales … [Read more]

Overheard on #Blogchat: Share People Stories (@ScLoHo)

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Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. … [Read more]