Top 10 Reasons to Stop Writing Top-10 Posts

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Lists: Bloggers love them. Readers love them. Pinterest loves them. So why not write lists all the time, right? Well, not so fast. Before you go churning out one more top-10 list on your site, consider the following reasons why you shouldn’t: 1. They’re Overdone. Everybody writes top-10 posts. You can find top-10 posts about … [Read more]

Five ways to tell a visually compelling story online (Sponsored Post)

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In today’s digitally focused world, it can be hard to break through all of the clutter. This makes it increasingly important to stay on top of trends. As part of the Army Marketing and Research Group, we constantly think about how we can bring our target audience the information they seek, in the best possible … [Read more]

Six New Years Resolutions for Small Businesses (That You Can Do Right Now)

Is it too soon to be sick of 2014 predictions, resolutions, and assorted New Year’s fodder? Wait, don’t answer that until you read this post. Here are the top six things you can do right now and be done with your list (until 2015 anyway): 1. Get Mobile Obvious? Yes. Have you done it? Maybe … [Read more]

Why Blogs Are the Future for 2014 and How to Prepare Your Blog for the New Year

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As the calendar inches ever closer toward the new year, there’s never been a better time to talk about blogging. Everywhere you go these days, someone’s saying something about how many blogs there are and how the blog world is over-saturated. Could these ideas actually be true? Are blogs over, or is 2014 a good … [Read more]

Four Ways Service Businesses Can Stand Out This Holiday Season

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Christmas Creep started even earlier this year (was it my imagination or did I see ads before Halloween?). For retail owners—both brick and mortar and online—the pressure is amped up to get in the holiday spirit, rack up sales, give deep discounts, and plaster their real and virtual storefronts with holiday decorations. But for professional … [Read more]

Five Quick Social Media Tips for Brick-and-Mortar Businesses

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It took radio 38 years to reach 50 million views, 13 years for TV, four for the Internet. Facebook got there in nine months. The iPod got there in a couple days. How do brick and mortar businesses keep up? Social media isn’t optional anymore. We’re out of the Technology and Information Ages and into … [Read more]

No More Excuses: Top 10 Reasons to Start a Business Blog in 2014

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A few weeks ago I taught a blogging webinar for consultants as part of a social media education series. At the beginning, I did quick survey to gauge the knowledge base. Not surprisingly, my audience ranked high on awareness and interest in social media, and also appeared savvy in running their businesses. What I didn’t … [Read more]

Six Ways to Make Your Brand Shine in a Small Business Blog

Ask a dozen marketers what “branding” means and you’ll get a dozen answers. Why? Because it’s a word with many meanings, depending on who’s doing the defining. This blog alone shows 30 unique definitions, and that’s just the tip of the iceberg. What we do know is that branding is that it is the yin-yang of … [Read more]

How to Stay Committed to Your Small Business Blog

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One of the biggest marketing gurus in the country, a well-known author and researcher, also happens to be one of the most erratic bloggers I’ve come across—her smart, insightful blogs are published randomly. Sometimes I’ll get two in a week, other times it’s months before I see a post. It makes me wonder: if this … [Read more]

Free Blog Content: 15 Places to Find Free Blog Posts

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As a small business owner, keeping a blog going can be extremely difficult. Blogs are only useful if they are updated regularly, but devoting time to a blog isn’t always possible, especially if you don’t have the resources to hire a blogger. But what if I told you there were some places to find free … [Read more]