The Recipe for a Successful Blogging Business: How to Minimize Your Liability

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… by Nellie Akalp You’ve logged long hours behind the glare of your laptop display, battled writer’s block valiantly, and tried your best not to get rattled by the occasional negative comment or flame war. Along the way, you’ve produced some great content and have joined the growing ranks of more than 175 million blogs … [Read more]

How to be Successful on Kickstarter

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I recently contributed to a Kickstarter project for the first time. The project in question is ZOMBIES, RUN!, a game for iPhone, iPod Touch, and Android that encourages you to work out. As you run (in real life), your character advances in the story, so you actually have to get off your butt and get … [Read more]

Three Posts to Avoid on Your Small Business Blog

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You have a small business. You’ve decided to start a blog. You’ve even done your research and learned how to use WordPress, search engine optimization, and social media. Congratulations! Blogs can be a great marketing tool, and although it takes time to build traffic, over time, it can bring in a lot of extra business. … [Read more]

The Top 5 Reasons Why Bloggers Should Work with a Virtual Assistant

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Session: How to Work with Virtual Assistants to Help Build, Grow and Monetize Your Blog Speaker: Chris Ducker Blogging has come a long, long way since the days of ‘online journals’. It’s a completely different animal nowadays! And with more and more casual bloggers wanting to take their blogs and online brands to the next … [Read more]

The Difference Between Social Business & Social Brand

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Session: Social Business: From Organizational Chaos to Corporate Governance Speaker: Michael Brito Did you know that there is a difference between a “social business” and a “social brand”? According to Michael Brito, the SVP of Social Business at Edelman Digital, a business that uses social media channels to communicate with their customers has a social … [Read more]

Café World and Farmers Insurance Partner Up for Social Media Promotion, Includes Food Lover’s Contest

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Café World and Farmers Insurance have partnered up for what looks like one very fun social media campaign. From special features to a trip giveaway, this is one promotion you just might want to get involved in. If you like food, traveling, and hanging out with celebrity chefs that is. Players of Zynga’s Café World … [Read more]

Should Small Businesses Really Worry About Social Media?

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Session: Is social media still relevant for small business or is it just wasted time? Speaker: Kirsten Wright While the simple answer to the question this blog post poses is ‘of course’, I know the Blogworld community wants more than that, right? You want to know why social media is important, what you should be … [Read more]

Why Authenticity Is A Lie (Bad) Marketers Tell

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Session: Creating Your Blogging Superhero Speaker: Lisa Barone Hi, I’m Lisa. It’s time for an intervention. Bloggers and social media-types will stand on their heads to tell you that what your audience really wants is a more authentic, transparent version of your brand. They want you to bare it all on your blog, on Twitter … [Read more]

How to Make Massive Money During Q4 2011

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It comes around the same time every year, yet so many of us just let the huge holiday cash cow craze pass us by. I know I’m guilty of looking at the coming 4th quarter of the year and always saying, “Next year I’ll be ready!”… but then I find myself in the same spot … [Read more]

How Businesses Can “Go Undercover” Using Social Media

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I was flipping through the channels early today and landed on a show I had never heard of before called Undercover Boss. The concept is simple – someone high up in management at a large corporation goes undercover, posing as a new worker in an entry-level position. At the end, their co-workers are surprised with … [Read more]