It’s that time of the year again. The opening rounds of the NCAA Men’s D1 Basketball Tournament are responsible for interoffice gambling, gut-wrenching defeats and a massive drop-off in work productivity. But March Madness also offers valuable insight into how major sports events are consumed by fans, particularly in regards to the effects of mobile … [Read more]
… by Susan Payton Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your brand is trustworthy and building a relationship with new … [Read more]
Social media marketing software company Offerpop unveiled a new set of Facebook applications in January, including Tug of War, Photo Contest, and Exclusive. These tools are all focused on giving users the ability to share content, comment on a product, or share opinions through polls. Tug of War: Allows for interactive games and two-way polls … [Read more]
Do you feel like you are blogging for the wrong tribe? In 2003, I met …
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