BlogWorld & New Media Expo Blog
Official News Blog of the World's Largest Social Media Conference & Tradeshow
Despite our best intentions, marketing – and, in particular – marketing using social media – can be like hitting a bullseye on a moving target. Platforms are constantly rising and falling in popularity, conversations are constantly changing and engagement patterns are constantly shifting. Even with a solid strategy in place before diving in, it’s not … [Read more]
If QR codes are already dead, its epitaph would read “we hardly knew ye.” It seems like just yesterday that someone was explaining a QR code to me, and I’m a pretty tech-savvy person. I know that some of my less Internet-y friends don’t understand or use them, my sister doesn’t even have a smartphone, … [Read more]
Session: Creating Your Blogging Superhero Speaker: Lisa Barone Hi, I’m Lisa. It’s time for an intervention. Bloggers and social media-types will stand on their heads to tell you that what your audience really wants is a more authentic, transparent version of your brand. They want you to bare it all on your blog, on Twitter … [Read more]
I was flipping through the channels early today and landed on a show I had never heard of before called Undercover Boss. The concept is simple – someone high up in management at a large corporation goes undercover, posing as a new worker in an entry-level position. At the end, their co-workers are surprised with … [Read more]
… by Walt Ribeiro Disclosure: I am not affiliated with BlogWorld or Southwest. Back in 2009 I was asked to speak at BlogWorld, and I was immediately excited to present to other artists and entrepreneurs about how they can apply what I learned from growing my online presence. BlogWorld has a rich and well-informed online … [Read more]
One of the BlogWorld presentations I caught was Maggie Fox‘s “Marketing to the Untouchables.” Who are the so-called “untouchables”? They aren’t people who aren’t affected by marketing. They aren’t people who don’t get online. In fact, they are extremely affected by marketing and spend as much time as possible online. Maybe I shouldn’t say as … [Read more]
In researching press releases this morning I stumbled on the term ‘Social Media Release’ – something I’d never heard before but have definitely seen. What is a Social Media Release: It’s a press release that further takes advantage of social media – including links and multimedia elements to a traditional news press release. This makes … [Read more]
Hello BlogWorld readers, and welcome to my new blog post series on how social media can drive your B2B sales. I’m pleased to be invited to contribute and look forward to interacting with all of you here. I work with small and midsize B2B companies learning how to grow their business by making bigger sales … [Read more]
Want to know if a product is going to sell before you even produce it? Get the product on a commercial, create a (fake) online component, and have fans sign up on the waiting list! At least that’s what Sokoblovsky Farms is offering with their Petite Lap Giraffe – and they’re going strong at over … [Read more]
Do you have your own YouTube channel? Have you used YouTube Moderator? If not, it may be worth checking out. The tool, only available on channel pages, allows viewers to answer a question or participate in the conversation – with other viewers voting to push select comments to the top of the list. Moderator allows … [Read more]
June 5-7, 2012 • Jacob Javits Conv. Ctr.
SAVE THE DATE! World's Largest Social Media Event returns to the East Coast, bigger & better!
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"Come to BlogWorld NY and you'll learn how to create better content, grow your brand, audience and revenue online from the world's most successful New Media content experts and Social Media innovators. More than 200 Speakers, 3 Days of Education and a Tradeshow Exploding with New Media Resources...plus great Networking Events too. Don't miss it!"
We're so pleased to welcome a new member to the BlogWorld team. Shane …
Guest posting is a technique some bloggers use to increase their traffic. …
Opening registration is always exciting. It means the journey to the show …
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