National Small Business Week celebrates its 50th anniversary this June on a high note: According to the Small Business Administration, half of Americans own or work for a small business. While this is a glowing testament to America’s entrepreneurial spirit, one of the biggest conundrums small businesses still continually face is marketing: knowing they need … [Read more]
Are blogs just for the big brands, or do they have benefits for you? Here’s a look at 10 reasons it makes sense for your company to be blogging! 1. SEO Say you’re a new restaurant in town—by blogging regularly about community and about your cuisine, you increase the ways you can be picked up … [Read more]
Community is absolutely necessary if you want to grow your content online, but I think some people allow too much community involvement. You might be letting the wrong people control too much. I was recently reading a post on Marketing Profs by Matthew Grant, and he threw out a very insightful quote about business: “Everybody … [Read more]
The world of social media, blogging and podcasting provides an unprecedented opportunity for brands to provide unique, personal experiences for customers past, present and future. The hospitality industry in particular has been able to take advantage of these opportunities to market in innovative ways. The definition of hospitality is “the friendly reception and treatment of guests … [Read more]
When you log online to make a buying decision, what information do you want most? You perhaps are interested in a product’s features or the scope of a company’s services. Reviews might be important to you, and some people like to do in-depth research about their options. You may like to compare products/services, and you … [Read more]
Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your practice, I recommend you reconsider. My business is helping smaller B2B companies accelerate their growth by learning to sell bigger deals to bigger customers. Most of our clients have some kind of a complex sale, such as a … [Read more]
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To be successful in B2B sales today AND tomorrow, you need to actively build your social media presence. I assume since you are reading this blog that you already know that, or at least you are interested in knowing more. But it frightens me how many small to midsize companies behave like ostriches when it … [Read more]
Here’s a challenge: suppose you are a manufacturer of machine tools. You’re not a consultant, you don’t sell to consumers, you’re not a marketer, so what does social media have to offer to improve YOUR sales? I have argued that your customers and prospective customers are hungry for relevant, easily located information. Therefore every company … [Read more]
Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. … [Read more]
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