Why Blogs Are the Future for 2014 and How to Prepare Your Blog for the New Year

blogs are the future

As the calendar inches ever closer toward the new year, there’s never been a better time to talk about blogging. Everywhere you go these days, someone’s saying something about how many blogs there are and how the blog world is over-saturated. Could these ideas actually be true? Are blogs over, or is 2014 a good … [Read more]

How Does Blogging Help You Boost Traffic and Generate Leads? [Infographic]

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Whether your company blogs or not, it’s important to not disregard its significance. Blogging has three proven ways to help boost your brand and market your business. They are proven to generate traffic, leads and help spearhead your social media marketing efforts. Blogging takes effort, but as this infographic shows, time spent implementing a blog … [Read more]

Struggle to Juggle: Three Marketing Kickstarters To Do Right Now

Multi-tasking Business Woman

National Small Business Week celebrates its 50th anniversary this June on a high note:  According to the Small Business Administration, half of Americans own or work for a small business. While this is a glowing testament to America’s entrepreneurial spirit, one of the biggest conundrums small businesses still continually face is marketing: knowing they need … [Read more]

10 Reasons You Should Have a Company Blog

3d person holding a megaphone forming the word blog.

Are blogs just for the big brands, or do they have benefits for you? Here’s a look at 10 reasons it makes sense for your company to be blogging! 1. SEO Say you’re a new restaurant in town—by blogging regularly about community and about your cuisine, you increase the ways you can be picked up … [Read more]

Marcus Sheridan talks about Content Marketing

One of my favorite people in the social media space right now is Marcus Sheridan of The Sales Lion. He’s reinvented his life–thanks to content marketing–and is an insightful blogger and enthusiastic podcaster. In this exclusive NMX video interview, Marcus talks about the value of your business providing content, how to translate your social media … [Read more]

Are You Letting the Wrong People Control Your Content?

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Community is absolutely necessary if you want to grow your content online, but I think some people allow too much community involvement. You might be letting the wrong people control too much. I was recently reading a post on Marketing Profs by Matthew Grant, and he threw out a very insightful quote about business: “Everybody … [Read more]

What Small Businesses Can Learn from the Hospitality Industry

Photo Credit: Bigstock

The world of social media, blogging and podcasting provides an unprecedented opportunity for brands to provide unique, personal experiences for customers past, present and future. The hospitality industry in particular has been able to take advantage of these opportunities to market in innovative ways. The definition of hospitality is “the friendly reception and treatment of guests … [Read more]

The One Topic Your Business Blog Needs to Cover

Marcus Sheridan at BlogWorld New York

When you log online to make a buying decision, what information do you want most? You perhaps are interested in a product’s features or the scope of a company’s services. Reviews might be important to you, and some people like to do in-depth research about their options. You may like to compare products/services, and you … [Read more]

Want Bigger Sales? Try “Connected” Employees

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Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your practice, I recommend you reconsider. My business is helping smaller B2B companies accelerate their growth by learning to sell bigger deals to bigger customers. Most of our clients have some kind of a complex sale, such as a … [Read more]

How to Get Left Behind-B2B Sales and Social Media Predictions

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To be successful in B2B sales today AND tomorrow, you need to actively build your social media presence. I assume since you are reading this blog that you already know that, or at least you are interested in knowing more. But it frightens me how many small to midsize companies behave like ostriches when it … [Read more]