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5 Reasons to Promote a Teleconference for B2B Sales

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One of the easiest ways to connect with your current and prospective customers in real-time is to host a teleconference. This is simply a conference call in which you provide the content and a number of people listen in, and, at your discretion, participate live in the call.There are three requirements for hosting a teleconference. One, you need to have a telephone conferencing service. We use freeconferencing.com, which allows you to have up to 1000 attendees (each pays their own long distance charge). Two, you need to have a topic of real interest to your customers and prospects. And three, you need to have a simple, inexpensive way to promote attendance. That’s the social media connection!

Let’s start by looking at five reasons why you would want to launch a teleconference program.

  1. Provide timely information and advice to your current customers.

    In a teleconference, you can provide up-to-date information of interest to your customers. This information may come from you, your employees, or invited experts that you interview during the call. It might be new sales ideas, new regulatory issues, new opportunities, new threats – anything timely that will attract your customers’ attention. Keep in mind that all of the employees of your customer companies are part of your potential audience.

  2. Attract potential new customers.

    When you promote a teleconference, people from companies that are not currently your customers will sign up. The information you gather from their sign-up will let you know a little bit about them and their company (don’t ask for too much – only what you really want to know) and give you a reason to reach out to them.

  3. Build your ‘thought leader’ reputation online.

    Becoming known as a ‘producer’ is a big step towards thought leadership. You are taking the lead in defining a topic, setting a date and time, and promising a worthwhile presentation. This step alone sets you apart from many of your competitors. Do this on a predictable schedule, and you will become known for it.

  4. Build an online archive of interviews.

    I’ve found that sometimes only half of the people who registered actually attend the call live. But that doesn’t mean they’re not interested – only that the day-to-day realities prevent them from meeting this kind of obligation. Record your calls and make them available on your website. In no time you will have an impressive archive; people who registered but couldn’t attend will download the file, and new people will find the recordings.

  5. Publish transcripts as white papers.

    It’s not hard or expensive to have your audio call turned into a written transcript. I use the service castingwords.com to transcribe audio calls. Their budget service (which means no rush on their side) is only 75 cents per minute, so you can get a 60-minute call transcribed for $45. With minimal editing and formatting required on your part, you can begin to publish written transcripts of your teleconferences on your website and also have them available to attach to emails or other correspondence with current or prospective customers.

So, there are five reasons why I advocate this practice. Now, here’s the social media connection. How will you promote your teleconferences? How will you get people to come? Well, that’s why you need to cultivate a social media presence for your B2B company. You can invite participants through the primary sites: Facebook, LinkedIn, and Twitter. The more you do, the more connections you will have and the stronger your reach will become.

This strategy will not work without your efforts to build a social media presence. So, one more reason to get started or to keep it going! What do you think? Have you tried this strategy? How is it working for you? Or what would hold you back?

Involving Your Kids In Your Blog Business

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When I overheard my 11 year old describe my job as, “getting paid to be on the computer,” I knew it was time to involve my kids in my blog a little more. Sure, they are great topics, but I wanted them to understand what I am doing online.

Why do I care if my kids know? There are several reasons, but the most important one is because I write about them on my blog sometimes. I want them to understand how I include them on my blog so they can make them choice whether they would like to be included. I often ask them if I can include a story on my blog about something they did. They should understand what that means.

The second reason is so they understand that I am built a career out of doing something I love. It is possible to create a career if you are not finding what you want working for someone else.

Here are several ways I have started to include them more in the business of my blog.

  1. Share what you do every day. Every night when we talk about what we all did during the day, I tell my family about the posts I wrote. This helps them understand how they are included in my stories.
  2. Have the kids review products. I do product reviews on my blog and if the product is for children, I let them do the review. They use the product and then we create a video and I either interview them or they just tell me about the product and I paraphrase. It is possible to create a video without showing your kids faces. I will show them using the product while they talk about it.
  3. Give your kids a blogging day. This is one that I have been trying to get my kids to do, but so far no one has really jumped on it. They see it as homework I think, but I’m not giving up. I used to hate writing and I never thought of myself as a writer. I discovered I hated writing about the topics the teachers wanted me to write about. Once I started writing about things I am passionate about, I started to love writing. I want my kids to share that love of writing (or at least not detest writing.)
  4. Turn the camera around. I am always taking pictures and filming my kids. When I am vlogging or need pictures of me using a product, I have my kids take the pictures or record the video of me.
  5. Hire your kids. My kids love to feel like they have a job to do (and get paid.) I hire them to research, scan in business cards, enter data in my database and even clean my office. They are more willing to do this when I tell them I am hiring them as I would any other employee. I give them deadlines and let them figure out how it should get done. It gives them a sense of what having a job is all about.

I work at all hours of the day from my home and involving my family is very important to me. How do you involve your kids in your blog?

Images from Microsoft Images.

How to Easily Find Guest Posting Opportunities

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… by Annie Wallace
open 19It can be easy as a freelance writer to get hung up on those paid ghostwriting positions that become a part of every paycheck. It can also be easy as a blogger to forsake everything else in favor of your own blog. So, what happens when you get burnt out, or in a rut? For most of us, this becomes a time to seek out something to bust away from the routine, and guest blogging is a great way to do that.

Not only will writing for another blog give you a chance to do something a little different- which is a benefit in itself- but it will allow you to widen your readership by tapping into a new pool. Different blogs have dedicated readers, and those readers just might follow you back to your own if they enjoy your posts. This means more traffic, more subscriptions, and more chances to interact, which can only help inspire your own writing.

But how can you find guest blogging positions in the first place? It might seem kind of hit and miss, but there are a few ways to narrow it down and get your started.

Begin With What You Read

Some of the most dedicated blog followers are bloggers themselves. Therefore, it is safe to say that you probably have a list of blogs right now that you check out every few days, or perhaps even daily. These are good places to start, especially if you are a frequent commenter. Not only are you going to be familiar with the niche, but you are going to possibly be known as a reader, and can point out in your application that you can refer to past posts.

To find out if they allow guest posting, you can check out their website. There should be an FAQ section, or even a button that that says “Write for Us!”, or something to that effect. You can also do a Google search by using “SITE:site.com guest post”, or similar keywords to pull up the information. For example:

  • SITE:site.com guest author
  • SITE:site.com guest blogging
  • SITE:site.com guest posting

And on top of all, you can combine the four search queries above: [SITE:site.com guest author OR SITE:site.com guest blogging OR SITE:site.com guest posting OR SITE:site.com guest post]

Fun!

Explore familair sites

If the blog has no info on guest blogging, you don’t have to give up. Drop them a quick email and ask if they would accept guest blogging.

Join a Guest Blogging Site

Because blogging is such a huge part of social media these days, there is an increased call for guest bloggers to help generate traffic without paying for posts (or not paying much). This is usually reimbursed through offering a byline and a link to the writer’s own site, which can pay for itself and them some in exposure.

These sites will let you connect with bloggers who are looking for posters. You can search through ads, or post your own so others can contact you. Currently, one of the more popular blog posting sites is MyBlogGuest, which provides a general format for finding positions in any genre. I’ve been a member for a year or so and have had huge success both sides: guest blogging and accepting guest articles.

MyBlogGuest

My most favorite feature inside is the Articles Gallery which makes guest posting easy: authors upload their unique articles there and the blog owners can come, preview any article and offer to publish it on their blogs. It works wonders in terms of providing high-quality content on a regular basis:

Utilize Twitter Search

Twitter has an excellent live search that fits in with their real time updating format. You can use this to find the most recent posts by people who say they are looking for writers. Since the social networking site has become such a heavily used marketing tool, you can bet that there will be plenty of calls for guest bloggers posted regularly.

The issue is that they are posting in a casual way, and so the keywords used can really vary. You have to be specific, and keep searching using different possible combinations. For example, try:

  • Guest post
  • Writers needed
  • Need writers
  • Want to write?
  • Want to post?
  • Guest bloggers
  • Write for us!
  • Write for
  • Blog for
  • Blog for us!
  • Guest writers

Note! Twitter search also supports OR operator that allows to combine several searches in on. Go play!

Guest posting Twitter search

Any other combination that says what you want will also help.

Guest Posting is Easy!

It isn’t hard to find positions, because there are so many floating around the net just waiting to be taken. If you have found yourself in a rut, or you just need to draw more readers to your own site, guest blogging is a great option. Get your portfolio together, get searching, and get writing!

This is a guest post by Annie Wallace, a viral marketing blogger and mompreneur. Please follow Annie on twitter as @ViralMomTweets

Brilliant Bloggers Talk About Taxes

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Today, I have something a little different for you for our Brilliant Blogger series. Usually, I post a little about the topic myself, link to three of the best posts I can find, and then give you a list of links to other posts about the topic. This week is a little different – the topic is taxes for bloggers (and the self-employed in general), and although I have several years of experience with it, I don’t feel qualified to talk about it myself. When it comes to taxes, I also don’t think I can choose just three brilliant posts you should read – you should read as much as you can about the topic…and get a professional to help you complete your return.

Instead, I just want to give you some resources to get you started. If you haven’t yet done your taxes, don’t wait – they’re due mid-April, but most accounting firms don’t have time for last-minute freelancers. So, check out the following links and then get them done ASAP:

Taxgirl – “Because paying taxes is painful… but reading about them shouldn’t be.” Taxgirl is by far my favorite site when it comes to learning about taxes. You can ask a question, but before you do, make sure to search through her site – there’s a ton of information on that site. Kelly Phillips Erb (taxgirl) has also done some posts for Problogger, which you can find at the following links:

About.com: Blogging – About.com’s blogging section is full of great information, and the tax tips page is especially helpful for bloggers. On this page, you’ll find information about how taxes work for someone self-employed, deductions bloggers can take, and more.

What Bloggers Should Know About Taxes from BlogHer – BlogHer’s blog has some of the best information out there, and this post on taxes is no different. What I love about it is that blogger Melanie Nelson links to a number of other great places to learn even more about taxes for bloggers, so it becomes a hub of information.

So, that’s the short list of resources I wanted to share. As always with Brilliant Bloggers, feel free to link to your own posts, but please make sure that they’re well-researched and clear – you don’t want to lead anyone down the wrong financial path.

On April 7, we’ll be back to regular Brilliant Blogger posts. It’s an awesome topic, so I hope you’ll all submit posts!

Next Week’s Topic: Product Launching

I’d love to include a link to your post next week – and if you head to the Brilliant Blogger Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Be Careful When Hiring Gatekeepers

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As you become a more successful blogger, you might start to get a little overwhelmed with all of the emails, comments, and phone calls you have to answer. Many bloggers turn to hiring virtual assistants to help with this overflow of work, and often these VAs turn into virtual gatekeepers. If you want to reach the blogger, you have to get past the gatekeeper first.

It can feel a little cold, but it’s a necessary evil. If you want your favorite blogger to keep blogging, they need to filter out all the crap emails – spam, requests for favors from people you don’t even know, advertising/guest post emails from people who’ve clearly never read your site… the list goes on and on. Your email might not be crap, but if it is low priority, it might take some time to get through the gate or you might deal only with the gatekeeper, with the blogger you’re trying to reach never even knowing that you sent an email.

That’s why, today, I want to urge anyone who’s considering hiring a VA to be very careful when hiring a gatekeeper. Very careful.

Point in case: Today, I read a story about Ina Garten, who is better known as the Barefoot Contessa, a personality on the Food Network. In case you don’t want to read the entire story, here are the main points: 6-year-old cancer patient Enzo Pereda was granted a wish from the Make-a-Wish Foundation, and because he spent many days sick in bed and watching the Food Network with his mom, his wish was to cook with Garten. She declined, citing the fact that she had a very tight schedule due to her book tour. Rather than make a second wish, little Enzo decided to wait until her schedule was less hectic – but again she declined.

Then, news of the snub hit the Internet. Suddenly Garten changed her mind and decided to call Enzo and invite him to spend time with her at the Food Network studios. It’s the exact statement her camp sent to ABC news that had me raising my eyebrows:

“Ina became aware of Enzo’s story this weekend and will be calling him today. She looks forward to inviting him to spend some time with her at the Food Network studios.”

She became aware. You know what that tells me? It tells me that she didn’t have a very good gatekeeper. It tells me that someone she trusted to be her filter decided that this was not a good opportunity for her and declined to pass on the information. I wouldn’t be surprised if that person got fired or is at least on probation.

Now, any gatekeeper is going to make mistakes. They aren’t you and they can’t know exactly what you would want to do in every situation. Nor can they ask you – because if they ask you what to do with every email or phone call, then you might as well be answering them yourself. You hired them for their good judgment, so you need to trust them to make decisions.

But be careful. Check their work at random to ensure that they’re representing your brand well. Go through training with them so that they understand exactly what you want done. Make it easy for them to ask for your help. Trust them, but only after they earn that trust. VAs can be an awesome addition to your business, but when someone is serving as a gatekeeper, be careful to hire only the very best.

Overheard on #Blogchat: Blogging as a Fun Business (@justicewordlaw)

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Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. Join the conversation by commenting below.

(Still confused? Read more about #blogchat here.)

This Week’s Theme: Open Mic!

When there’s an open mic night at #blogchat, the conversation often hits on a huge array of topics. Before I had to leave this week, I think this one summed up exactly how I feel about blogging:

@justicewordlaw: I treat my blog like a business but a very fun one

We spend a lot of time strategically planning out every blogging move. How can we find new readers? How can we get readers to subscribe? How can we optimize for search engines? How can we make more money. Strategy after strategy after strategy…

It’s easy to lose sight of why we blog in the first place. We wanted to get out of the rat race! No matter what your niche, you don’t blog because you want to hate your job. We start blogging so that we can work for ourselves, have a flexible schedule, love what we do, follow our passions. We blog because we love it.

Sometimes, we get so caught up in treating our blogs like businesses that we forget that this should be fun too! I think it’s important for every blogger to love what they do, and you don’t have to compromise that to make money. In fact, from what I’ve see, the bloggers who love what they do, who have the most fun with their businesses, are the bloggers making the most money.

Thank you, @justicewordlaw and #blogchat for reminding me how important it is to enjoy your blog business!

Want Investors? Determination is Key

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Recently, Entrepreneur posted an interview with Paul Graham that I found really interesting, so I wanted to share. Graham is the co-founder of Y Combinator, a seed-stage venture firm that has provided funding to 40 start-ups including some that you may have heard of like Loopt and Reddit.

You might not have the idea for the next Twitter, but your blog is a start-up too, if you treat it like a business rather than a hobby. You can look for investors in a traditional sense, but this interview is also good if you’re looking for people willing to spend money on your site in other ways (like people who might advertise on your sidebar or as a slot on  your podcast).

According to Graham, what’s the number one thing he looks for when people come to him with investment ideas?

Determination. When we started, we thought we were looking for smart people, but it turned out that intelligence was not as important as we expected. If you imagine someone with 100 percent determination and 100 percent intelligence, you can discard a lot of intelligence before they stop succeeding. But if you start discarding determination, you very quickly get an ineffectual and perpetual grad student.

It makes sense – you want to know what someone isn’t going to give up (and lose your money), just because running a business (blog or otherwise) is difficult.

If you’re hoping to approach some investors, here are a few ways you can show your determination:

  • Blog consistently. If you’re a sporadic poster, the investor might thing that you’re a sporadic business owner in general. You don’t have to blog every day, but be consistent.
  • Have a business plan. If you’re determined to make something work, you’ll have a plan going into things – and investors know that. Without a solid plan, you come off as “well, we’ll just see what works, and if it doesn’t, make money, we’ll just quit.”
  • Be prepared to talk about your past successes – and failures. It’s okay if you were involved in projects that didn’t work in the past, as long as you’ve learned from the situation. Talk about what you’ve done that has worked and what you’ve done that hasn’t worked in relation to how your project today is different.

If you get a “no thanks” answer, don’t get discouraged. It doesn’t mean that the answer will be no from everyone, nor does it mean that the answer will be no forever. Part of showing how determined you are is continuing to develop the project and then re-approaching the investor in the future when you’re a little farther along and can better address some of the concerns they had. Don’t be afraid to keep in touch with potential investors who’ve been hesitant to give you money in the past.

Check out the full interview on the Entrepreneur website.

Image by Dana Lookadoo – Yo! Yo! SEO

How Social Media can Support Members of your Online Course

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Social media is a great way to promote or launch a new online course. But once a course starts the discussion often moves inside the membership site.

And this is such a shame. Learning and discussion isn’t just limited to what occurs inside a membership site. Learning should happen anywhere your members are coming together, and that includes social media platforms.

The reason why course designers want to keep the discussion behind the login page is they don’t want their premium information leaked. I can understand that concern. But weigh it up against the benefits:

  • You will be connecting with your members socially and showing them that they matter
  • You will be creating social proof of how you teach and engage members which may motivate more buyers for the next course launch

For social media to be successful you need to make sure your members are aware of how it will be used. The best place to do this is in a welcome letter or orientation pack. Take the time to explain how social media could be used by the group as well as listing the names of the Twitter List, Facebook Group and twitter hashtag you will be using.

But how can you use Social Media?
Broadcast Information
A simple an effective way to broadcast information is via social media. You could tweet about an upcoming call, use Delicious to link to a new resource you have found or use Facebook to organize an online event.

Trouble Shoot
If your membership site goes down, or the sound quality of your webinar is poor, you need to fix it quickly. A simple tweet, using a designated hashtag, can send all your members to another provider without any concern.

Put the Spotlight on Students
Social Media is also a great way to motivate and encourage your members who are doing good work and putting your ideas into practice. A tweet of encouragement or link to their blog on a Facebook Wall is as motivating as any Principal’s Award ever was.
I encourage everyone to check out the Reverb 10 project to see how social media was used to support their community. The Reverb 10 team used Twitter, Flickr and Delicious to support, promote and encourage all participants to reflect on their past year and think about the future.
Your job as a teacher is to reach out and communicate with your students, to encourage learning and support them as construct their own knowledge. Please do not limit this to a closed membership site. Use social media and show your entire community that TEACHING MATTERS to you.

Ainslie’s motto is to “teach people, not topics.” Using her teaching, blogging and social media experience she is showing bloggers how to create online courses that inspire, engage and instruct others. If you want to create Courses That Matter then check out her site or connect on Twitter at @ainsliehunter

How Big Businesses Are Achieving Blogging Success

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How Big Businesses Use Blogging

Yesterday our very own Rick Calvert moderated a session at the Blogging Success Summit 11 (it’s not too late to sign up!) that covered How Big Businesses Are Achieving Blogging Success. The panel featured Sukhjit Ghag (from Sony), Deanna Govoni (from Cisco), and Scott Monty (from Ford). Here are some take-aways from the presentation …

How Big Businesses Are Achieving Blogging Success Sony:
Sony uses their blog to engage with enthusiasts and customers. They use several multimedia elements including photos, video blogging. Sukhjit says that it’s really important to have a visual side to a blog update – and even on Facebook. She also revealed it’s important to put yourself out there – as long as you have solidified and support your message.

Sony also put together some case studies, and saw some amazing results by showcasing exclusive content for their readers and sneak peeks to new products. A key aspect to their blog strategy is responding to their comments. “It’s not about being the expert in everything, its about knowing what experts use to connect with the community.”

Cisco:
Cisco uses their blog as the social media hub – which reaches out to their Youtube, Twitter, Facebook, LinkedIn, and Flickr accounts. But their goal with those external products is to always push back to the Cisco home and brand. The main blog is also a hub for their 28 separate blogs with teams focused on different products! Their goal is to showcase thought leadership, engage a community and gather valuable feedback from customers, partners and stakeholders.

Cisco believes that “participation is the currency of the new economy” by engaging with the audience, listening to the conversation, and changing business practices if necessary.

Ford:
Ford evolved their blogging platform into The Ford Story. It didn’t really start out as a blog – but was launched in 2008 as a political action site to provide readers with a humanized way of telling their story and provide documentation of the execution of the Ford plan. They saw great results but realized they needed to turn it into a blog for further updates and to interact with their readers to make their content “embeddable, spreadable, and shareable.

The blog is designed around the community of Ford fans – showcase their comments via blog posts and Facebook – and allowing them to share their stories via text, images, and videos.

Want to hear more of these business strategies? sign up and check out the archives!

Book Review & Giveaway: ‘Perspectives on Social Media Marketing’

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Perspectives on Social Media Marketing isn’t your average social media how to book. It provides easy to digest topics with both an agency perspective and a brand perspective (with a guest perspective thrown in for added viewpoints). Stephanie Agresta (from Porter Novelli) and B. Bonin Bouch (PepsiCo) come together to talk about understanding social media, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. Each topic has short and concise answers, with concrete examples and tips – so you can start implementing social media marketing in your business today. We have a copy to give away, details below!

Audience: Large Businesses, Small Businesses, Individuals – There’s something for everyone, including start-ups and successful businesses.
Tone: Conversational with some personal views, humor, and case studies sprinkled throughout.

Here are just some of the 89 specific topics included:

  • What is Personal Branding and How Important Is It?
  • How Has Social Media Changed Customer Service?
  • Do Consumers Really Want to Communicate with Brands? Why?
  • What Tools Are “Must Haves” for Every Social Media-Marketing Effort?
  • Should Strategy Come from PR or Marketing?
  • How Can Companies Use Social Media Internally to Improve Employee Morale?
  • Should Your Company Follow People on Twitter, or Just Be Followed?
  • Is There a Direct Relationship Between Social Media and Sales?
  • Is It Ever Too Late to Start Social Media?
  • What Would You Consider to be the Worst Social Media Campaign Ever Run?

An excerpt from the book (reprinted with permission):

Topic #27 What Advice Would You Give a Manager For a Company That Has So Far Ignored Social Media But Now Wants to Get Up to Speed?

B. Bonin Bough: The Brand Perspective
The first step is to make sure you yourself participate in the platform. Don’t kill yourself, though, trying to participate in every platform. Figure out which platforms you care about and focus on those. Also, understand that as an individual, you can be a part of social media without necessarily putting a lot of content into the space. I think one of the best rules of thumb is the 1–9–90 rule. It says that 1 percent of the people create the social media content, 9 percent of people participate in that content, and the other 90 percent are passive. It’s okay to be passive—although as a marketer, you want to be sure you understand the nuances of what it means to participate. I’m not the most prolific Twitter contributor, but I’m a freak about following it, so much so that that I have data visualization in my office that I can follow like a news ticker.

Next, you want to identify people in your business or industry who are influencers and power-users. If you can find folks who represent your passions, that’s even better. Start to fan, follow, subscribe. Search online to find recent articles that talk about the players in your area who are doing social media well and identify experts who discuss social media marketing in general. If you are a brand manager, bring in as many agencies as you can find time for.

I know that becomes very difficult after a while, but bring them in to talk to you so you have a sense of your options. Nobody has the one answer in this space, and you want to understand what all the different players bring to the table. Look for an agency that sounds different and that provides ideas that are not just based around their traditional business structure. And if they are a social media agency, look to see if they understand the scale necessary to drive your business objectives. Do not be afraid to be very clear about the resources that you require to actually make your program successful.

Another important piece that gets overlooked a lot is going to conferences. I spend my life going to conferences—talking to people, mingling with people, meeting new technologies. It’s a great way to be exposed to the culture of the space. For example, if you go to a social media conference, there will almost certainly be a Twitter screen behind the panelists. They are talking and tweeting at the same time. Everybody at the conference has a laptop, and they’re talking and tweeting and reading different things. That level of multitasking is completely lost inside the walls of a lot of marketing agencies right now; that’s a proof point that as a group we aren’t spending enough time at the conferences where new ideas are being formulated and thought about and behaviors are being transformed.

Finally, you want to follow and analyze your competition. You want to identify the best-in-class examples, and you want to find where the gaps and opportunities are. Also, look beyond your direct competitive circles and look at comparative circles. For example, with Gatorade, we are not just thinking about Gatorade and what might be perceived as other beverage competitors; we try to figure out who shares the mindspace of our core targets. In the case of Gatorade, that is elite athletes, athletic directors and coaches, and sideline moms. Who else are they listening to? Are there programs they are part of we can align ourselves with? That’s some of the best advice I can give for getting started.

Stephanie Agresta: The Agency Perspective
If you want to get up to speed with social media, the first thing you need to do is to get started with your own social media efforts. By that, I mean create personal accounts on Facebook, Twitter, and LinkedIn. These three platforms are the most widely used. For media consumption, check out YouTube and Hulu and photo-sharing sites like Flickr. If you’re feeling ambitious, try starting a blog and posting a few thoughts. Sites like blogger.com and wordpress.com offer free blogging solutions. Create media and upload it. Share it with your friends. Also, read, read, read! There are so many great blogs out there, and the best part is, the content is free! Check out AdAge’s Power 150 list (http://www.adage.com/power150) for a complete list of top-notch marketing and PR blogs. Also, take note of what people are tweeting and re-tweeting on Twitter. Often, the best content is curated by people who are in your trusted network. Tools like Twitter, Facebook, and LinkedIn basically create a river of news from your friends, colleagues, and family members. More and more, people are using this as a main source of information. Posts on these networks may just clue you into what is going on at a very high level, thereby allowing you to do further research on search engines and professional news sites.


Giveaway!

Here are the rules to win a copy of Perspectives on Social Media Marketing:

  • Leave a comment below, saying what you’d hope to learn from the book, to receive one entry.
  • Tweet about the contest for a second entry.
  • Entries must be received by midnight PST January 18th to be considered.

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