I taught a Marketing with Social Media MBA course at a fully accredited university in Silicon Valley earlier this year. The class ran from Feb 9 – April 28. There were 73 students enrolled. Just over 50 survived to the end. During the last day of class I asked my students, “How many of you have been … [Read more]
Remember when mobile phones used to be about..making a call? Neither do I. The explosive growth of smartphones, tablets, and other mobile devices over the past few years has drastically and permanently changed the way we socialize, work, and do business. The net-net? It’s imperative to travel with your customers and prospects wherever they go. In … [Read more]
When I launched Marketing Sparks three years ago, “thought leadership” was not a goal. Discuss issues I care about? Yes. Stoke my desire to write? Absolutely. Maybe even attract new business as a bonus? Of course. Over time, though, I discovered that a certain style of writing could help position my small business blog as an authority and go-to expert. … [Read more]
I, Bill Belew, wondered to myself, what if I could get a bunch of, say 50+ MBA-level students together in a classroom setting and have them take content and inbound marketing serious? Could I learn something? What would I learn? More prone to acting than just sitting around and thinking about things, I approached a university in the Bay Area … [Read more]
You’ve seen those frightful business websites before, hopefully not including your own. You land on the site and it provides you with detailed information on the respective company. Once you navigate a little more, it comes to your knowledge that the company’s blog is looking like a lost child. One of the first thoughts likely … [Read more]
Are blogs just for the big brands, or do they have benefits for you? Here’s a look at 10 reasons it makes sense for your company to be blogging! 1. SEO Say you’re a new restaurant in town—by blogging regularly about community and about your cuisine, you increase the ways you can be picked up … [Read more]
You’re a content creator. Yay you! So, now what? Just because you put it out, doesn’t mean people will come to check it out. NMX speaker Debba Haupert knows the ins and outs of building communities. In this exclusive NMX interview below, Debba shares her advice on how to establish your personal brand, surveying your … [Read more]
Video Transcript: I want to talk to you today about the most important thing you need to know about yourself and your blog in order to monetize successfully. Now, first of all, let’s talk about this word “monetize.” People use it all the time. It seems to be the popular terminology that’s used by bloggers … [Read more]
Imagine how differently things would be if WordPress were never created. Before I started my blog five years ago at ZacJohnson.com, everything I did was through basic HTML and if I ever wanted something complex done, I would have to contact a programmer or just didn’t end up pursuing it. Jump ahead a few years … [Read more]
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