BlogWorld & New Media Expo Blog
Official News Blog of the World's Largest Social Media Conference & Tradeshow
I’m a sucker for a good case study. I think the best way to learn how social media is working is to take a look at some real-life examples. You can’t always replicate success or avoid failure by copying what another company or person has done, but it can help you revamp your own strategy. … [Read more]
A recent study by MarketingProfs titled “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” shows blogs are on the rise as a viable source for content marketing purposes. In 2010, only 51% of B2B surveyed said they used blogs for this purpose. It rose 27% to 65% in 2011. Using blogs as a content marketing tactic … [Read more]
Despite our best intentions, marketing – and, in particular – marketing using social media – can be like hitting a bullseye on a moving target. Platforms are constantly rising and falling in popularity, conversations are constantly changing and engagement patterns are constantly shifting. Even with a solid strategy in place before diving in, it’s not … [Read more]
I get asked to write blog posts for a lot of clients, particularly service providers who want to attract new clients of their own. Over the years, I’ve noticed a few things that can make a world of difference in how well a blog can promote a service — secrets that aren’t immediately obvious but … [Read more]
“The biggest keyword tool is not Google. It’s your customer.” – Marcus Sheridan. At BlogWorld LA 2011, speaker Marcus Sheridan talked about his experiences taking his pool business to a whole new level by using a blog. He’s able to compete with huge pool companies, even though he’s a small business owner, and more importantly, … [Read more]
One of the track keynotes I had the pleasure to attend at BlogWorld 2011 was “Content Rules, but Common Sense Rocks!” by C.C. Chapman. One of the biggest take-away lessons from his session was this: “It’s human nature to screw up and there’s nothing wrong with that… it’s how you respond.” It’s a good lesson … [Read more]
I’ve experimented with Google AdWords over the 8+ years I’ve been working online and it has definitely seemed like a little bit of a mystery to me. I remember receiving a bill a time or two and thinking “Wow, did this help my ranking or web traffic at all?” If you’re new to the world … [Read more]
If QR codes are already dead, its epitaph would read “we hardly knew ye.” It seems like just yesterday that someone was explaining a QR code to me, and I’m a pretty tech-savvy person. I know that some of my less Internet-y friends don’t understand or use them, my sister doesn’t even have a smartphone, … [Read more]
… by Nellie Akalp You’ve logged long hours behind the glare of your laptop display, battled writer’s block valiantly, and tried your best not to get rattled by the occasional negative comment or flame war. Along the way, you’ve produced some great content and have joined the growing ranks of more than 175 million blogs … [Read more]
I recently contributed to a Kickstarter project for the first time. The project in question is ZOMBIES, RUN!, a game for iPhone, iPod Touch, and Android that encourages you to work out. As you run (in real life), your character advances in the story, so you actually have to get off your butt and get … [Read more]
June 5-7, 2012 • Jacob Javits Conv. Ctr.
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"Come to BlogWorld NY and you'll learn how to create better content, grow your brand, audience and revenue online from the world's most successful New Media content experts and Social Media innovators. More than 200 Speakers, 3 Days of Education and a Tradeshow Exploding with New Media Resources...plus great Networking Events too. Don't miss it!"
Opening registration is always exciting. It means the journey to the show …
This past week, many of my friends were in Las Vegas for CES...or, at …
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