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Speaker Spotlight: Mark Ramsey

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by David Jackson – NMX Podcasting Director

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Mark Ramsey

 

More and more surveys are coming out showing how Radio stations are slowly losing their audience. The latest reports out of Edison Research shows that podcast consumption rose 18% over the Spring. Tom Webster will be presenting a session covering these stats in depth.  When I talk to former DJs – now podcasters, I’m amazed at the shackles that these talented people have had to wear while trying to be entertaining. They have to hit traffic and weather on the tens, and don’t forget that it is “Wild and Whacky Wednesday.” One DJ explained how they had 20 seconds to get in, make a point, be entertaining, and get back to the music/advertising. With this in mind, think about how freeing it must be to come from a radio background into podcast. It must feel like a million pounds being taken off your back.

Mark Ramsey is THE guy when it comes to talking about Radio and how it is (or is not) keeping it’s share of listeners, it’s future and more. Now you might be thinking, “Radio?, this is a podcasting event.” Realize everyone behind the microphone is a content creator. Because of Mark’s extensive history he is well aware of the differences between Radio and Podcasting.

At NMX, Mark will be presenting a session titled, “7 Radio Lessons that Can Transform your Podcast.” As Mark as his ear to the ground and paying attention to all media types if you’re attending this session you better have a new pad and a sharp pencil. When I spoke with Mark on the phone, I think we could’ve given him about 4 sessions at NMX as he is just a fountain of knowledge, insight, and experience. You want to circle his 7 Radio lessons that can transform your podcast session.

Mark has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more. Mark has a full understanding of the audio consuming audience and will be sharing it at the event. Check out Mark’s podcast Media Unplugged with insights into the media.

 

Rob Greenlee Announced As New CTO At PodcastOne

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Longtime Podcasting veteran and pioneer Rob Greenlee was announced as the new CTO for PodcastOne this morning.  Rob has been a long time friend of and speaker at New Media Expo.

We see this is a significant move for PodcastOne just three short weeks away from CEO Norm Pattiz’s blockbuster keynote on The Future of Podcasting at #NMX.  Rob will be reporting directly to CEO Norm Pattiz who had this to say about the hire:

“No one knows more about podcasts than Rob Greenlee. Having him join our company is a huge boost to our brand, the credibility of the company and the future growth of the platform. We’re all very excited about adding Rob to the executive team at PodcastOne.“

Rob Greenlee has spent the last seven years overseeing the video and audio podcasts platform at Xbox Live, Windows Phone, and Zune as well as managing the business, content partner relations, around the podcasts platform service for Microsoft.

Rob Greenlee

Here is his quote from the official press release:

“I am excited to be joining PodcastOne and being offered the opportunity to help Norm and the  PodcastOne team build a great online entertainment brand that gives much value to audiences and advertisers, I see Norm Pattiz and PodcastOne’s entry into this space as a key catalyst to the recognition and respect this 10 year old medium deserves.”

During his keynote with Leo Laporte, and Stitcher CEO Noah Shanok, the PodcastOne founder threw out several tweetable comments that NMX attendees jumped on. A few examples include this tweet from Jane Boyd:

Radio should be afraid of staying the course. #nmx opening comment from morning keynote on the future of podcasting.

This from Holland Cooke:

@PodcastOne founder Norm Pattiz at #NMX:If I were Howard Stern, I would go to a subscription #podcasting model. Emulate #GlennBeck model.

And they really loved his shoes:

Great shoes Norman Pattiz @PodcastOne #NMX #nmxfashion pic.twitter.com/WiZN4u781g

The overall theme of Mr. Pattiz’s take on the future of podcasting was summerized in this comment tweeted by Justin Wise:

“We’re not worried about what the podcast industry has been, we’re focused on what it’s going to be.” – Norm Pattiz #NMX

PodcastOne’s hiring of Rob Greenlee today is evidence that they are indeed looking to the future of podcasting.

Blog World Expo Radio – The Voice of Blog World Expo!

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BlogWorldRadio_FINAL_opt250 At the event this year in Las Vegas we transferred over from Blog Talk Radio to WS Radio for our regularly scheduled radio show Blog World Expo Radio.  This was not because we wanted to leave Blog Talk Radio, we love the folks at Blog Talk Radio and they have been a participant at our event as an exhibitor and have helped us make our event successful.  We moved the show to get a different look, feel and sound to Blog World Expo Radio.

We have quite a few shows in the archive now and I wanted to touch on those and talk about what we will be doing in the future with the show.  Most recently we had on our show Wade Kwon who posted recently about his experience with BlogWorld & New Media Expo as a speaker.  We reached out to Wade and wanted to get him on our show so we could discuss his complaints and acknowledge those as well as talk about how we are going to make it a better experience.

We also introduced Patti Hosking, our new Director of Business Development.  Patti is not necessarily new but is someone that has been with the crew now since the beginning but has recently taken over the duties full time as the person in charge of exhibitors, and sponsors and other issues related to business development of the show.  You can reach Patti by email at Patti at blogworldexpo dot com.

Our last show we had some real rock stars in the world of social media, Maggie Fox, CEO and founder of SocialMediaGroup.com and Jason Falls, the founder of Social Media Explorer.  Jason was also our track leader for the Social Media Business Summit and was instrumental in how we made 2009 in the social media track awesome.  He was a large part of why that was so beneficial to attendees.  Maggie and Jason talk about some of the issues in the industry of events, and also talk about what we are seeing in the world of social media, and finally finish up with some thoughts into what we will see in 2010.  I think you should all get over and read their blogs and definitely get a chance to listen to the show once the archive is posted.

As we approach 2010 and our new show in October, we will be interviewing speakers, exhibitors, sponsors and many others.  We also plan to bring you live coverage from events like CES and SXSW and perhaps another show that is in your area.  If you want to be a guest on our show feel free to leave a comment and what you want to talk about.  We are going to have some cool guests in the future and you could be one of those.  Coming up in January we will have Richard Jalichandra, CEO of Technorati and we look forward to what Richard will tell us about the future of blogging and about his company Technorati.  Join me next week as we take a look back at 2009, what we did here at BlogWorld & New Media Expo and what we plan to do for 2010.

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