by David Jackson – NMX Podcasting Director
More and more surveys are coming out showing how Radio stations are slowly losing their audience. The latest reports out of Edison Research shows that podcast consumption rose 18% over the Spring. Tom Webster will be presenting a session covering these stats in depth. When I talk to former DJs – now podcasters, I’m amazed at the shackles that these talented people have had to wear while trying to be entertaining. They have to hit traffic and weather on the tens, and don’t forget that it is “Wild and Whacky Wednesday.” One DJ explained how they had 20 seconds to get in, make a point, be entertaining, and get back to the music/advertising. With this in mind, think about how freeing it must be to come from a radio background into podcast. It must feel like a million pounds being taken off your back.
Mark Ramsey is THE guy when it comes to talking about Radio and how it is (or is not) keeping it’s share of listeners, it’s future and more. Now you might be thinking, “Radio?, this is a podcasting event.” Realize everyone behind the microphone is a content creator. Because of Mark’s extensive history he is well aware of the differences between Radio and Podcasting.
At NMX, Mark will be presenting a session titled, “7 Radio Lessons that Can Transform your Podcast.” As Mark as his ear to the ground and paying attention to all media types if you’re attending this session you better have a new pad and a sharp pencil. When I spoke with Mark on the phone, I think we could’ve given him about 4 sessions at NMX as he is just a fountain of knowledge, insight, and experience. You want to circle his 7 Radio lessons that can transform your podcast session.
Mark has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more. Mark has a full understanding of the audio consuming audience and will be sharing it at the event. Check out Mark’s podcast Media Unplugged with insights into the media.