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Jordan Cooper talks about Using Humor in Your Content

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Using humor in your content creation efforts can help set you apart from the crowd. But being funny isn’t easy. And, it’s not something that everyone is comfortable trying.

In this exclusive NMX video interview with Jordan Cooper of Blenderhead Media, Jordan talks about how humor affects sharing, the dangers of being funny, creating a core group of fans, and his top tips for using comedy.

Want to learn more about creating content that will resonate with people? Come join us at NMX in Las Vegas to learn from the pros!

Marcus Sheridan talks about Content Marketing

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One of my favorite people in the social media space right now is Marcus Sheridan of The Sales Lion. He’s reinvented his life–thanks to content marketing–and is an insightful blogger and enthusiastic podcaster.

In this exclusive NMX video interview, Marcus talks about the value of your business providing content, how to translate your social media efforts into sales, the value of listening and answering questions, how numbers can be deceiving, and growing your audience by introducing a different medium.

Want to learn more about using social media for your business? Join us at BusinessNext Social in Las Vegas this month.

Zach Logan talks about Fan Podcasts

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Fan podcasts are growing in popularity. How do you start one? Where do you find listeners?

In this exclusive NMX video interview, past NMX speaker Zach Logan of One Piece Podcast shares his thoughts on finding a topic, getting involved with the community, the importance of consistency, and promoting your podcast.

Interested in learning how to podcast or trying to take your efforts to the next level? Check out our podcasting track at NMX this January.

Anne-Sophie Reinhardt talks about Global Podcast Audiences

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You may record your podcast in your own little corner of the world, but your audience can be anywhere. Your podcast can have fans in any country and it’s important to keep in mind the global audience that you may attract.

In this exclusive NMX video interview, Anne-Sophie Reinhardt (past NMX speaker) of A Mind Media talks about dealing with time zones, cultural differences, language choices, and building community.

Want to learn more about podcasting? Check out the podcasting track at NMX in Las Vegas! There’s still time to register.

How to Start and Market Your Podcast in 2013

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Have you been thinking about starting a podcast in 2013?

Things have changed dramatically in the past few years in podcasting. While the process to start one is pretty much the same, the resources available to help are astounding.

When I started podcasting in early 2011, there were not a lot of resources on how to start a podcast. Not only that, there wasn’t a lot of information on how to make that podcast successful.

Here is what I found to be the BEST resources in starting your podcast. From what to do technically to how to market it.

Why a Podcast?

You may have thought about starting a podcast before, and maybe that’s why you are coming to NMX. Or maybe you have never thought podcasting might be for you.

But I can tell you there seems to be a trend; a wave that seems to be happening. It’s not just me that’s recognizing it.

Superheroes like Chris Brogan saying, “I believe that the audio medium is still really powerful. I think it’s because of how intimate it can feel. I believe there’s really something to be said for this, and that you might find some great success in considering an audio show.”

Rock star Pat Flynn surveyed his  audience and found that “The podcast has become the #1 way people who read my blog found out about me – that’s above search, social media and links from other websites.”

The awesome SmallBizTrends blog has an article on how “Podcasting is Becoming More Popular.” It says:

“The U.S. podcasting audience is ballooning, and eMarketer projects that growth will continue at least through 2013. By then, there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million. As a percentage of Internet users, podcast downloaders are expected to grow from 9% in 2008 to 17% in 2013.”

If you are convinced and are thinking about starting, let me show you the best resources I’ve found to start and market the heck out of your podcast.

3 Ways to Get Started:

How to Start a Podcast: Smart Passive Income with Pat Flynn

Includes: How podcasting works, choosing equipment and software, recording tips, and the technical aspects of getting it online and on iTunes and other places.

NMX Ebook: The Ultimate Guide to Becoming a Podcaster

Very similar to the above link, including choosing a topic and equipment, and how to get it up and online. But it’s in an easy-to-read ebook format!

Inspirational Interview with Cliff Ravenscraft: The Rise to the Top

If you started looking through the previous two links and were a little overwhelmed by the complexity of starting. Listen to this: it will have have cemented your motivation! And truly podcasting is VERY simple after you get things up and going.

(It takes me less 1.5 hours per week for my interviews, and it has taken me longer than that for this guest post!)

Questions to Answer Before You Start:

How Do You Determine The Potential Size of A Podcast Audience? – Podcast Answer Man

Find out before you start if anyone is going to be listening. It’s also not just about the amount of people, but the quality of people that really buy into your topic!

Is it Better to Create Video or Audio Shows? An interview with Cliff Ravenscraft – The Rise to the Top

This is a hot debate. Is audio or video best? Learn what two amazing content creators think. (My two cents on this, if you are scared of video, do audio first to warm up to the idea. If you aren’t scared of video then do it, because you can always create audio from it too!)

How Do You Choose Your Niche? – Locker Gnome

This is a VERY important topic. It’s no longer about going broad and trying to serve everyone. You aren’t trying to capture everyone. You are trying to capture your select audience. This will help.

What Podcast Listeners Really Want from Your Show Notes – NMX

Show notes are the note that accompany the podcast. I learned a lot from this article on what an audience wants, and I wish I knew this when I was first starting!

Marketing Your Podcast:

How to Get Your Podcast into “New and Noteworthy” in iTunes – Eventual Millionaire

My video podcast is currently in the “New and Noteworthy” section of iTunes Business. I also asked a lot of other current N&N podcasters how they did it. If you want to land on the “New and Noteworthy” list when you launch, read this!

How To Grow Your Audience And Market Your Podcast! – Podcast Answer Man

Just creating your podcast isn’t enough. You do need to know how to market it. Listen to Cliff Ravenscraft explain how to market and grow your audience!

How to Market Your Podcast – Chris Penn

Chris Penn is a pioneer of podcasting. This link will show you his mind map on how to market your podcast. It’s very dense, but it’s so good. Make sure you take some time with this one!

Improving Your Podcast:

9 Questions To Improve Your Podcast – NMX

Reviewing your work is utterly important. Save this for after you start your show to make sure you are doing what you set out to do. And for those of us with a podcast already, we should be doing this! It even includes awesome worksheets to make sure you are delivering what you intent to with your podcast.

6 Podcasting Tips From the Pros – Social Media Examiner

Great tips from great podcasters. It’s a short article that will help give your show that professional quality you are looking for.

Um… Er… Ah… 7 Speech Tips for Podcasters – NMX

Everyone that speaks to an audience needs to be paying attention to how they speak! You can have amazing content, but if you cannot deliver it in a clear way, no one will listen!

How to Make Money with Your Podcast: 

9 Successful Techniques for Making Money from Podcasting – Mashable

Finally, if you are looking to generate revenue with your podcast (and unless it’s just a hobby, you should be!) this article has nine ways that people are successfully generating revenue. Choose at least one before you launch!

If a podcast is on your list of things you want to accomplish in 2013, make sure you bookmark this AND make sure you show up for the podcasting track at NMX! It will save you a lot of time and heartache. (Take it from someone who did it the hard way!) And if you want to do an interview show, make sure you come to my session at NMX, “How to Create Amazing Interviews for your Podcast!”

What is stopping you from starting a podcast?

Podcasting in a Mobile World

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Image Credit: Deposit Photos

When someone is looking at expanding their presence online (especially bloggers), I try to encourage them to look into starting a podcast if they have not already. I know that podcasting can seem like a daunting task and from that fear I know many people never give it a try.

I know that podcasting does take some work, but I also know that podcasting helps you reach people in a new way and many times people that otherwise may have never found out about you. And so to try and back this point up I thought it would be a good idea to look at a few statistics of the potential audience as a whole.

The Reach Of Mobile Devices

With the rise of mobile devices, it has opened up new possibilities for podcasters (or potential podcasters). Here are some of those interesting statistics when it comes to using some sort of mobile device:

  • Earlier this year it was found that about 43% of Americans owned a smartphone (most capable of listening to a podcast) and that number is rising quickly
  • Number of Ipods sold – 350 Million
  • Number of iPads sold – 84 million
  • Number of iPhones sold – 250 million

Here is the thing, all of these statistics have gone up even more as more mobile devices have been added to the market, not to mention most of these mentioned were Apple products. Think of how many people use Android devices.

So why do these stats matter? Well I can say that most (if not all) of these devices listed above have the ability to play podcasts with them. And with the rise of Apple’s podcast app, Stitcher’s App, and Dog Catcher or Pocket Cast for Android, it is already evident that people are taking advantage of podcasts today.

Think of all of the people driving to work in a car. In 2011 it was calculated that 100.3 million people drive to work alone in their car. More than likely they are listening to something during that time and it could be music, but it could also be a podcast.

From some of the statistics I tried to find it appears that there are 25 million people who have gym memberships. And I’m sure that number is probably really low even to the amount of people who just exercise. Statistically, most people who exercise have a mobile device of some kind that plays audio for them while they workout.  It is true that they might be listening to music, but they also could be listening to a podcast.  Talk about a great opportunity for fitness podcasts.

But even if we were to step back and think about all of the people working at their desks somewhere, a podcast would be something great to listen to during that time or some other daily activity.

The main point is that there is an increasing amount of accessibility to listen to podcasts for people today. With the rise of mobile devices, people can listen to podcasts anywhere. So why not give podcasting a try so that others get a chance to listen to your message and brand?

Editor’s Note: To learn more from Peder about starting a podcast, check out his NMX session this January called, “The Top Reasons Why Bloggers Should Launch A Podcast.” There’s still time to register!

10 Ways to Embrace your Global Audience

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You are podcasting to your niche, in your own language, and then suddenly one day when checking your stats, you find out that you have listeners in Johannesburg, Bangkok, The Faroe Islands or Copenhagen.

This is the time to do the happy dance. But also the time to think – and speak – with a global mind set.

The United States of America is a melting pot of cultures, languages, political and religious orientations, time zones and interests.

But the U.S. of A is not the whole world. If your topic is global, there is a good chance you will have listeners in Sweden, Belgium, Scotland, Poland, Indonesia and Japan.

When you address a global audience you have two options:

  1. Ignore them and assume they understand your (American) way of thinking and living.
  2. Acknowledge them, tailor your content to suit them too, and engage them on their terms.

How?

Here are 10 ways you can embrace a global audience:

  1. Do your research. Look it up and find out how your content fits your audience. Don´t make them feel left out when you talk about American elections, sports events, openings, holidays, etc.
  2. Talk about things that are truly global and universal. If your podcast is about film or a TV series, make sure they have been released outside the U.S. Like Star Wars, Mad Men, American Idol, Lost, etc. Books like Harry Potter are global, but a lot of other books have not been released outside the U.S.
  3. Be aware that words don´t mean the same outside the U.S. Even between U.S. English and British English there can be remarkable differences, which can cause misunderstandings (e.g. football in Europe is soccer, Thanksgiving is an American holiday, Mother´s Day is not celebrated the same day all over the world).
  4. Engage your audience. Ask them to share what it is like in their lives. The weather, the culture, politics, habits, time zones, holidays, Black Friday etc.
  5. Don´t be too salesy. Many countries outside the U.S. are not so open toward commerce, sponsoring, commercials or advertisements.
  6. Consider getting a co-host who is not American. This can help closing the gap between you and listeners outside the U.S.
  7. Include their feedback. Each country has its own iTunes Store and make sure you get reviews of your podcast from all countries.
  8. Translate your show-notes into other languages. This will also enhance your searchability.
  9. If you livestream your episodes, consider scheduling so listeners overseas can join you at least sometimes.
  10. Be tolerant with your listeners. Many of them don´t speak or write your language too well. They have different ethics and manners, expressions and sense of humor. But they are still good people and they are today’s listeners and tomorrow’s friends.

Want to learn more? Be sure to come to the NMX panel I’ll be moderating, entitled “How To Effectively Communicate To A Global Audience” in January. This panel of experienced podcasters will share their experiences with podcasting to a global audience. In very different ways they are communicating with their listeners with a very global mindset. The panel includes:

Matthew Workman is American, but fell in love with a remote group of islands thousands of miles from the U.S. The Faroe Islands Podcast is an extraordinary meeting between an American and Faroeses.

Farnoosh Brock is of Iranian origin and that is one of the reasons she has been thinking global since she started podcasting about communication and personal career in her Prolific Living podcast.

Mark Pentleton started teaching Scottish school children, but since 2004 he has been building a worldwide language podcast network, Radio Lingua, and helped others speak French.

Hope to see you at the panel!

How to Turn ONE Piece of Content into an Online Marketing Marathon — Without Lifting a Finger!

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What if you could create one piece of content, and then turn it into four completely separate pieces of fresh, original content to use all over the internet to help market and promote your online brand?

It’s doable. And way easier than most think, and it’s the topic that I’ll be covering at my presentation in Vegas this coming January, entitled “45 Things Content Creators Can Outsource to Virtual Assistants to Help Grow Their Business.”

In the meantime, and to get you thinking about the topic and what it can mean to you, as an online content creator, here’s a rundown on how it works. You’ll see a bit of a pattern developing, which I’ll cover at the end of the post.

Step 1

Sit down in front of a video camera, with a like-minded person that you know your audience will love to hear from. If you can’t be with them in person, then get them on Skype and record a split-screen chat between the two of you. We’re talking 20-minutes of content, that’s all that’s needed.

Step 2

Send that video to an AV virtual assistant to have it converted into an audio podcast. They’ll clean it up and splice together a cool sounding intro and outro, too – to make it sound super professional.

You can also have that VA cut up the original video file into 5-minute clips, creating four original videos that can be uploaded to YouTube and used for keyword marketing, individually!

Step 3

Send the audio file to a transcriptionist virtual assistant (known universally nowadays as a “VA”) and have them convert it into a Word document. They will then draft and schedule the written content into your blogging software, which can be used as blog post content.

Step 4

Send that Word document to a graphic designer virtual assistant and have them layout it all out into a snazzy looking eBook, or PDF guide of some sort, which you can then use as a giveaway – such as an opt-in offer – or just a freebie for your community – they’ll love you for it, telling all their friends to go visit your blog!

Step 5

Have that same graphic designer VA convert certain quotes from the conversation into images that you can use on your social media channels. They’ll brand the image with your logo, a cool photo and a URL for people to remember to check out later on.

BOOM!

Five different pieces of original, branded content created out of just 20-minutes of work. Did you see the pattern? Yep – you got it. Utilize the power of virtual staff to build your content creation empire.

This is Just the Tip of the Content Marketing Iceberg!

There are so many more things you can get virtual assistants to do for you as a professional content creator. Membership sites, squeeze pages, full-blown online courses, Kindle books – you name it.

They can’t, however, do any babysitting, or pick up your dry cleaning!

The list goes on and on and I’ll be going into a LOT more detail on everything at New Media Expo in January. I’ll even touch base on the different tools you can use to work with VAs to have them become super productive, and for you to get the biggest bang for your buck as a virtual boss.

See you in Vegas, baby!

The NMX Podcasting Track

Author:

At New Media Expo in January we have incredible sessions planned for podcasters, bloggers, and web TV/video producers. If you’re already a podcaster or want to get started, you’ll find amazing sessions from some of the top leaders in the industry.

For an overview of our podcasting track, see below. To learn more about the speakers and the session takeaways, visit our podcasting page. We hope to see you at NMX in Las Vegas, January 6-8!

 

Sunday, January 6, 2013

  • Video Podcasting – What You Need To Know To Get Started with Perry Lawrence
  • The Top Reasons Why Bloggers Should Launch A Podcast with Peder Aadahl, Jenn Swanson, Dustin Hartzler, and PJ Jonas
  • How to Create Amazing Interviews for your Podcast with Jaime Tardy
  • How To Effectively Communicate To A Global Audience with Karin Hoegh, Mark Pentleton, Farnoosh Brock, and Matthew Workmann
  • How to Create New Content & Think Outside the Box When Podcasting with Craig Duswalt
  • How To Market Your Podcast & Grow Your Audience with Cliff Ravenscraft

 

Monday, January 7, 2013

  • Audio Podcasting: Doing It All From Your iPad with Rob Walch
  • Tips and Techniques for Building a Successful Fan Podcast with Darrell Darnell, Jay Glatfelter, Jack Glatfelter, and Jason Cabassi
  • Quit Your Job And Start Podcasting with Dan Patterson
  • The Benefits of Being The First To Podcast Within Your Niche with Cesar Abeid
  • Syndication: More than just RSS with Chuck Wood
  • What You Need To Know To Reach Your Audience On Facebook: Understand Facebook Edgerank for Content Creators with Erik J Fisher

 

Tuesday, January 8, 2013

  • How To Podcast Like A Pro And Never Edit – Say Goodbye To Post Production with Leslie Samuel
  • Learn about the Largest and Fastest Growing “Must Be On” Distribution Patforms in 2013 with Rob Greenlee, Rob Walch, and Todd Cochrane
  • How To Use A Virtual Assistant To Produce Your Podcast with Jonathan Shank
  • Tone and Emotion: The Keys to Compelling Podcast Fiction Narration with Renee Chambliss
  • Using Comedy to Humanize Characters and Hook Listeners in Audio Fiction with Abigail Hilton, John Mierau, Lauren Harris, Big Anklovitch, and Rish Outfield
  • Ten Legal Cases Every Podcaster, Blogger or Media Producer Should Know About with Gordon Firemark

 

Remember, there’s still time to join other podcasters from across the globe at the world’s largest new media conference. Register today!

Image Credit: Bigstock

 

The Ultimate Guide to Becoming a Podcaster: A Preview

Author:

Man, being sick is the worst. No, scratch that. Being sick around a holiday is the worst. No, wait. Being sick during Thanksgiving, with all that lovely food around, is the worst. Hang on. No, I’ll tell you what the worst is. The worst is when you spend two months working on a book, then you release the book, then you get sick for two weeks so you’re just not up for doing any promotion and then Thanksgiving caps it all off.

Ah, but enough about me and my woes. Now that I have my voice back, both literally and figuratively, let’s talk podcasting.

The book I mentioned is The Ultimate Guide to Becoming a Podcaster, and it’s available right now, absolutely free, right here at NMX. It focuses on getting you up and running as a podcaster—that means mostly beginner-level topics along with some intermediate-level material. I’ll take you from zero to podcast in 161 pages. Interested? How about a little preview? Here’s a section of the book, don’t say I never gave ya nothin’.

An Excerpt From Chapter Six: Feedback

Podcasting can feel like a very solitary activity sometimes. For most of us, it’s a matter of sitting down with a microphone and talking by ourselves or maybe with one or two co-hosts. The audience isn’t part of the recording process, so we don’t get the kind of immediate feedback that a stand-up comedian, a teacher or a public speaker gets. If the most important key to growth is audience feedback— and it is—then it stands to reason that we need great tools for collecting that feedback.

In this part of the book, we’re looking at post comments on your website, the importance of social media to your feedback process, contact pages and listener call-in lines. Leveraging these powerful tools will get you the valuable feedback that you need to give the audience what they want—which will, in turn, lead to the growth of your show.

Post Comments

Let’s get one thing out of the way up front: the number of comments you get on a post means nothing. Nada. Zip. Not-a-darn-thing. Sure, you could argue that a post with 500 comments is a measure of popularity for a blog, but you’re a podcaster. Your content is consumed by people on myriad devices, all of which lack the ability to leave a comment on your site. Listeners in iTunes? Can’t leave you a comment on your site. Listeners on an iPhone app? Nope. Go back to the very beginning of this book where portability was discussed. People listen all over the place: while driving, while jogging, while at the gym…planes, trains, automobiles…none of these people are likely to leave you a comment.

We won’t call anyone out by name, but look at the sites for podcasters that you know are doing extraordinarily well. The ones who have massive subscriber counts and successfully raise enough money to launch their own studios and hire their own staff. Look at their sites and look at their comment counts. You’ll never take comment numbers seriously again.

Sure, some of those listeners could leave a comment. If a listener is driving along and hears something he wants to comment on, he could make a note of it and take care of it when he gets back to his computer (or when he gets to a traffic light, if he’s quick about it).

Type FASTER.

This is not to say that comments themselves are worthless—far from it. The comments you do get, in whatever quantity you get them, can be very, very valuable. They can provide great feedback for your show! There is no right answer to the “should I have comments on my site” question, but blogs and podcast-related sites tend to have them far more often than not. And yet…

TWiT.tv on Facebook

Some high-profile websites are shutting down comments altogether. Comic book-centric site Newsarama has no comments, The New York Times site doesn’t allow for them, and podcasters? Leo Laporte’s mammoth TWiT.tv network doesn’t do comments, either. Well, not on the TWiT.tv website, anyway. Their comments are all handled through their Facebook page. More about that shortly.

A Word About Commenting Systems

Disqus? IntenseDebate? Livefyre? Facebook comments? Something else? You have many choices when it comes to how comments are handled on your site, and there are pros and cons to each. Disqus is feature rich and mature, Facebook (as a plugin) is newer but has the added advantage of Facebook integration. IntenseDebate is baked into WordPress, Livefyre shows how many people are “listening” to a post. Any of these (and some others, including the default comments that your blog platform uses by default) are good choices.

Contact Pages

No website should be without a contact page! Make it easy on your visitors and have it at http://YourAwesomeSite.com/contact. If the link to your contact page isn’t obvious, many users will simply type in /contact in an attempt to reach that page.

The most important one is right below it, but that’s for another book.

What you put on your contact page will depend on your needs. Let’s have a look at a few options and narrow it down so that you can decide what options to give your visitors.

Contact Form

Contact forms are very, very popular and with good reason: they are powerful. A well-constructed contact form can yield a wealth of information about the site visitor, provide spam protection, and streamline the communication process. Contact forms are common enough that visitors are extremely unlikely to balk at using one.

The contact page at QAQN.com in late 2012. Built with Gravity Forms.

The key to a successful contact form is dependent upon two things: the construction and the execution.

Construction of the contact form is most often best handled by a plugin for podcasters using WordPress or another blogging platform. Hand-coding a contact form is certainly doable, but why re-invent the wheel if a plugin will serve? Popular plugins include:

The execution of the form, that is, the fields chosen and their layout, is not dependent on the plugin being used. A good form layout is a good form layout, regardless of its bones. For contact forms, there are three absolutely required fields: name, email and message. Everything else is optional (desirable perhaps, but optional all the same).

A good form asks only for such information as the site owner needs and the visitors are likely to give. Unless you absolutely need someone’s phone number, do not ask for it. Even if the phone number field is optional, if you are never going to use the number, do not ask for it. Most visitors are wary of giving out too much information and will balk when they see that you’re asking for unnecessary data. On the other hand, most visitors love to promote themselves, so asking for their website is almost always a good idea, even if you do not currently have a plan to use that information.

Want to Keep Reading?

This is a very, very small taste of the book. Did I mention it’s free? Pretty sure I did. What are you waiting for? Go download it right now!

I’ll be back next week with an article I’ve been looking forward to writing: Podcasting Pet Peeves! See you in seven.

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