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10 Reasons Why It’s Essential to Host Content on Your Own Platform

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Content creators should have their own platforms

Dear Content Creators,

I have something to discuss with you. Something important. I see so many talented content creators abandoning their own personal content platforms for other pastures, and I’d like to take this opportunity to tell you why I feel this is a mistake.

I’m not saying you shouldn’t use other platforms to share your content,   guest post on other blogs,  or use content platforms like Medium,  or LinkedIn to as part of a strategy create content, share expertise, and grow your business, because those platforms are important. But they’re better used as a secondary platform or as a platform for busy business owners who don’t have time or savvy to host  and maintain their own content.

Remember, there’s a difference between business people who are looking to share expertise, and content creators who need a continuous platform to showcase talent and attract clients. Business owners who aren’t content creators use the above referenced platforms, as well as different social media accounts to drive traffic to their websites. On the other hand, content creators need to have their own content platform because content IS their business.

It’s essential for full time content creators or people who want to be known as content creators to have their own personal space to highlight expertise and grow community.

My arguments for hosting content on your own platform are below:

10 Reasons Why It’s Essential to Host Content on Your Own Platform

1. All traffic comes to you

When you use another platform to host your content – whether it’s a publishing platform hosted by a brand like LinkedIn or Medium or a social network like Facebook – those platforms are getting the bulk of the traffic. Certainly they can send a good chunk of that traffic your way, but wouldn’t you like to have the benefit of ALL your traffic?

Instead of putting all your eggs in other peoples’ baskets, start your own basket. Use the other platforms as places to share your content or drive targeted traffic to your blog, podcast, website, or video channels.

2. Your blog, your rules

Let me preface this by saying I dislike the expression “My blog, my rules” because it takes away from the community spirit. If we’re not blogging with our community in mind, it’s just one big ego project, right?  So I do think other people’s opinions matter in that regard. However, there’s something to be said about having the freedom to handle your content as you like.

You control what kind of content you can post, your blog or website design, whether or not you want to bring in advertising, and the tone and voice of your content. You don’t have to sign contracts or terms of use and you have the freedom to post as often or as little as you like.

3. Hello, Myspace?

Platforms don’t last forever. People left MySpace in droves and Google+ doesn’t seem to be doing so well either. Even Medium is changing its perspective from a content creation platform to a social network. Remember b5Media? KnowMore Media? Creative Weblogging? They were promising blog platforms that don’t exist anymore. In some cases bloggers were able to keep their content, and other cases, all their content is gone.

By hosting content on your own platform, not only are you guaranteeing your own longevity, but you also own your own files. So you can take your content with you wherever you roam online.

4. Better search engine visibility

Yes, those other platforms do have the potential to send you a lot of traffic, which is why they’re a great secondary platform. However, as a content creator for hire, isn’t it more important to have your own pages indexed on the search engines so people who are searching for content creators come directly to you and not someone else on the same platform?

5. It’s your community – not someone else’s

People on the web are fickle and have short attention spans. When they’re on a platform when other writers and articles are featured prominently in the sidebar, they’ll move on to another content creator’s work. Which is fine, there’s nothing wrong with reading other people’s content. However, on your own blog you keep all the pageviews. If readers want to read more, they have YOUR content for their browsing pleasure – and not soemone else’s.

Moreover, people become regulars because their a fan of your content and you as a person as opposed to visiting a platform every day to consume random bits of content. This familiarity brings trust, and trust builds community.

6. You can monetize your own platform

You can use your content platform as the basis for many things. You can highlight your expertise, build your business as a content creator for hire, or find different ways to monetize via ads, sales of books, ebooks, webinars and courses, or other methods. The point is, you have the freedom to monetize …or not.

7. YOUR searchable archives

When I search for content on your web property I come up with YOUR content, not someone else’s. More pageviews, more established expertise, more personal brand recognition, and more showing me why you are a person I should work with.

8. Pride of ownership

Content creators who use their own platform are more to post on a regular basis. They’re also more likely to share their content and use the URL on business cards, online bios and profiles, and other promotional material. Content creators tend to be prouder of something they built and maintained on their own, and thus are more diligent about continuity, accuracy, design, and editing.

9. You can sell your web property one day

You may decide to retire one day and not wish to keep your blog or podcast going. However, if it’s a popular space, you can sell it. If you’re blogging on someone else’s platform, they keep the millions they earn in a sale and you’re stuck having to deal with new management and new rules.

10. You can still share on other platforms

Don’t confuse “own” with “only.” You can still share content elsewhere. Go ahead and guest blog for another blogger who will drive beneficial traffic to your own platform, or use  another content platform to showcase your expertise and drive traffic, to, again, your own interests. That’s all important and will help to establish your authority and grow your business as a content creator. Just make sure you’re not doing all the work while giving someone else all the benefits.

As a content creator it makes sense you have a place to share content as inspiration strikes, while serving as a home base and showcase for your creativity.

Why would you give that to someone else?

Thanks for listening,

Deb

Chris Jericho Announced as Co-host of 10th Annual Podcast Awards at NMX

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NMX is thrilled to announce Chris Jericho as co-host alongside Emily Morse for the 10th Annual Podcast Awards.

Chris will replace Dennis Miller who had a scheduling conflict and had to bow out as co-host. However Chris Jericho is no condolence prize, and the NMX team couldn’t be more stoked to have him in participate in this year’s event.

Chris first made a name for himself in the wrestling ring, but has been a successful podcaster for several years now. His podcast is consistently ranked among the top podcasts in iTunes and on the PodcastOne network. He is also lead singer for the metal band Fozzy, and an actor who has appeared in both film and television.

The 10th Annual Podcast Awards, sponsored by Podcast One, takes place at New Media Expo,Tuesday, April 14th at 6:30 p.m. at the Westgate Hotel in Las Vegas. You can only attend the Podcast Awards and Red Carpet Event if you have an NMX ticket. If you don’t already have your pass, register for NMX today because this promises to be a lively event.

Speaker Spotlight: Mark Ramsey

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by David Jackson – NMX Podcasting Director

mark.ramsey.2015.nmx

Mark Ramsey

 

More and more surveys are coming out showing how Radio stations are slowly losing their audience. The latest reports out of Edison Research shows that podcast consumption rose 18% over the Spring. Tom Webster will be presenting a session covering these stats in depth.  When I talk to former DJs – now podcasters, I’m amazed at the shackles that these talented people have had to wear while trying to be entertaining. They have to hit traffic and weather on the tens, and don’t forget that it is “Wild and Whacky Wednesday.” One DJ explained how they had 20 seconds to get in, make a point, be entertaining, and get back to the music/advertising. With this in mind, think about how freeing it must be to come from a radio background into podcast. It must feel like a million pounds being taken off your back.

Mark Ramsey is THE guy when it comes to talking about Radio and how it is (or is not) keeping it’s share of listeners, it’s future and more. Now you might be thinking, “Radio?, this is a podcasting event.” Realize everyone behind the microphone is a content creator. Because of Mark’s extensive history he is well aware of the differences between Radio and Podcasting.

At NMX, Mark will be presenting a session titled, “7 Radio Lessons that Can Transform your Podcast.” As Mark as his ear to the ground and paying attention to all media types if you’re attending this session you better have a new pad and a sharp pencil. When I spoke with Mark on the phone, I think we could’ve given him about 4 sessions at NMX as he is just a fountain of knowledge, insight, and experience. You want to circle his 7 Radio lessons that can transform your podcast session.

Mark has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more. Mark has a full understanding of the audio consuming audience and will be sharing it at the event. Check out Mark’s podcast Media Unplugged with insights into the media.

 

Dennis Miller and Adam Carolla Launch New Podcast

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by  David Jackson – NMX Director of Podcasting

Adam Carolla Dennis Miller

A new podcast with two comedic legends launched this week: PO’d Cast with Dennis Miller and Adam Carolla.

In the episode entitled “Welcome,” Dennis explains how he got his start in comedy, while Adam discusses being a dad to twins.

As a podcaster, what really appealed to me was hearing Dennis and Adam talk about the format of podcasting. Dennis revealed, “I talked to Larry Miller and asked him what it’s like and he said, You have to go in and know that you can’t map it all out and just start having a conversation. Then it clicks in that you don’t have to have everything all mapped out, and you’ll find it amazingly cathartic. This feels like what I use to pay a shrink $300 an hour for – except we’re getting paid.”

Adam said, ‘This medium is beautiful for people who want to communicate, people who want to share ideas, and people who want to talk. You won’t find this anywhere else. It’s not late night television; it’s not AM radio, it’s just NOT. It’s not that there is anything wrong with that. Their metronome is set at a much different pace, and it has to because of their format.

Look for both Adam Carolla and Dennis Miller at NMX. Adam is participating in a keynote with Podcast One’s Norm Pattiz, while Dennis is co-hosting the 10th Annual Podcast Awards with Emily Morse.

As podcasting gets hotter and hotter, you want to jump in as soon as you can, and get going in the right direction. We have assembled the best presenters with the best subjects to help you launch your own podcast.

Register today!

 

Announcing the Podcasting Hall Of Fame

Author:
Leo-Norm-Noah-three-11897830484_a6a497caa0_o

We are very proud to announce that as part of the 10th annual People’s Choice Podcast Awards Ceremony we will include our first ever class of inductees into the Podcasting Hall of Fame.

In a year of big news for #NMX we think this is HUGE NEWS! Leo Norm Noah three 11897830484_a6a497caa0_o

On April 14th 2015 we will induct the first class of honorees into The Podcasting Hall of Fame at the Podcast Awards Show. The event will be held at the Westgate Resort & Casino in Las Vegas Nevada as part of New Media Expo #NMX side-by-side with the NAB Show. and NAB Show.

Continue Reading

Protect Your Favorite Podcast from the Patent Trolls

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There are often very good reasons people and companies must defend their patents. The Patent system protects inventors. When a patent is infringed on, the holder must take action or risk losing their patent. That is how it works when the system is being used properly. Patent Trolls are not using the system as it was designed.

Patent trolls are not in the business of defending their patents. They are in the business of extortion. They purchase broad general patents and then make claims about infringement. They send out letters claiming a patent infringement and asking for “licensing” fees. It is nearly always cheaper to pay the fee than to fight it in court. Often these patent infringement claims would not likely hold up in court but few businesses are able to fund the 1.5 + million it would take to survive a legal battle.  Even Apple gave in and settled

For us non legal folks, that’s known as a shake down.

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In 2013 one of these trolls sent letters to several leading podcasters such as HowStuffWorks podcast (Discovery Channel), Marc Maron, Chris Hardwick, Adam Carolla  and more. They claim that a patent for their failed “Magazines on tape” Continue Reading

Rob Greenlee Announced As New CTO At PodcastOne

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Longtime Podcasting veteran and pioneer Rob Greenlee was announced as the new CTO for PodcastOne this morning.  Rob has been a long time friend of and speaker at New Media Expo.

We see this is a significant move for PodcastOne just three short weeks away from CEO Norm Pattiz’s blockbuster keynote on The Future of Podcasting at #NMX.  Rob will be reporting directly to CEO Norm Pattiz who had this to say about the hire:

“No one knows more about podcasts than Rob Greenlee. Having him join our company is a huge boost to our brand, the credibility of the company and the future growth of the platform. We’re all very excited about adding Rob to the executive team at PodcastOne.“

Rob Greenlee has spent the last seven years overseeing the video and audio podcasts platform at Xbox Live, Windows Phone, and Zune as well as managing the business, content partner relations, around the podcasts platform service for Microsoft.

Rob Greenlee

Here is his quote from the official press release:

“I am excited to be joining PodcastOne and being offered the opportunity to help Norm and the  PodcastOne team build a great online entertainment brand that gives much value to audiences and advertisers, I see Norm Pattiz and PodcastOne’s entry into this space as a key catalyst to the recognition and respect this 10 year old medium deserves.”

During his keynote with Leo Laporte, and Stitcher CEO Noah Shanok, the PodcastOne founder threw out several tweetable comments that NMX attendees jumped on. A few examples include this tweet from Jane Boyd:

Radio should be afraid of staying the course. #nmx opening comment from morning keynote on the future of podcasting.

This from Holland Cooke:

@PodcastOne founder Norm Pattiz at #NMX:If I were Howard Stern, I would go to a subscription #podcasting model. Emulate #GlennBeck model.

And they really loved his shoes:

Great shoes Norman Pattiz @PodcastOne #NMX #nmxfashion pic.twitter.com/WiZN4u781g

The overall theme of Mr. Pattiz’s take on the future of podcasting was summerized in this comment tweeted by Justin Wise:

“We’re not worried about what the podcast industry has been, we’re focused on what it’s going to be.” – Norm Pattiz #NMX

PodcastOne’s hiring of Rob Greenlee today is evidence that they are indeed looking to the future of podcasting.

And The Winner’s Are… 9th Annual Podcast Awards

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It’s time again for the annual Podcast Awards! The ballots have been counted. The awards have been handed out. Your 2013 winners are…

  • Best Video Podcast: Rob Has a Podcast
  • Business: NPR Planet Money Podcast
  • Comedy: The Morning Stream
  • Cultural/Arts: This American Life
  • Education: Grammar Girl
  • Entertainment: The “Walking Dead” Cast
  • Food and Drink: The Beerists
  • Gaming: The Rooster Teeth Podcast
  • General: Internet Box Podcast
  • GLBT: Throwing Shade
  • Health/Fitness: The Fat-Burning Man Show
  • Mature: Savage Lovecast
  • Movies/Films: Film Sack
  • PodSafe Music: Coverville
  • Politics/News: The Majority Report with Sam Seder
  • Religion Inspiration: Mormon Fair-Cast
  • Science: Radiolab
  • Sports: ESPN Fantasy Focus Baseball Podcast
  • Technology: Tech News Today
  • Travel: WDW Radio
  • Best Produced: Rob Has a Podcast
  • People’s Choice: The Morning Stream

Congrats to all of the nominees and winners – and thank you to all the fans out there who voted!!!

Be Part of the First Ever Podcast Documentary

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uncasters Today, we have an incredible opportunities for podcasters at NMX. If you’ve been on the fence about buying a ticket to the show, this is an opportunity we don’t think you’ll be able to refuse.

Grab your ticket now to be part of the first documentary about podcasting.

Mark Ramsey has been podcasting since 2006, the audio and video shows, Tasty Logic, Pigskin Radio, The Tech Tards Show and starting in February 2014, ATX Talk. In October he started shooting a podcasting documentary film called The Uncasters. He will be at New Media Expo on Sunday January 5, in a booth on the show floor shooting footage for the film. He is looking to talk with podcasters famous and not so famous.

Don’t miss this opportunity to possibly be in the first documentary about podcasting. You could be part of history!

Submit your show and why you should be interviewed for the documentary over at http://uncasters.com/ and remember – this is an opportunity only available to registered attendees, so if you want to part of this exciting film, you need to be registered.

 

030 The Podcast Report – What’s Coming To The Podcasting Track For NMX?

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PodcastReport-150
Play

PodcastReport-150 Erik Fisher and I are back with another episode of The Podcast Report, the podcast devoted to the Podcasting Track of New Media Expo.

In this episode, Erik and I review the sessions that are coming to the Podcasting Track for New Media Expo. Also, we are joined by Renee Chambliss to review some of the amazing sessions that are going to be put together by members of the Fiction Podcasting Community!

I’m especially excited about the three live fiction podcast with full drama narration that will be created during the conference as well as the amazing session on Making Audio Books with Audible’s Audiobook Creation Exchange.

 
 
New Media Expo Promo
If you have an interest in promoting NMX to your audience, we have created a professionally produced promo that you can play on your podcast. This is a great way to encourage your community to come meet you, face to face, at this event.

Click Here To Download The Promo

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