Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts … [Read more]
Recently, the latest stage of the Ford C-MAX promotional campaign, C-MAX Live, was revealed at the 2013 New York International Auto Show. Its crux: Imagine yourself part of a live crowd-sourced animation on Instagram—that’s C-MAX Live. So how did this unique social idea begin? It started this past fall with the 2013 Ford C-MAX launch. … [Read more]
By all measures, the original Fiesta Movement in 2009 was a huge success. 100 Fiesta Agents helped us introduce a new vehicle to the U.S., break a Guinness Book of World Records record, travel more than 1.4 million miles and generate more than 3.7 million Twitter impressions. However, the world has changed since 2009 and … [Read more]
Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts … [Read more]
Online marketers often put a lot of emphasis on Facebook pages for small businesses. More and more often, I see restaurants, bars, retailers, and other businesses posting signs alerting customers of their Facebook page. And some of these Facebook pages are really good; they’re filled with interesting updates, announcements, pictures, coupons, and more. So what? … [Read more]
Working with major influencers might be able to help your brand reach new audiences, but are you reaching out to the wrong people online? How you measure the value of an influencer can drastically affect the success of your campaigns. Let’s take a look at three mistakes brands are making when it comes to working … [Read more]
Last week, I wrote Follow 50+ MBA-level Case Studies in Content and Inbound Marketing about a 48-hour class that is happening at a university in Silicon Valley. In the first week, my students wrote a combined 750-ish posts of varying length and purpose – daily posts, guest posts, link bait posts. At Top 10 Content Marketing Sites … [Read more]
Twitter users publish more than half a billion tweets per day and Facebook is now integrated with more than 9 million apps and websites. With all of this online volume, it may seem like competing for your consumer’s attention is foolish. However, how much of that volume is from brands and people simply pushing out … [Read more]
Regardless of whether you were happy or sad (or indifferent) about the outcome of the Super Bowl this weekend, one thing is certain: like every year, several brands battled it out in the commercials. Pre-game, SHIFT took a look at some of the biggest brands out there to see who would win the “Social Bowl” … [Read more]
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