Setting Goals, Objectives and Metrics for Achieving Your Desired Outcomes with Social Media Marketing (Sponsored Post)

Landscape of desired outcomes from Ric Dragon’s Social Marketology book.

Does this story sound familiar to you? Your boss calls you in.  She wants to know if all this social media marketing is accomplishing anything; if it is impacting your bottom line. Is it? You know social media is very important in today’s world. You, or an entire team in your organization, have been investing … [Read more]

A Day in the Life of a Social Media Marketer [Infographic]


We love this infographic from our friends at RazorSocial (especially Ian, who will be speaking at NMX 2014), which outlines what a productive day looks like for a social media manager. We love all of the great tools mentioned (see below for links to all of them). What are you favorite tools to help you … [Read more]

Five Quick Social Media Tips for Brick-and-Mortar Businesses


It took radio 38 years to reach 50 million views, 13 years for TV, four for the Internet. Facebook got there in nine months. The iPod got there in a couple days. How do brick and mortar businesses keep up? Social media isn’t optional anymore. We’re out of the Technology and Information Ages and into … [Read more]

Influencer Driven Content Marketing: Lee Odden Explains this Powerful Tool for Businesses

Last year, you couldn’t walk ten steps down the hall of any business conference without hearing the words content marketing. Bloggers have been doing it for years, but the idea of content marketing and how it can help your business has been thrust into the spotlight. More recently, however, the mummers I hear center around … [Read more]

“Own the Good You Do”: Scott Stratten’s Advice for Businesses on Twitter

scott stratten

Every time a business joins Twitter, an angel gets its wings. It means they’re going to at least try the social media thing. Getting businesses to realize the power of social media is half the battle. Whether or not they use this platform well is another story. Recently, I like the advice Scott Stratten wrote … [Read more]

An End to EdgeRank: What Does Facebook’s New Feed Algorithm Mean for Your Page?

Facebook EdgeRank has officially been retired, but that still doesn’t mean every single user will see every single post you write. Facebook has a new feed algorithm, and if you’re managing a page on this platform for your business, blog, podcast, or web series, it’s important to understand how Facebook’s changes are going to effect … [Read more]

Are You Setting Yourself Up for Online Business Success? All You Have to Do is SMILE.


Here at NMX, we have an all-staff meeting the day before the show to make sure everyone is on the same page and the event can run as smoothly as possible. Since I’ve been a part of NMX (and I’m assuming even before), one of the points our CEO Rick Calvert always makes is that … [Read more]

5 Mistakes Your Small Business is Making on Twitter

business on twitter

As a small business owner, it can be challenge to keep up with best social practices. One of the most common questions I’m asked is, “What am I doing wrong?” If you’re not seeing the results you think you should from Twitter, here are a few mistakes you might be making: Mistake #1: Broadcasting Without … [Read more]

Class in Session: Social Media Lessons from the Nation’s Best Schools

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Many of the nation’s best universities have discovered that social media is an excellent way to reach, impress and attract top-notch students. Harvard and the University of Pennsylvania are among the most active schools in this arena, turning to Facebook, Twitter, YouTube, Pinterest, Instagram, blogs and message boards to inform, entertain and recruit. Can business … [Read more]

What Happens to Your Traffic when You Stop Writing at Your Blog?

After class 1

I taught a Marketing with Social Media MBA course at a fully accredited university in Silicon Valley earlier this year. The class ran from Feb 9 – April 28. There were 73 students enrolled. Just over 50 survived to the end. During the last day of class I asked my students, “How many of you have been … [Read more]