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Live Blogging At The Blog World & New Media Expo 07

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If you plan to attend the Blog World & New Media Expo, are you planning to live blog your experience?  I ask this because I learned something new in the convention and trade show business today.  While discussing a completely non-related convention with its planners and directors, I was trying to find out if I could live blog the event for a client.  “You want to do what?”, was the response as I made my way through the maze of red tape before I was finally told I would probably not be able to cover the event in this way.  It seems that they consider live blogging or posting the experience live through a blog, “siutcasing.” 

Suitcasing refers to businesses or sales people working the show floor selling their services or products without actually purchasing a show booth.  I tried to explain that I wasn’t there as a sales person or there to sell anything on behalf of my client, I was there to report on my client’s blog the experience of attending the show and who was there, what was the buzz, and what were the hot presentations and what was the breaking industry news.  I was a citizen journalist.  Somehow I don’t think they understood the idea behind a blog, or what posting was or how that played into their “No Suitcasing” policy.  I think it is safe to say that the Blog World & New Media Expo welcomes as many bloggers as possible to create a buzz about the show experience.  If you intend to live blog the event let us know and we can do a page of all of those that are posting their experience.  I would love to hear about those that will be podcasting from the show, livecasting the event and reporting on their experience!  I’ll let you know how it turns out with the other conference and whether I actually have to gain press credentials.  Bloggers get no respect!

Technorati Hompage Revamp, Refocus on Blogs

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Thats right. Not many people were happy with the changes to Technorati’s made to it;s homepage a couple of months back. Well today It got a lot better. Here is an excerpt fromDorion Caroll’s post today on the Technorati Blog:

Well, today we are releasing a major overhaul of the Technorati Home page and a completely new area of the site that emphasizes blogs, Technorati Topics. With Topics, we help you discover what bloggers are writing about in Entertainment, Technology, Politics, Sports, Business, and Life.

There are thousands of communities in the blogosphere but those are definitely the largest, and most influential. (Each will be represented at the BlogWorld conference).

Personally I think this is a big improvement over the previous version of the homepage. Reaction from some of the tech bloggers has not been so good.

Stowe Boyd does make a good point:

Is the notion that someone would actually click through to the Technology Topic page and watch the posts go by? There is no search, no filter, no way to use Technorati tags to channel the torrent of posts. How could this be useful?

In fairness Caroll does say:

Today’s release is just a first step. There is a lot more we have up our sleeves, so stay tuned for what’s coming next and come back often.

I think this is a step in the right direction. Technorati has been a pioneer in this industry. Providing a valuable service and resource to tens of millions of bloggers for a very long time. Yes they screwed up with the WTF redesign, but they have earned a lot of good will with me. I will give them the benefit of the doubt and take them at their word that better things are in the pipeline.

Update:

Duncan Riley is rooting for Technorati as well.

On the other hand, as a long time Technorati user it’s good to see Technorati going back to its roots as a blogging search engine. There is still some work to do in terms of improving the indexing, but in terms of focus Technorati Topics is at least a step in the right direction.

Join Us Today Live As We Talk To Jim Kukral On Blog World Expo Radio

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jim_kukral3 Today at 3 p.m. PST and 6 p.m. EST, we will be on live radio at Blog Talk Radio to talk to a speaker at the Blog World and New Media Expo, Mr. Jim Kukral.  Jim is a pioneer of the “new media” and has been a leader in the industry of online marketing.  Jim knows how to make money online and knows how others can make money as well.  He is a forward thinker in the idea of making money online.

Jim’s topic in Vegas will be “Good to Great: Blogging & Profit Potential“.  He will be presenting at the Blog World and New Media Expo on how people as well as others can can make money from this crazy new medium called blogging.  I look forward to seeing Jon at the show and meeting him and discussing his ideas.  I am really excited to get a sneak preview today so stop by the live radio show and hear all about Jim and his expertise.  I also invite all of you to listen and call with your questions and comments for Jim Kukral as well.  Perhaps you too can start making money online with your own blogging. 

UPDATE:  If you missed the show today live you can tune in here and listen to a downloaded archive version!  Thanks Jim for joining me in talking about BWE!

SmartLink Feeds Make Amazon Links Easy

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Our fearless leader Rick pointed out this post to me today:

One of the great things about the new AdaptiveBlue SmartLink Feeds are that we do all the publishing and you can sit back and make money (via the Amazon Affiliate Program) by simply placing the feed on your blog. Every week we update and republish a set of SmartLink Feeds ranging from New York Times Best Selling Books, Netflix Top Rentals, iTunes Top Albums and Amazon Hot Gadgets. If you have a blog related to any of these topics, you can grab the feed, customize it, insert your affiliate id and then add the feed to your blog. Source: BlueBlog: Make Money With AdaptiveBlue Sm artLink Feeds

I read it.

Hmm, can’t be that easy.

I read it again.

Went through the AdaptiveBlue site.

Wow, it is that easy.

So here’s the deal.  You just “grab” the Amazon widget you want, enter a little information (size, colour scheme, Amazon associate ID), get the code and insert into your blog or site (they don’t say this clearly enough, but they belong on the side bars).

Yeah that’s it.

A couple (non-active) samples here.  The nice thing is that you  can choose these “SmartLink Feeds” to match your audience.  So for A View from the Isle I would probably pick gadgets and books.

While the post is a tad over the top with leveraging the traffic and such from your blog, they have an excellent point.  Most ad offerings don’t work out so well.  And we’re not going to get into the paid/sponsored post bit.

I’m certainly going to give these a shot on my blog.  Of course I have to balance my desire for a little extra green and my page loading quickly and not looking too crowded.

And that is actually the secret balance of it all.

Is Blogging Dead?

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Not according to Hugh MacLeod at Gaping Void. In two recent posts Why We’re All Blogging Less, and Blogging Isn’t Dead It’s Just a Subset of Something Much Larger and More Important.

They are both great posts worth a full read. I do think Hugh’s post’s are in some part a reflection of the two percenters of the tech community. While many techy’s are moving on to Twitter, Pownce, Jaiku and I’m sure 10 other things I haven’t heard of yet many non tech bloggers are just hitting their stride.

Guys like Dave Winer and Marc Canter were 10 years ahead of their time. Never heard of them?

Well if you aren’t a techy blogger chances are you haven’t but they are just two of the many brilliant folks responsible for the great blogging tools you write with, read and use every day. Don’t feel bad because thats my point. I hadn’t heard of them either before we launched this show.

Blogging may be old hat to guys like Dave, Marc, Hugh and Robert Scoble but to most of the world it is brand new and it is liberating.

Hugh also nails it by saying what we call blogging today will evolve. So Will podcasting and vlogging. This revolution has just begun.

/HT Techmeme

David Sifry to leave Technorati Layoffs Expected!

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Technorati has announced that they are going to layoff eight people and David Sifry is stepping down as the CEO. When I first read the headline at GigaOm I thought it was terrible news. Technorati is one of the true pioneers of New Media and David Sifry has been the man in charge since the beginning.

After reading David Sifry in his own words here maybe i’s not so bad:

If there’s one thing I’ve learned during my time as CEO here at Technorati is that making tough choices is a daily reality. But some choices are tougher than others, particularly when they involve one’s own self.

You see, I’ve made the tough decision to turn the reigns of the company over to other managers at the company. For those of you who follow Technorati regularly, you know that we’ve been conducting a CEO search since Spring and that it was just a matter of time before I made a transition. But searches such as these take time, especially in a market as frothy as this one, and I decided that rather than waiting for the process to play out, I would go ahead and transition to the board exclusively, taking on the role of Chairman of the Board.

As of today, Teresa Malo, CFO, Dorion Carroll our Vice President of Engineering and Derek Gordon, our Vice President of Marketing, will operate as a committee of the Office of the President

I have never met or spoke to David Sifry (I did hear him speak at Web 2.0) but I know he is certainly one of the people responsible for the explosion of New Media. Technorati was and is a commercial venture but there was more than just money motivating David Sifry. He is a new media guy.

One of the people mentioned in his post; Derek Gordon who I have had the pleasure of speaking with is also a true blue new media guy. If he is any indication of the rest of their team then Technorati is in good hands. Today is an important milestone for our little industry that started sprinting before it ever crawled.

Here is a little more from David’s post today:

I’ve been doing startups for almost all of my adult life. And I LOVE startups. I love the teams. I love the sense of mission, and the fast innovation. I love building something from an idea – a whiff of air over vocal cords – into a real, concrete business with real customers and a deep and real sense of corporate mission.

If you have ever done a Technorati search to find the hottest topic of the day, claimed your blog, or just went to check your rating then read the whole thing.

For more on the story visit Techmeme.

**update**

In related news Techcrunch is reporting John Furrier is out at Pod Tech.

More from John Furrier here.

Jason Calacanis thinks this could mark a Web 2.0 trend.
Stephen Baker at Business Week explains why Google is beating Technorati at it’s own game:

Just for a test, I just searched for Technorati on Google blog search. Om’s post, from 16 minutes ago, is the second I see, following this one from Barron’s. Long story short: fast, relevant results.

Then I tried on Technorati. The first post is something called The Baking Circle, with a recipe for a coconut cake. I clicked through pages of porn posts looking for Om’s post. Couldn’t find it. Later, just as I was adding links, I found this post from Epicenter.

More to come.

Huffington Post Goes Mainstream?

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Today the Washington Post runs a mostly complimentary piece by Howard Kurtz recognizing HuffPost’s many achievements. Kurtz does point out several times that Huffington Post is a left leaning site which is true and Arianna is proud of it.

The most notable change is that HuffPost has morphed from a left-leaning site with a modest conservative presence to a pugnaciously liberal operation in which the banner headlines and majority of bloggers holler about the latest outrage perpetrated by the Bush administration.

“We are opposed to the war in Iraq,” Huffington says from her Los Angeles home. “We think the troops should come home. The headlines are going to reflect what is in the best interests of the country.”

Huffington Post co-founder Ken Lerer reiterates:

As Lerer puts it: “Attitude is a huge positive, not a negative. People don’t have to love you. Maybe people come to you because they don’t love you.”

Huffington and Lerer are absolutely correct but I don’t believe the MSM really understands it. Kurtz correctly points out they cover stories much faster than any network news channel can, and often times faster than cable but seems to suggest they are successful despite their blatant ideology:

Beyond ideology, though, the Huffington site has succeeded through its relentless updating, serving up links to all manner of news and entertainment

Huff Post is successful because they are forthright about their political leanings.

The MSM still tries to claim objectivity but hard core consumers of news just don’t believe that anymore. You may disagree with every word of a post at Huff Post (as I usually do) but you know where they stand and often times read things you will never see in the main stream press.

This isn’t a left / right issue and Arianna rightly recognizes another new media pioneer The Drudge Report (it’s not a blog but thats a whole other argument) for contributing to her success.

“We could not have existed without Drudge,” Huffington says. “Drudge habituated people to going online for their news.”

Blogs are changing the way political news is covered and The Huffington Post can rightly take credit for being a big part of that change.

looking to improve your SMO?

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as in Social Media Optimization?

Then check out Paul Dunay’s latest post at Buzz Marketing for Technology. Aptly named 5 Rules of Social Media Optimization (SMO). Here is a brief excerpt:

Search Engine Optimization (SEO) for websites has been honed into a fine art and while I believe in the power of SEO, there is a new discipline beginning to emerge called Social Media Optimization (SMO).

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on blog search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

Here are 5 rules to help guide your thinking around SMO for a client’s website:

1. Increase your linkability – This is the first and most important priority for websites. To optimize a site for social media, we need to increase the linkability of the content.

You will have to read Paul’s post for the rest of his great tips.

Do you blog for your home business?

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Then consider submitting a post to the Working at Home on the Internet Blogging Project Competition.

The competition asks you to write a post on:

…help people with a Home Business determine the Advantages or Disadvantages of using a Blog to enhance their business through Blogging on the Internet. It can be about direct income through Blogging or indirect income using a Blog as a way to reach potential or existing customers.

The winner will be randomly drawn and will win a copy of the new book The winner will be randomly drawn and will receive an autographed copy of my new book, Blogging Tips, What Blogger’s Won’t Tell You About Blogging.

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