Top 10 Reasons to Stop Writing Top-10 Posts

number-ten

Lists: Bloggers love them. Readers love them. Pinterest loves them. So why not write lists all the time, right? Well, not so fast. Before you go churning out one more top-10 list on your site, consider the following reasons why you shouldn’t: 1. They’re Overdone. Everybody writes top-10 posts. You can find top-10 posts about … [Read more]

Five ways to tell a visually compelling story online (Sponsored Post)

3d person holding a megaphone forming the word blog.

In today’s digitally focused world, it can be hard to break through all of the clutter. This makes it increasingly important to stay on top of trends. As part of the Army Marketing and Research Group, we constantly think about how we can bring our target audience the information they seek, in the best possible … [Read more]

Why Your Twitter Disclaimer Does More Harm Than Good

bigstock-Disclaimer-the-Dictionary-Pro-18198233

If I’ve seen it once, I’ve seen it a thousand times: My tweets do not represent the opinion of my employer. Is it just me, or is this the most ridiculous statement ever? Every time I see it, I get twitchy. Because it anything, you’re making things worse. People think that this disclaimer justifies bad … [Read more]

How to Build Your Brand Using Quora

SNAG_Program-0662

Quora is a digital space for users to exchange knowledge. Unlike its competitors, Yahoo! Answers and ChaCha, Quora’s user base attracts experts. From the beginning, business CEOs, Hollywood producers, and notable journalists have been answering questions. Quora’s top answers are ones that were voted on by the users. Thus the answers that gain the most … [Read more]

Content Marketing in 2014: Trends You Need to Understand to be Successful

bigstock-new-year---next-and-previou-48446960

Last year around this time, I deemed 2013 the “year of content marketing” and I think I was right. Content marketing has existed for a lot longer than a year, but in 2013, this form of connecting with customers and promoting your business exploded. Today, it seems like every small business, large corporation, and even … [Read more]

Six New Years Resolutions for Small Businesses (That You Can Do Right Now)

Is it too soon to be sick of 2014 predictions, resolutions, and assorted New Year’s fodder? Wait, don’t answer that until you read this post. Here are the top six things you can do right now and be done with your list (until 2015 anyway): 1. Get Mobile Obvious? Yes. Have you done it? Maybe … [Read more]

Why Blogs Are the Future for 2014 and How to Prepare Your Blog for the New Year

blogs are the future

As the calendar inches ever closer toward the new year, there’s never been a better time to talk about blogging. Everywhere you go these days, someone’s saying something about how many blogs there are and how the blog world is over-saturated. Could these ideas actually be true? Are blogs over, or is 2014 a good … [Read more]

Setting Goals, Objectives and Metrics for Achieving Your Desired Outcomes with Social Media Marketing (Sponsored Post)

Landscape of desired outcomes from Ric Dragon’s Social Marketology book.

Does this story sound familiar to you? Your boss calls you in.  She wants to know if all this social media marketing is accomplishing anything; if it is impacting your bottom line. Is it? You know social media is very important in today’s world. You, or an entire team in your organization, have been investing … [Read more]

A Day in the Life of a Social Media Marketer [Infographic]

ADayInTheLife_Infographic_2_600_MED

We love this infographic from our friends at RazorSocial (especially Ian, who will be speaking at NMX 2014), which outlines what a productive day looks like for a social media manager. We love all of the great tools mentioned (see below for links to all of them). What are you favorite tools to help you … [Read more]

Pinspiration Saturday: Representing Your Brand with Scott Stratten

Your brand is what you do after two drinks

We’re back for another Pinspiration Saturday, our weekly series where we highlight a quote from one of our amazing speakers every week. If that quote resonates with you, we hope you’ll take a minute to share the “pinspiration” with your followers on Pinterest by pinning it! And as always, you can also share via Facebook, … [Read more]