Analyzing Your Market’s Wallet

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I know a lot of people who have a lot of really good ideas. They start blogs. They write great posts. They engage readers on social networking sites. And they fail. At least, in terms of making a living as a full-time blogger, they fail, because they never actually make any money from their work. … [Read more]

Why You’re Not Going to Find Conference Sponsorship on Twitter

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Are you looking for a sponsor so you can attend BlogWorld? If so, are you asking for sponsors on Twitter? Well stop right there, because chances are it’s not going to happen. Now, there’s a few different ways to land a sponsorship, but Tweeting out your intentions aren’t going to land you that gig. Because … [Read more]

Monetization and the Parenting Blogger

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In the summer of 2008 I was facing a ticking time bomb. Okay, so it wasn’t exactly a time bomb. It was the clock that was ticking telling me that in one year I would need to return to teaching in order to once again supplement my spouse’s income. While there were many things that … [Read more]

Why Can't You Make Money From Your Ideas? You Can!

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It takes a special skill to be able to figure out ways to reap the rewards from your attention-getting ideas you come up with to promote your blog. It’s important to have a plan in place so that you don’t get caught up in a situation where the momentum passes you by. Step 1 – … [Read more]

How to Recession-Proof Your Blog

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Earlier this week, I was explaining what I do for a living to someone I was meeting for the first time, and he asked me an interesting question: Blogging seems to only be growing. Did you see a dip in income due to the recession? Or would you say this is a fairly recession-proof industry? … [Read more]

Dumping Your Readers in a Blog "Gift Shop"

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When I first started writing for the BlogWorld Expo blog, it was just after I spent a week in Orlando, which included two days at Disney World. Needless to say, I had Disney on the brain, and lucky for you all I jotted down a few ideas for blog posts that had hit me while … [Read more]

Cartoon: Ad Space

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Rob Cottingham is a cofounder of social media strategy firm Social Signal, a blogger since 2001, and the pen behind Noise to Signal for the past three years. Find him on Twitter at @robcottingham.

Competition, Slush Piles and Cavemen: Converting Your Novel to ePub

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To coin a phrase from a well known US insurance company campaign, converting books to Kindle or other epub formats is so easy a caveman could do it. Well, that is once you’ve done all the hard work of laying it out in InDesign. That part’s not easy. No doubt about it, digital books are … [Read more]

How to Create a Media Kit For Your Blog

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If you’re in search of direct advertisers as part of the monetization strategy for your blog, having a professional media kit goes a long way to providing facts, statistics, and testimonials about your blog. Your blog media kit is a vital sales tool with the goal of getting potential advertisers excited about the prospect of … [Read more]

One Large Cup: How I Learned to Stop Losing Blogging Pennies

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Every day, bloggers are losing money – and they don’t care. Why? Because we’re conditioned to brush off small sums, never realizing how they add up. My first semester of college, I had an 8 a.m. class three times per week. Those of you who know me are giggling right now, possibly even to the … [Read more]