With the ever growing popularity of tablets, and smartphones getting smarter by the minute, it’s no surprise what a new study has found. According to new data from International Data Corporation (IDC), more users will access the internet through mobile devices than through PCs or other wireline devices by 2015. Smartphones are outselling the simple … [Read more]
Are you a frequent user of smartphone check-in services like Foursquare or Gowalla? I don’t use them because personally, I don’t want people to know where I am. I guess I like going incognito. Come to find out, I’m not alone. A recent study by Pew shows that only 12% of smartphone users use theses … [Read more]
Criminal background checks and credit reports aren’t the only way employers can research potential employees anymore. A new year old start-up company, Social Intelligence, now scrapes the internet for anything a prospective employee has said or done within the past 7 years. Long gone are the days where your social life and job life didn’t … [Read more]
When it comes to using Facebook to promote your business or blog, it seems pretty straightforward as to how exactly to use it. Sure, there are always things we can learn to help boost our Facebook fan numbers and interaction with them, but as far as structure goes, it’s pretty simple. Just look at what … [Read more]
A new study shows why brands are reaching out to moms, mom bloggers in particular, more than dads. The results show that moms are 40% more likely to follow brands on social media sites than dads. What does that show? That moms are listening to brands and brands know it. The report is entitled Moms … [Read more]
Today marks the second annual Social Media Day, started by Mashable last year (2010). Meetups and organizations are sponsoring get-togethers across the globe. Are you heading to any events? Coinciding with this day to celebrate the advent and growth of Social Media, Guinness World Records is announcing some of the latest social media world records! … [Read more]
According to a recent study by Pew Internet, adults in the United States are buying e-readers at a much faster rate than tablets. The number of adults who own an e-book reader doubled to 12%, compared to only 8% who own a tablet. Both numbers have seen growth over the past six months, but the … [Read more]
The National Hurricane Survival Initiative released a new survey today that shows both social media and texting are leading the way in terms of how people communicate during national disasters. Not only are social media users using it to communicate back and forth, but it’s also the way they are receiving important information. The survey … [Read more]
Online users spend 16% of their time on social media, up from only 8% four years ago, says a new report by comScore. In 2007, social networking represented about 1 out of every 12 minutes spent online, while today that number is more like 1 out of every 6 minutes. This number doesn’t surprise me. … [Read more]
Over the past 6 years of working in the new media space the one thing I get asked as great deal by content creators is the question “Is my show advertiser ready?” The answer to that question is really multi-part, and I want to take a few minutes and talk about how to make sure … [Read more]
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