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New Research Shows Tablet Owners Love Their Tablets

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It’s no secret that Tablets are making a huge impact on society and technology use in general. A new study from GfK MRI’s iPanel proves that fact.

The use of the Tablet is changing how much consumers use video game consoles, read books and newspapers, as well as how often they use computers. Here’s a chart which shows what activities are done less as a result of owning a tablet.

As you can see, 59% of Tablet owners say they use a video game console or handheld device less often, 44% of Tablet owners say they read printed books less often and 42% say they read hard copy newspapers less often.

Thankfully it doesn’t seem to be having too much of an effect on activities like going to the movies, playing sports or hanging out with friends and family.

“The fact that a majority of game-playing Tablet owners report using a video game console or a handheld video game less often as a result of owning a Tablet does not necessarily mean they are playing video games less often,” said Risa Becker, VP, Research at GfK MRI.  “But it does suggest that Tablet owners are moving their gaming from other devices to the Tablet.”

For those of you who own a Tablet, what activities do you notice yourself doing less of? Also, do you ever write up blog posts from your Tablet?

Bye Bye Firefox, Hello Chrome? The Race for Second Place

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According to new data released by StatCounter, Google’s Chrome Web browser could possibly become the second most popular, knocking Firefox down to third place. The data also shows this second place, behind Internet Explorer, could happen no later than December.

Chrome’s popularity has been astonishing and growing rapidly since 2008. They just celebrated their 3rd anniversary.

ComputerWorld shares, “As of Wednesday, Chrome’s global average user share for September was 23.6%, while Firefox’s stood at 26.8%. IE, meanwhile, was at 41.7%.”

What’s the reasoning behind the growth? You could say it’s because Chrome is more user-friendly and so naturally people will start to flock or you could say it’s because it’s owned by Google. I am sure their TV ads are helping somewhat.

Mozilla did release a browser update, Firefox 7, which claims faster web browsing. Have you downloaded it and noticed a difference? Also, which web browser do you use and why?

Report: Apple iPad Expected to Lead the Tablet Market Into 2014

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A new report was released by Gartner today with some stats and trends on tablet brands. What was revealed is no surprise. The Apple iPad is leading the way and it’s projected that it will continue to do so for several years to come.

According to the report, in 2010 the iPad accounted for 83% of tablet sales worldwide. The number was down, just slightly by about 10% for 2011, accounting for 73.4% of the market.

What does the future hold for the iPad? More good news for Apple.

“We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014,” Carolina Milanesi, research vice president at Gartner. “This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.”

The complaint that seems to be holding back Android Tablet sales is high prices and a weak user interface. As one who own an Android tablet, I concur.

Here’s a table put together by Gartner showing current and projected tablet sales.

Of course there’s the rumored Amazon tablet that some have said will be strong competition for the iPad. The Amazon tablet is said to feature a 7-inch screen and will be available in November for $250.

Do you own an iPad, Android Tablet or none of the above?

Nielsen Releases Their “State of the Media: The Social Media Report”

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Yesterday (September 11th) Nielsen released their “State of the Media: The Social Media Report” which “looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior”.

Here are a few of the highlights from the report:

  • Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
  • At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
  • Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
  • Nearly 40 percent of social media users access social media content from their mobile phone
  • Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
  • 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
  • Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

It’s no surprise that Americans spend more time on Facebook than any other website. From my FB friends who say they’re addicted to it and take frequent Facebook fasts, to the amount of people (is it 750 million now?) who are on the social networking site.

It’s also no surprise that nearly 40% of social media users are accessing the content from their phone. Especially after the article I posted today of the prediction about where PCs will be by 2015.

You can read the full report here. From the highlights I posted, are than any statistics and trends that surprised you?

Smartphone and Tablet Use to Surpass PCs by 2015

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With the ever growing popularity of tablets, and smartphones getting smarter by the minute, it’s no surprise what a new study has found.

According to new data from International Data Corporation (IDC), more users will access the internet through mobile devices than through PCs or other wireline devices by 2015. Smartphones are outselling the simple cell phone and tablet sales are exploding, as are the development of them.

The new study says that internet access through PCs will first stagnate and then slowly decline over the next few years.

Here are a few interesting pieces of information the New Media Market Model found:

  • Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world’s population will have access to its vast resources.
  • Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.
  • Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.

Does this new data surprise you? For all of us who make our living online, a piece of that $138 billion of online advertising sounds nice doesn’t it?

Image: SXC

Only 12 Percent of Smartphone Users Access Check-In Services

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Are you a frequent user of smartphone check-in services like Foursquare or Gowalla? I don’t use them because personally, I don’t want people to know where I am. I guess I like going incognito.

Come to find out, I’m not alone. A recent study by Pew shows that only 12% of smartphone users use theses check-in services.

The study shows that 59% of smartphone owners use their phone to access social networking sites, and 15% use their phone to access Twitter. As for sending photos, 80% and sending or receiving texts was 92%.

So, what do you think this study shows? Are check-in services’ popularity slowing down, at a stand still or just getting started? To me it seems when someone first starts using these check-in services it’s fun and exciting, but after awhile, it just gets old.

Please share your thoughts in the comment section below!

 

“Social Intelligence” Searches Social Media History for Employers

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Criminal background checks and credit reports aren’t the only way employers can research potential employees anymore. A new year old start-up company, Social Intelligence, now scrapes the internet for anything a prospective employee has said or done within the past 7 years. Long gone are the days where your social life and job life didn’t mix.

This new way of researching a potential employee is definitely raising eyebrows when it comes to security questions. But according to Max Drucker, chief executive of the company, they are only finding what is publicly available online. The Federal Trade Commission has determined that the company is in compliance with the Fair Credit Reporting Act.

What kinds of information is the company finding that would cause a person not to be hired? A little bit of everything it seems. From nude photos and racist remarks to someone searching OxyContin on Craigslist.

Here are some interesting numbers: “75 percent of recruiters are required by their companies to do online research of candidates. And 70 percent of recruiters in the United States report that they have rejected candidates because of information online”.

What does this all mean? Since it looks like employers researching a potential employee online is not in any way illegal, it means you should be careful what you put out there if you are looking for a job or plan to do so within the next 7 years. It also means that hiring people is harder than ever. Employers have to decide what’s important and what’s not important when they are looking at potential candidates for the job at hand.

What do you think about Social Intelligence and what they do for employers? Do you think it crosses the line between work and our personal lives?

Source: NY Times

Image: SXC

Is the Secret to Twitter Success Link Sharing?

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When it comes to using Facebook to promote your business or blog, it seems pretty straightforward as to how exactly to use it. Sure, there are always things we can learn to help boost our Facebook fan numbers and interaction with them, but as far as structure goes, it’s pretty simple.

Just look at what the grocery store chain Publix was able to do with their Facebook page and how well organized it is. You know exactly what’s there for you when you arrive.

But what about Twitter? What’s the secret to Twitter success? According to this article, it’s link sharing. The article is rather long, but basically what it’s saying is that we have the same basic tool – 140 characters – but it’s exactly how you use those that counts.

A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links.

This infographic from Get Satisfaction shows the top reasons why people follow brands. For Twitter, it shows the third reason is interesting or entertaining content – so link sharing.


The article sums up Twitter success as seeing what works best for you. Do you get better results when you do one link a day, link to a video, say something before the link that grabs your followers’ attention?

What do you use Twitter for the most? Getting information, entertainment, interacting with your followers and do you think link sharing is the key to Twitter success?

Moms are 40% More Likely to Follow Brands on Social Media Than Dads

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A new study shows why brands are reaching out to moms, mom bloggers in particular, more than dads. The results show that moms are 40% more likely to follow brands on social media sites than dads. What does that show? That moms are listening to brands and brands know it.

The report is entitled Moms and Media 2011, which focused on moms in general and how they consume media and interact on social media.

Here are a few of their key findings:

  • Moms have come to depend on the Internet for everyday life as their most “essential” medium
  • Moms spend more time online daily than the general population, crossing the 2.5 hour threshold in 2011
  • Moms are highly active on Facebook, with 62% of American mothers having a profile on the popular social networking service
  • Smartphone ownership among Moms has exploded in two years, with 36% reporting smartphone ownership (compared to 31% for the general population)

The report shows that both mom bloggers and mommy “status updaters” are vital in terms of marketing and outreach programs.

Do you think brands will continue to reach out to mom bloggers for marketing and do you see this trend slowing down or speeding up?

Source: Social Media Today

Happy ‘Social Media Day’ & New World Records!

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Today marks the second annual Social Media Day, started by Mashable last year (2010). Meetups and organizations are sponsoring get-togethers across the globe. Are you heading to any events?

Coinciding with this day to celebrate the advent and growth of Social Media, Guinness World Records is announcing some of the latest social media world records!

  • Most likes on a Facebook page: 47,194,601 on Facebook’s own Facebook page. 2nd place is Zynga’s Texas Hold’em Poker page (45.78 million likes). 3rd place is Eminem (42.05 million likes). 4th place is YouTube (40.44 million likes). 5th place is Lady Gaga (39.49 million likes).
  • The Most “disliked” video on YouTube: Justin Bieber’s music video for “Baby”, with 1,490,076 “dislikes”.
  • Most content ingested by an online video service: An average of 70.49 hours per minute, achieved by Ustream.

Other current social media Guinness World Records include:

  • Fastest Time to reach 1 million followers on Twitter: 25 hours 17 minutes by Charlie Sheen.
  • Most likes on a Facebook item: On the official page for Lil Wayne (668,198 comments on a post made on February 15, 2011 – which was made as an attempt to set the record for the “Most likes on a Facebook item in 24 hours”)
  • Most followers on Twitter: Lady Gaga with 11,259,372 Twitter followers.
  • Most “likes” on a Facebook page in 24 hours: Frito-Lay on April 11-12, 2011 with 1,571,161 likes.
  • Most “liked” video on YouTube: Judson Laipply’s “Evolution of Dance”.

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