Did These Top Five 2012 New Media Predictions Come True?

2012 new years

As 2012 comes to a close, I think we can call the biggest prediction (that the world would end) a bust. But what about predictions about blogging, social networking, and other parts of the new media world? Let’s take a look at 2012 predictions and whether or not they came true. Prediction #1: Photo and … [Read more]

Millennials Using Social Media for Social Good

The adoption of digital technology is one of the major distinctions Millennials have among previous generations. The age group in their late teens to early 30s can create a profile on the latest social network faster than you can say “smartphone.” Many might deem their ubiquitous love affair with social media quite trivial, but don’t … [Read more]

Solving Crime with Social Media [Infographic]

Planning on organizing a big heist today? Well, be sure not to announce it on Twitter or Facebook! Ok, sure, that sounds silly. But, you’d be amazed at how effectively law enforcement is able to use social media to gather evidence, establish probable cause, or identify suspects. This nifty infographic from Backgroundcheck.org sheds some light … [Read more]

Social Media and Higher Education [Infographic]

College and universities are embracing social media as a means to connect with the current student body, alumni, prospective students, and donors. According to BestCollegesOnline.com, one in three schools indicate that they achieve better results with social media than through traditional media. According to recent data conducted by the University of Massachusetts at Dartmouth: 98% … [Read more]

Increasing Email Subscriber Engagement on Top of Marketers’ Minds for 2012

strongmail-marketing-program-spend-increase

As 2011 is coming to a close and we are inching closer and closer to 2012 (I know…I can’t believe it either), it’s time to take a step back and look at your blogs. Ask yourself some questions like what did you do right, what did you do wrong and what would you like to … [Read more]

The Klout Debate: Should You Stay or Should You Go and Does It Matter?

klout

Klout has never not been controversial, but recently, users got their unmentionables in a twist over algorithm changes that caused just about every score to drop, some more significantly than others. Some people were upset about the changes, but I saw even more people upset that others care about the changes. In the past few … [Read more]

New Stats: 184 Million U.S. Internet Users Watched Online Video Content in October

comscore video stats for october 2011

comScore released new stats today revealing how many U.S. internet users watched online video content for October 2011. A total of 184 million users watched online videos, which averages about 21.1 hours per viewer. Online video watching reached an all-time high with 42.6 billion videos viewed. Google sites (mainly YouTube), Facebook and VEVO rounded out the … [Read more]

Facebook is the Social Media Tool of Choice for Small Businesses

Constant Contact Small biz

According to a November report from Constant Contact, small businesses are finding that using social media is getting easier, is less time consuming and is working well with their customer base. You can see in the chart below that in just 6 months, small businesses have embraced social media use  much more. They are finding … [Read more]

Technorati’s State of the Blogosphere 2011

technorati

Technorati’s annual State of the Blogosphere report was being unveiled at BlogWorld 2011 right now! We’re live-blogged the event, as stats were announced by Technorati Media CEO, Shani Higgins (along with host Mitch Joel from Six Pixels of Separation and Mikal Belicove from Entrepreneur Magazine). Thanks to everyone who came to #BWELA…if you weren’t there, … [Read more]

Social Savvy People Eat Out More and Likely to Be Repeat Customers

restaurants and social media

An interesting study done by the National Restaurant Association, shows that those who are social media savvy are more likely to eat out, as well as be repeat customers. The study broke the group of adults into two groups – the “connected adults” and the “social media savvy adults”. The connected adults were those individuals … [Read more]