Increasing Email Subscriber Engagement on Top of Marketers’ Minds for 2012

strongmail-marketing-program-spend-increase

As 2011 is coming to a close and we are inching closer and closer to 2012 (I know…I can’t believe it either), it’s time to take a step back and look at your blogs. Ask yourself some questions like what did you do right, what did you do wrong and what would you like to … [Read more]

The Klout Debate: Should You Stay or Should You Go and Does It Matter?

klout

Klout has never not been controversial, but recently, users got their unmentionables in a twist over algorithm changes that caused just about every score to drop, some more significantly than others. Some people were upset about the changes, but I saw even more people upset that others care about the changes. In the past few … [Read more]

New Stats: 184 Million U.S. Internet Users Watched Online Video Content in October

comscore video stats for october 2011

comScore released new stats today revealing how many U.S. internet users watched online video content for October 2011. A total of 184 million users watched online videos, which averages about 21.1 hours per viewer. Online video watching reached an all-time high with 42.6 billion videos viewed. Google sites (mainly YouTube), Facebook and VEVO rounded out the … [Read more]

Facebook is the Social Media Tool of Choice for Small Businesses

Constant Contact Small biz

According to a November report from Constant Contact, small businesses are finding that using social media is getting easier, is less time consuming and is working well with their customer base. You can see in the chart below that in just 6 months, small businesses have embraced social media use  much more. They are finding … [Read more]

Technorati’s State of the Blogosphere 2011

technorati

Technorati’s annual State of the Blogosphere report was being unveiled at BlogWorld 2011 right now! We’re live-blogged the event, as stats were announced by Technorati Media CEO, Shani Higgins (along with host Mitch Joel from Six Pixels of Separation and Mikal Belicove from Entrepreneur Magazine). Thanks to everyone who came to #BWELA…if you weren’t there, … [Read more]

Social Savvy People Eat Out More and Likely to Be Repeat Customers

restaurants and social media

An interesting study done by the National Restaurant Association, shows that those who are social media savvy are more likely to eat out, as well as be repeat customers. The study broke the group of adults into two groups – the “connected adults” and the “social media savvy adults”. The connected adults were those individuals … [Read more]

New Research Shows Tablet Owners Love Their Tablets

Tablet owners

It’s no secret that Tablets are making a huge impact on society and technology use in general. A new study from GfK MRI’s iPanel proves that fact. The use of the Tablet is changing how much consumers use video game consoles, read books and newspapers, as well as how often they use computers. Here’s a … [Read more]

Bye Bye Firefox, Hello Chrome? The Race for Second Place

google-chrome

According to new data released by StatCounter, Google’s Chrome Web browser could possibly become the second most popular, knocking Firefox down to third place. The data also shows this second place, behind Internet Explorer, could happen no later than December. Chrome’s popularity has been astonishing and growing rapidly since 2008. They just celebrated their 3rd … [Read more]

Report: Apple iPad Expected to Lead the Tablet Market Into 2014

ipad

A new report was released by Gartner today with some stats and trends on tablet brands. What was revealed is no surprise. The Apple iPad is leading the way and it’s projected that it will continue to do so for several years to come. According to the report, in 2010 the iPad accounted for 83% … [Read more]

Nielsen Releases Their “State of the Media: The Social Media Report”

Nielson Social Media Report

Yesterday (September 11th) Nielsen released their “State of the Media: The Social Media Report” which “looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior”. Here are a few of the highlights from the report: Social networks and … [Read more]