What do Agencies (and Brands) Look for in a Blogger?


If you are gearing up for this January’s New Media Expo/BlogWorld event then you’re probably interested in promoting your brand and blog. Since hundreds of agencies and large brands use our product (GroupHigh) to identify bloggers, research analytics, and manage blogger outreach campaigns, I thought it would be great to share what our clients think … [Read more]

Michael Brito: Chat Transcript

This month at NMX we launched weekly, lunchtime chats on Facebook. Our first special guest was Michael Brito, SVP of Social Business at Edelman. Michael’s also one of the speakers at our BusinessNext Social Conference in January. His session is titled “The New Influencers: Brand Advocacy Inside and Out.” Michael’s worked with big brands such … [Read more]

10 Ways to Double Your Nonprofit’s Fundraising

Your nonprofit organization is finally gaining traction. Your friends and family come to your events, your website redesign has all the bells and whistles it needs to be taken seriously, and you’ve even been interviewed by a local reporter. But there’s one important thing missing: donations. After you’ve earned 501(c)(3) status, the onus is on … [Read more]

How to Work with Brand Bloggers


This post will help businesses, both large and small, understand brand blogs–sites written by consumers that exist for the sole purpose of talking about a company and/or its products. Do you know how to engage with brand bloggers and the opportunities that exist? Read on to learn more!   A topic near and dear to … [Read more]

Did You Miss Out on 44 Publicity Opportunities Last Week?

Help a Reporter Out (HARO) is a great resource for those looking to build up expertise and credibility in a field by offering information to reporters and PR professionals. The brainchild of Peter Shankman, HARO currently boasts over 200,000 sources as members, and I suspect that many of the savvy NMX blog readers are among … [Read more]

How PetFlow Cornered the Pet Food Industry

Large group of big dogs

You may not have heard of PetFlow.com yet, but if you have a pet, I’m sure you could use their service. How many times have you hated to run out and have to lug home a 30 pound bag of dog food? If you answered yes, then you might as well already be a customer … [Read more]

Knock, Knock. Who’s There? We’re Not Really Sure. Might Not Be Toyota.


… by Lucretia Pruitt The masthead at the top of the page reads Dear Crissy: Momhood Captured A classy and pretty blog that takes you through the days and experiences of one mom – Crissy.  Her picture and her family’s hang to the upper right of the page serving as both guardians and a reminder … [Read more]

Bonnie Harris on Traditional versus New Media (part 2)


Yesterday, I posted the first part of an interview with Bonnie Harris on traditional versus new media. Here’s the rest of that interview – some can’t miss information about new media in a world that comes from a different perspective. Check out part one before continuing with the rest below: Allison: What are some of … [Read more]

Bonnie Harris on Traditional versus New Media (part 1)


Not every speaker proposal we got for BlogWorld was appropriate. Some were boring, over-done topics. Some were too self-promotional. Some were clearly thrown together in five minutes. But some were fantastic. I don’t envy Deb, Dave, and Rick in having to pick from hundreds of awesome proposals for the relatively few spots we have open. … [Read more]

CEO's Are Actually "Social Media Slackers?"

Looks like the biggest big-wigs of the biggest companies in the world might just have some explaining to do.  The world is shifting every day to a much more “socially networked” world, and everyone from your grandparents to your grandchildren are jumping on board and taking part.  That is, everyone except for CEO’s if reports … [Read more]