This was a tough one to diagram – at times because I was laughing so hard (Penn Jillette nailing Adam Carolla around the mike handoff was the high point of the night for me), at others because the material was flowing so quickly. But what resonated most – for me, at any rate – was Penn’s passionate, hilariously profane defense of online connectedness. That, ultimately, is what brought us together for BlogWorld 2010, and it’s the spirit that I’m taking home with me.
I have a suitcase full of yo-yos, inflatable airplanes, T-shirts, USB drives and much more to take home with me tomorrow. What was your favourite piece of conference swag?
The one thing that cheers me up about the fact that there’s only a little more than an hour left in BlogWorld is this: the prospect of seeing sunlight again. Hearing the chirping of birds, the wind whispering on my cheek, the cursing of a driver who just got cut off on the Strip. Aaah.
That said, if I had to be indoors for three days, this was a pretty dang swanky place to do it in.
Saturday’s opening keynote featured Sonia Simone and Brian Clark of Copyblogger and Darren Rowse of Problogger looking at the downs and ups of blogging with an income in mind. (You can catch the full write-up from Alli here.) And here’s my take:
I have learned that, apparently, no matter what your blog may be worth, the cashiers at the casinos here don’t accept it in lieu of tender. Hmph.
The day ended with a session on video, chaired by Susan Bratton of Personal Life Media, and featuring Dermot McCormack, Executive Vice President of MTV Music Group Digital; Dick Glover, CEO of Funny or Die; and Jim Louderback, CEO of Revision3.
There were some great moments, including the revelation that the budget of a typical Funny or Die video is… drumroll please… what’s that? We can’t afford a drumroll? That must be because the figure is only $2,000.
But the moment that grabbed me early on was the emphatic statement by one of the panelists that one huge factor affecting the future of video right now is the rise of mobile. And given how many conversations I’ve had with people who are still trying to get their minds around just how huge a platform mobile is, well, that spurred this cartoon.
I’ve learned that you can never go wrong by going to a Beth Kanter panel. The co-author of The Networked Nonprofit (I’m halfway through it on my iPad, and it’s terrific) has a gift for bringing out the audience’s shared wisdom and experience while keeping the panel conversation lively and valuable.
Not that panellists Danielle Brigida, social media outreach coordinator for the National Wildlife Federation, and Claire Williams, who leads social innovation at Twitter, needed any prodding. Each could have easily filled the hour with anecdotes, advice and recommendations. (Thanks to Williams, my new Twitter mantra is “WWKD: What Would Kanye Do?”)
Here are notes from Brigida’s and Williams’ presentations:
It was an emotional and fascinating hour, starting with Rohit Bhargava‘s call for everyone in the audience whose lives had been touched by cancer to stand. Livestrong CEO Doug Ulman touched on how Twitter can sometimes be less daunting than blogging, how transparency and authenticity are transforming non-profits, when a logo can take away from an organization’s efforts, and why Livestrong focuses more on supporting families living with cancer than on research.
And it ended with the announcement that PayPal and Swagg are sponsoring a 5-cent-per-tag bounty for every use of the hashtag #beatcancer – plus a $1 contribution for every pledge to download Swagg’s free iPhone app when it’s released. See BeatCancerEverywhere.com for details.
For your consideration, notes from Karen Hughes’ and Mark Penn’s opening statements on the morning panel. It was a lively session (especially once some of that voter discontent started to bubble up from the floor!).