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NMX Vegas 2013

A Few Words About Suitcasing

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Have you ever gone to a conference and seen folks handing out brochures, flyers, and swag while standing in hallways or outside of session rooms? Do you wonder why they’re not on the Expo floor showcasing in a booth? It’s because what they’re doing is unethical. They’re suitcasing.

As the name indicates, suitcasing is when someone presents their business from a bag or suitcase so that it’s easier for them to zip up and run if they spot conference organizers. Suitcasing is also the practice of putting flyers, cards, business cards and promotional material on all available surfaces without the blessing of the conference organizers. In essence, it’s stealing. You see, there are people who pay good money to exhibit and sponsor to share with our community. People who are suitcasing are bypassing this fee to present on the sly. Our exhibitors and sponsors enable us to put on our conference, so the people who are suitcasing are also stealing from attendees. The less money we make, the less money we can spend on food, parties and bells and whistles. Moreover, the less money we make, the more we have to charge.

What happens if you’re caught suitcasing

If you’re coming to NMX as a sponsored content creator, the brand you’re representing may ask you to hand out flyers or t-shirts. Please know that this is considered suitcasing. It’s one thing to chat with others about what you do, that’s why we go to conferences, right? It’s a whole other story to walk the aisles and hallways giving out promotional items without permission. If you’re caught you’ll, at the very least, be asked to put your materials away. However, the  most likely scenario is that you’ll be booted out of the show.

If you’re planning on bringing promotional materials to NMX and you’re not sure if it’s considered suitcasing, don’t be afraid to ask us. We’d rather chat with you about what you’re doing than have to ask you to leave. We’re nice people, really, we just don’t want anyone stealing from our attendees, exhibitors, sponsors and the team that works so hard to bring you the best possible conference.

How can you represent your brand without suitcasing

If your brand isn’t into a booth (but we encourage them to get one  – there’s still time!) there are ways to represent them without suitcasing:

  • Wear branded clothing. Wearing a t-shirt with a brand logo isn’t suitcasing, and everyone does it. In fact, it’s a great conversation starter.
  • Collect business cards: As you talk to attendees, collect business cards to bring back to the brand. Please explain why you’re doing so, however, so no one receives unwanted promotional material.
  • Blog: Live blog from the event and mention your sponsor. Let folks know that they sent you to the conference so you can learn, and also let folks know what your sponsor does and why they might want to follow them.  You don’t have to be spammy about it, but most folks understand sponsors require promotional posts and tweets.
  • Tweet: Thank your sponsor on Twitter for sending you to the conference.

At NMX we want our attendees to have the best experience possible. We want them to be able to walk our hallways or hang out in the New Media Lounge without being bombarded with unwanted sales pitches. Please think before suitcasing.

Getting Social Online at NMX ’13

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If you’re taking photos at #NMX, please feel free to share them on our Facebook page, or on Twitter or Instagram using the #NMX hashtag.

If you’re coming to NMX in Las Vegas, it’s a good bet you’re social savvy. You know how to tweet, have a presence on Facebook, pin on Pinterest and even give G+ a whirl from time to time.  That’s good, because being social is a great way to not only share with NMX attendees, but it’s also a way to make those who can’t attend feel as if they’re with us anyway.

While we hope the majority of your conference socializing is of the offline variety, what follows are the different things you need to know about getting social (online) at New Media Expo.

Where to Follow Us

First and foremost – Come to where the action is.  We’re going to be quite busy and probably won’t be updating all of our channels every day, but you can bet there will be plenty of activity on Facebook, Twitter and Instagram. What follows is a list of places to follow NMX so you don’t miss a thing:

  • Facebook: Look to be inundated with photos and updates coming from New Media Expo ’13.
  • Twitter: We announced earlier this year that we have a new Twitter handle – @NewMediaExpo
  • Google+: We still have a regular presence on Google+ and will do our best to update when we can.
  • Instagram: Follow us on Instagram @NewMediaExpo and use the tag #NMX to view photos or upload your own. And don’t forget to take part in our Instagram photo contest!
  • Pinterest: We may not be updating Pinterest from the show but check out our speaker board to learn more about NMX ’13 presenters.
  • The NMX blog: For goodness sakes, don’t forget about the blog. We’ll offer regular updates and news.

Using Hashtags

The official hashtag for New Media Expo ’13 is #NMX. Use this hashtag when referring to our conference on Twitter, Google+ and Instagram. The social business portion of NMX, BusinessNext also has a hashtag: #biznext.

Many speakers offer hashtags for their specific sessions which they’ll announce at the beginning of their presentations. It helps them to gauge the enthusasiam, support, and reaction of attendees if you tweet about their sessions using their hashtags, and it’s also a way to share feedback to both NMX and speakers.  If you have room in your tweets, do try and use the #NMX hashtag in addition to others.

The “Boots ‘N Blogs” country music showcase and closing night party also has a hashtag – #bootsnblogs. Use this hashtag to tweet about the musicians, the venue, the people you meet and the sponsors.

Reaching out to the NMX team

The NMX team is here for you. Please feel free to approach us with any questions, comments, hugs, handshakes, and feedback at any time during #NMX. Many of us will be hanging out in the New Media Lounge, so please have a seat and chat with us. If you have a question and you don’t see anyone from the team, or, if you’re feeling a bit shy, we’ll be checking the social networks regularly. Reaching out to us on Facebook and Twitter are your best options because we’ll be checking them the most. And please, feel free to email me at deb@blogworldexpo.com with any questions or concerns.

Sharing your stuff with the #NMX community

There are so many people who wanted to make it to NMX so bad but just couldn’t swing it this time. Your social participation will help them to attend vicariously. We would love for you to post your photos and comments on our Facebook page, share images on Instagram using the hashtag #NMX, and share tweets, images and more on Twitter.

Sharing on the social networks also helps us to track the success of NMX. Through your social sharing, we know which aspects of  New Media Expo worked out well, and where the clunkers happened. We know which exhibitors are receiving the most buzz, and who was the most accommodating to the NMX community. We learn if the NMX team is being helpful and supportive to our community, or if we need to take someone out back to the woodshed.  You help shape our conference, so please don’t be shy.

We look forward to your sharing on the social networks next week at NMX. Let’s see what we can do to make the hashtag really explode!

Announcing the NMX ’13 Instagram Contest

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Nothing is more rewarding for conference organizers like us than seeing photos of our events shared online. Though we have an official photographer roaming the New Media Expo floor, it’s your candid shots that really capture the essence of NMX and what we feel it’s all about. At BlogWorld NY, our #BWENY hashtag showed great activity on Instagram.  At NMX ’13 in Las Vegas, we’d like to reward our community for sharing their photos on Instagram, by offering a chance at three different prizes.

First, the details.

NMX ’13 Instagram Contest: The Guidelines

We’re not going to be too strict about this, but we do have a few guidelines:

  1. All eligible photos must be posted on Instagram using the #NMX hashtag: We love to see your photos on Facebook, Twitter and blogs, but for your images to be eligible, they must be posted to Instagram using the correct hashtag – #NMX.
  2. Photographs must be posted between the dates of Saturday, January 5th and Wednesday, January 9th: The contest is being held while #NMX is in session, though we will add a day before or after to allow for parties, travel, etc.
  3. For a photo to be eligible, it must be taken at #NMX sanctioned events: it can be taken at NMX in any of the sessions, hallways, the New Media Lounge, the Expo floor or anywhere else in the Rio Conference Center while NMX is in session. Photos can also come from official #NMX parties, including the speaker reception. However, if the party isn’t an NMX event, it’s not eligible for submission in the Instagram contest.
  4. Photographs must be appropriate: We know you’re having fun, and the NMX community is generally well-behaved, but please, no middle finger salutes, boob shots or tasteless photos.

The Prizes

Of course you want to know why you should participate in the NMX ’13 Instagram contest. While we hope you’re going to post your photos online anyway, we do want to offer some incentive. Three winners will receive passes to New Media Expo ’14. The winners will be chosen in the following categories:

  • Humor – Make us laugh!
  • Geekiness – One random, geeky photo of NMX co-founder Dave Cynkin’s choosing will win a prize. What does that mean? We don’t know either. Surprise us!
  • Spirit – The photo that best captures the spirit of NMX – why we do what we do and why people come to our show every year. Is it the networking? Is it the learning? You tell us!

See you at #NMX!

We can’t wait to see you at NMX and look forward to seeing your photos on Instagram. Every photo meeting the above criteria is eligible. See you in a few days!

Army Workout at NMX – Free for Attendees

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Get ready to work – push-ups, jumping jacks, planks and more! This is your chance to work out with the real deal. Add to your New Media Expo conference experience with a PT-inspired workout with U.S. Army soldiers that will make you sweat and feel Army Strong.

This unique opportunity will give you a taste of what it’s like to work out with the best of the best. These dedicated Soldiers will take participants through a one-hour Army PT-inspired fitness routine with calisthenics and interval training and will leave you feeling energized for the day (modifications will be available and all fitness levels are welcome).


When:
Monday, Jan. 7 from 7 – 8 a.m.

  • 7 a.m. – Group gathers, soldier introductions and instructions
  • 7:05 a.m. – Stretches
  • 7:10 a.m. – Workout kicks off – Hooah!
  • 7:50 a.m. – Cool down and stretching
  • 8 a.m. – You’ve just kicked-off your day with a great workout under your belt! Congratulations!

Where: Rio Hotel – Rio Pavillion 2

How to sign up: Please sign up using via this Eventbrite link.

There are a limited number of spots available for this event – so don’t wait and miss your chance to challenge yourself and see if you’ve got what it takes Army Strong!

Don’t forget to stop by the U.S. Army booth while in the exhibit hall to talk with Army Strong Soldiers, take your photo rappelling out of a helicopter and more. For updates leading up to New Media Expo and throughout the conference, “like” the U.S. Army on Facebook or follow them on Twitter.

NMX Attendees: Visit Goretorium for Free

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NMX attendees, are you looking for something fun to do while in Las Vegas? Well if you’re a horror fan like I am, consider checking out Goretorium! They’re offering free attendance for all NMX pass holders in exchange for an honest review of the experience (just show your conference badge and I.D.).

Goretorium is a year-round haunted house from horror movie director Eli Roth. You might know Eli from movies such as Hostel and Cabin Fever, and if you’ve seen either of these gory flicks, you know what to expect at Goretorium! This self-guided tour features live actors, animatronics, and of course, tons of special effects that will send shivers down your spine.

After your tour, you can relax at the ’60s-inspired Baby Dolls Lounge, which features a complete horror-inspired cocktail list and the occasional zombie feeding.

Take a look at some scenes from Goretorium, and then check it out live while you’re in Vegas!

[youtube width=”560″ height=”315″]http://youtu.be/P2VGkL9x1UA[/youtube]

6 Things an NMX Veteran is Doing to Prepare for the Event

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After months of preparation, it’s almost time for the New Media Expo event in Las Vegas. I know that the show management folks have been working hard, exhibitors have been preparing thier displays and products, and my fellow speakers have been crafting their presentations.

Serious Chimping at BlogWorldHaving attended New Media Expo a few times previously (when it was known as BlogWorld), here’s what I suggest to attendees to help them prepare for an event like this:

  • Identify Sessions of Interest – check out the schedule of presentations for the event, and skim through the various options available. Read the descriptions and speaker bios for the ones that sound promising, and make a tentative plan of which sessions will be most helpful for you.
  • Connect with Those You Want to Meet – if there are speakers, exhibitors, or other attendees that you want to meet, hopefully you’ve already made some connection with them. Interact with them on Twitter, comment on their blog, or send them an email so that they can get to know you a bit.
  • Prepare Business Cards – you’ll want to make sure that you bring business cards to the event. As digital as we’ve become, a business card is still a great way to share contact information with someone new. Make sure that you have plenty of cards and that they make it into your suitcase.
  • Look at Parties – we’ve seen a few parties announced thus far, and as we get closer to the event we’ll probably hear of additional gatherings or meetups. Just like you’ve identified sessions of particular interest, figure out which parties are going to be on your roadmap to help you make connections.
  • Figure Out Your Non-Conference Life – while we’re in Las Vegas taking in the NMX goodness, the rest of the world will go on. You’re going to receive email. Folks will be coming to your blog looking for something to read. People will continue to buy your products and services. Have a plan in place so that “real life” will go on while you’re enjoying NMX. Perhaps this means pre-scheduling articles for your blog. You might need to dedicate some downtime at the conference for responding to email in a timely manner. If you have coworkers, make arrangements for them to handle things while you’re out of town.
  • Get Plenty of Rest and Arrive Healthy – most of your time at New Media Expo is probably going to be spent on the go, meeting others, listening to presentations, attending parties, or otherwise not resting. In the few days before the event, try to get plenty of sleep. Be sure that you’re eating well, and it wouldn’t hurt to take plenty of vitamin C.

What other tips or suggestions do you have for others who are getting ready for New Media Expo? Leave a comment below and share with us all!

Web TV Series Premiere at NMX Keynote: Inventing the Future

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The closing keynote at NMX is going to be amazingly unique. On January 8th, we’ll be giving the stage to Robert Tercek and his show, Inventing the Future. The show will premiere live at the conference and is going to be unlike anything the audience has ever seen. “Inventing the Future is not exactly a TV show,” Robert says. “Think of it more like an example of what comes next after TV. It’s a show that is designed, from the ground up, to incorporate social media, gaming, and live interactive features that will give the audience a meaningful way to participate. A little futuristic, maybe? Perfect. That’s what the show is all about.”

The program showcases the newest emerging trends in science, medicine, technology, media, and entertainment with topics ranging from the robot car to the future social network. And, it’s not just the first news show with its own live band, they invented a new musical form: live composition sound design. “We’re so honored that Inventing the Future has selected New Media Expo and BusinessNext Social for its premiere episode,” says NMX CEO Rick Calvert. “This a great example of what our conferences are all about: the marriage of new media content and digital commerce to create a rich, interactive, entertainment experience for audiences and marketers who want to reach a highly-engaged audience.”

Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough, entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television, and mobile networks. His expertise spans television, telecommunications, and software. In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire. Variety has named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him a “TV Anarchist.”

To make this incredible keynote happen, Tercek will transport the entire set for Inventing the Future across country, from Chicago to Nevada. To be a part of this amazing experience, be sure to register for NMX today. We look forward to seeing you in January!

NMX Closing Party Announced: #BlogsNBoots

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If you’ve been to NMX before, you already know that we throw killer after-parties. If this is going to be your first conference, you’re in for something special. Our closing party will on Tuesday, January 8th at 8pm at DB’s Pong & Pool in Las Vegas. NMX speaker Jessica Northey has been conspiring with us to create a night to remember. In addition to the usual fun at DB’s – beerpong, darts, pool, shuffleboard, ping pong, and foosball – Jessica has invited some amazing country artists to perform for us (see the line-up below).

In addition, Guinness Black Lager is sponsoring our party, along with Tweet House, and free beer will be available until 11pm. Yep, we said free Guinness beer. And u4rik Vodka will be sharing their latest, premium vodkas, too!

If you’re an NMX attendee, just remember to wear your badge. All others must click here to RSVP.

Here’s the #BlogsNBoots Country Music Line-up for the NMX after-party:

DeeJay Silver 

Currently on tour with Jason Aldean and Luke Bryan, also first EDM/Country DJ signed with Sony Nashville. DJ Silver has been a top touring DJ/remixer/producer for over 10 years, having played in premier venues in virtually every major market in the U.S., Mexico, and Canada. Touring with the like of Eric Church, Thompson Square, Chris Young, The Jane Dear Girls, Rascall Flatts, Sarah Evans, Easton Corbin, and Justin Moore in 2011, Dee Jay Silver has entertained millions of listeners with his unique brand of party rock, country style of music mixing. His high energy performances get the crowds moving, whether in stadiums paving the way for each new act coming on stage, or at top clubs and parties throughout North America.

Phoenix Stone
@phoenixstone1
phoenixstoneofficial.com

Phoenix Stone is a country music singer-songwriter, a founding member of the Backstreet Boys, and Chief Executive Officer and Co-Founder of Stonehall Entertainment, a full-service entertainment firm represented by Creative Artists Agency. Phoenix Stone started his career as an actor on the Nickelodeon shows Welcome Freshmen and Clarissa Explains It All. Stonehall includes a record label, a publishing company (a joint venture with Rondor/Universal), a management company that represents record producers and a television division, which has created shows for Disney’s Touchstone and a pair of pilots for MTV Networks. His Backstreet Boys Inc. and Trans Continental Records label sold more than 130 million albums and singles worldwide in a period of five years.
Larry Bagby

With his many high profile acting roles, you’ve already seen the acting talents of Larry Bagby in TV and Film. His long list of credits include; the supporting role as Marshall Grant in the Golden Globe winning film Walk The Line alongside Joaquin Phoenix and Reese Witherspoon, as Shirl Kendrick in the very successful independent film Saints and Soldiers, and as ICE in the cult favorite Hocus Pocus with Bette Midler, Sarah Jessica Parker, and Kathy Najimy. Larry Bagby has appeared in TV shows such as The Young and the Restless, Buffy the Vampire Slayer, CSI, and JAG.

Dylan Taylor

Dylan Taylor is a songwriter, performer, and guitarist from Atlanta, GA. Dylan performs her original songs that are packed with creative edgy lyrics and stories combined with her energetic rock, pop, and folk musical blends. Along with selections from Dylan’s debut album, concert goers will get a chance to hear incredible new songs soon to be released on her second solo album. With her unique style, Dylan Taylor rocks with her band and interjects powerful solo acoustic performances that always leave audiences yelling for more.

Gwen Sebastian

Many voices contributed to Gwen Sebastian’s sudden and long-sought career growth, but which played the biggest part? Certainly her run on NBC’s hit singing competition The Voice was a huge boost. The sound of her coach and country superstar Blake Shelton offering a spot on his tour was equally sweet. One came in the form of a relative’s phone call, suggesting she attend an audition. There’s also the inner voice that brought her through a career crossroads before the show was even a consideration. Most recently, there’s the one that led her to a powerfully uplifting new single called “Met Him In A Motel Room.”

Haven’t registered for NMX yet? There’s still time! Don’t miss out on the hottest, most valuable new media conference out there. Start off your year on the right foot; join us in January!

JUST ADDED: NMX Opening Party!

When: Sunday, January 6th at 10 p.m. – 12 a.m
Where: Lavo Nightclub in The Palazzo Hotel, 3325 Las Vegas Blvd., Las Vegas

Refreshment Sponsors: Guinness Black Lager and u4rik Vodka are providing beverages for this party, as well, up until midnight.

UPDATED – 1/3/13: DeeJay Silver and Larry Bagby will be unable to join us. However, we’re pleased to welcome DJ Du who is hot off his appearance at the Academy of Country Awards and a two-week tour in Vegas!

NMX Introduces Speed Dating

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At NMX in January, we’ll be offering Speed Dating for the very first time. No, this isn’t the romantic kind of Speed Dating, it’s the kind that businesses do with content creators.

These pre-scheduled meetings between business representatives (product or service brands, advertising reps, PR agencies, etc.) and digital content creators (bloggers, podcasters, web TV/video producers) will take place on Sunday, January 6th from 3:00pm – 4:30pm. Each meeting will last eight minutes and should serve as a starting point to discuss potential opportunities such as advertising, sponsorships, press trips, etc.

Speed dating is free for content creators and additional information will be emailed to NMX attendees prior to the conference. Be sure you’re signed up for the NMX newsletter (there’s a sign-up box on the upper, right hand side of this page) and you’ll receive additional information about how to get involved with our inaugural Speed Dating event.

We look forward to seeing you at NMX in Las Vegas this January!

The Photography Wars Heat Up

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My entire life I’ve enjoyed taking photos. Follow me on Instagram and you’ll see that I’m constantly capturing moments from my life and sharing them with the world. This allows people to connect with me in a way that my blog, podcast or other mediums have never allowed.

Most of us leave the house every day with a camera in our pocket (aka a phone) and yet businesses big and small seem to be ignoring or not fully realizing the power of photography when they plan out their marketing efforts.

Repeat after me: Photography MUST Be Part of Your Marketing Plans.

I’ve been saying it for years and yet not everyone was listening. We even dedicated a whole chapter to photography in Content Rules because Ann and I knew that no matter what business you were in, images are important.

This week we’ve seen the battle for photography heating up online as Instagram pulled their images from Twitter, Flickr unveiled a major update and Twitter added editing capabilities to their native app.

It is easier than ever to take a photo, post it online and get reactions to it. Take one minute to look at your social network of choice and you’ll see photos throughout.

Images are the most important content you can create to get attention online.

I’m not discounting other forms of content, but I am telling you that if you are not creating and sharing images as part of your marketing mix you are in trouble.

Humans enjoy looking at photos. They stand out and get attention from even the most click happy of web surfers.

During my session at NMX I’ll be discussing the importance of photography, but I’ll also be sharing tips on how anyone can find, take and share images that people will enjoy.

While I won’t have time to teach a full photography class, I do plan on sharing my personal workflow and plan on everyone leaving thinking and taking photos in a new light compared to when they walked in.

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