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Its All About the Show

Blog World Expo: Day 1 Kickoff!

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Matt Mullenweg founding developer of WordPress Interviewed by Ed Sussman of Fast Company
All of us just had the pleasure of hearing Matt Mullenweg (founder of WordPress) be interviewed by Ed Sussman of Fast Company. This was a great way to start the conference off and there were a ton of great points brought up within the interview. The show floor has opened and the tracks are about to start. For everything that’s going on be sure to keep checking back here for a constant stream of updates.

There are quite a few ways to follow us here at Blog World Expo if you couldn’t make it.

  1. Twitter: http://www.twitter.com/blogworld
  2. Blog World blog, you’re here already
  3. Flickr! We’re using the tag BlogWorld or BlogWorldExpo in all photos so feel free to search the stream of photos that will be coming through over the next couple of days.

Time for a few announcements!

Jason Shellen our moderator for this afternoons keynote is asking for folks to suggest questions for his panel. You can head to http://www.shellen.com/2007/11/footnote-in-blogging-history.asp and leave a comment on the blog post.

Utterz, the official Mobile Blogging Solution of Blog World Expo is giving away $250 for the best mobile blog post during their presentation on the exhibit hall floor on Friday. Be sure to set up an account over at Utterz.com and submit your entry!

"Amping Up" your WordPress Blog!

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Right before lunch Jeremy & I had the opportunity to sit on a session that was all about getting your WordPress blog ramped up via search engine optimaztion, performance techniques and other interesting topics. The two main topics were SEO and Performance tweaking within wordpress. That’s what I’ll be touching on here with this post.

Content & SEO is so important in today’s blogging age. That being said there are a few things that you can do with your blog that will assist you with these items. First, the Google site map plugin and the SEO title plugin are both easy to install and are two of the best ways to attain better search results on your blog. Also, another item of consequence as far as SEO is concerned would be using descriptive titles in your posts. Ask yourself “If I wanted to find this post, what would I search for?” Asking this simple question can make a big difference when it comes to other people finding your posts online.

As far as performance aspects are concerned there are quite a few items that one can do to make the end user experience that much better and easier. Here’s a list from the presentation:

  1. WP-Cache Plugin
  2. static files hosted on another domain and/or box
  3. all JS located after the end body tag

Overall this session was a great one and we all walked away with some serious new insights towards helping our end users and their experience on our blogs.

“Amping Up” your WordPress Blog!

Author:

Right before lunch Jeremy & I had the opportunity to sit on a session that was all about getting your WordPress blog ramped up via search engine optimaztion, performance techniques and other interesting topics. The two main topics were SEO and Performance tweaking within wordpress. That’s what I’ll be touching on here with this post.

Content & SEO is so important in today’s blogging age. That being said there are a few things that you can do with your blog that will assist you with these items. First, the Google site map plugin and the SEO title plugin are both easy to install and are two of the best ways to attain better search results on your blog. Also, another item of consequence as far as SEO is concerned would be using descriptive titles in your posts. Ask yourself “If I wanted to find this post, what would I search for?” Asking this simple question can make a big difference when it comes to other people finding your posts online.

As far as performance aspects are concerned there are quite a few items that one can do to make the end user experience that much better and easier. Here’s a list from the presentation:

  1. WP-Cache Plugin
  2. static files hosted on another domain and/or box
  3. all JS located after the end body tag

Overall this session was a great one and we all walked away with some serious new insights towards helping our end users and their experience on our blogs.

Pro Blogging Tools & You

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Tris Hussey and Marshall Kirkpatrick just got done with their short session on Pro Blogging. It was all about the tools that every serious blogger ought to be using. A few of the great ideas and suggestions taken from this session are as follows:

  1. RSS is Essential
  2. Don’t be afraid to not be able to read everything you get in your RSS reader.
  3. Offline Blog editors are essential. Ecto, Windows Live Writer, ScribeFire
  4. Free Graphics editors! Gimp & paint.net
  5. Read, Write, Link, Comment!
  6. Blogging is still about passion and relationships; successful power bloggers keep feeding these.
  7. Keep post counts down so things don’t get lost in the wash
  8. use the post time function on your blog to keep your post stream constant
  9. let your readers catch up with your content
  10. Most importantly – Listen to your readers!

Pro Blogging Tools & You

Author:

Tris Hussey and Marshall Kirkpatrick just got done with their short session on Pro Blogging. It was all about the tools that every serious blogger ought to be using. A few of the great ideas and suggestions taken from this session are as follows:

  1. RSS is Essential
  2. Don’t be afraid to not be able to read everything you get in your RSS reader.
  3. Offline Blog editors are essential. Ecto, Windows Live Writer, ScribeFire
  4. Free Graphics editors! Gimp & paint.net
  5. Read, Write, Link, Comment!
  6. Blogging is still about passion and relationships; successful power bloggers keep feeding these.
  7. Keep post counts down so things don’t get lost in the wash
  8. use the post time function on your blog to keep your post stream constant
  9. let your readers catch up with your content
  10. Most importantly – Listen to your readers!

Social Media Landscape

Author:

We just got out of our first session in which we were able to hear Chris Heuer and Marshal Kirkpatrick speak on the Social Media Landscape. It was definitely an interesting discussion group and the Q & A session after the talks was full of compelling conversations.

The main point Chris seemed to keep coming back to is that Social Media enables us to tear down the walls between eachother. It opens all of us up to one another and it allows us all to connect with the community around us and bond with it. In the end the Social Media Landscape is up to us and what we make of it.

Chris answered the question about “What is Social Media?” this way: “Its evergreen & persistent, it creates more opportunities to be found, puts a human face on your business, builds trust in the market and allows you to co-create with your customers.” Thinking back on this statement it is so true and we apply it every day to our Social Media usage whether we realize it or not.

Marshall was the story teller of the discussion. Whether it was a story about Mike Arrington or a story about a mother podcasting he was able to give us all some real life examples of the power of Social Media. That being said a few things that really stood out from Marshall’s part of the discussion are as follows.

  1. It’s not just upper class white dude creating this social media, it’s everyone
  2. Podcasting has genuine usefulness
  3. The role of gatekeepers and editors is changing, it’s becoming the roll of bloggers to be the editors and the pickers and choosers of what information is relevant.
  4. there’s no eraser, once it’s out there it’s out there
  5. people get freaked out about the fact that we now have the possibility to publish whatever we want.
  6. Open up data and reach out to the bloggers
  7. citizen journalism being integrated with main stream media is something we’re going to start seeing with more frequency as time goes on.

The session was a great kick off to Blog World Expo. Be sure to keep checking back here for more posts on what is going on here at BWE.

Breaking News: Anil Dash Of Six Apart To Speak At BlogWorld

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And the hits keep coming. Just confirmed tonight, Anil Dash of Six Apart will be joining us Friday morning to talk about “Why Blogs Matter”, which promises to be a high-level look at blogging (appropriate, since it leads into Leo Laporte’s session on the future of tools), but will also have some really practical exclusive insights into Six Apart efforts like OpenID and OpenSocial, and the impact these will have on their popular platforms including Movable Type, LiveJournal, TypePad, and Vox.

We are really excited to have Anil join the program and hope you are too.

Political Bloggers Speaking at BlogWorld

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This is a great line up if I do say so myself! Hugh Hewitt, Jerome Armstrong (MYDD), John Hinderaker (Powerline Blog), Jeralyn Merritt (Talk Left), Glenn Reynolds (The Instapundit), Joe Sudbay (America Blog), Ed Morrissey (Captains Quarters), Sean-Paul (The Agonist), NZ Bear (TTLB), Pam Spaulding (Pam’s House Blend), Jim Hoft (Gateway Pundit), Brad Friedman (Brad Blog), Mary Katherine Ham (Townhall.com) Nate Wilcox, Dean Barnett (The Weekly Standard), Professor David Perlmutter, Michael Medved, Roger L. Simon, Kevin from Wizbang and more.

Now I know what you are thinking. You normally wouldn’t find half of these folks hanging out with the other half and that is exactly what makes it such a great line up! One thing they can all agree on, is blogging beats the MSM any day of the week.

Register Now and join us for some some great discussion, some great debate and a few fireworks.

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