We have an impressive lineup and I’d like to take the opportunity to introduce you to both the topics and the speakers.

Tuesday, June 5th (9:00 a.m. – 10:00 a.m.)

“7 Deadly Sins Of Social” – Scott Stratten

Come see one of the most amazing speakers you will experience in a very long time.  When Scott takes the stage, you will not only be fully engaged, but you will learn and walk away with something you soon won’t forget.  This session will cover what not to do when engaging an audience, not only in social media but offline as well. Does a unicorn really die if you ask the ROI of social media? Can Pinterest save your unread blog? Can you legally smack somebody who adds you to their mailing list after getting your card at an event? These and many more sinful questions will be answered.

“The Social Habit 2012: How Americans Really Use Social Media” – Tom Webster

Come watch Edison Research VP of Strategy (and famous spam reader) Tom Webster as he presents the premiere of The Social Habit 2012.  This session covers the latest in Edison’s series of reports on how Americans use Social Media.  Attendees will not only learn the latest research on social media platforms and behaviors, but Tom will also walk through some actionable insights and recommendations based upon the data.

“Measuring Social Media Using Google Analytics” – Linus Chou

Join us for something very special, indeed.  Linus Chou from the Google Analytics teams will be delivering an amazingly essential and educational Super Session helping you learn about the challenges of measuring social media and how you can use the Google Analytics social reports feature to take an ROI-based approach to your strategy and campaigns.  We are excited to have a member of the Google team join us and if you want to really know how to use the newest features of Analytics (a free tool) then this is one session you don’t want to miss.

Wednesday, June 6th (9:00 a.m. – 10:00 a.m.)

“Vow to Wow: Being Helpful To Customers Online” – Robert Scoble with Jeremy Wasner, Robert Collazo, and Matt Wilbanks

If you haven’t seen Robert Scoble speak before then you definitely want to join us for this amazing session. One thing you can say about Rackspace is that they know how to WOW when it comes to customer experiences online.  But you don’t have to be as big as them to take these principles and apply them for your own success stories.   Do you know how to react if a customer complains about your brand on social media? Do you ignore them, or do you vow to wow them?  Rackspace’s social media response team, led by Sr. Manager Rob Collazo and also including engineers Matt Wilbanks and Jeremy Wasner, monitors social networks around the clock to provide “Fanatical Support” to those airing grievances with the company online, from Twitter to message boards.

“When It Gets Real: What Happens When Your Fun Little Personal Brand Has To Grow Up” – Peter Shankman & Jelena Woehr

If you haven’t seen Peter Shankman speak, then you definitely do not want to miss this session.  He had one of the most talked about keynotes at BlogWorld Los Angeles last year and it’s easy to see why: Peter delivers punch after punch of riveting insight based on real world experience.  In this session, Peter discusses the “Facebook Generation’s” strengths and weaknesses, from the perspective of a successful, seasoned professional whose ADHD functions as his superpower. Jelena Woehr, a young professional “native” to the social Web, gives an under-25′s take on turning millennials’ unique values and traits into workplace advantages. Whether you’re a new grad or an old hand, this session will offer new insight into how young adults see the modern working world–and how that world sees them.

“A World Gone Mobile” – Chuck Martin

Join Chuck Martin, CEO of the Mobile Future Institute, This fast-paced, high energy presentation will highlight the technological and, more significantly, the behavioral changes caused by the mobile revolution.  Chuck will also trace the evolution of mobile and the smartphone and show how it is a consumer-led phenomenon, put in context SMS, MMS, apps, 2D barcodes and location-based activities, and include how mobile is local and how consumers will be searching for information and reading content and blogs based on where they are and on their own timeframe.

Thursday, June 7th (9:00 a.m. – 10:00 a.m.)

“Gaining The Attention Of Top Brands: What You Need To Know From the 2012 State Of Social Media Sponsorship Study” – Ted Murphy

Join Ted Murphy of Izea for the unveil of the 2012 State of Social Media Sponsorship Study and learn about top trends and gain strategic guidance for maximizing the money made through a blog. Ted will be educating you on setting your valuations, how much blog posts are really worth, and he will be giving you relevant and valuable information you can use from leading brands/well-known influencers on social media sponsorship.

“Optimize And Socialize For Better Content Marketing” – Lee Odden

Lee is one of the nicest guys you’ll ever met and he not only has an incredible new book out, Optimize, but he is going to deliver an amazing session based on his years of experience in social. You’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy, and recommend your brand.  During this one hour you will learn the framework for an optimize and socialize approach to content marketing, understand the framework for optimizing across the customer lifecycle, and know the difference between KPIs and business outcomes for web and social measurement.

“Podcasting: Lessons From A Noob” – Michael Hyatt

World renowned leadership blogger, author, and now podcaster, Michael Hyatt will be at BlogWorld for the first time and we are very pleased to welcome him for this Super Session. Michael’s blog is one of the top in the country on leadership and his books have been enjoyed by many.  He recently started his podcast which has been equally amazing.  He will be discussing his own personal lessons on how he started his podcast, and grew it to explosive growth in a relatively short period of time.  You definitely don’t want to miss Michael speak as he is going to leave you with very valuable lessons on how you can start and grow your own podcast for your content, community, and commerce.

Join Us!

If you haven’t already registered for BlogWorld New York, there’s still time (get your ticket now!). Remember, we have 175 sessions, 140 speakers, an exhibit hall, and the best networking parties around! We can’t wait to see you in New York!

Mobile technology is moving at an amazing speed. As Apple CEO Tim Cook said recently, “Apple’s lifetime iPad sales across all generations have now topped 67 million. To put that into context, it took us 24 years to sell that many Macs, five years for that many iPods, and three years for iPhones.” The world is shifting its preference for consuming and producing content to mobile devices. What can you, as a content producer, do about it?

With the increasing use of mobile devices for the consumption of content, you, as content producers, have to understand the mobile consumer so that you can produce content that reaches and appeals to them. This is not just about having a mobile-optimized website, this is about having the type of content that actually captures attention through all the other distractions that surround a mobile user. Content producers have to understand the setting and context of the mobile user and how it differs from that of the non-mobile user (even though those two may, in fact, be the same person at different times in their day).

The experience of consuming content while sitting at a desk is vastly different from that of sitting on a train or in front of the TV. While you may well believe you have optimized your existing content for mobile, did you do it because your audience needed it or did you do it because you were told it was something that should be done? If nothing else I suggest checking out your Google analytics and seeing how many of your readers/content consumers are viewing your content from a mobile device, and seeing which areas they are consuming. Then, place your focus for optimization on that content.

Remember mobile optimization isn’t about your content as much as it is about the audience experience. In our efforts to be better at what we do as content producers one of the most valuable assets in our arsenal is knowledge. Aside from reconnecting with friends and making new contacts, attending a conference like Blogworld Expo is one of the easiest ways of gaining new knowledge.

If you come to my session in New York, “Smartphones, Smarter Users – The Who, When, What of the Mobile Consumer,” I am going to discuss the day in the life of the mobile user. The research I will be unveiling is brand new, never seen before, and the presentation is tailored specifically toward content producers. So if you want to know the when, how, why and what of the mobile content, consumer I’ll see you in my session.

Here are the two questions I keep asking myself:

1. How can we most effectively bring the content and experience of BlogWorld to people who want to go to New York to attend…but can’t?
2. How can we make an online conference as much like being there in person as possible?

See, BlogWorld is HUGE. There are over 140 speakers, and at the live event, ten sessions will be happening at once…pretty much all the time. Even if it were feasible to live-stream the entire conference to our virtual attendees, we wouldn’t want to.

Why?

Because if we did, then virtual attendees would face the same problem that live attendees face: They’d have to choose one session to watch at a time and would, hence, be physically unable to view 90% of the conference due to most people’s pesky inability to be in ten places at once.

The content in the Virtual Ticket isn’t live. You wouldn’t want it to be live. In fact, a huge number of people who sign up for the Virtual Ticket are people who will be there at the actual event. They get the Virtual Ticket to fill the gaps in their live conference experience, so that after they come home from BlogWorld, they can watch that 90+% of the content that they missed.

(NOTE: If you already signed up to attend BlogWorld in New York and would like to add the Virtual Ticket to your registration, you can do so for only $97. Just email us and ask us to add the VT to your registration. If you haven’t yet signed up for the live event, you can add the VT during the registration process.)

But because the Virtual Ticket’s main content is 100+ hours of non-live video recordings (and the accompanying MP3 downloads), that dilemma comes right back at us. How can we best convey the BlogWorld experience? How can we make it “almost like being there live” for people who can’t be there live if most of our Virtual Ticket content is not live?

And the answer, of course, is that we can’t. But we can come close.

See, there’s nothing like attending a conference. If you’re actually there in person, you’ll get the networking and handshaking and hanging out and the strange “inspiration osmosis” that comes from being in the live atmosphere. We can’t replace that, and it’d be insulting to suggest that we could.

But I asked myself…what would be close? What would help simulate an in-person experience as much as possible?

And the solution came back loud and clear: Provide daily content.

The recordings — which you can play, pause, and replay at will for a full six months on the website (or forever if you download them) — will show up about a week after BlogWorld ends. For the Los Angeles 2011 Virtual Ticket, we did a bunch of video interviews — behind the scenes stuff, intended to give that “at the conference feel” — and we provided those about a week after the event, too. And that was cool.

But this year, in addition to all of that (and with an upgrade in video and audio quality for the bonus interviews), we’re going to give Virtual Ticketholders content every day.

There’s something different about daily updates. If you get daily updates, then you can learn about Day 1 stuff while it’s still Day 1. And if you learn about something on Day 1, then you can see what happens with it on Day 2 and follow along.

In other words, daily content gets you immersed in the experience so you don’t feel like you’re just watching from the sidelines.

So, in addition to the 100+ recorded sessions, in addition to the bonus video interviews that are exclusive to the Virtual Ticket, and in addition to our prolific social media activity and picture-sharing from the conference floor, we’re adding two things to this year’s Virtual Ticket:

1. Every day, we’re going to record a handful of audio interviews and behind-the-scenes segments. And every evening, we’re going to post those files on the Virtual Ticket site for attendees to listen to.
2. Every evening, we’re going to write up a daily recap. We’ll tell VT attendees who we captured on video that they’ll be able to watch later, we’ll tell them about big happenings, and we’ll tell them if we spot The Bloggess eating a burrito for lunch. (Or if she brought her giant metal chicken “Beyonce” with her.)

Will this content make the Virtual Ticket “just like being in New York”? Of course not. But will it bring Virtual Ticketholders into the fold, finally making them a PART of BlogWorld as it unfolds instead of sitting on the sidelines, waiting patiently for the event to end and for the session content to be delivered to the private Virtual Ticket website.

If you can’t make it to New York this year, check out this year’s BlogWorld Virtual Ticket if you haven’t done so already. The price is only $347, and you won’t have to book a flight or a hotel room. Good luck finding this insane amount of content for that price anywhere else.

And if you’re attending live in New York, definitely consider adding the Virtual Ticket when you register for BlogWorld so that you can go back after the event and review the huge amount of content you missed while you were there live. It’s only $97, and will be the best conference bang-for-your-buck you ever spend. (NOTE: If you’ve already registered and want to add the VT now, you can’t do that through the website. Please email us and let us know you want to add the VT and we’ll add it for you.)

Have you ever wondered about the blogging habits of others? If you’re like me, you often wonder if you’re doing it right.

• Do I post often enough?
• Am I promoting my blog and blog posts the right way?
• Do I comment enough on blogs?
• What social networks should I be hanging out on for maximum exposure.

While the short answer to that is there really isn’t a right or wrong way to blog,  the truth is, it’s interesting to learn how other people are blogging, using their blogs and sharing on the social networks.

For the next week, BlogWorld and Overblog are encouraging the blogosphere to take part in a  survey so we can provide a definitive report on how we all, blog. This results of this survey are going to be revealed to the BlogWorld community during a special session with Frédéric Montagnon, co founder of OverBlog,  Jason Falls, and Keenan Cahill,  at BlogWorld NY, on Thursday, June 7th at 3:45 pm, room 1A08.

This session will also be part of the BlogWorld Virtual Ticket and we’re sharing the information with our community on the social channels for those who can’t make it.

We hope you’ll help us with our survey, and share our survey with other bloggers. If you have a blog, no matter how big or small, no matter how often you update or what it’s about, please take a few minutes to tell us how you blog. The results are sure to be fascinating.

Editor’s Note: To see Chris live and in person, come check out his keynote presentation at BlogWorld New York, “Power Up Your Blog: Lessons Learned Over 11 Years of Blogging.”

Future of Publishing is sponsored by VigLink.

Since starting my first show on an AM radio station in 2008, I’ve been very focused on building community. Podcasting was fairly new back then, but connecting with people and making them feel cared for certainly was not.

As bloggers, we throw the word community around quite a bit, don’t we? For a while, if you wanted a solid business, all you had to do was build community. But what does the word community really mean?

A few months ago I was hanging with a few guys who helped define community as intimate friendship, shared context, and joint mission. Wow, is that even possible to build around a podcast? I think it is, and so do my friends who are joining me for the BlogWorld panel.

One of the most important things I’ve done to build community is to step away from the microphone and meet people in person. As a listener, it’s easy to place a podcaster into celebrity status and think you can’t have a relationship with them. That’s obviously a barrier to community and something that will impede the growth of your show.

So, why not come to out to BlogWorld to get out from behind your microphone and learn what you can do to build more community around your show? I’m leading a session in the afternoon on June 7th about building community. It’s the best thing you can do for your own show if you want to see fast growth.

Tuesday, June 5th

“The History and Future of Media”

“The History and Future of Media” is going to be an amazing discussion split into two parts.  The first part will be led by Gary Hoover.  Gary is a legend in his own right. He is the founder of the famous company site, hoovers.com as well as BOOKSTOP which was sold to Barnes & Noble for $41.5 million.  Gary blogs at hooversworld.com and produces content for his YouTube channel teaching entrepreneurship based on over 50 years of experience.  He will be talking about the history of media with a discussion titled, “The Makers Of Modern Media.”

Following Gary’s talk, we will cruise into the future with an incredible interview done by none other than Robert Scoble (Rackspace, Scobleizer).  Robert will be interviewing Deanna Brown, the CEO of Federated Media.  Before joining Federated, Deanna served as President for Scripps Networks Digital where she led Scripps into the future of the digital space. She then founded CondeNet, the digital division of publisher CondeNast.  She has worked with Yahoo, AOL and has over 25+ years experience in digital media.

Joining Deanna will be Paul Kontonis.  Paul is the chairman and founding member of the International Academy of Web Television (IAWTV).  We are very excited to have Paul be a part of this Keynote.  He is the VP, Group Director of Brand Content at The Third Act, Digitas’ brand entity who has executive produced over 25 web series including successful online branded entertainment for Warner Bros, Armor All, Experian, Holiday Inn Express, Phillips Van Heusen, and IZOD IndyCar.

Join us on the big stage to learn about the history and the future of new media with Gary, Robert, and Deanna and Paul.

Wednesday, June 6th

“Power Up Your Blog: Lessons Learned Over 11 Years of Blogging”

Our keynote for Wednesday will be “Power Up Your Blog: Lessons Learned Over 11 Years of Blogging” with Chris Brogan. Chris is a blogger, author, coach and all around awesome guy. In fact, when you see Chris, it’s hard not to walk up and shake his hand or give him a huge hug.  He’s just that type of a guy you wanna talk with.

We are happy to have Chris back as our Wednesday keynote.  Chris is the President of Human Business Works and co-author of the New York Times Bestseller, Trust Agents as well as Google+ For Business: How Google’s Social Network Changes Everything.  He blogs as chrisbrogan.com and speaks with companies all over the world including Disney, SAS, Ford, Pepsico, and many others.

Whether you are a blogger, podcaster or WebTV producer, you don’t want to miss this Keynote as Chris never fails to educate in all areas of content creation and new media.

Warming up either Tuesday or Wednesday will be Tom Webster reading his spam (yes, we said spam).  Tom is one of our speakers and the blogger behind Brand Savant, however, he also has a Tumblr blog where he frequently reads his email spam and it’s a comedy warm-up that you really don’t want to miss.

Thursday, June 7th

“New Media LIVE!”

Get ready for another BlogWorld “New Media LIVE!” event. If you have been to our show before, then you know how exciting New Media LIVE! can be.  It is done in a fun, humorous and sometimes irreverent way so you can unwind after three incredible days of learning and networking.

For BlogWorld New York 2012, the host of New Media LIVE! will be comedic filmmaker Mark Malkoff.  He will be joined by guests: Jenny “The Bloggess” Lawson, YouTube star, Chad Vader (Aaron Yonda and Matt Sloan), satirical humorist, blogger and author David Thorne; with an opening warmup by comic blogger, Jordan Cooper.

Join Us!

If you haven’t already registered for BlogWorld New York, there’s still time (get your ticket now!). Remember, we have 175 sessions, 140 speakers, an exhibit hall, and the best networking parties around! We can’t wait to see you in New York!

Jeffrey joins Cliff Ravenscraft, who produces The Podcast Report each week for BlogWorld, and will be providing readers with useful content on a regular basis.

Right now, Jeffrey’s inviting all BlogWorld attendees to shoot a quick video that he’ll use for a future episode of BlogWorld Video. Just say “My name is ________ and I am going to BlogWorld & New Media Expo in New York June 5-7!”. Then send it to Jeff at jeff@blogworldexpo.com!

Want to meet Jeffrey and Cliff in person? They’ll both be at BlogWorld New York, so be sure to stop by our podcasting track to say hello!

You’re ready. We’re all ready. BlogWorld New York is less than a month away and Twitter and Facebook are a-buzz with conversation. In monitoring these conversations I’d say our attendees’ top item to bring to BlogWorld is business cards. I’m not going to disagree with their importance, but lets talk about their effectiveness and some best practices for using them. You see, the first few times I attended conferences, I also thought business cards to be the most important item to bring along, but over time my views about business cards and how I use them have changed.

Let me explain.

Say Hello First

Something I’m seeing more and more are people handing out business cards before they even shake hands or say hello. How do you know this person will use your business card? How do you know you even like or trust this person enough to hand out your personal details? How do you know the other person won’t just throw your business card away?

Scenario #1:

You need a place to sit down and work. You head over to the Blogger Lounge and spy a table with a few empty seats. You sit down, say “hello” and toss your business card to everyone sitting at the table. They all say “thank you” and feel obligated to pull out their own cards to pass around to everyone at the table. So far, you don’t know anyone’s name, what they do for a living, what kind of content they create and if they have any interest in you as a person. You just wasted half a dozen business cards on a bunch of people who, in all likelihood will toss them in their hotel room trash bins. Also? You’re going to get home and realize you have no clue who these people are.

Now let’s try another scenario:

You need a place to sit down and work. You head over to the Blogger Lounge and spy a table with a few empty seats. You sit down and say, “Hi, I’m Deb,” (If your name isn’t Deb, do insert the proper name instead) and shake hands with those on either side of you.  Wait for them to introduce themselves in return. Watch it go around the table. Ask questions:

• “What kind of content do you create?”
• “What brings you to BlogWorld?”
• “Apple or PC?”
• “What kind of work do you do?”
• “Is this the best conference in the world or what?” (Say that one often. Make it a mantra).

Stacks of business cards

I hate to throw away other people’s business cards because I keep thinking I’ll use them again. The truth is, I have business cards dating back years, to the very first conferences I attended. Many of the bloggers don’t blog anymore. Many of the people don’t work for those companies anymore. Yet, I still have their business cards. If you’re like me, you have stacks of business cards you have no idea what to do with. And because I don’t know which cards are obsolete, sorting through them means most get thrown away because I have no idea who these people are and what they’re doing now. This isn’t to say I didn’t make good connections and that all cards are tossed into the bin. I simply used the cards of the people who made the biggest impression and the rest were put into “The Box.”

Don’t be a person who gets a card tossed into The Box.

Business Card Tips and Etiquette

Since we’ve come this far, let’s take it a bit further and talk about a few best practices for using business cards confidently and effectively. Because, yes, they are necessary. They’re just not necessary to give to everyone.

• Custom Design – If you’re going to take the time out to order business cards (because you don’t work for a company that provides these for you), spend a little extra money for a custom design. A nicely designed card is a conversation piece and helps you to stand out above others. It also says you’re serious about growing your business. Check out the lovely card Randa Clay designed for me before I began working for BlogWorld – these cards never fail to start a conversation.
• Watch fonts, colors and sizes – When you design your card, it’s awesome to have an eye catching design. It’s not so awesome to have a barely readable card because you thought you’d get creative with fonts or colors. If people have to squint to read your card, you’re doing it wrong.
• List all the ways a person can reach you: In addition to email and mobile, don’t forget to list Twitter, and if you’re very public, Google+, Facebook and LinkedIn. Many people would rather connect socially first.
• Write on the back of your cards  - When someone gives you a business card, take notes. Turn the card over and write down where you met that person and why you’d like to contact her again. This way when you return home there’s no confusion and the card doesn’t go into The Box or The Bin.
• Ask – “May I give you my card?” Goes a long way. I realize many of us fear rejection, but if the other party doesn’t want your business card you know he or she really wasn’t interested in doing business with you in the first place. It may sting, but it saves your card from going to waste
• Don’t throw business cards on a stack on random tables or counters – The only person who will pick them up is the cleaning person as he or she swoops them into the trashcan.

Your Turn

Am I off base with this? What are your thoughts about sharing and receiving business cards? Do you have any best practices and tips you can share with the BlogWorld community?

Tell us what you think.

Like this topic? Want to learn more?  You may be interested in the following sessions at BlogWorld NY. June 5 – 7, 2012

1. 12 Imperative Must Do’s for the Serious Blogger
2. How to Humanize Your Business
3. Social Media Lessons for Bloggers

Register for BlogWorld New York

I’m not just saying that, either. From listening to The Podcast Report, it’s clear that BlogWorld is becoming the center of the entire new media industry.

But what if you realize how cool this year’s event is going to be… but you’re bummed out because you can’t be there?

Well, with the Virtual Ticket, you can still “attend” from home! Just like we did for last year’s Los Angeles event, we’ll be recording pretty much all of the conference sessions and providing them to Virtual Ticket attendees about a week after BlogWorld ends so that they can watch and re-watch (or listen and re-listen) from home, on their own timetable. But unlike last year, we’re adding and enhancing some new, very cool bonuses that will ONLY be available to Virtual Ticket attendees.

Here’s what you’ll get in the Virtual Ticket:

Over 100 hours of session content from BlogWorld

We have over 100 sessions at the live event, but you’ll never be able to attend all of them. Science (which continues to fail us on the whole “flying cars” issue) has yet to give us the ability to be in two places at once, so if Session A and Session B are being held at the same time, live attendees will have to choose between them. Not so with the Virtual Ticket. Thanks to the magic of recordings, VT attendees won’t have to choose. You’ll have access to pretty much all of the sessions, regardless of when they were held.

SPOILER: This means you might want to add the Virtual Ticket to your registration if you’re going to be there in-person, so that you can “attend” the sessions you missed while you were in New York. The add-on price is only $97, and you can add it during the registration process. (NOTE: If you’ve already registered and want to add the VT now, just email us at registration@blogworldexpo.com to request it.)

More in-depth speaker bonus interviews

Last year, we got a bunch of interviews with speakers who gave us more depth and more behind-the-scenes insight on their areas of expertise, but this year we’re taking it up a notch. We’re setting aside a dedicated space, with nicer, cleaner audio and video, and will be doing even more speaker interview sessions that are only available in the Virtual Ticket. (Think of these like “bonus features” on a DVD. The Virtual Ticket is like the “extended collector’s edition” of BlogWorld.)

More interaction on social media

We’ll be covering what’s happening at BlogWorld, sharing wisdom, and sending you photos as we snap them. It won’t be quite like being there live, but you’ll be the first to know if anyone famous is walking around with their fly unzipped.

New “audio dailies” delivered every night during the event

Don’t want to wait until BWE ends to hear from our speakers? People asked and we’re delivering! Throughout each day, we’ll be pulling speakers aside (in the halls, after their sessions, and while they’re attempting to eat and pushing us away with one hand) to conduct audio interviews that we’ll post that evening. You’ll get new interviews every day, hot off the metaphorical press.

So what’s this all mean?

Well, not only can you get the great content of BlogWorld from home, but you’ll also get a ton of stuff that even people who are there live won’t get. The Virtual Ticket isn’t simply “BlogWorld on tape.” Our goal is to give you more content than you’d ever be able to get live, while bringing you as much of the experience of being there in-person as possible.

Want to get yours? Just go here to sign up for the Virtual Ticket. But hurry — the price goes up on May 15th!

(Psst! If you’re going to be there in New York, you can add the Virtual Ticket to your registration for only $97 to get access to all the sessions you’ll inevitably miss live. If you haven’t yet registered, just add the Virtual Ticket during the registration process. If you’ve already purchased your event pass and would like to add the Virtual Ticket, just email us at registration@blogworldexpo.com.)