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Trust Your Instincts!

Author:

What an honor to share the ”Mind of Ramon” with you tonight BlogWorld! My goal was to inspire you. If you live in Chicago I also want to get you addicted to the Domino’s Pizza experience.

Sometimes we need to see something done before we act upon it. This is why you always hear people say coulda, woulda or shoulda.

The game has changed and so has the world. We are so busy that we don’t have time for 12 ounces of coffee thus the energy shot market has been created.

You need to take advantage of this. If you are too busy to make something happen so are your competitors. Don’t worry or be too concerned to clone what they are doing. Trust your instincts and make something happen.

These are a couple of actions I have taken based on my instincts:

  1. Videoapology in April ’09 to @interactiveamy after we messed up her pizza order.  http://www.viddler.com/explore/dpzramon/videos/19/
  2. Sent @LaurenJhoffman to a Chicago Bears game after making her miss half a game due to poor service. http://www.slideshare.net/ctlaws/a-twitter-custserv-case-study-by-partyaficionado
  3. Surprised @myadorkablelife with pizza after she tweeted she wanted one.      http://www.youtube.com/user/ramondeleonvids#p/a/u/0/MTMeqjsMnXw
  4. Delivered pizzas to the tune of Live Tweets in a cab in downtown Chicago. http://www.youtube.com/watch?v=CdldehyYFro

Now it’s your turn. When you come into contact with your customers what does your gut tell you? Even if it says run and hide fight it. People are People. We are not avatars or a breathing social media logo.

These are some ideas on how to jump into action:

  • Don’t be boring! I told Disney if they do toilet paper origami people just might take photos of it and share it with the world.
  • Think for your customers. People are too busy and lazy. If you post a social media logo and want us to follow or like you please include the URL.
  • Be the News. Give people positive reasons to talk about your and the goods you sell.
  • Listen so you can hear. It’s hard to hear someone if you are always talking.
  • Get your product or concept into people hands when they least expect it. Can you imagine ordering a pizza and getting a menu for salon services on the box? How about picking up the dry cleaning and a pizza menu is attached.
  • Let people get to know the face behind the desk or logo. Blogs, photos or videos are a great way to communicate your ideas. Let the world know who you are!

 

Ramon De Leon is the marketing mind behind six Domino’s Pizza stores in downtown Chicago. He speaks all over the world on how he uses the tools of Social Media to connect and engage his Customers in Chicago



"Register Join us for BlogWorld & New Media Expo L.A, November 3-5 at the L.A. Convention Center.

 


Overheard on #BWEchat: Kids at Conferences

Author:

This week, #BWEchat‘s topic was kids at conferences in a town hall type of setting with no special guest. I personally don’t have kids, but I’ve definitely been to conferences and conventions where kids were welcome  – and have had both good and bad experiences. Some of the questions posed this week included:

  • Does a con’s child policy affect your decision to attend? More or less likely to attend if kids are allowed?
  • Under what circumstances do you think professional conferences should allow kids?
  • Does it affect your business networking having your child with you?
  • As an attendee, are you concerned about kids disrupting conference sessions? What about as a speaker?
  • Does the age range of the children allowed at a conference matter?

The topic at hand definitely sparked some great conversation from parents and non-parents alike. Here were some of my personal favorite tweets from the night:

  • @karonwarren: I don’t think it matters who the conference is for; it’s a professional environment & should be conducted as such.
  • @LindsayDianne: Any conference that I go to, I’m trying to learn. For me, it’s more likely to be effective without having to parent.
  • @nlowell: I’m more concerned abt ‘entitled adults’ highjacking the panel than kids
  • @theresesquared: Kids can keep the audience and speaker on their toes. That’s for sure. If they’re bored you’ll know it.
  • @2xKnight: Clear guidelines for what to do with disruptive children would help. No matter the kid’s age.
  • @BlackCanseco: Kids can disrupt a conference but so can really annoying adults.
  • @AngEngland: I think that part of the responsibility of being a mother going to conferences is to have back-up plans in place.
  • @SherylLoch: The tip is start teaching your kids to sit & be quiet LONG before the conference. Start at like…birth.
  • @OneBrownGirl: I think that the rules for blogging are still being invented. What works at one conference might not work at another..vice versa

Thanks to everyone who came out for a great discussion on this topic! Next week, we’ll be talking about how to ad humor to your blog with special guest Jordan Cooper (@notaproblog), so I hope to see you all there. Remember, #BWEchat takes place every Wednesday at 9 PM EST, hosted from @blogworldexpo, so mark us on your calendar!

Overheard on #BWEchat: Conference Sponsorship Advice

Author:

This week at #BWEchat we covered the topic of conference sponsorship with our guest Kelby Carr (@typeamom). The discussion covered topics that ranged from why to have a sponsor to how to approach potential sponsors. I loved all the great tweets from Kelby and other participants.

Let’s take a look at some of the awesome advice, first from Kelby, then from other people at #BWEchat.

Awesome Advice from Kelby

  • I think there is a mix of things bloggers do in exchange for sponsorships. Some of it probably depends on what cos request
  • Very important to check what is allowed, read any guidelines, ask conference organizers if in doubt.
  • I think the ideal situation is when an official sponsor also sponsors bloggers to help. Such a win-win.
  • There are so many ways a blogger can support an official sponsor: help in booth, host party, be liaison to community
  • I do think most bloggers would agree ideal situation they pay their own way, but not always the reality.
  • I think, too, that the pitch to a company should be very professional, and give them a reason why. Other bloggers pitching too
  • And that gets to a very important point. Yes we network and have fun at cons. But be professional. Sponsored or not really.
  • I think you have to go with brands who you see are active in social media AND who are a perfect fit.

Awesome Advice from #BWEchat Participants

  • @AngEngland: I think it’s a nice partnership with brands and bloggers can work together to better a blogger + promote a brand
  • @chilihead: An issue I see w/sponsors is that bloggers don’t always see it as how they can benefit the co. Instead it’s scholarship
  • Also from @chilihead: If it’s true partnership, your proposal is about what you can do for company, not them sending you to a conference to better self.
  • @kirstenwright: The only way I would want sponsorship for a conference would be if it was a brand I really cared about (like my computer or car!)
  • @centsiblelife:I see some bloggers being sponsored who work w/ brand long-term, seems like a win-win. Blogger gets education, brand gets presence.
  • @phollows:If clothing [wearing it in exchange for sponsorship] won’t work for you, make suggestion that will help sponsor get noticed, spread message
  • @Elizabeth_N:use 2 believe sponsorships did not show ROI-I was wrong-very wrong!When executed properly sponsorship is hands down amazing return
  • @cebsilver:I go after ones [sponsors] I care about, engage, then they see how awesome I am and can’t help themselves.

Were you at #BWEchat? If so, feel free to share some of your favorite tweets of the night! If you weren’t there, we’d love for you to weigh in with your opinions – have you ever had a conference sponsor? What do you see as the pros and cons?

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