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BlogWorld 2010

BlogWorld 2010: Keynote Presentation Highlights (Video)

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Our amazing video team has captured great clips and footage of our videos. Check out some of the clips here and at our Youtube channel!

Highlight from Scott Stratten’s opening keynote speech entitled “Stand Up, Stand Out, Stand Together” presented at the 2010 Blog World Expo in Las Vegas.

Highlight from BlogWorld Expo 2010 keynote discussion with Brian Solis and Emmy Award winning producer Mark Burnett.

Highlight from a keynote speech of the 2010 BlogWorld & New Media Expo featuring a discussion between Rohit Bhargava of Ogilvy and Doug Ulman, Cancer Survivor and President/CEO of the Lance Armstrong Foundation.

Highlight from the 2010 BlogWorld & New Media Expo keynote speech with Mark Penn and Karen Hughes discussing the state of digital communications and social media in politics.

Highlight from the 2010 BlogWorld & New Media Expo keynote speech with Susan Bratton, Co Founder & CEO of Personal Life Media, Dermot McCormack, Executive VP of Digital Media, MTV Network Music; Dick Glover, President & CEO of Funny or Die; and Jim Louderback, CEO of Revision 3, discussing the future of web video.

Jonathan Fields Talks About Manifesto Product Launching

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“In the greatest crisis, you can find the greatest opportunities.” – Jonathan Fields

Jonathan Fields has used manifestos as a way to create a sales funnel, which is a completely different type of product launch tool. At BlogWorld 2010, he spoke about what a manifesto is, why this is a good way to launch a product, and how you can go about doing it. Let’s take a quick look at his steps to create a manifesto:

  1. Manifestos need to be heavily designed, both outside so the readers pick it up and inside so it remains attractive and easy-to read.
  2. Pick a a killer headline.
  3. Give it heft. A manifesto isn’t a glorified blog post – some of the most popular manifestos are 20, 30, even 100 pages. Says Jonathan, “”There’s such thing as too long. There’s only such a thing as too damn boring.”
  4. Make it a pattern interrupt. You want to disrupt a person’s mindset, give them something new and perhaps even shocking.
  5. Tell stories. A manifesto is all about connecting to tell people about your ideas and stir up emotions, and the best way to do that is with personal stories.
  6. Highlight a big problem in the lives of your community members.
  7. Agitate the problem. Again, you want to stir things up.
  8. Share high-value resources and action steps. You showed people the pain, and now you want to relieve it.
  9. Hold back the hardcore “how.” If you intend to launch another product, like a source or book, using your manifesto, you need to give them 75% or even 90%…but also give them something to buy later.
  10. Include a call to action. At the end, while someone is emotionally attached, give them a call to action – subscribe to your list, buy your product, whatever. Don’t lose them.

This was one of the best speakers I saw so far at BlogWorld Expo, so I highly recommend checking out Jonathan’s site to learn more.

The Seven Harsh Realities of Blogging for Bucks

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The Saturday opening keynote at BlogWorld Expo 2010 featured Brian Clark, Sonia Simone, and Darren Rowse to talk about the seven harsh realities of blogging for bucks. Let’s take a look at them.

Harsh Reality #1: Free is not a a business model.

You do have to give away free content, but you need to sell something related to that content. You don’t have to know from the beginning what you want to sell, but you do have to know that people in your market are buying things. Consider you free content as advertising for your products. People will buy your information, even if you are attracting them with free content. The more information  you give away, the more people will buy your premium content.

“You can show most everything and it increases the desire to see the rest – and they will pay for it.” – Brian Clark

Harsh Reality #2: The push-button Internet cash machine is on the fritz.

There’s a lot of work go into blogging, so it isn’t a way to make money fast. Don’t believe the hype that you can make money fast – most times. There are things you can do to make money quickly, but only with a lot of dedication and work before you flip that switch. You have to think about it long-term.

“It makes money when you build something real and when you build something that matter to people.” – Darren Rowse

Harsh Reality #3: You are not scaleable.

You are going to get to a point where you have to set boundaries. You can’t make hundreds of thousands of connections every single day. Do what you can, but still have a life.

“You do not have to sacrifice yourself to social media.” – Sonia Simone

Harsh Reality #4: No One actually wants that much authenticity.

You can share the ways in which you make mistakes, but you have to maintain your authority. You don’t have to share everything. Don’t tell lies, but we don’t need to know every little detail of your life.You don’t want people to not do business with you business of things you post online. It’s not about you, it’s about your customer. You need to focus on them.

“Don’t be the real you, but the best possible you. Be who you want to be…that’s what authenticity is.” – Brian Clark

Harsh Reality #5: Social media hates selling.

People don’t like selling or being sold to, but you do have to sell. You can’t just go on Twitter and start pitching your product. You have to sell you first. You do that with your content, and great content should sell itself – eventually. You need to start building a network. Reach out to people who might be interested in your content. People love to share content on Twitter, so use it. Don’t think about it as a pitch, think of it as an offer instead – offer them something to buy instead of selling something. Observe your readers and make them products that they need.

“We don’t trust what people say about themselves…find a way to get other people to start talking about you.” -Brian Clark

Harsh Reality #6: A blog is not a business.

You can’t have the mindset that “maybe one day this will be a business.”  You need to think about your community and why they are there. Think about how to keep your readers there long-term.You don’t need to know how you’re going to get to that “business” level, but you do need to know where you’re going with your blog. Stay flexible, but at the same time, you need business goals.

“Think today about treating it as a business…you need to start thinking in that way to take it forward.” – Darren Rowse

Harsh Reality #7: No one is reading your blog.

You need to give your blog time to grow. This doesn’t happen overnight. If you still aren’t seeing traffic, the biggest reason that no one reads your blog is that no one cares about your content. It might be because no one is passionate about your topic, or it might be because you’re not writing about a topic in a fresh way. You don’t need to attract everyone, but you need healthy traffic. Find people who are focused on wanting to read what you want to write. Be either useful or entertaining – preferably both.

“You have to write about things in a way that people you want to reach give a damn about and found compelling.” – Sonia Simone

Live Streaming: The How, The Why and The Future

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Tune in this morning at 11:00AM-12:00PM for live streaming of our Live Streaming panel with Cali Lewis (moderator), Philip Nelson, Colleen Kelly, and Tammy Camp! Details below.


 

Live Streaming: The How, The Why and The Future

Colleen Kelly Henry Philip Nelson Tammy Camp Cali Lewis
Colleen Kelly Henry Philip Nelson Tammy Camp Cali Lewis

Live streaming is the “next big thing”. It’s taken the online space by storm because it offers people interactivity with their entertainment – directly and without delay. On this panel Colleen Henry, Philip Nelson, Cali Lewis and Tammy Camp will discuss how you can take advantage of live streaming technology to enhance your business or personal brand. They’ll educate attendees about matching streaming purposes with your goals, easy set-up tips, examples of how traditional and new media personalities are using it, overcoming challenges, and what the future of live streaming looks like. This will be an information-packed session with lots of take-aways for you to start streaming!

Dave Hamilton and Jean MacDonald Talk About Podcast Sponsorship

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Dave Hamilton and Jean MacDonald as a team for a panel about podcasting is genius, simply because Dave sells ads and Jean buys them. So, attendees got to see the business of podcasting from both sides. I’ve dabbled in podcast with my blog Binge Gamer, but never really thought about monetizing it in any way. For me, this panel was an eye-opener.

Like with all the sessions I’ve been covering while at BlogWorld, there was so much packed into this hour that I can’t possibly convey it all here to you. I highly recommend picking up a virtual ticket to BlogWorld to see the entire discussion. One thing I did want to touch on here that Dave and Jean covered is finding the right sponsor, since this applies to blogs just as it applies to podcasts. It boils down to one rule of thumb:

Do what is right for your listeners (or readers).

Think about the topics you cover. What products or services would you naturally talk about on the show, even if you weren’t being paid for it. Think about your medium. Some things are just better to promote with visuals, while other things are better to promote with a vocal blurb. Think about what your listeners need. Give it to them. This is as important with sponsors as it is with your podcast (or blog) content.

Once you’ve found the right sponsors, getting them to consider your sponsorship package is a lot easier. Identify the sponsors you want and half the battle is already won!

Cartoon: “Besides, isn’t all video ‘mobile’? I mean, the pictures move.”

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The day ended with a session on video, chaired by Susan Bratton of Personal Life Media, and featuring Dermot McCormack, Executive Vice President of MTV Music Group Digital; Dick Glover, CEO of Funny or Die; and Jim Louderback, CEO of Revision3.

There were some great moments, including the revelation that the budget of a typical Funny or Die video is… drumroll please… what’s that? We can’t afford a drumroll? That must be because the figure is only $2,000.

But the moment that grabbed me early on was the emphatic statement by one of the panelists that one huge factor affecting the future of video right now is the rise of mobile. And given how many conversations I’ve had with people who are still trying to get their minds around just how huge a platform mobile is, well, that spurred this cartoon.

One person covers eyes in despair as the other points to a huge TV camera and says 'See? Wheels.' Caption: Unclear on the whole 'mobile video' thing.

BWE10 Drinks Recommendation: Mix

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Even if you have a nice view from your BlogWorld hotel room, make a point to check out Mix, which is located at the top of Mandalay Bay’s THEhotel. In fact, you should stop by after the Mashable party ends tonight! Not only is this one of the best views of the city, but the drinks are to die for and the bartenders are amazing.

While I typically would start a bar review by talking about the drinks, let’s face it: there are a lot of fabulous places to get drinks in this city. They do have awesome signature drinks, but the real draw here is the atmosphere. You just can’t beat this view:

Mix’s drinks are on the pricey side, but they’re delicious and the bartenders are super attentive and friendly. If he’s working, ask for Ridge to make you a White Sands – it’s an awesome rum drink with…well, I don’t know what other kinds of good-ness in it because the list was long, but YUM. These are definitely not weak drinks either, so although the menu isn’t cheap, you also won’t get watered down drinks.

I’ll post some more pictures from Mix soon, but DO NOT HESITATE to check it out tonight!

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