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BlogWorld 2009

Tag You’re It! – Why Tagging Your Content Is Important

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Tag You're It

If I have said it once I have said it a thousand times, “We live in a Google world.”  It is true, we don’t order Chinese food, find directions to the store, or stalk old girlfriends without using Google.  Being findable in this world is important if you are trying to be found.  Businesses especially must pay attention to how their customers can find them.  Keywords and key phrases are how that is accomplished through the use of meta tags or just tags.

Tags are a keyword associated with content attached to it.  If you want people to read your latest blog post on how to wash a cat, you have to determine how they would look for that content and attach that key word or phrase to it.

The same rule applies to your content as a publisher whether it be a blog, a podcast, video or even your photos.  We often put pictures into our posts that we find which we feel are relevant to our content, the title or completely off the wall for that matter.  We find those pictures at places like flickr, istockphoto, and yes, Google image search.  We enter a keyword into the search function of those sites to find a picture for the content.

In addition to being searchable or findable, it also has the effect of increasing traffic to your content and makes the content watched, seen and readable.  One of the things that I do on a regular basis is to search out and find anyone that mentions BlogWorld & New Media Expo.  You can imagine all the different variations of that and the number of tags used to describe our event.  This is also why we like people that use a common tag.  The most used tag last year was of course “BWE09” and this year we are urging everyone to use “BWE10”.  This allows us a quick reference to your blog post, your picture on your photo sharing site, your podcast and your YouTube (owned of course by Google) or other videos. A YouTube search with “blog world” returns 234,000 results.  We all know it may be difficult for me to look at that many videos.  Using a tag like BWE10 focuses the searcher into your content. A similar search with BWE09 allows me the benefit of watching less that 150 videos.

If your content is well done and is something we need to share with our community, we find and share it.  This in turn increases the readers, listeners, or viewers of your content.  We are still pouring over the content generated as a result of the 2009 event in October, I am finding new content daily and still trying to read all of it.  As we grow and get bigger and have more content generated it is going to be tougher to find your content and thereby making it even more important for you to tag appropriately.

For the upcoming show in 2010 we are asking everyone to tag your content “BWE10”  If you Tweet that hashtag, put that in your post, attach it to your videos, photos and podcasts, I’ll be there to say hello.  If it is something that needs to be shared with the thousands of people in our community, we’ll do so and increase your traffic and readership.  If I miss something because I couldn’t find it, your content may never get discovered and broadcast further.  We are listening and we are paying attention to what is being said. Tag your content!

Photo Via SD_Kirk

Tag You're It! – Why Tagging Your Content Is Important

Author:

Tag You're It

If I have said it once I have said it a thousand times, “We live in a Google world.”  It is true, we don’t order Chinese food, find directions to the store, or stalk old girlfriends without using Google.  Being findable in this world is important if you are trying to be found.  Businesses especially must pay attention to how their customers can find them.  Keywords and key phrases are how that is accomplished through the use of meta tags or just tags.

Tags are a keyword associated with content attached to it.  If you want people to read your latest blog post on how to wash a cat, you have to determine how they would look for that content and attach that key word or phrase to it.

The same rule applies to your content as a publisher whether it be a blog, a podcast, video or even your photos.  We often put pictures into our posts that we find which we feel are relevant to our content, the title or completely off the wall for that matter.  We find those pictures at places like flickr, istockphoto, and yes, Google image search.  We enter a keyword into the search function of those sites to find a picture for the content.

In addition to being searchable or findable, it also has the effect of increasing traffic to your content and makes the content watched, seen and readable.  One of the things that I do on a regular basis is to search out and find anyone that mentions BlogWorld & New Media Expo.  You can imagine all the different variations of that and the number of tags used to describe our event.  This is also why we like people that use a common tag.  The most used tag last year was of course “BWE09” and this year we are urging everyone to use “BWE10”.  This allows us a quick reference to your blog post, your picture on your photo sharing site, your podcast and your YouTube (owned of course by Google) or other videos. A YouTube search with “blog world” returns 234,000 results.  We all know it may be difficult for me to look at that many videos.  Using a tag like BWE10 focuses the searcher into your content. A similar search with BWE09 allows me the benefit of watching less that 150 videos.

If your content is well done and is something we need to share with our community, we find and share it.  This in turn increases the readers, listeners, or viewers of your content.  We are still pouring over the content generated as a result of the 2009 event in October, I am finding new content daily and still trying to read all of it.  As we grow and get bigger and have more content generated it is going to be tougher to find your content and thereby making it even more important for you to tag appropriately.

For the upcoming show in 2010 we are asking everyone to tag your content “BWE10”  If you Tweet that hashtag, put that in your post, attach it to your videos, photos and podcasts, I’ll be there to say hello.  If it is something that needs to be shared with the thousands of people in our community, we’ll do so and increase your traffic and readership.  If I miss something because I couldn’t find it, your content may never get discovered and broadcast further.  We are listening and we are paying attention to what is being said. Tag your content!

Photo Via SD_Kirk

Help Us Help A Friend of BlogWorld Expo

Author:

Tragedies occur every day and yesterday was no different except that one tragedy happened to a friend of ours. Tee Morris‘ wife passed away leaving Tee to be a single parent of a young daughter.

Tee was a speaker this year at BlogWorld & New Media Expo and was a great asset to our show. We would like top extend our condolences to Tee and his family for this loss. Tee is a great podcaster and is very knowledgeable in his field. He has written books on the subject and is a founder of Podiobooks.com.  Tee’s friends are setting up a short term fund (sign in below using ChipIn) and a long term fund for helping him through these difficult times.  His wife’s passing has left them with difficulties of paying bills and that is a stress that should not have to be endured on top of the already difficult loss.

Again, all of us here at BlogWorld & New Media Expo send our deepest sympathies to the family and hope that comfort can come from the community.

Shira Can Haz Blog World

Author:

I had a chance to meet Shira Lazar in Hawaii at the So Much More Hawaii Tour this year.  She is a rising star in the world of new media and I wish her the best.  This is a video interview she did with Ben Huh out in front of the Las Vegas Convention Center.

Both Shira and Ben spoke at BlogWorld & New Media Expo in 2009 and I am happy that they did this great interview.

Congratulations To Blog World Keynote Speaker Laura Fitton on Funding of oneforty.

Author:

Oneforty It was announced today that Laura Fitton, or as we all know her more appropriately as @pistachio, and her company oneforty.com received funding in the amount of $1.6M.  Those of you that attended BlogWorld & New Media Expo this year know that Laura was our opening keynote address for the Social Media Business Summit which was our first day of the entire event.  I wanted to take this opportunity to thank Laura for making us a part of her 2009 and also congratulate her on her success.  She is one of our people to watch in 2010 for certain and someone that I will be looking for to lead us in 2010.

Those that did not get an opportunity to watch or listen to the keynote given by Laura can see it over at MyContent.com.  Her talk was both inspiring and a good look at how she was able to succeed in her start-up!  Twitter has truly changed Laura’s life and now we can see how and why!

What NOT to Say to a Blogger at BlogWorld

Author:

blogworld

My friend Keith Burtis and I were walking the exhibit floor at BlogWorld on the second day when Keith spotted a booth run by some folks from Buffalo. We stopped by the booth so Keith could say hello to his homies, when I recognized the brand logo adorning the booth. It was for a former advertiser on my blog network. The advertiser did fairly well – $200 – $300 per month, but I couldn’t stand the big, fat, orange sidebar widget. When I approached their customer service team about how the widget’s design stood out like an eyesore and wondered if we couldn’t work on a better option, the rep said, “absolutely not.” So I took down the widget and didn’t use that advertising program again.

When Keith and I approached the booth for this advertiser, I thought it would be a good time to give feedback on my poor customer service experience. Surely this vendor is at BlogWorld to pick up new clients and meet with the bloggers who already use his service?  So I told him my tale of woe. I explained how I’d really like to use his service but I don’t like the widget. The representative said to me, “Maybe if you were CNN we’d take your complaint into consideration, but you’re only a blogger.”

To quote Keith Burtis, “Dude, wrong answer.”

Let’s put aside the irony of this person coming to BlogWorld and brushing me off because I’m “only” a blogger, for a second….but…what the hell? Where did these people receive their customer service training, the DMV? I would have been satisfied with a “let me look into it,” but this guy let me know off the bat he didn’t care if I, a lowly blogger, used his advertising network or not.

I take issue.

I may be a mere blogger, but combined there are more bloggers in the world than people who work for CNN. Combined we can make more of a difference. Combined we can rule the world. One blogger might not be a big deal, but if we’re happy we’ll spread the word, and that can only mean good things for you.

I mean, why would you come to The BlogWorld and New Media Expo, so you can sign bloggers up for your program, if you’re going to insult the first one who tries to work with you?

I thought about outing this company but I’m not here to do damage to anyone’s reputation. However, if you’re going to be attending an event for bloggers, it’s best not to make them feel like second class citizens. No, I’m not CNN, but I have a voice and it can get real loud if I want it to.

Not CNN?

Dude. Wrong answer.

BlogWorld '09 One Week Later: Thoughts from Around the Blogosphere

Author:
Dinner on opening day: Lara Kulpa, Darren Rowse, Angie Shwartz and I (Deb Ng)

Dinner on opening day: Lara Kulpa, Darren Rowse, Angie Shwartz and I

One week after the BlogWorld and New Media Expo, life returns to normal. We’re rested. We’re over the “BlogWorld flu.” We’ve hugged our kids, snuggled with our spouses, and did massive loads of laundry. We uploaded tons of images updated our FaceBook and Flickr streams and we’re catching up with the email.  Was it worth all the hype and lead up? Absolutely! This was the biggest and best BlogWorld ever.

Filled with bloggers, charities, major brands and social media aficionados BlogWorld offered something for everyone.

My takeaway? Everyone is an A-Lister.

Some other things I realized:

  • I learn more by talking to old and new friends in the hallways than by attending sessions. Not that the sessions don’t rock.
  • Closing keynotes rock harder when they’re not a giant kumbaya.
  • I’d much rather have dinner with friends where we can chat and share ideas than yell over loud music at a trendy club.
  • The Bellagio Balloon guy is really annoying.
  • Not everyone at BlogWorld is a blogger.
  • Sometimes hotels lose other reservations.
  • FatBurgers rock.
  • Not everyone blogs to make money.
  • Geeks enjoy talking puppets and Star Wars icons.
Sharing ideas in the hallways with Patrick O'Keefe, Brandon Eley and Connie Benson

Sharing ideas in the hallways with Patrick O'Keefe, Brandon Eley and Connie Benson

If there’s one thing I did differently this year as opposed to the past couple of BlogWorld’s it’s that I wasn’t as shy. I took a deep, brave breath and introduced myself to the people I wanted to meet. Another thing I’m doing differently is taking all the business cards I collected from interesting people and following up right away. The last two years, it was too late and I didn’t remember all the great stuff we discussed.

Originally I was going to offer a giant list of thoughts and comments  regarding this year’s BlogWorld, but then I thought, “Who better than to offer a post-BlogWorld round up than all the bloggers in attendance?”

So here it is:

BlogWorld One Week Later: Thoughts from Around the Blogosphere

What did you takeaway from BlogWorld this year?

Many thanks to Rick, Dave and Jim for hooking me up with the best gig ever (blogging here), their endless support and encouragement,  and  for making it possible for me to attend BlogWorld 09.

– Deb Ng

BlogWorld ’09 One Week Later: Thoughts from Around the Blogosphere

Author:
Dinner on opening day: Lara Kulpa, Darren Rowse, Angie Shwartz and I (Deb Ng)

Dinner on opening day: Lara Kulpa, Darren Rowse, Angie Shwartz and I

One week after the BlogWorld and New Media Expo, life returns to normal. We’re rested. We’re over the “BlogWorld flu.” We’ve hugged our kids, snuggled with our spouses, and did massive loads of laundry. We uploaded tons of images updated our FaceBook and Flickr streams and we’re catching up with the email.  Was it worth all the hype and lead up? Absolutely! This was the biggest and best BlogWorld ever.

Filled with bloggers, charities, major brands and social media aficionados BlogWorld offered something for everyone.

My takeaway? Everyone is an A-Lister.

Some other things I realized:

  • I learn more by talking to old and new friends in the hallways than by attending sessions. Not that the sessions don’t rock.
  • Closing keynotes rock harder when they’re not a giant kumbaya.
  • I’d much rather have dinner with friends where we can chat and share ideas than yell over loud music at a trendy club.
  • The Bellagio Balloon guy is really annoying.
  • Not everyone at BlogWorld is a blogger.
  • Sometimes hotels lose other reservations.
  • FatBurgers rock.
  • Not everyone blogs to make money.
  • Geeks enjoy talking puppets and Star Wars icons.
Sharing ideas in the hallways with Patrick O'Keefe, Brandon Eley and Connie Benson

Sharing ideas in the hallways with Patrick O'Keefe, Brandon Eley and Connie Benson

If there’s one thing I did differently this year as opposed to the past couple of BlogWorld’s it’s that I wasn’t as shy. I took a deep, brave breath and introduced myself to the people I wanted to meet. Another thing I’m doing differently is taking all the business cards I collected from interesting people and following up right away. The last two years, it was too late and I didn’t remember all the great stuff we discussed.

Originally I was going to offer a giant list of thoughts and comments  regarding this year’s BlogWorld, but then I thought, “Who better than to offer a post-BlogWorld round up than all the bloggers in attendance?”

So here it is:

BlogWorld One Week Later: Thoughts from Around the Blogosphere

What did you takeaway from BlogWorld this year?

Many thanks to Rick, Dave and Jim for hooking me up with the best gig ever (blogging here), their endless support and encouragement,  and  for making it possible for me to attend BlogWorld 09.

– Deb Ng

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