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BlogWorld 2008

Blogworld Expo Speaker Interview: Roxanne Darling

Author:

Another in our series of Blogworld Expo speaker interviews: this is with Roxanne Darling, who blogs from the beautiful state of Hawai’i.

Q: In two sentences, highlight your background and professional experience to date. One bonus sentence: how’d you get started blogging?

I have had several careers ranging from marine biologist to motivational speaker to health coach and working the past 12 years as an internet developer and consultant.  Our company, Bare Feet Studios, thrives on the possibilities inherent in the internet, and we live out in the forward edge looking for and testing new trends. My first blog? Something on eWorld or that very early Apple community platform back
in 1995, long since gone.

Q: How often do you blog?  What platform do you use?  Why?

Roxanne Darling

Roxanne Darling

Daily across numerous platforms. I share a video blog, Beach Walks with Rox, with my Secret Cameraman, business partner, and boyfriend, Shane Robinson; I talk and he walks backwards capturing the beautiful scenery of Hawaii and our dog Lexi chasing her ball into the water. This is truly where my voice resides. I cover all sorts of topics, it is unscripted, and I love the freedom it affords me I love the power and impact that video conveys, and having the backdrop of this beauty is breathtaking even for me who sees it daily! I never knew what an impact we could have on people’s lives. The loyalty and appreciation of our viewers is
astounding, and the opportunities this show has created for us also amazing. We do our very best work here, technically, and allow our heart energy to be the director. It is a winning combination.

You can see some of our favorite episodes here: beachwalks.tv/favorite-episodes. This is a WordPress blog.

I also text/audio/video blog on our company site, www.barefeetstudios.com, about once a week.  I have way more ideas than time on this one! We do cross post our Beach Walks episodes here, as I often talk business and technology on that show. Our blog is not so much for the choir but for companies and entrepreneurs who want to learn how to use these social web tools smartly. We are big on testing and training, and we love sharing our experiences to help others be more efficient. It is also a WordPress blog.

If you consider Twitter a microblog, yes I am there, and post frequently since mid 2007. I’m @RoxanneDarling. I love Twitter for being able to have a real-time, energetic connection with people around the world. We are so geographically isolated here in Hawaii. And having said that? Twitter has enabled me to meet people in my own back yard who I love dearly and am doing deals with. (Try twitterlocal.net or Twinkle on the iPhone.)
Ditto for FriendFeed. When I am doing low intensity work, I like to keep a small window open on my desktop and drop into conversations there. I’m roxanne on friendfeed.

I have a personal blog, www.inthetransition.com, where I put things I want to get out but that don’t fit elsewhere. I do exploratory writing over there and it is very erratic.  It too is a WordPress blog. I have a Tumbler microblog account, roxannedarling, also for posting snippets of ideas, pics, links, etc.   I also have accounts at dozens of other services that cross-post for me.

Can you tell we love WordPress? Plug-ins we use religiously are  Akismet and Textile 2.

Q: Point us to one or two recent postings on your blog that you think were superb, and tell us a bit about your writing process. How long did it take for you to come up with the topic?  How long to write?

On Bare Feet Studios: Using Social Media to Promote Your Event: Step 2

We try to leverage as much as we can in terms of being aware of our process and work flow so we can share it with others. We continually discover that the things we do “automatically” do not come naturally to others. By taking the time to reflect in that way, we get to both fine tune and archive things for ourselves while sharing really useful information with others.  We are currently planning Podcamp Hawaii. Part of the agreement with the Podcamp Foundation is that no one gets paid = we are all volunteers. So I am using whatever I can to build value for ourselves and others out of our (extensive!) labors.

This is a series I am creating documenting how we are building the event, and then showing how others can use these tricks to build *any* event, not just a podcamp or unconference. Fortunately, I pretty much can’t help but think in step-by-step fashion, having been a formal trainer for much of my life. That skill comes in handy for this type of posting. This post took about 1.5 hours to write, grabbing the graphic and all the links (essential to a good post IMO).

On Beach Walks with Rox: Beach Walk 669 – Bikini Madness!

This is not one of our special episodes but one of our every day, typical episodes. I get an idea on the way to the beach (7-minute drive), we shoot it in one take, then edit, encode, and post it on the site. It’s an example of how I take an idea out there in the “group mind” and attempt to shoot some holes in it with the goal of creating less stress, more freedom and light-heartedness for us all. We rely on good equipment and skills, our beautiful scenery and adorable dog, and one of my quirky ideas with a little science thrown in, to deliver a short, 4-5 minute tonic to the stress of daily life.

Each episode takes us about 15 minutes to film; setting up the gear, shooting, and putting the gear away, so we can then go swimming! It takes about 45-60 minutes to import, edit, add effects, and encode. Then about 30 minutes to upload and create the post. The more complex the show, the longer all of this takes. An episode like Island Adventure was filmed over an hour and a half experience, and took nearly 6 hours to edit, as we had thre cameras on that shoot and lots of cuts.

Q: How often do you leave comments on other people’s blogs?  How do you find their entries in the first place?

I leave comments for others at least once or twice a week, in bulk. Meaning, I like to do my reading on spurts, and leave many comments at the same time. I subscribe to blogs, and if I am on the page, I will almost always leave a comment. I believe in supporting the work of others, and I understand that letting someone know you were there and appreciating their work is meaningful. I am not a huge fan of the piling on style of comments, so I do my best to add something relevant or meaningful, if not always agreeing.

The main obstacle I find is using my feed reader on my phone. I am often lazy about doing the typing on my phone…

Q: Tell us a bit about your talk at Blogworld Expo. Topic, key points you’ll cover, etc?

My title is “Finding Your New Media Voice.”  I will cover both the right brain and left brain aspects of answering this question.  I have found that there are actually relevant connections between your personality type and your preferred style of communication – writing, talking, or being on camera. There are also many options technically for using each of these methods, so we will look at out how to actually figure out which modality suits you best, and then what tools will make it easiest for you.  I love these type of talks because we can discus things that are usually isolated from each other in one place.

There are the gear heads right? and then there are the “communicators.”  I will attempt to merge wisdom from both sectors so people can leave here knowing what to do next – even if they have already been doing a form of communicating but not really loving it. They may just want to switch the tool they use, from keyboard to microphone to camera, to better suit their web DNA.

Of course I will address the pros and cons of each type of communication too, as that certainly weighs in to the discussion for a business considering how to use new media/social web communication

While at Blog World, I will also be announcing a new business  community site we are building, Know How Cafe. It will be the place where we take all of this stuff we have learned as web leaders, business consultants, and experimenters and share it with others. Most of the effective and engaging social media tools are free, but knowing how to use them is confusing for many.  It will be a fee-based membership site. Your readers can sign up for the early release and get a 30% discount by using coupon code “dave.” We are so excited about this! The site will let us walk our talk, and provide how to  information in many different forms – text, screen casts, videos, tele-seminars, discussion forums, etc. We will have multiple tracks based on topics. And unlike a lot of training/coaching sites, we will be home there, engaging with our members frequently while also enabling them to “self-service” at their own pace.

Q: How do you recommend new folk best experience a major conference and expo like Blogworld Expo?

Have a plan and then go with the flow.

One of my Twitter friends, Tawny Press,  just compiled a great post on
this topic: Getting Ready for Blogworld Expo in Vegas

I am often amazed at the number of people in a given industry who do not attend conferences…though they can be overwhelming and are virtually always done before I am even half started (!) they are one of the most efficient ways to ramp your personal brand to the next level and to make valuable personal and business connections. I video’d my odd take on my first SXSW conference last spring – in the end the best way to do a conference IMO is to start with a plan and then follow your instincts. The little monkey mind will always be pushing for more or different, but sometimes, it really is just one person who is going to make the big difference in your life. No need to get distracted trying to be everywhere.

Q: Easy ones: Mac or PC?  Ipod or Zune?  Iphone or Blackberry?

Mac. iPod. iPhone.

Awesome, thanks, Rox!  Hopefully you’ll bring some of that glorious Hawaiian weather to Vegas with you, so we don’t melt in the desert heat!


Interview by Blogworld Expo co-host Dave Taylor, who is connected to Rox on just about every network online. He can also be found on Twitter as @DaveTaylor and if you’re into film and the movie industry, you should also check out @FilmBuzz, an experimental news feed he’s building.

Blogworld Expo Speaker Interview: Rich Brooks

Author:

Another of our speaker profiles for the upcoming Blogworld Expo. It’s not too late to join us in Las Vegas and hear amazing speakers like Rich Brooks!

Q: In two sentences, highlight your background and professional experience to date. One bonus sentence: how’d you get started blogging?

I started building Web sites back in 1997 because I didn’t want to work for the man any longer. As time went on I got more involved with Web marketing to help grow clients’ businesses: search engines, then email newsletters, and finally blogging.

I had a client enamored of Howard Dean and his Web marketing savvy; he asked me to start a blog for him, so I tried it out as well. Never looked back.

Rich Brooks, Flyte New Media

Rich Brooks, Flyte New Media

Q: How often do you blog?  What platform do you use?  Why?

I blog three to four times a week in four primary blogs. Most of my posts are at the flyte blog, but I also write a more basic Internet Marketing 101 blog for the local newspaper, which helps me reach a different, more localized market.

In addition, I started an SEO blog with our new search engine marketer at flyte, and we have an internal, not-quite-ready-for-prime-time, NSFW flyte crew blog as well.

The flyte blog is on TypePad, which I still feel is a great blog for business people who don’t have a coder on site and just want to blog. The Maine Business blog is on a platform they coded themselves. The Maine SEO blog and our flyte crew blog are both on WordPress.

I’ve always recommended TypePad or WordPress, but until recently I found TypePad’s UI to be better for the average user; cleaner, easier-to-use. However, the last few iterations of WordPress have made it a favorite of mine.

The bottom line is I can strongly recommend both TypePad and WordPress; both have nice features, both are great for business blogs, and neither will prevent you from succeeding on your blogging career.

Q: Point us to one or two recent postings on your blog that you think were superb, and tell us a bit about your writing process. How long did it take for you to come up with the topic?  How long to write?

Geez, superb? Now you’re making me self-conscious. How about just solid?

I wrote about Technorati Tags here: Do Technorati Tags Matter Anymore?

I liked this post b/c for years I’ve been promoting the benefits of tagging along with a great anecdote. However, as I looked at my own stats, I realized I got very little traffic from tagging. So, very publicly, I questioned myself and what I had been telling people.

That goes towards my “warts and all” belief of blogging honestly, plus I hope it will help a number of small business owners with their own blogs.

Q: How often do you leave comments on other people’s blogs?  How do you find their entries in the first place?

A few times a month, not nearly as much as when I started. I find it’s a great way to generate more traffic to your blog, and it shows an interest in the networking aspect of blogging. However, it’s tough to find the time to publish my own material, run a company, be a dad and find time to respond to other people’s posts. These days my commenting is more organic; I comment if I feel an urge to voice an opinion, and less as a marketing exploit.

Q: Tell us a bit about your talk at Blogworld Expo. Topic, key points you’ll cover, etc?

I’m looking forward to both panels. The first I’ll be moderating on How to Plan, Build and Promote a Business Blog. I’ve got three great panelists with me, John T. Unger, Des Walsh and Denise Wakeman. We all have experience working with businesses on a consulting level on building a more effective blog. We’ll be talking strategy and answering questions on how blogging fits into a broader marketing campaign.

The other panel is about getting buy-in from decision makers. I think this will be helpful to internal marketers who realize the values of blogs, but need ammunition to convince their company’s decision makers.

Q: How do you recommend new folk best experience a major conference and expo like Blogworld Expo?

Get off your track. Experience at least one seminar that you would never think of going to. Business bloggers should check out a milblog seminar; Godbloggers should go to a monetization seminar. Plan to have your eyes opened and your mind expanded.

Q: Easy ones: Mac or PC?  Ipod or Zune?  Iphone or Blackberry?

Mac, iPod, and iPhone. Are they still making the Zune? Didn’t it turn out that it led to tumors?

I don’t know about that tumor part, Rich, but thanks for sharing with us!


Interview by Blogworld Expo co-host Dave Taylor, who is also going to be giving the opening keynote speech, a talk on blogging and SEO, and popping up elsewhere during the show. Dave is a prolific blogger and writes about tech support and business blogging, among other topics.

Sneak Peak of "Make Money Online with a Blog Panel"

Author:

I recently had the opportunity to speak with with Jim Kukral who is hosting the “Make Money Online with a Blog” panel.  I wanted to give you a sneak peak of what to expect from the panel and asked him the questions featured below.

The panel is going to feature:

  • John Chow
  • Brian Clark
  • Zac Johnson
  • Darren Rowse
  • Jeremy Schoemaker
  • Jim Kukral

why did jim organize the panel?

It’s not often you can get this many top bloggers in the same state, yet alone room at a conference. Putting this panel together of bloggers of this caliber only makes sense for the one true blogging show which is the BlogworldExpo. The bottom line is, that these top bloggers have years of experience in monetizing blogs and can share their insights on how they’ve made money over the years. That’s what everyone wants to know… the inside tips and tricks on how to make money with their blog, and that’s what this panel will deliver.

what should the audience expect?

They should expect the panel to be pushed into giving away secrets. They should expect the panel to review blogs live on the stage and give real-time feedback on those blogs and how they, the panelists themselves, would monetize them. They should expect to ask specific questions to the panelists and get specific answers about making money with their blog.

why is each panelist qualified to be up there?

Well, if you read through their bios (link to bios), you can see why each is qualified. Suffice it to say for this article, that this panel is pulling together the elite group of high-traffic and money producing blogs online. Sure, there are others out there that are well-known as well, but these bloggers focus their blogs on helping bloggers learn how to make money, so it’s appropriate for them to speak on this subject above others who may have more traffic or income.

We are very excited to have Jim hosting the panel and we hope to see you there!

check out my blog

follow me on twitter

Sneak Peak of “Make Money Online with a Blog Panel”

Author:

I recently had the opportunity to speak with with Jim Kukral who is hosting the “Make Money Online with a Blog” panel.  I wanted to give you a sneak peak of what to expect from the panel and asked him the questions featured below.

The panel is going to feature:

  • John Chow
  • Brian Clark
  • Zac Johnson
  • Darren Rowse
  • Jeremy Schoemaker
  • Jim Kukral

why did jim organize the panel?

It’s not often you can get this many top bloggers in the same state, yet alone room at a conference. Putting this panel together of bloggers of this caliber only makes sense for the one true blogging show which is the BlogworldExpo. The bottom line is, that these top bloggers have years of experience in monetizing blogs and can share their insights on how they’ve made money over the years. That’s what everyone wants to know… the inside tips and tricks on how to make money with their blog, and that’s what this panel will deliver.

what should the audience expect?

They should expect the panel to be pushed into giving away secrets. They should expect the panel to review blogs live on the stage and give real-time feedback on those blogs and how they, the panelists themselves, would monetize them. They should expect to ask specific questions to the panelists and get specific answers about making money with their blog.

why is each panelist qualified to be up there?

Well, if you read through their bios (link to bios), you can see why each is qualified. Suffice it to say for this article, that this panel is pulling together the elite group of high-traffic and money producing blogs online. Sure, there are others out there that are well-known as well, but these bloggers focus their blogs on helping bloggers learn how to make money, so it’s appropriate for them to speak on this subject above others who may have more traffic or income.

We are very excited to have Jim hosting the panel and we hope to see you there!

check out my blog

follow me on twitter

TechSet Las Vegas, Blogworld Expo

Author:

Blog World Expo has partnered with TechSet founders Stephanie Agresta and Brian Solis to host “TechSet Poolside” in Las Vegas.  If you are looking to connect and network with indutry leading professionals and thought leaders, then you won’t want to miss TechSet.

The event details are as follows:

Friday, September 19, 2008
8:00pm – 11:00pm
Bare at the Mirage Hotel
3400 S. Las Vegas Blvd

For those of you who have never been to Bare, you are in for quite a treat.  The ultimate in poolside pampering, Bare is defined by its distinctive contemporary ambiance and ultra VIP service. The DJ-spun music mix sets a lively mood as guests enjoy European-style ambiance secluded by towering palms.
To attend the event please RSVP via facebook.  This is one event you will not want to miss.

CEO of Technorati Richard Jalichandra will Keynote

Author:

If you are going to be attending the Blog World Expo you won’t want to miss the keynote from one of the most influential and authoritative voices on the internet today.

Richard Jalichandra, the CEO of Technorati will be joining our great line up of speakers to keynote at the Blog World Expo.  Richard is going to discuss the state of the blogosphere from Technorati’s latest report. Richard is going to explore issues such as:

  • who are the bloggers today?
  • why do they blog?
  • where are people blogging from?
  • what are the motivations for blogging?
  • what are the industry trends and how are they chaning?

Richard is also going to discuss how blogging is shifting traditonal media and business communication to allow people to build relationships, communicate, and interact with one another.

As many of you know Technorati is considered to be an authority for measuring the pulse on the new media industry and we are very excited to have the Richard keynote.  We hope you can all join us!

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Blog World Expo + Southwest Airlines = A Unique Opportunity

Author:

Do you like traveling?  Do you like blogs?

Then you’re going to love this!

We are excited to announce that Blog World Expo is joining forces with Southwest Airlines to find the next Blog-o-spondent.  This person is going to get to travel around to select Southwest cities while creating videos and posting to a blog that will be shared with the rest of the world. Christi Day has been the official Southwest Blog-o-spondent for a while and now it’s time for you to join her!

So how do you enter the contest?

Submit your one minute video audition to the contest site, the rest of the world will then be able to vote on your video (and other submitted videos) through Aug 31st, so try to get your video up asap.  Once you upload your video don’t forget to blog about it, twitter it, and share with the rest of the world.

Once 3 winners are selected they will be invited to join us at Blog World Expo where they will compete in the final round where the winner will be chosen.

Blog World Expo is excited to work with Southwest Airlines to find the next Blog-o-sponded and we couldn’t think of a better place to hold the final competition round than at Blog World Expo in Las Vegas.

check out my blog

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BlogWorld Radio 8.15.08 is under attack!

Author:

Well sort of. Jim like’s to say “we have a very special guest this week” pretty much no matter who our guest is on BlogWorld Radio. And so far, they really all have been special. But tomorrow our guests are special in a different way.

Join us on BlogWorld Radio this Friday August 15th at Noon Pacific Time when our guests will be Andi Hurly the founder and organizer of the Milblogging Conference. Andi’s day job is being an Army wife and full time mom. Oh and she is also the founder of Spouse Buzz a virtual support group for military spouses.

The one and only Greyhawk, Co-founder and publisher of The Mudville Gazette with his wife Mrs. Greyhawk. He has been deployed twice now to Iraq during the current conflict. For those that don’t know Mudville Gazette is the first site you should read in the morning if you want to know what’s happening with our troops in Iraq and Afghanistan or with their loved ones back at home.

And last but certainly not least outstanding Web 2.0 Wartime journalist Bill Roggio will be joining us. Bill is the Managing Editor of The Long War Journal and the president of Public Multimedia Inc., a nonprofit media organization with a mission to provide original and accurate reporting and analysis of the Long War, an Adjunct Fellow at the Foundation for the Defense of Democracies.

Bill has embedded with the US Marine Corps, the US Army, the Iraqi Army, and Iraqi police in Iraq in 2005, 2006, 2007, and 2008, and with the Canadian Army in Afghanistan in 2006. Bill served as a signalman and infantryman in the US Army and the New Jersey National Guard from 1991 to 1997. Bill can be reached at billroggio@gmail.com.

Join us tomorrow for this very special edition of BlogWorld Radio. Be sure to call in and thank our guests for their service, and the amazing things they do with their blogs.

2008 BlogWorld Conference Schedule Day One Announced

Author:

The long Awaited, much anticipated BlogWorld 2008 schedule is finally here. Below you will see the schedule for Friday September 19th. Stay tuned all week long for more announcements on speakers and sessions.

One thing we have been working particularly hard on this year and are quite proud of is the Citizen Journalism Workshop. As you will see in the schedule below this is a very high level program taught by esteemed journalism professors and an attorney well versed in how laws like libel and copyright infringement apply to new media.

You can learn more about the Citizen Journalism Workshop here.

Without further ado here is your BlogWorld 2008 schedule for Friday September 19th:

FRIDAY, SEPTEMBER 19, 2008
EXECUTIVE & ENTREPRENEUR CONFERENCE
8:45 – 9:45AM – E & E CONFERENCE OPENING KEYNOTE DAVE TAYLOR “On the Precipice: Why Becoming Involved with Social Media Really is Life or Death”?
  ROOM 222  
ENTREPRENEUR TRACK   EXECUTIVE TRACK
10:00AM -11:15AM – CONCURRENT SESSIONS
How to Seduce Your Tribe and Create Raving Fans   Corporate Blogging Myths And Reality
Deborah Micek   Debbie Weil
F201   F203
ROOM 227   ROOM 222
11:30AM – 12:45PM – CONCURRENT SESSIONS
Generating Traffic Through Social Media: 5 Strategies   Micromedia: The Next Big, Small Thing
Don Crowther   Matt Dickman
F301   F303
ROOM 227   ROOM 222
12:45 – 1:45PM – KEYNOTE LUNCHEON
  ROOM 233  
2:00 – 3:15PM – CONCURRENT SESSIONS
How to Build Credibility For Your Company In The Social Media World   Finding your New Media Voice: Getting the Right Mix of Tech and Talent
Amra Tareen   Roxanne Darling
F401   F403
ROOM 227   ROOM 222
3:30 – 4:45PM – CONCURRENT SESSIONS
How to Hire a Professional Business Blogger   The Internet and the Olympics
Greg Go, Jim Turner    
F501   F503
ROOM 227   ROOM 222
5:00 – 6:00PM – CLOSING KEYNOTE Gary Vaynerchuck Wine Library TV
  ROOM 222  
6:00 – 7:00PM – NETWORKING RECEPTION
  ROOM 233  
   
   
FRIDAY, SEPTEMBER 19, 2008
PARTNER PROGRAMS & WORKSHOPS
CITIZEN JOURNALISM WORKSHOP REAL ESTATE BLOGWORLD (REBW)
10:00AM -11:15AM – CONCURRENT SESSIONS
Journalism Content & Style: How to Write & Sound Like a Pro Master the Key Points of Web Client Conversion, From Click to Close Video Marketing Tools & Strategies to Help Your Business Go Viral
Professor Stephen Berry Miranna Wagner Mike Price, Daniel Rothemal & Morgan Brown
CJ1 RE101 RE102
ROOM 221 ROOM 219 ROOM 220
11:30AM – 12:45PM – CONCURRENT SESSIONS
Finding What’s Out There: Searching, Sifting & Selecting the Best Information Online Social Networking With Photographs How to Write a Blog that Firmly Establishes Your Expertise
Professor Jay Perkins Teresa Boardman Dan Green
CJ2 RE201 RE202
ROOM 221 ROOM 219 ROOM 220
12:45 – 1:45PM – BREAK
     
2:00 – 3:15PM 2:00 – 2:45PM
Top 10 Ways to Blog Your Way Into a Lawsuit Getting Great Content Out of your Contributors Active Rain VS Word Pres
Nina Yablok Dustin Luther Rich Jacobson and Dave Smith
CJ3 RE301 RE302
ROOM 221 ROOM 219 ROOM 220
3:30 – 4:45PM 3:00 – 3:45PM
Getting Mainstream Media Attention: How to Reach Out to Journalists Creating Referal Networks What to Do When Google Doesn’t Love You
Professor David D. Perlmutter Todd Capenter Kelly Koeller
CJ4 RE401 RE402
ROOM 221 ROOM 219 ROOM 220
  4:00 – 4:45PM
  Getting Traditional Media Exposure Using New Media Tactics How to Bring Your 1.0 Brokerage into a 2.0 World
  Jim Duncan Matt Fagioli, Pat Kitano & Brad Coy
  RE501 RE502
  ROM 219 ROOM 220
  5:00 – 5:45PM
  Using & Abusing the Lastest 2.0 Tools The Pitch
  Jeff Turner Mike Mueller, Jeff Corbett, Morgan Brown, Dan Gree, George Favvas
  RE601 RE602
  Room 219 Room 220

2008 BlogWorld Citizen Journalism Workshop Announced

Author:

I won’t muck this up with an attempt to be funny. We are very proud to offer this program at BlogWorld this year. Professor Perlmutter has put a lot of effort into developing this program and recruiting the instructors.

From Dr. DAVID D. PERLMUTTER:

There are hundreds of millions of webloggers worldwide, and while many are blogging for casual reasons or for just a short time, others, especially news & information bloggers, are serious about their blogs’ success in the greater marketplace of ideas. Unfortunately, the Wild West days of blogging are dead: The independent blogger, not already affiliated with a large media organization, finds it hard to penetrate a market saturated with a select few major bloggers and hundreds of thousands of other competitors. How can someone “break in” as a news or politics or current events blogger and build a readership, get attention from major bloggers and mass media, become a profitable small business, or, more important perhaps, affect or influence the press agenda, politics and government affairs, and even public opinion?

One answer for many bloggers is the same that all vocations, from plumbers to lawyers, have turned to in America’s past: Professionalization. Learning the codes, rules, protocols, precepts, practices, styles, content preferences, and generally all the insider tips and techniques of professional news & information seekers, gatherers, and disseminators—that is, journalists. Again, as in other industries, such professional status comes from study and practice and is often accompanied by some imprint of quality: a college degree or a certification. Professionalizing does not denote “selling out,” any more than new but ambitious building contractor is selling out by taking a training program that teaches her the codes and techniques of longtime successful master builders.

BLOGWORLD & NEW MEDIA EXPO 2008 offers a professional training certificate workshop for bloggers seeking such an insider edge. First, the blogger will learn the techniques of journalism, from the practice of investigative reporting to the styles of opinion writing and fact-sourcing that are most likely to get one quoted or cited in mainstream media. Second, bloggers will receive a plaque and a Web icon that will allow them to claim the status of “blogger journalist,” providing them with a distinct brand differentiation from the millions of other amateur, independent news & information bloggers.

The instructors for the sessions are accomplished news & information practitioners and educators who have established skills in practical and applied areas of professional journalism training.

The workshop focuses on major areas that affect “blogger journalism.”

Journalism Content & Style: How to Write & Sound Like a Pro [Steve
Berry, Iowa]

In this session, training will be based on the notion that substance and clarity trump flash and flair in the competition for readers. To that end, bloggers will learn to give their writing the power, lively freshness, style and efficiency required in professional journalistic writing. Training will focus on (a) basic reporting and writing for different media (from print to broadcast to websites), (b) scripting in Associated Press style, and (c) the rhythms, structure, and succinctness of superior prose for news, information, analysis and commentary.

Finding What’s Out There: Searching, Sifting, and Selecting the Best
Information Online [Jay Perkins, LSU]

Finding information isn’t a problem anymore, but sifting through the information overload is. Good professional investigative journalists are well schooled and practiced in where to go for what information quickly far above and beyond the limitations of Wikipedia or a Google search. This session will look at how you can find the best, most credible sources of information quickly and efficiently within various databases in the professional, private sector as well as in government. We also deal with how to obtain information from local and national federal agencies, such as through the Freedom of Information Act. Our goal is to save time and money for bloggers seeking out the right information to support their opinions and investigations. Finally, the session addresses issues of fact-checking and source-credibility: how to confirm that what you find is accurate.

Blog Law 101: Press Legal Issues & Questions that Affect Bloggers
[Nina Yablok]

This session will deal with the myriad legal and ethical issues and rights and responsibilities of journalism. These include (a) the uses of copyright and trademarks, especially of Web-posted material, (b) the protection of sources and the use of anonymous or pseudonymous sources, and (c) the challenges of plagiarism, especially in an online environment. The session will also review major laws and court cases—such as those on libel and slander—affecting the protection of the rights of the press in general and online media and independent bloggers in particular. Also highlighted will be the ethical dilemmas of modern journalism, ranging from when a story is “ready for print” to the use of images of people suffering.

Getting Mainstream Media Attention: How to Reach Out to Journalists [David Perlmutter, Kansas]

In an online world where hundreds of millions of people are expressing themselves through blogs, podcasts, Facebook, MySpace, YouTube and many other social media/interactive venues and technologies, how does an independent blogger stand out and be heard? Why is one blogger invited to be on “The O’Reilly Factor” or a CNN election roundup? Why does the New York Times quote one blogger over another? This session focuses on the process of branding your blog or new media platform and getting yourself and it cited, sourced, quoted, interviewed, or even placed onto other, more major corporate media. We will review the basic selection techniques of how journalists deem someone an “approved source” or expert; we discuss how bloggers can enter the Rolodex of reliable sources for major media. Second, we show ways to have blog content picked up by major media, from blasting out a press release to writing and submitting an op-ed to contacting and working with mainstream reporters on stories. Finally, we will outline the ethical issues that affect how your blog is perceived by mainstream media.

ORGANIZER & HOST:

David D. Perlmutter, Ph.D.

Professor

School of Journalism & Mass Communications

University of Kansas

Dole Building–1000 Sunnyside Ave., Room 2064

Lawrence, KS 66045-7555

Phone: 785.864.7635

Fax: 785.864.0614

ddp@ku.edu

PRESENTERS:

STEPHEN J. BERRY, a Pulitzer Prize-winning former reporter, is an associate professor of journalism at the University of Iowa, where he specializes in investigative reporting. He recently completed a stint as coordinator of the basic journalistic reporting program and taught a section in it for four years.

His book, Watchdog Journalism: The Art of Investigative Reporting [Oxford University Press], is scheduled for release July 2008.

Before entering academia in 2003, Berry was a journalist for 33 years, having worked last at the Los Angeles Times. While at The Orlando Sentinel, he and a colleague won the 1993 Pulitzer Prize for investigative reporting. He has won numerous other honors for investigative and daily reporting, including the Associated Press Newspaper Executive Council Award for public service; the Benjamin Fine award for education reporting; the Los Angeles Times’ Top of the Times Award, one of its Pulitzer nominations and its Editor and Publisher Prize; Society of Professional Journalists Award [Atlanta Chapter]; and others. His projects have examined race relations, the criminal justice system, police abuse of power, school district merger, medical malpractice, stock-car racing safety, guns, government and illegal drugs. More recently he has published “Reclaiming Objectivity” and “CBS News Lets the Pentagon Taint its News Process” in Nieman Reports.

He holds an M.A. in American history from the University of North Carolina at Greensboro.

JAY PERKINS is an associate professor at the Manship School of Mass Communication, Louisiana State University. He specializes in teaching students how to find and use governmental documents and how to cross-check Internet sources. He has taught investigative, governmental and computer-assisted reporting classes at LSU for the past 25 years. He also teaches classes in the summer in the United Kingdom, has conducted seminars for reporters in Zambia twice, and frequently lectures on using Internet databases and sources to foreign journalists who are visiting the States on sponsored tours. Prior to coming to LSU, he was a political reporter in Washington, D.C., for the Associated Press.

DAVID D. PERLMUTTER is a professor at the William Allen White School of Journalism & Mass Communications, University of Kansas. He received his BA and MA from the University of Pennsylvania and his Ph.D. from the University of Minnesota. He has served as a Board member of the American Association of Political Consultants and now sits on the National Law Enforcement Museum Advisory Committee for its Media Exhibit. A documentary photographer, he is the author or editor of seven books on political communication and persuasion: Photojournalism and Foreign Policy: Framing Icons of Outrage in International Crises (Praeger, 1998); Visions of War: Picturing Warfare from the Stone Age to the Cyberage (St. Martin’s, 1999); (ed.) The Manship School Guide to Political Communication (LSU Press, 1999); Policing the Media: Street Cops and Public Perceptions of Law Enforcement (Sage, 2000); Picturing China in the American Press: The Visual Portrayal of Sino-American Relations in Time Magazine, 1949-1973 (Rowman & Littlefield, 2007); (ed., with John Hamilton) From Pigeons to News Portals: Foreign Reporting and the Challenge of New Technology (LSU Press, 2007), and Blogwars: The New Political Battleground (Oxford, 2008). He has also written several dozen research articles for academic journals as well as over 150 essays for U.S. and international newspapers and magazines. He writes a regular column, “P&T Confidential,” for the
Chronicle of Higher Education. He has been interviewed by most major news networks and newspapers, from the New York Times to CNN and ABC and, most recently, The Daily Show. He is editor of the blog of the Robert J. Dole Institute of Politics at the University of Kansas (http://www.doleinstituteblog.org/) and his own blog about online politics, http://policybyblog.squarespace.com/.

Nina Yablok has been practicing business law for 32 years. She advised her first online client, the owner of one of Compuserve in 1994. She is a former member of the California State Bar Association‚ Business Law Section and currently serves as Legal Council for Pajamas Media.

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