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NMX Speaker Spotlight: 5 Questions With Shawn Collins

We’re continuing our “5 Questions With…” series today with Affiliate Summit co-founder Shawn Collins.
ShutterBug Headshots Austin TX

Shawn Collins

1. Without repeating your online bio word for word, tell the NMX community who you are and why you're so good at what you do.

I’ve been an affiliate marketer since 1997. Some might call me a dinosaur, but I prefer to say that I am a veteran or early adopter. Back then, it was such uncharted territory, and there were no blogs, podcasts, videos, newsletters, or events. We had to make it up as we went along. After a few years of being an affiliate and an affiliate manager, as well as writing on affiliate marketing for ClickZ, I got a book deal to write how to manager an affiliate program. That book, “Successful Affiliate Marketing for Merchants” is way outdated now (it came out in 2001), but it was a chronicle of the ways I made up to start and manage an affiliate program. In 2003, I partnered up with Missy Ward to start the Affiliate Summit conference. It didn’t really make any sense, because we were both broke and clueless about events, but we made it happen with passion and patience. What started as a very small investment (the cost of the affiliatesummit.com domain) has grown to be the largest affiliate marketing tradeshow in the world.

2. What are you speaking about at NMX? Why is this an important topic?

Missy Ward and I will be discussing the best kind of affiliate programs for bloggers, how to figure out what their visitors want to buy, and the most effective implementation strategies. Then, we will do some live site reviews to give candid advice to bloggers in the audience. This session will be very timely, because there is a big shift of bloggers from the old sponsorship model to performance marketing, and it’s a topic that many bloggers are anxious to learn more about.

3. Who are you most looking forward to see speak at NMX and why?

So many of the breakouts look great, but I’m most excited about Dennis Miller. I’ve loved his stuff dating back to SNL and I saw him in concert in either the late 80s or early 90s when I was in college. I’ve enjoyed his work and brand of comedy ever since then.

4. Beyond work...what is your passion?

I really enjoy writing. I get to indulge that side of me to a degree with my work, but I prefer fiction writing. I am currently about 30,000 words in on the next “Great American Novel”. Before I got into marketing, and even before I had any sort of paying job, I really wanted to be a writer. I knocked on lots of doors in NYC in the 90s and the only paying gig I ever got was to write one piece for the New York Press, which was an alternative to the Village Voice back then. I earned $100, so I guess that makes me a professional writer. Well, I have written business books, too, and we just wrapped the 30th issue of our magazine, FeedFront. I’ve been writing for school newspapers, zines, ezines, magazines, websites, etc. since elementary school. Yeah, writing is my passion.

5. What is one thing people would be surprised to learn about you?

Back when current U.S. Senator Cory Booker ran for Mayor of Newark, NJ for the first time in 2002, I ran his website for him. We were introduced by a mutual friend, and I offered up the right combination of site design and marketing, as well as a low rate (free). The was the campaign featured in the Oscar nominated documentary, “Street Fight.” It was a fascinating experience that convinced me I’d never want to work in politics.
Shawn’s co-presentation with Missy Ward is called “Monetizing Your Blog Using Affiliate Marketing. ” As of this writing they  are scheduled to present Monday, April 13, 2015 at 1:45 p.m. Register today!

NMX Speaker Spotlight: Mignon Fogarty

Mignon Fogarty

Mignon Fogarty

by Dave Jackson – NMX’s Director of Podcasting

I will say this again and again, one of the best reasons to come to NMX is the ability to meet great people, and to have access to those people who you typically don’t. Case in point, I have known of Mignon Fogarty pretty much since the day she started podcasting. No one knew her at first, but when she landed on Oprah everyone know about Mignon Fogarty.

You might know her better as Grammar Girl. At NMX you have a chance to learn from Mignon. For example:

  1.    Your first podcast may not hit it out of the park.

That’s right before she was Grammar Girl she was a producer and co-host of Absolute Science. After finding out that podcasting took a fair amount of time, she switched to another topic she knew and loved (and was easier to produce) Grammar.

  1.    Know What Your Audience Wants – And Give it To Them

Mignon gets feedback from people who ask her questions, and then she answers them. In one of her more popular episodes (who vs. whom), the episode is 4 minutes long. You don’t have to search for the answer, you click play and receive it.


  1.    Don’t Be Afraid to Branch Out

Over the years Mignon has launched the Quick and Dirty Tips Network, New York Times Best Selling books, and the last time I spoke with her she was working on a game/app that would help people learn grammar.



At NMX, we are providing access to people who can help you grow your audience. You can learn directly from them, and you can learn from their example. In his book Contagious: Why Things Catch On author Jonah Berger explains that some of the things that propel your content are usefulness and social currency. Grammar Girl provides very useful information. When you are around people talking grammar, you can quote her podcast and look smart (which then leads more people to check out the true source of this information YOUR PODCAST)

Mignon’s session at NMX is titled, “Practical tips to make your podcast more interesting and to get more clicks, shares, and followers.” When I set out to get the best presenters, I wanted people who could speak from personal experience. Mignon has 519,420 likes on Facebook page, 260 thousand twitter followers, 6,850 followers on Google+, and 4626 followers on Pinterest. I think we can all agree she can talk from personal experience ( I know I just spent 15 minutes checking out her Google+ page – fascinating).

If you’ve never heard her speak, you’re missing out. She recently did a presentation at TEDx on language and it was educational, informative, and entertaining. Buy your tickets and come to NMX and meet Mignon Fogarty. Then maybe you will end up (like she did) on CNN, in the Washington Post, on Martha Stewart the New York Times, USA Today, Businessweek, and many more.  Find out more at quickanddirtytips.com

There’s still time to register for NMX ’15 taking place in Las Vegas, April 13 – 16, 2015. Register today!

NMX Speaker Spotlight: 5 Questions for Jason Falls




Jason Falls

In order to highlight NMX ’15 speakers and sessions, we sent each speaker a questionnaire so we could feature them here. Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different.

It should come as no surprise that the first speaker to send back responses to his five questions was Jason Falls. Jason has spoken at NMX several times in the past and never fails to deliver. He’s a true professional and one of our favorite people to work with.

1. Without repeating your online bio word for word, tell the NMX community who you are and why you're so good at what you do.

Jason Falls was born at an early age. He stepped in raw toner as a child and began pooping photocopies. Fortunately, they were instructions on blogging and he could read. (Talented lad.) By day he advises clients on digital marketing and public relations. It’s a cover for his night job — thwarting criminals using his mysterious super power of asking questions about their misspent youth that drive them to repent and turn themselves in. He calls  himself the Fink Shrink. He looks good in plaid, but won’t admit it. Goats give him the heebie jeebies. Why wouldn’t you come to a session with someone who writes his bio in the third person?

2. What are you speaking about at NMX? Why is this an important topic?

Social media has created a sea of noise and very little signal. Consumers still mostly rely on traditional media sources for news and entertainment. New media producers are making a dent, but aren’t nearly as big a deal as they think they are. I’m going to look at the media landscape and offer some ideas on where it’s going, how we can stake more of a claim and what it’s going to take for new media producers to continue to grow in relevance and revenue. If you don’t want to be relevant or make money, don’t come to my session. ;-)

3. Who are you most looking forward to see speak at NMX and why?

I have yet to hear Tom Webster speak and not learn a ton of stuff. But I’m also excited to see Cosmo Scharf. Because his name is Cosmo Scharf.

4. Beyond work...what is your passion?

Am I allowed to say hallucinogenics? Okay, then I’ll say humor. I was starved for attention as a child, so performing is in my blood and making people laugh makes me feel warm and fuzzy. Unfortunately, I mostly offend people, but every now and then I get it right and make all the failures worth it.

5. What is one thing people would be surprised to learn about you?

I saved a guy’s life once. I was young and foolish. It won’t happen again.

6. Bonus! You were given a discount code to share with your online community. Share your code here and tell potential attendees why they should attend NMX!

I think my code is JFALLS20. Or maybe it’s JFALLS10. Or JFALLS50. Try 50 and see if you get 50 percent off. That would be wicked cool and piss Rick off. Heh.
Deb’s note: It’s JFalls20. You can try the others but they won’t work. Rick won’t have a clue if you want to try it anyway.

Dennis Miller and Adam Carolla Launch New Podcast


by  David Jackson – NMX Director of Podcasting

Adam Carolla Dennis Miller

A new podcast with two comedic legends launched this week: PO’d Cast with Dennis Miller and Adam Carolla.

In the episode entitled “Welcome,” Dennis explains how he got his start in comedy, while Adam discusses being a dad to twins.

As a podcaster, what really appealed to me was hearing Dennis and Adam talk about the format of podcasting. Dennis revealed, “I talked to Larry Miller and asked him what it’s like and he said, You have to go in and know that you can’t map it all out and just start having a conversation. Then it clicks in that you don’t have to have everything all mapped out, and you’ll find it amazingly cathartic. This feels like what I use to pay a shrink $300 an hour for – except we’re getting paid.”

Adam said, ‘This medium is beautiful for people who want to communicate, people who want to share ideas, and people who want to talk. You won’t find this anywhere else. It’s not late night television; it’s not AM radio, it’s just NOT. It’s not that there is anything wrong with that. Their metronome is set at a much different pace, and it has to because of their format.

Look for both Adam Carolla and Dennis Miller at NMX. Adam is participating in a keynote with Podcast One’s Norm Pattiz, while Dennis is co-hosting the 10th Annual Podcast Awards with Emily Morse.

As podcasting gets hotter and hotter, you want to jump in as soon as you can, and get going in the right direction. We have assembled the best presenters with the best subjects to help you launch your own podcast.

Register today!



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The International Academy of Web Television will honor the best shows on the web on April 15th 2015 in Las Vegas as a part of the NMX / NAB Show

The V in TV stands for “visions” according to Carrie Preston (True Blood), the host of last year’s IAWTV Awards Show. Indeed, it is the visionaries of new media that the IAWTV, created by digital content-creators for digital content-creators, was founded to support. The best of this digital content has been honored at the IAWTV Awards Show the last four years.
“I’m really excited about the awards this year,” admits Jonathan Robbins, creator of Clutch and star of Out With Dad and the head of the 2015 IAWTV Awards committee, “The awards get better every year and I want to continue in that direction.” Robbins is glad to have the support of an experienced cast of familiar faces. Continue Reading

Rewards of 8 years of hard work…NMX 2015 event

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Did you see the amazing news about where NMX will be next year? I am beyond excited! That’s why I’m giving you something very special this week. (But you have to read this blog post to find out what it is…)

It’s been a dream of mine to hold our event in conjunction with NAB Show (National Association of Broadcasters) since I first launched BlogWorld & New Media Expo in 2006.

We have all been through a lot over the past eight years. Twitter didn’t exist when we first announced BlogWorld & New Media Expo. Continue Reading

When is New Media Expo 2015? Where Will It Be?


We have heard those questions so many times the last couple of months. I apologize for keeping you waiting so long to hear the answers.

Two hours ago I got an email I had been waiting on for eight years. Since I first had the idea to launch New Media Expo I knew that for new media content creators to get the recognition, respect, credibility and compensation they deserved they had to go into the lion’s den and stand shoulder to shoulder with traditional media broadcasters as equals.

I am extremely proud to share this news with you…..

April 13 – 16, 2015 New Media Expo will be co-located with the NAB Show at the Las Vegas Convention Center and Westgate Resort.

You may have heard me call NMX the NAB Show of the future. Just in case you haven’t, let me explain. NAB stands for National Association of Broadcasters. This is the annual tradeshow and conference where TV and radio broadcasters, film makers and marketers who create audio and video come to every year. It is the place where the latest technologies, tools and strategies are shared. Last year 93,000 Continue Reading

Protect Your Favorite Podcast from the Patent Trolls


There are often very good reasons people and companies must defend their patents. The Patent system protects inventors. When a patent is infringed on, the holder must take action or risk losing their patent. That is how it works when the system is being used properly. Patent Trolls are not using the system as it was designed.

Patent trolls are not in the business of defending their patents. They are in the business of extortion. They purchase broad general patents and then make claims about infringement. They send out letters claiming a patent infringement and asking for “licensing” fees. It is nearly always cheaper to pay the fee than to fight it in court. Often these patent infringement claims would not likely hold up in court but few businesses are able to fund the 1.5 + million it would take to survive a legal battle.  Even Apple gave in and settled

For us non legal folks, that’s known as a shake down.


In 2013 one of these trolls sent letters to several leading podcasters such as HowStuffWorks podcast (Discovery Channel), Marc Maron, Chris Hardwick, Adam Carolla  and more. They claim that a patent for their failed “Magazines on tape” Continue Reading

Five ways to tell a visually compelling story online (Sponsored Post)

3d person holding a megaphone forming the word blog.

SNAG_Program-0665 In today’s digitally focused world, it can be hard to break through all of the clutter. This makes it increasingly important to stay on top of trends. As part of the Army Marketing and Research Group, we constantly think about how we can bring our target audience the information they seek, in the best possible way. As we look to where digital and social media will go in the next few years, one thing is for sure – visual storytelling is imperative for getting your message across online.

Below are five ways you can tell a visually compelling story online that will help you reach and engage with your audience:

1. Think Mobile First
For the first time in history, people are now using the internet more through their mobile devices than through their desktop computers (Business Insider). And with more than 61 percent of mobile phone users in the United States using smartphones (Nielsen), adapting your site(s) for mobile consumption ensures a seamless user experience regardless of device and allows for more interaction online.

2. Develop a Web Content Series
Web content series are a medium still growing in popularity and open to a broad array of multimedia. The Starting Strong program is an original content series that follows young men and women as they are immersed in the U.S. Army experience for three days, ultimately making the decision on whether or not to enlist. A fully integrated marketing approach is key to not only driving viewers to watch the content, but also to keep them engaged with your digital properties.

3. Multimedia Blogging
Now more than ever it is important to include video and photo elements in traditional text blog posts to keep your audience interested and engaged. More and more, photos, videos and GIFs are driving the bulk of online engagement as you look at sites that have achieved mass popularity. Consider embeddable videos, compelling photo visuals and other free tools to easily engage your audience online.

4. Infographics
Data is important. But most times, data can be hard to digest. Infographics can add valuable context to existing stories by using visuals to represent numbers, relationships and facts that might otherwise be overlooked. For example, our signature Soldier blog, ArmyStrongStories.com, houses an incredible amount of information such as how many Soldiers contribute to the site, which countries they’ve posted blogs from and how many comments their blog posts receive. An easy way for the Army to package this information is through a robust infographic that tells our blogging story in a visually appealing way.

5. Include Paid Social to Support Your Content Syndication Program
This year, widely used social networks, namely Facebook and Twitter, made design and layout changes based on imagery. In addition, the fast adoption of Instagram, Pinterest and Vine shows just how important visual storytelling is in social media marketing strategies. Using quality visual content, as well as allocating spend to paid social, are growing in importance to reach your core audience.


For more information on the social/online strategic media outreach programs at Army Marketing and Research Group (AMRG), check out www.goarmy.com, Facebook, Twitter and YouTube.

Rob Greenlee Announced As New CTO At PodcastOne


Longtime Podcasting veteran and pioneer Rob Greenlee was announced as the new CTO for PodcastOne this morning.  Rob has been a long time friend of and speaker at New Media Expo.

We see this is a significant move for PodcastOne just three short weeks away from CEO Norm Pattiz’s blockbuster keynote on The Future of Podcasting at #NMX.  Rob will be reporting directly to CEO Norm Pattiz who had this to say about the hire:

“No one knows more about podcasts than Rob Greenlee. Having him join our company is a huge boost to our brand, the credibility of the company and the future growth of the platform. We’re all very excited about adding Rob to the executive team at PodcastOne.“

Rob Greenlee has spent the last seven years overseeing the video and audio podcasts platform at Xbox Live, Windows Phone, and Zune as well as managing the business, content partner relations, around the podcasts platform service for Microsoft.

Rob Greenlee

Here is his quote from the official press release:

“I am excited to be joining PodcastOne and being offered the opportunity to help Norm and the  PodcastOne team build a great online entertainment brand that gives much value to audiences and advertisers, I see Norm Pattiz and PodcastOne’s entry into this space as a key catalyst to the recognition and respect this 10 year old medium deserves.”

During his keynote with Leo Laporte, and Stitcher CEO Noah Shanok, the PodcastOne founder threw out several tweetable comments that NMX attendees jumped on. A few examples include this tweet from Jane Boyd:

Radio should be afraid of staying the course. #nmx opening comment from morning keynote on the future of podcasting.

This from Holland Cooke:

@PodcastOne founder Norm Pattiz at #NMX:If I were Howard Stern, I would go to a subscription #podcasting model. Emulate #GlennBeck model.

And they really loved his shoes:

Great shoes Norman Pattiz @PodcastOne #NMX #nmxfashion pic.twitter.com/WiZN4u781g

The overall theme of Mr. Pattiz’s take on the future of podcasting was summerized in this comment tweeted by Justin Wise:

“We’re not worried about what the podcast industry has been, we’re focused on what it’s going to be.” – Norm Pattiz #NMX

PodcastOne’s hiring of Rob Greenlee today is evidence that they are indeed looking to the future of podcasting.

What’s New on the NMX Blog:

NMX Speaker Spotlight: 5 Questions With Shawn Collins

We’re continuing our “5 Questions With…” series today with Affiliate Summit ...

Learn About NMX


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