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Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your practice, I recommend you reconsider. My business is helping smaller B2B companies accelerate their growth by learning to sell bigger deals to bigger customers. Most of our clients have some kind of a complex sale, such as a … [Read more]
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To be successful in B2B sales today AND tomorrow, you need to actively build your social media presence. I assume since you are reading this blog that you already know that, or at least you are interested in knowing more. But it frightens me how many small to midsize companies behave like ostriches when it … [Read more]
Here’s a challenge: suppose you are a manufacturer of machine tools. You’re not a consultant, you don’t sell to consumers, you’re not a marketer, so what does social media have to offer to improve YOUR sales? I have argued that your customers and prospective customers are hungry for relevant, easily located information. Therefore every company … [Read more]
Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. … [Read more]
Yesterday our very own Rick Calvert moderated a session at the Blogging Success Summit 11 (it’s not too late to sign up!) that covered How Big Businesses Are Achieving Blogging Success. The panel featured Sukhjit Ghag (from Sony), Deanna Govoni (from Cisco), and Scott Monty (from Ford). Here are some take-aways from the presentation … … [Read more]
Perspectives on Social Media Marketing isn’t your average social media how to book. It provides easy to digest topics with both an agency perspective and a brand perspective (with a guest perspective thrown in for added viewpoints). Stephanie Agresta (from Porter Novelli) and B. Bonin Bouch (PepsiCo) come together to talk about understanding social media, … [Read more]
To generate online leads, you need a steady stream of new, qualified prospects to your web site. These days, that means strong search engine visibility coupled with an active presence in social media. And there’s no better tool to help you in both categories than your business blog. But like any tool, it doesn’t work … [Read more]
If you are a business, is it time for you to start paying attention to location based marketing applications like Foursquare and Gowalla? Maybe. As adoption velocity of social applications appears to be increasing at an increasing rate, chances are that you will be hearing more about companies using applications like Foursquare in innovative ways … [Read more]
I was hoping I could get a better title than that but I wanted to also see what kind of Google search results that will provide with giggles late at night. The reason I wanted to talk about size is because there seems to be a differing opinion as it relates to the size of … [Read more]
Today as I was going through some Twitter links that I open in tabs on Firefox, I came across a post that someone had sent me written on Mashable. I immediately saw a difference in the way the blog looked and read and the overall scheme. I thought I was reading it through a weird … [Read more]
This past week, many of my friends were in Las Vegas for CES...or, at …
The BlogWorld community is growing by leaps and bounds. Every …
Right now, the Internet is buzzing with CES news as bloggers check out the …
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