Creating a Social Media Policy for Your Business

business social media policy

As more and more companies and businesses jump into social media – creating Facebook fan pages, adding Twitter accounts, and joining LinkedIn groups – it’s important to create a social media policy to hand out to your staff and employees. Whether it’s a quick and easy guideline to follow, or a full set of instructions, … [Read more]

How to Turn Your Blog Into a Lead Generation Machine

megaphone

To generate online leads, you need a steady stream of new, qualified prospects to your web site. These days, that means strong search engine visibility coupled with an active presence in social media. And there’s no better tool to help you in both categories than your business blog. But like any tool, it doesn’t work … [Read more]

That's Hot: Building a Blogger Brand

Paris Hilton

Did you know that Paris Hilton has won awards for coining the phrase “that’s hot”? Seriously. While your knee jerk reaction might be to wonder what is wrong with humanity, the truth of the matter is that this tabloid queen is consciously doing something that we all should be doing as bloggers: building a brand. … [Read more]

Is There ROI In Location Based Marketing?

Justin-McHood-Head

If you are a business, is it time for you to start paying attention to location based marketing applications like Foursquare and Gowalla? Maybe. As adoption velocity of social applications appears to be increasing at an increasing rate, chances are that you will be hearing more about companies using applications like Foursquare in innovative ways … [Read more]

How Domain Names are Like Real Estate

online mansion

Last  summer a major online media property inquired about buying my freelance writing blog. At the time, I wasn’t interested in selling, but that doesn’t mean I won’t ever sell. You see, I’ve always thought about my web properties as real estate. That a significant brand was interested proves to me that I’m on the … [Read more]

Top Ten Ways to Draw Readers To Your Blog

Guest Blogger: Jane Boursaw

One of the most fun things about blogging is drawing readers to your site and creating a sense of community on your blog. There’s no secret formula to this. It mainly involves following a few simple guidelines that will bring readers to your blog and keep them coming back for more. Here are my top … [Read more]

How do You Become a Film Blogger?

When I talk with my friends, I realize that I might just have the best blogging gig in the world with my Dave On Film blog. Every week I get email from the major movie studios and their agencies, inviting me to special screenings of motion pictures large and small, and every day I get … [Read more]

BlogWorld is proud to announce our new Managing Blog Editor, Nikki Katz

This all began one night last year…I was tweeting, answering the “What are you doing?” question, true to Twitter’s purpose. What was I doing? Complaining about the final Prison Break episodes being spaced too far apart, of course; I couldn’t stand it. There was no damned good reason FOX should cruelly keep me waiting like … [Read more]

Why is “Linkbait” Such a Dirty Word?

Bait

As bloggers, we’re supposed to be building traffic with good, useful content. Though it’s something we all strive for, we’re not supposed to publicly state how much we want to build traffic and back links. We don’t want anyone to know we want our posts to go viral. We would be scandalized if folks knew … [Read more]

Why is "Linkbait" Such a Dirty Word?

As bloggers, we’re supposed to be building traffic with good, useful content. Though it’s something we all strive for, we’re not supposed to publicly state how much we want to build traffic and back links. We don’t want anyone to know we want our posts to go viral. We would be scandalized if folks knew … [Read more]