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55 Reasons to Attend #NMX 2016

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I receive email every day from people who are interested in attending NMX, but want to be it’s the conference for them. With so many conferences to attend each year, it’s important to find the right fit. And who can blame them? Conferences are an investment and it’s important to make sure you’re putting your money where it counts.

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So why should you attend NMX? Let me count the ways!

  • NMX is the first and ONLY event for ALL new media content creators: NMX has been inspiring content creators since 2007. We started out then as “BlogWorld” but evolved because we know there’s more to online content then blogging. There’s also video, podcasting, writing and photography. So while there are blogging, podcasting, and video related conferences you can go, NMX is the only conference that brings all the platforms together in one wonderful community.
  • NMX is more about creativity and collaboration than it is influence and numbers: The NMX is community more impressed by people who are doing innovative things on their content platforms then they are with follower counts and Klout scores. NMX speakers are peers, not “influencers” so attendees are never made to feel as if anyone is above them. “Do you know who I am?” has no place at NMX.

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  • NMX speakers, sponsors, exhibitors and attendees have all gone on to do great things: Many startups launched on the NMX exhibit floor and many of the speakers and notable content creators who are well known now, received their big break at NMX or BlogWorld. Nothing makes us happier than to see the members of our community succeed. Are you next?
  • NMX is welcoming to brand new speakers: It doesn’t matter if no one has heard of you. If you’re smart, passionate, and well spoken we’ll consider you as a speaker at NMX.
  • NMX is co-located with NABShow: Mingle with 100,000 content creators and browse 1,000 booths on the expo floor!  In 2016, NMX is a conference within a conference giving you the opportunity to meet and network with many more people.
  • We keep costs down so NMX is affordable: We’re often asked why we don’t serve breakfast and lunch, or how come we don’t have fireworks, giant gift baskets, movie star keynotes,  and parties in museums or golf courses. We don’t do that stuff because it costs a lot of money. It’s more important to us that our core community can afford to attend, rather than price them out of our event so we can turn a profit.
  • NMX speakers share tips you can use right now: When you attend an educational session at NMX, you will leave ready to take action. We don’t look for motivational speakers, we look for teachers so you learn.
  • The NMX 2016 Attendee networking group: All who register to attend NMX 2016 have access to the private NMX 2016 networking group on Facebook.
  • NMX VIP ticket holders can take advantage of priority seating: All VIP pass holders can sit in the front couple of rows for all keynotes and events.
  • The 1st Annual Blogger Ball: In 2016 we’re hosting a gala event for content creators. (More details soon.)

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  • The Podcast Awards: One of NMX’s signature red carpet events, the 11th Annual Podcast Awards recognizes the top podcasters in their respective niches as voted on by fans and peers.
  • The IAWTV Awards: The “Academy Awards” for those who create video series for the web.
  • The Virtual Ticket: With so many sessions going on at the same time, you can’t possibly see them all! The Virtual Ticket allows attendees and non- attendees to listen to audio of NMX sessions from the comfort of their own home.
  • Parties and Mixers: From networking snack breaks on the Expo floor to red carpet event after parties, to evening mixers so attendees can let their hair down and get to know each other better, NMX offers many opportunities to mingle.
  • Learn how to succeed on all content platforms:  Sessions are of interest to podcasters, bloggers, and video producers. So if you ever wanted to cross the platforms and expand your content base, you will leave NMX with the tools to do so.

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  • NMX attendees are passionate: It’s not unheard of to see a group of NMX attendees standing in the hallway geeking out about plugins or the proper wording for a newsletter. Everyone is so passionate about content creation they can spend hours talking about the same things you enjoy.
  • Vegas, baby! The food! The flash! The fun! Las Vegas offers something for everyone. Just don’t stay up too late! You don’t want to miss any of our great sessions or keynotes.
  • Sessions focus on earning money from your own platform: We understand that many members of the NMX community want to earn money from their own content platform rather than working for someone else. That’s why we provide sessions to help you succeed as a content creator and entrepreneur.
  • Sessions also share tips for content creators who are also independent contractors: If you create content for others, we also have you covered. NMX offers sessions focusing on professionalism, strategy, and the tools you need to make your career work.

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  • NMX is a casual conference: We’re not suit and tie or business casual. Now, that doesn’t mean that NMX attendees don’t present themselves in a positive light, because they do. However, we understand that creative people have their own sense of style, and that’s just fine by us!
  • The NMX Expo floor! Exhibitors have the opportunity to share with 100,000 content creators on the NMX Expo floor. Whether you have some great tools for bloggers, set up shop in podcast alley, or you’re part of a new startup that content creators need to know about, you’ll find the NMX expo floor, with accompanying New Media Lounge, to be a cost effective way to meet the right kinds of people.
  • Meet people beyond your niche and platform: Bloggers mingle with podcasters! Podcasters mingle with bloggers! And all mingle with video creators. Why? Because content spans the platforms now. If you ever wanted to add a podcast to your blog or create content to promote your video channel, NMX is the only place where you will find sessions catering to all three individual platforms.

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  • Speed Networking: Meet the brands that want to meet the content creators! When you sign up for speed networking, you set up meetings with brands for mini interviews.

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  • Networking opportunities abound: Have we talked about the networking yet? We have? Well, it doesn’t hurt to mention it again. Our casual atmosphere leads to great conversation. Many important collaborations formed at NMX and that makes us very proud.
  • Meet up with old friends: The loyal NMX community comes back every year, not only to learn and network but to meet friends as well. Many of the people you see at NMX are folks you only speak to online. How is great is it to be able to continue those conversations in person?
  • Make new friends: Every year new friends attend NMX giving you the opportunity to make more important connections and meet new like-minded people whose company you enjoy.
  • Learn something new: Step out of your comfort zone and find a new passion. Learn how to take photos or edit video. Visit the virtual reality truck. Stop by the WordPress booth. Check out the drone pavilion! NMX offers so many opportunity to try something new.
  • Return home refreshed, recharged, and ready to take your content to the next level: Nothing inspires like spending four days with creative people. After you attend NMX, you go home with all sorts of new ideas to try. Our attendees tell us they can’t wet to get home and put what they learned into action.
  • Market yourself as a professional content creator and meet potential clients and employers: At NMX and NABShow, you’ll meet people who hire content creators just like you.

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  • The potential to reach 100,000 content creators: Because of our co-location with NABShow, you have access to broadcasters, journalists, photographers, freelance writers, television producers, authors, and others who create both online and offline content.
  • Discussions with other content creators: Whether you’re in the New Media Lounge, parties, the hallways, or just at a quiet dinner with some new, awesome people, you’ll have the opportunity to sit and discuss content with like-minded people.

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  • The NMX New Media Lounge: The New Media Lounge, located on the NMX Expo Floor, offers a place for you to work, relax, or even record a podcast or video.
  • There is no selling from the stage: NMX speakers aren’t allowed to sell from the stage so they won’t push their latest webinar or book on you. We find when we take away the sales element, everyone is more focused on teaching.
  • Learn about industry trends: What is the future of online content creation and your chosen platforms? What’s the next big thing? We discuss this in depth at NMX.
  • New ideas for content: You’ll want to take notes while at NMX because there are so many things happening that you’ll want to talk about with your own online communities.

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  • You’re not distracted with sessions and events that don’t apply to you: Because NMX has only one focus – content creation – your focus isn’t drawn away by things that don’t apply to you. Even a blogger who sits in on a video session will take away important ideas. It’s more important to us to be focused rather than trying to cover one million different bandwagon topics.
  • Establish your expertise: If you rock at something, NMX is the place to let it shine. Whether you are here as a speaker, an exhibitor, or to let others know who you are and what you do, there’s not better way to get out the word about YOU.
  • Expand beyond your comfort zone:  If you’re shy, NMX is a great place to meet people because no one judges and all are happy to support each other. If you want to learn something new, NMX is a great place to ask questions. If you’re not sure how to get started, we’ll help and if you want to meet someone, we’ll make an introduction. Magic can happen at NMX, as long as you’re not afraid to ask.
  • Learn to strategize: Our instructors teach you how to put together a content strategy so you can stay focused and put together a procedure.
  • Learn to monetize: Attend sessions about affiliate marketing, working with brands, finding advertisers, self publishing, and other ways to monetize your content.
  • Learn traffic building techniques: Many of our sessions will teach how to attract readers, viewers, and listeners.
  • Learn how to make your content brighter, better, and clearer: Our speakers will teach you how to tighten sentences, edit a podcast or video, eliminate the “um….s” and have a landing page that is aesthetically pleasing.

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  • Gain confidence to become a speaker: Maybe by attending NMX and learning what’s involved you’ll see that you, too, can become a speaker!
  • NMX is less about gimmicks and more about learning, networking, and growing: Hiring entertainers or bringing in things that explode only distract from what we’re all about. While we try to have fun stuff for our community to enjoy, it’s more important for us to provide you with valuable learning or networking experiences because we know your time is important.
  • Receive feedback: Do you have questions about your own content? NMX is the place to ask. Our community will offer feedback if you ask.
  • Learn about competitors or other people who do what you do: At NMX we prefer to use the term “colleagues” and “collaborators” as opposed to competitors but we don’t deny it’s important to know what others in your niche are doing. By bringing content creators together, NMX provides you with that opportunity.
  • Meet the media: The press comes to NMX. In the past attendees have been on Good Morning America, CNN and others. Moreover, bloggers, podcasters, and video creators are always looking for people to interview or talk about.

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  • NMX has changed – and that’s not a bad thing: You know, we hear from a lot of people over the years who tell us that NMX “has changed” from when it was BlogWorld. That’s not a bad thing. Rather than bring the same speakers, topics,  sessions and events every year, we choose to evolve and grow with our community. Change is a good thing, because online content creation changes every day and we have to keep up.
  • We don’t mind if you share: NMX is the Grateful Dead of conferences. So go ahead and share video taken at our sessions or tweet photos of speakers or exhibitors in action. We don’t mind if you share!

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  • At NMX we value passion and knowledge over influence: We don’t care if you have 5,000 Facebook fans and your 100,000 Twitter followers doesn’t impress us. If you really want to pique our interest, show us why you’re so smart, or share with us why your content rocks. NMX is an influencer – free zone, we’re all peers here.
  • Red Carpet Events: If you attend NMX Award shows, don’t forget your creative formal attire. The press is ready to take your photos and interview you on the red carpet!
  • Grow your online presence: Don’t forget your business cards! Many NMX attendees walk away with new readers, listeners, viewers, and friends to share with on the social networks.
  • There are one million stories at NMX: At NMX, you find inspiration everywhere you turn.We encourage our attendees to find the stories within the stories. Sure, everyone shares content, but it takes a true storyteller to find the hidden gems and details of what makes people tick behind the scenes. What are the things about the people and ideas that make up NMX that no one else knows about? There are one million stories at NMX. Which ones will you tell?
  • Exchange ideas instead of business cards: NMX is a place for people to share ideas with each other. This is much more memorable than handing someone a business card they’re going to toss aside later. NMX attendees take the time to get to know you and see how you can work together. That’s more important than a piece of paper.

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  • Make important connections: NMX attendees have landed book deals, jobs, speaking engagements, and other important projects.

And here’s a bonus for you: Super early bird registration is still available. Register today so you don’t miss this opportunity to attend NMX during the one time we’ll be offering tickets at this super low rate.

Does the Online Media Encourage Public Shaming?

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If you’ve been anywhere online this past week – and even if you haven’t – you probably noticed that some hashtag chats got a little out of control, most notably the #AskELJames chat.

The chat, which was presented as a way for fans to talk with “50 Shades of Grey” author EL James about her latest book, was mostly populated by people who didn’t enjoy James’ writing or the subject matter of her books.

Now, before we go any further, let’s make one thing clear: This discussion is not about EL James writing ability or the subject matter of her books. We’re not going to bash any authors here or discuss why anyone feels the treatment she received is justified.That is all besides the point.

Instead, I’d like to talk about how the media portrayed the event.

Is Public Shaming Really “Beautiful” and “Hilarious?”

I saw a bit of the #AskELJames hashtag chat going down live and it wasn’t my cup of tea. I don’t enjoy online negativity and always feel for the person on the receiving end. I didn’t think the tweets were very funny because they were mocking EL James, but that is also just my opinion.

With this particular Twitter chat, participants were questioning James’ writing skills, making claims about her books, and calling her some very foul names.  While I don’t approve of or enjoy this sort of behavior, I mostly ignore it because this is the Internet and there are always going to be people who are unkind online.

However, when I started reading reports from blogs and online magazines, I couldn’t stay silent.

Everyone from Mashable to People were reporting on the chat and highlighting some of the tweets. This isn’t terrible in and of itself, but I found the way some blogs were reporting on the hashtag chat to be disturbing.

While many people viewed the majority of tweets as witty and clever, it didn’t escape me that the majority of the highlighted tweets that were being reported by the blogs were shaming the author.

Even worse, I was taken aback by how many blogs were taking pleasure in seeing EL James publicly shamed on Twitter.

Let’s look at some headlines:

From The Mary Sue:

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From Hollywood Life:

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From The Loop:

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From Thought Catalog:

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From Radio.com:

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  From Oh No They Didn’t:

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 From Daily Planet:

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From Fennec & Friends:

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From Newsgram:

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From G.Q:

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From Augustman.com:

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Does Sharing “Mean Tweets” Encourage Online Nastiness and Public Shaming?

I shared the screenshots from the above referenced blogs because I wonder if it’s responsible to portray something negative as positive or humorous. Regardless of whether or not people were amused by the tweets, the goal with them is the same: public shaming.

If you look at the tweets that were highlighted on the different blogs that reported on the hashtags, almost all of them called James’ writing ability into play. Funny or not, they weren’t meant to be kind.

This isn’t the first time an online outlet reported “funny tweets” that weren’t directed towards someone in a positive manner. So, I wonder…does knowing that the media might highlight mean tweets encourage a mean response?

Do people call out famous people in an unkind way in order to receive retweets and perhaps a mention on a blog?

What is the media’s responsibility when anyone – famous or not – has a negative encounter online.

Finally, when it comes to public shaming, are headlines such as those mentioned above part of the problem?

It’s certainly worth thinking about.

Introducing the NMX Facebook Page Cover Photo Project

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I’m stealing an idea today…from myself. You see, I keep going on about the awesome and talented content creators in the NMX community but I’m not doing enough to highlight your talent. So I’m going to borrow an idea that I started with our (sister conference) TBEX’s Facebook page.

As I was looking through my poor attempts at photography to find an image to post as cover shot for both the TBEX and NMX Facebook pages, it occurred to me that there are better and more talented photographers in our community of content creators than Yours Truly.

NMX is more than a conference. It’s a place to showcase talent. Our community is made up of the most creative people in the world and we enjoy nothing more than highlighting your talent and creativity and helping to drive traffic to your content platforms. One way to do that is to highlight your creativity on our Facebook page and link to your contetn.

So with all that said, I’ll get down to what we’re looking for.

What we’re looking for in a Facebook cover photo

Who better to highlight NMX and share the very essence of what it is about than the content creators who attend our conference? If you have attended an NMX or BlogWorld event in the past, and you have a photo that you believe illustrates the creativity and community NMX is about, we would love to share your photo.

Some ideas:

  • NMX/BlogWorld speakers
  • Parties
  • The Expo floor
  • Networking in the hallways
  • Award shows and red carpet events
  • Chilling with your friends in the new media lounge
  • Anything that says “This is what you will see when you come to NMX.”

Whether your photo was taken in Las Vegas, Los Angeles, or New York, it’s eligible for a spot on our Facebook page as long as it’s a positive reflection of NMX and the NMX community. Whether you attended as a speaker, sponsor, exhibitor, or attendee, all perspectives are welcome.

Each week we will highlight a different content creator’s photograph and information.

What’s in it for you?

We’re not looking to take your content from you or pass your photo off as ours. We don’t want to own your work or put our name on it. We want to highlight you, drive traffic to your content, and celebrate your creativity.

Each photo that we use will be our Facebook cover shot for one week ( or maybe longer if we don’t have a photo for the next week). On the cover shot (which will subsequently remain in NMX’s Facebook photo album for all of eternity or until Zuckerberg pulls the plug) we will include full credit to you, and up to three links of your choosing. We will also give a shout out on Twitter if we have and/or are able to locate your Twitter handle.

So, in a nutshell,  your image will be our Facebook backdrop for one week, with your name and links back to your platforms – I recommend linking to your blog, podcast or video channel, Twitter handle, and personal web page – but it’s your choice.

This information will also be stored in the usual Facebook cover shot archives, unless you prefer to have us remove it after the week is up.

I would also like to start a Pinterest board to showcase the different cover shots which will also include your information.

How to get your photo on the NMX Facebook page

May we highlight your work and share your name?

If you would like to contribute an image to use as the NMX Facebook cover shot, send it to me at deb@nmxevents.com. Please include the name you want credited and links you wish to include with your cover photo. Please let me know in writing that you’re giving us permission to use your image as our Facebook cover shot. If you would like for us to include your image and information in our (soon to be created) Pinterest board please give us that permission as well.

Questions? Comments? Feedback? I’m always here for you. Find me on Twitter at @NMX or @debng, on the NMX Facebook page.

I’m looking forward to sharing your photos and highlighting you as a content creator.

– Deb Ng
Conference/Community Director
NMX

P.S. Are you like me and not very good at taking photos? In my next post I’ll share some other ways we’ll be highlighting the content creators in our community, so stay tuned!

10 Ways Online Content Creators are Being Ripped Off

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Beware of content thieves

It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and video producers are doing amazing things with their content, and achieving excellent results. As someone who has been blogging for well over a decade, seeing us all come to this point is truly rewarding.

However, for as many people who are creating content online, there are others who are taking a lazy or unethical approach to online (and offline) success, and they don’t care who they steal from in the process. In fact, I don’t know a single content creator who hasn’t been ripped off in some form or another.

Even if you’re not looking to earn money from your content, you’re still losing something when your content is stolen. This is your talent and your expertise. Don’t let someone else take that from you.

If you’re creating content online, here are some things to look for.

1. Someone can “transform” your photos

When you post to a social media platform such as Facebook or Instagram, you don’t own your content, the platform does. But wait, it gets worse – someone can take a photo you posted on the social platform, make a minor  change, and pass it off as his/her own. In fact, that person can even sell it at a profit like this “re-photographer” who used screenshots from Instagram without permission and sold them at an art gallery for $90,000 each. Yes, he’s ripping off the original photographer, and yes, it’s legal.

What can you do about it: Post your best work on your own platform where you own all rights. It wouldn’t hurt to watermark your images, either. If you see someone posting your content and profiting from it, don’t let them get away with it. Be loud and proud when it comes to your content.

2. Someone can rewrite your content

Most content creators will tell you that creating the blog post or the video or recording the podcast is the best part of the process. However, there are lazy people who care more about shortcuts and less about ethics. So if they can move a few words around on your blog post, just enough so it won’t pass a Copyscape test, well, that’s good enough for them. Unfortunately, may of these copycat, ripoff artists are passing themselves off as “influential” content creators now because they were able to market the content so that it did well for them. Will they give you credit? Of course not.

What you can do about it: Unfortunately, it’s hard to prove someone plagiarized your content when it’s not written word for word. If it happens often, you can make a case by publicly comparing your content to the other person’s content and showing how it’s no coincidence this person is posting the same thing as you. Also, if the content is close enough to yours that there’s a case for plagiarism, you can send a cease and desist, file a DMCA notice, and even contact the website host who can demand removal.

3. Someone can pass off your content as his/her own

Some content thieves are more blatant and lazy than others. In fact, there are those who will simply copy your content outright.Many times you might not even know it happens unless you link internally in your blog posts, in which case you will receive a pingback from the offending blog or receiving a Google alert.

What you can do about it: If you can prove the content originated at your site – which isn’t difficult to do with dated blog posts or other content updates – you can file a Cease and Desist and DMCA Takedown Notice. If the offending content thief doesn’t remove the content after you ask nicely and slap him or her with some paperwork, you can send a DMCA notice to that person’s web host who will request removal or the site will be shut down.

4. Someone can steal your profile photos

Even if you’re not a blogger, podcaster, or video producer, you’re still putting content online. For example, your image on Facebook? That’s your content. There are so many thieves stealing profile images from Facebook and passing themselves off as another person. Someone can even use your profile photo to pass themselves off as someone completely different so they can mislead others.

What you can do about it: If someone is using your profile photo without permission, request an immediate cease and desist -but don’t leave it at that. All of the social networks have ways to report identity theft. Use the “report” button to contact the social network so they can remove the copycat profile immediately. They may even investigate further to see if there are other stolen photos being used.

5. Someone can share your clever social media posts without giving attribution

Celebrities and radio stations love to share viral content on Facebook and Twitter, but does the content belong to them? This is an iffy one because in most cases the person or brand doing the sharing isn’t stealing the content, they’re just sharing it. However, if they’re not including your name in the share, and it goes viral with no credit to you, they’re the ones who are credited with the awesome share and now people associate them with the content.

Actor Tyrese Gibson took it even further when he took videos from Facebook uploading them to his own page without offering any kind of attribution.

 What you an do about it: Unless it’s a blatant steal like the Tyrese Gibson situation you can’t really do much about someone sharing your content. You can try asking the person doing the sharing to please make sure you’re attributed as the content creator, though. In most cases the brand or person sharing is happy to comply. If someone is passing your content off as his own, contact the social network and request a takedown.

6. Someone can download your TV show or movie rather than paying for service

Netflix, Hulu, and Amazon Streaming aren’t the only ways people are watching TV and movies online. They’re also downloading them via torrent sites or streaming them illegally. This means that everyone from the  content creators, producers, and actors are losing money.

What you can do about it: The networks are on it, but as soon as one site is shut down another pops up. A good recourse is to educate people about copyright laws, content theft, and theft of service. Most people who use an illegal service to download content see it more as saving money and don’t realize they’re ripping off many people in the process.

7. Someone can repackage, rewrite, or resell your ebook

Someone who is too lazy to create his/her own ebook but still wants to profit from ebook sales, probably has no craps to give about all the hard work you put into writing, editing, formatting and designing your ebook. People with no conscience or sense of right or wrong won’t think twice about taking your ebook, sticking a different title and cover on it, and selling it on their own. It’s not easy to find out if someone is plagiarizing your ebooks, either. Unlike online blog posts and articles, you can’t necessarily compare an ebook word for word unless you buy it, and the verbiage doesn’t always show up in a web search.

What you can do about it: This is a tough one. How do you know someone is repackaging your ebook and passing it off as your own if no one tells you or it doesn’t come up in a Google alert? You can monitor ebook sales in your niche, and also you can do periodic web searches for specific phrasing, blocks of text and unique terms that you will only find in your ebook. If your ebook is copyrighted, you can pursue legal action but, of course, you have to make sure it will be worth the expense to have that fight.

8. Someone can steal your title and headlines

The problem with coming up with a clever headline is that there’s a mad rush to click on something popular, everyone wants to do the same thing. I can’t tell you how many times someone took a title that was popular on another blog or ebook and used it to write his/her own original content. It’s frustrating, darn it, because you came up with it first. Can’t people find their own ideas?

What you can do about it: Nothing, really. You can’t prove plagiarism or content theft if someone used a title you created and used it for themselves but posted their own unique content underneath.  If you can prove there was a blatant ripoff (which is hard to do with just a title) you might have a case, but that type of theft is difficult to prove.

You can also try working on headlines that are so unique no one could justify stealing them. For example, John Smith couldn’t get away with sharing “Deb Ng’s Top 10 Tips for Not Allowing Smarmy Content Thieves to Rip You Off.”

9. Someone can share your design and logo ideas

There are numerous cases online of people who ripped off someone else’s logo and passed off the design to their clients as their own.It’s so disheartening because designers put their heart and soul into creating something unique and powerful for their clients only to have someone else steal it, do a minimum of tweaking and sell it to one of their clients.

What you can do about it: Fortunately this one is easy. If you find you’ve been ripped off contact the offending party and cease and desist his/her butt. Tell that person to use of the design has to stop immediately or you will contact their client who they sold the design to. Give him or her a week to rectify the situation. If the design isn’t pulled and/or you’re not given proper credit and payment, contact that designer’s client. Let them know their logo was ripped off from your design and share the proof. If it is an ethical business they’ll take the design down immediately and stop payment or request refund from the rip off artist.

10. Someone can steal your ideas

It happens all the time. You have a great idea for a website, startup, blog or other content. You share it with some friends in order to flesh it out. Then you learn someone else has been running with your idea and launched it first. Sometimes, many times, we can’t even trust people we think are our friends.

What you can do about it: Hopefully you documented every step of your process, including any emails and other communication to the rip off artist about this great idea you had. If you can prove this was your idea you can first ask the other person to offer you proper attribution and payment, including future profits or a lump sum. If the other party isn’t keen on sharing, you can take him or her to court.

Paper trails are important with content creation and sharing of ideas. You should always, always document your good ideas and only share them with people you truly trust. Confidentiality and non competes are especially good in these situations.

 Education Helps

As soon as you post something it’s your intellectual property.  The problem is, content thieves and blog scrapers don’t really care about things like intellectual property and copyright violations. Very few people know how to pursue content thieves or feel it will be a great expense to take them on.

Also, there are people who are under the mistaken impression that once something is online it falls under the public domain and anyone can use it. Most of the time when you confront that type of person they will take the content down because they didn’t know any better.

It helps to educate the world about content theft. What it is, how people steal content, and how it shouldn’t be supported. The more people who are vocal about and take action against content theft, the less likely it is to happen. Content theft is one of the few times I’ll advocate public shaming (if the content thief isn’t accommodating) and creating an uproar. This is our livelihood and we can’t let anyone mess with it.

How do you handle content theft?

The Blogger On a Budget’s Guide to Attending Conferences Without Breaking the Bank

Author:

 

Screen Shot 2015-06-22 at 1.20.25 PM I love conferences. I am passionate about networking, look forward to learning, and nothing makes me happier than connecting with my old friends while making new friends. You know what I don’t love about conferences? The price!

In fact, I attend significantly fewer conferences than I used to because $3000 – $5000 to attend a conference simply doesn’t work for me.

Many conferences are priced in a way that appeals to businesses who are sending their employees, rather than independent contractors who can’t buy a $1700 badge.

I keep reading that if I’m not willing to put out the investment for an expensive conference, I’m not serious about my business. I’m calling b.s. on that nonsense. You can be serious about your business and budget conscious at the same time.

What follows are some ways content creators on a budget can attend conferences without heavy investment.

1. Take advantage of early bird pricing

All conferences offer different levels of pricing throughout a period of several months. If budget matters to you, take advantage of the earliest pricing offered – which is also the cheapest. Most conferences offer rates at upwards of 50% off full conference pricing.

2. Pass on redundant events

Have you noticed a lot of the same people speak at all the similar industry events? Have you noticed they give the same talk over and over? Rather than waste your money on conferences that don’t offer unique content or change up the speaker lineup, save your investment for events that provide something different.

3. Check out different area hotels

While official conference hotels usually offer a discount, there may be cheaper options. See what other nearby hotels are offering price-wise. It may be worth it to book at a hotel across the road or down the block, rather than the conference hotel itself. If you’re staying out in the boonies, don’t forget to factor in the price of gas or cabs though. It make no sense to save on a cheaper hotel if you’re putting out even more money on taxi cabs.

4. Don’t wait until the last minute to book flights

Check flights early. The later you book, they more likely you are to book at some of the highest pricing offered. Don’t be afraid to check on some of the airlines that offer low, low prices and have frequent sales. For example, Frontier Airlines often offers promotions where you can book a flight for $35.

5. Virtually Attend

Sometimes conferences offer “Virtual Tickets,” that is, a recordings of all the conference sessions at a lower rate than it costs to attend in person. If you can’t afford to physically attend a conference, look for early bird pricing on virtual tickets to see if that’s more cost effective.

Other considerations:

  • Roommates: Personally, I prefer to unwind alone sans roommate but budget-conscious conference attendees can save by rooming with one or two others.
  • Food: Look for cheaper local eateries that are off the beaten path, rather than hotels that cater to tourists or high-end diners. Check Groupon and local websites to see if there are any coupons available.
  • Conferences that aren’t so expensive: Maybe instead of trying to attend conferences you can’t afford, look to find the best ones that are priced within your budget.
  • Attend local conferences: Since travel and incidental costs add up, attending conferences locally means you cut out a significant expense.
  • Volunteer: Some conferences will allow you to attend for free if you volunteer to help out. Just remember that if you volunteer it could mean you’re spending the entire time behind a desk or minding a door and not really seeing much of the conference.
  • Speak: Most conferences offer speakers a complimentary pass in exchange for speaking.

So there are some of the ways a budget-minded content creator can save money on conferences. What do you do to save costs?

Speaking of saving money: Super early bird registration for NMX is now open. Register today and save 50% off the price of your ticket.

10 Reasons Why It’s Essential to Host Content on Your Own Platform

Author:

Content creators should have their own platforms

Dear Content Creators,

I have something to discuss with you. Something important. I see so many talented content creators abandoning their own personal content platforms for other pastures, and I’d like to take this opportunity to tell you why I feel this is a mistake.

I’m not saying you shouldn’t use other platforms to share your content,   guest post on other blogs,  or use content platforms like Medium,  or LinkedIn to as part of a strategy create content, share expertise, and grow your business, because those platforms are important. But they’re better used as a secondary platform or as a platform for busy business owners who don’t have time or savvy to host  and maintain their own content.

Remember, there’s a difference between business people who are looking to share expertise, and content creators who need a continuous platform to showcase talent and attract clients. Business owners who aren’t content creators use the above referenced platforms, as well as different social media accounts to drive traffic to their websites. On the other hand, content creators need to have their own content platform because content IS their business.

It’s essential for full time content creators or people who want to be known as content creators to have their own personal space to highlight expertise and grow community.

My arguments for hosting content on your own platform are below:

10 Reasons Why It’s Essential to Host Content on Your Own Platform

1. All traffic comes to you

When you use another platform to host your content – whether it’s a publishing platform hosted by a brand like LinkedIn or Medium or a social network like Facebook – those platforms are getting the bulk of the traffic. Certainly they can send a good chunk of that traffic your way, but wouldn’t you like to have the benefit of ALL your traffic?

Instead of putting all your eggs in other peoples’ baskets, start your own basket. Use the other platforms as places to share your content or drive targeted traffic to your blog, podcast, website, or video channels.

2. Your blog, your rules

Let me preface this by saying I dislike the expression “My blog, my rules” because it takes away from the community spirit. If we’re not blogging with our community in mind, it’s just one big ego project, right?  So I do think other people’s opinions matter in that regard. However, there’s something to be said about having the freedom to handle your content as you like.

You control what kind of content you can post, your blog or website design, whether or not you want to bring in advertising, and the tone and voice of your content. You don’t have to sign contracts or terms of use and you have the freedom to post as often or as little as you like.

3. Hello, Myspace?

Platforms don’t last forever. People left MySpace in droves and Google+ doesn’t seem to be doing so well either. Even Medium is changing its perspective from a content creation platform to a social network. Remember b5Media? KnowMore Media? Creative Weblogging? They were promising blog platforms that don’t exist anymore. In some cases bloggers were able to keep their content, and other cases, all their content is gone.

By hosting content on your own platform, not only are you guaranteeing your own longevity, but you also own your own files. So you can take your content with you wherever you roam online.

4. Better search engine visibility

Yes, those other platforms do have the potential to send you a lot of traffic, which is why they’re a great secondary platform. However, as a content creator for hire, isn’t it more important to have your own pages indexed on the search engines so people who are searching for content creators come directly to you and not someone else on the same platform?

5. It’s your community – not someone else’s

People on the web are fickle and have short attention spans. When they’re on a platform when other writers and articles are featured prominently in the sidebar, they’ll move on to another content creator’s work. Which is fine, there’s nothing wrong with reading other people’s content. However, on your own blog you keep all the pageviews. If readers want to read more, they have YOUR content for their browsing pleasure – and not soemone else’s.

Moreover, people become regulars because their a fan of your content and you as a person as opposed to visiting a platform every day to consume random bits of content. This familiarity brings trust, and trust builds community.

6. You can monetize your own platform

You can use your content platform as the basis for many things. You can highlight your expertise, build your business as a content creator for hire, or find different ways to monetize via ads, sales of books, ebooks, webinars and courses, or other methods. The point is, you have the freedom to monetize …or not.

7. YOUR searchable archives

When I search for content on your web property I come up with YOUR content, not someone else’s. More pageviews, more established expertise, more personal brand recognition, and more showing me why you are a person I should work with.

8. Pride of ownership

Content creators who use their own platform are more to post on a regular basis. They’re also more likely to share their content and use the URL on business cards, online bios and profiles, and other promotional material. Content creators tend to be prouder of something they built and maintained on their own, and thus are more diligent about continuity, accuracy, design, and editing.

9. You can sell your web property one day

You may decide to retire one day and not wish to keep your blog or podcast going. However, if it’s a popular space, you can sell it. If you’re blogging on someone else’s platform, they keep the millions they earn in a sale and you’re stuck having to deal with new management and new rules.

10. You can still share on other platforms

Don’t confuse “own” with “only.” You can still share content elsewhere. Go ahead and guest blog for another blogger who will drive beneficial traffic to your own platform, or use  another content platform to showcase your expertise and drive traffic, to, again, your own interests. That’s all important and will help to establish your authority and grow your business as a content creator. Just make sure you’re not doing all the work while giving someone else all the benefits.

As a content creator it makes sense you have a place to share content as inspiration strikes, while serving as a home base and showcase for your creativity.

Why would you give that to someone else?

Thanks for listening,

Deb

Telling More, With Less

Author:

by Donna Freedman – NMX Speaker

donna.freedman.2015.nmx

Donna Freedman

Want to keep people reading your site? Keep this old journalism adage in mind: “Show, don’t tell.”

Your job as a writer isn’t to force-feed facts so that readers will be sure to Get Your Point. Yesterday was the hottest day I can ever remember. My clothes were sticking to me and my hair was sweaty and I almost came down with heat stroke.

Overkill! Here’s how author Annie Dillard described a rough summer day: “It was hot, so hot that the mirror felt warm.” That is a great detail – and all she had to do was notice it.

Use too many descriptors and your narrative bogs down. The right details show rather than slow the story, turning even a run-of-the-mill topic into a memorable piece of writing.

Bloggers should aim to tell us more, with less. And yep, that can be very difficult at times. When I’m writing, I’m often reminded of a line from that song “Against the Wind”: What to leave in, what to leave out.
Leave in as much as you need to create vivid pictures. Leave out the ordinary stuff.

Suppose your topic is the day you proposed to your sweetheart, or the moment you realized that your current way of living was unsustainable. Forget details like “the sun was shining the day I asked my girlfriend to marry me.” So what? The sun shines a lot of the time. It’s memorable only if, say, you live in Seattle and were just coming off 58 cloudy days in a row.
But if at the moment of your proposal a street musician started playing “Smoke on the Water” on the tuba, you bet I’d put that in. Especially if the guy drowned out your dry-mouthed, “Will you marry me?”
Think back to the day you decided to get smarter about money. As you turned away from the ATM that wouldn’t let you withdraw any cash, you saw a bank poster exhorting you to save for your future. Both the poster and your reaction to it – Future? I can’t even pay my bills in the present! – are nice touches when describing a frugal epiphany.

Carefully chosen details help readers imagine a scene or situation they’ve never personally encountered. They provide color and texture – and an entry point for readers who’ve also heard “Smoke on the Water” played on the tuba. (I actually did hear this once, in Chicago. Cracked me up.)
Incidentally, “details” can also mean “research.” Which blogger do you take more seriously: The one who writes,“The average U.S. college student will graduate with an average debt load of $29,400, according to the Institute for College Access & Success.” Or the one who writes, “Students are taking out a lot of college loans these days.”

The same rule applies to facts as to other descriptors: Put in too many and your blog post will sink under the weight. Use only the most important facts.

Sometimes you’re lucky enough to have details come over and sit on your lap. Broken glass crunching under your feet as you walked to your first day on the new job in a dicey neighborhood. The hissing of the ventilator that kept your mother breathing after a massive stroke. The part-garbage-part-berry odor that let you know a grizzly was very close to the trail you were walking.

Most times, though, you’re going to have to pay attention – to your topic, your surroundings, your life. Annie Dillard noticed a mirror. What will you notice?

Choose the most evocative material you have to connote a scene, a mood, a memory. Liven up those green-vegetable pieces (the ones you do because they’re good for readers) with facts or statistics that provide perspective as well as color.

Remember: Show, don’t tell. A few carefully chosen details let readers draw their own pictures. Too many details slow the narrative. Ordinary details don’t belong in your posts, unless you explain why they were actually extraordinary.

(Donna Freedman’s NMX presentation, “Stop Calling It ‘Content’!,” will take place at 10:30 a.m. Monday, April 13. Donna has 31 years’ worth of professional writing experience, the last eight of them online. This guest post was based on an excerpt from her new online course, Write A Blog People Will Read. Use the coupon code NMX20 to get 20% off the course fee.)

NMX: You’re Right, It’s Not the Same

Author:

Screen Shot 2015-01-27 at 5.02.15 PM

I recently took a short break from working as Conference Director and Community Manager for NMX. The reasons for the break aren’t as important as the reasons I returned – because as a content creator I believe in this conference, what it stands for, and the creative people who make up the NMX team and community. I returned for them, I returned for you, and, yes, I returned for me.

During the time I was away, I received a lot of feedback about NMX. Most of the feedback was positive with a “but” thrown in. “But it’s not the same,” as when it began in 2007.

No, NMX isn’t the same, and that is a good thing!?

Screen Shot 2015-01-27 at 5.02.38 PM

New Media and online content creation have evolved and we have to evolve with it. We can’t stay the same. “Same” is boring. ‘”Same” is a failure to adapt. Why would anyone want to go to the same conference over and over again, particularly in a new media world that is constantly changing?

NMX is not the same because our attendees aren’t the same, nor is our focus. When BlogWorld & New Media Expo was first announced in July of 2006 no one had ever heard of Twitter because it wasn’t public yet. Myspace was the big social network and of course Instagram, Google + Pinterest, Snapchat and others were years away from coming to life.

In 2007 bloggers dominated NMX and the mainstream news. We were known as “BlogWorld.” Heck, I still call it BlogWorld…but we were always much more than that. From the very beginning we were talking about podcasting, web video and social media. All forms of content creation were represented in the exhibit hall and the conference.

From the very beginning Rick told me and anyone else who would listen that podcasting and video were going to eventually become huge parts of the show and the corporate marketers and PR pros would fade back into the PRSA’s and marketing worlds they came from. Over the years we evolved and our community of attendees, speakers, sponsors and exhibitors evolved with us. The one thing that remains constant is that NMX exists to serve content creators. So, no. We’re not the same.

Many online brands that are popular today launched at BlogWorld, including a couple of now-popular social media events. Many of the successful (and Internet famous) content creators and social media professionals you look up to today made a name for themselves speaking at BlogWorld/NMX.

Nothing makes us happier than to know we had a part of in someone’s success. If everything stayed the same, we couldn’t continue to introduce new people, products, and services so we can help them succeed as well. Of Course NMX is different now. We hope to always be different, because our attendees are too interesting and creative to be interested in the “same.”

We’re a different conference because our focus is different

Screen Shot 2015-01-27 at 5.03.37 PM

We hear NMX described as a “blogging conference,” “tech conference,” “podcasting conference,” “social media conference,” or “content marketing conference.” The truth is, we’re none of the above and we never were. Social Media Marketing and Content Marketing weren’t even buzzwords when NMX was born.

  • We’re not a blogging conference because we cover all aspects of online content creation. Blogging is very important and will always have a huge spotlight at NMX. Back in 2010 one of our favorite speakers Lee Odden has explained it this way Blogs are the hub of social media and everything else makes up the spokes. If you just change the word blog to content you have an perfect description of how we view the world of new media. NMX is about all content on the web.
  • We’re not a podcasting conference, either. Like blogging, podcasting has an important focus at NMX, but our sessions for content creators go far beyond podcasting. We see podcasting as one of the three critical legs of the new media chair; blogging, podcasting and web video. They are inextricably linked – particularly for any independent content creator who is trying to compete and succeed in a world full of content.
  • We’re not a tech conference. Our community is tech-savvy for sure. They enjoy gadgets, wearable technology and keep up with all the latest tech news. They are definitely “early adopters”. However, while technology plays an important part in our event, and while our attendees love to see our exhibitors and sponsors who are technology-based, technology is not our primary focus. If you rely on the latest technology to create, distribute, consume and monetize your content you will find it at NMX.
  • We are not a social media conference. Social media plays an important part in content creation, but social isn’t who we are or what we are about – Social media makes up the spokes we use to bring our audience to our content.

NMX really isn’t difficult to pinpoint or nail down. We are a conference for new media content creators. If you blog, podcast, create web video, or take beautiful photographs, you belong at NMX.

We’re a different conference because we keep it affordable

Screen Shot 2015-01-27 at 5.04.08 PM

We understand that many members of our community are independent content creators, which means they are in business for themselves, or that their employers don’t have the budget to send them. That’s why we do everything we can to keep NMX affordable. That means we can’t pay tens of thousands of dollars to bring in A-list celebrities. Every big name speaker you have ever seen at NMX is there because they love new media as much as you do.  We don’t focus on shock and awe, we focus on smart people sharing smart ideas.

We hope you agree that meeting people at a table in the new media lounge is far more beneficial than yelling at someone over loud music.

We’re a different conference because we don’t mind if you share

Screen Shot 2015-01-27 at 5.08.53 PM

If you look at YouTube, Flickr, SlideShare, Instagram and other platforms you’ll see hundreds of past NMX sessions, and we don’t mind. We like to think of NMX as the Grateful Dead of conferences. We don’t mind when attendees take video or audio at our sessions and keynotes. We encourage it, because that means more exposure for our speakers and our event. That is the new media way. Besides, it’s a great way to share some knowledge with our friends who couldn’t be there. As a conference for content creators it would be pretty lame if we encouraged everyone to create and share their content far and wide except from our event.

We’re different because it’s not about what you have to sell, but what you have to teach

Screen Shot 2015-01-27 at 5.08.23 PM

If you want to speak at NMX you have to have a better reason than “I wrote a book” or “I want people to learn about my product or service.” One thing we take seriously is that there is no selling from the podium. On the extremely rare occasions a sales person gets through, you can bet that person will never be back. In fact, we have an agreement with NMX attendees – if anyone gets up and starts selling during a presentation, you can heckle them all you want. Selling is for the Expo hall, not our sessions.

We’re a different conference because we value knowledge and passion over influence

When we look for people to speak at NMX, we’re looking for teachers and story tellers, not “influencers” or self appointed “experts.” For us, knowledge, passion, and creativity trumps influence every time.

Many of the well known speakers you see on the speaking circuit today  got their start at NMX. We’re proud to say we knew they were smart before they became famous for being smart. So we’re happy to introduce some speakers you might not be familiar with, because nothing makes us prouder than to watch them launch amazing careers from the NMX stage.

Now, this isn’t to say we don’t value influence because we do. However, if we do bring in someone with a well known name you can bet your bottom dollar it’s because we felt they had something important to teach – not because we thought they might put butts in the seats.

There Is No Other Event Like NMX.

When Rick first had the idea for NMX it was because he had been searching for an event like it for months and it didn’t exist. He wanted to attend an event full of bloggers, podcasters and web video creators just like him. He wanted to learn from them, meet people who were as passionate about new media who he was and who he didn’t have to explain what a blog was. No one understands that more than me.

When I attended the first BlogWorld 2007, I was very shy and had never traveled by myself anywhere, but I took a brave, big step and flew to Las Vegas because I felt the same passion for blogging that Rick did. When he spoke about his passion and his need for this conference, I got it. Sometimes I feel as if some of the people in my life don’t understand why I am so passionate about NMX, but I can truly say that everyone at NMX from the speakers to the attendees are MY people. I am so happy to be here. I can geek out about blogging to my heart’s content and no one thinks I’m weird.

Over the years the buzz words have changed but no other event has even come close to creating what NMX is. Do you remember when Twitter first came on the scene? Several Twitter conferences popped up overnight. People told us we should change the name to TwitterWorld. We stuck to our vision and our core belief that blogging, podcasting and web video were born to be together and that they all depend on each other. We still believe that today.

Why should you attend NMX if it’s so different?

Screen Shot 2015-01-27 at 5.07.51 PM

Let’s break it down:

  • Familiar faces, but not the same old, same old: You’ll meet both old and new friends at NMX, but it’s never the same thing each year.
  • Affordability: We do everything we can to keep NMX affordable for our attendees.
  • Networking: You won’t meet any brighter or more creative people than those who are attending NMX. You will find opportunities all around you.
  • Sponsors and exhibitors: Our sales team works hard to hand pick sponsors and exhibitors who best represent our mission and our responsibility to all online content creators. Whether it’s the tools and technology you need to succeed as a content creator, or in life itself, there’s ROI for everyone at NMX.
  • Attendees who are invested in the experience: Most attendees at NMX pay for their passes out of their own pockets rather than have costs covered by an employer. This means they’re more invested in the experience, and are 100% focused on learning and networking.
  • NAB Show: NMX is co-located with the annual NABShow. All Content Creator or VIP pass holder also gain entry into NABShow’s enormous tradeshow and general (keynote ) sessions. That’s value added to your ticket at no additional charge.
  • Red carpet events: All Content Creator and VIP pass holders are invited to attend the 10th Annual Podcast Awards and 4th IAWTV Annual IAWTV Awards and red carpet events.
  • Parties, mixers, and other networking events: Rub elbows with well known content creators as well as creative up and comers.
  • People who want to work with content creators: Many brands are looking to hire content creators, and they’re coming to NMX.
  • Blogging Lifetime Achievement Award: In which we will present an award to someone who has really made a mark in the world of blogging.
  • People who are looking to grow their online presence: Are you looking to up your game and grow traffic and boost your online presence? You’ll learn how at NMX!

 

Surprises in store…

I’m not at liberty to divulge any secrets about our opening keynote. Suffice  it to say it will be like nothing you’ve seen before at NMX or any other recent conference. Once photos and videos are shared online, you’ll want to make sure everyone knew you were there.

I’ll tell you this –  where we’re going, we won’t need roads.

One million stories at NMX…and none of them are the same

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NMX isn’t just a conference. It’s inspiration. Everywhere you look is an idea. Everyone you meet has a tale to tell or something interesting to share. A ticket to NNX is a ticket to the world.

There are one million stories at NMX…which story will you tell?

Adam Carolla and Norman Pattiz To Keynote at NMX

Author:

NMX is pleased to announce  two of our most popular speakers are returning. Podcasting superstars Adam Carolla and Norm Patitz are joining NMX ’15 as keynote speakers.

Adam Carolla

Adam Carolla headshot

When it comes to NMX, this isn’t Adam Carolla’s first rodeo. He’s joined us on stage as a keynoter at other NMX events and remains one of our most requested speakers..

With a career spanning traditional media with television shows on Comedy Central, and MTV, as well as his influence in radio working with personalities such as Jimmy Kimmel and Dr. Drew Pinsky,  Adam made the successful transition to podcasting and that’s what he is best known for today. In fact, Adam Carolla holds the Guinness World Record for Most Downloaded Podcast for The Adam Carolla Show.

Norman Pattiz

Norm Pattiz headshot

Joining Adam Carolla on the keynote stage is Norm Pattiz, who isn’t afraid to make bold statements about the future of radio and podcasting. Though he is one of the pioneers of syndicated radio, last year Norm told NMX attendees podcasting was going to be even bigger than syndicated radio. And he should know. Norm is a National Radio Hall of Fame inductee, founder of Westwood One Radio Networks and founder of Podcast One

This also isn’t Norm’s first time keynoting at NMX , and we’re hoping form more bold statements at NMX ’15/

Two Podcasting Greats, One Keynote

Bridging the gap between traditional and new media; when we talk about the “media revolution” this is exactly what we mean.

What happens when you put two outspoken podcasters on stage together? We don’t know either, but we can’t wait to find out.

 

Do you have your ticket for NMX? Register today!

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