Shanna Mallon is a writer for Straight North, a Chicago Web design firm specializing in SEO, Web development, and other online marketing services. Follow Straight North on Twitter and Facebook.
Want to know the secret for engaging with your followers online? In the world of social media, it’s all about your habits. The daily habits you implement as social media routines directly impact the ways you’re able to connect with your followers. When you are consistent, focused, and strategic in your efforts, the results show … [Read more]
If there’s one thing that sets the big blogs apart, it’s passion. With that in mind, here are five ways to turn your passion into better blogging! 1. Be Willing to Learn New Things Take that enthusiasm you have for your industry and use it to grow your ability to communicate about it. Blogging is … [Read more]
When it comes to advice, blogging’s like anything else—everybody’s got an opinion, and these opinions often conflict. How can you know whose to trust? Which advice is the right advice? Are there certain tips that you can always assume to be untrue? To help answer those questions, here are seven pieces of advice you can … [Read more]
Are blogs just for the big brands, or do they have benefits for you? Here’s a look at 10 reasons it makes sense for your company to be blogging! 1. SEO Say you’re a new restaurant in town—by blogging regularly about community and about your cuisine, you increase the ways you can be picked up … [Read more]
Odds are, when someone looks at your website, they’re doing so from an iPhone or other mobile device. A 2010 Pew Research Center report showed that 6 out of every 10 Americans use the mobile Web, and that number is likely even higher today. Yet despite this fact, many businesses and blogs still design their … [Read more]
If you want to be like everybody else, go with the flow. But if you want to stand out as a blogger, you’ve got to be different. Here are 10 good ways to differentiate yourself from the sea of other bloggers out there by bringing something unique to the table! 1. Be Generous: One of … [Read more]
Every November, writers around the world join together for National Novel Writing Month (NaNoWriMo), an every-day-writing challenge that’s so popular, it’s spread to blogging with National Blog Posting Month (NaBloPoMo). Today, bloggers of all kinds come together monthly to post daily, whether about business or photography or their family life, sticking to that everyday schedule … [Read more]
If you’ve been blogging for a while, you’ve got a hidden goldmine in your archives. All your past months or years of quality posts are just waiting for you to find a way to feature them—amplifying your influence, strengthening your relationship with readers and building your authority in the process. Experts agree that promoting past … [Read more]
If you’re like most writers, you’ve lost many mornings staring at an empty screen—but it doesn’t have to be this way. Whether you’re looking for a way to stay motivated or for the secret to adding punch to your blog posts, here’s a solution you might not have considered: bookending. Bookending Basics What Is Bookending? … [Read more]
Social media matters. Whether you’re a household name or a brand-new blogger, social media is key. It’s how you establish influence. It’s how you maintain your good name. It’s how you spread the word about your products or services. Are you making the most of it? From big brands to small firms, top bloggers to … [Read more]
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