What’s the difference between a $100 bill and a $1 bill? Same paper. Same ink. So why do we value one more than the other?
Like dollar bills, the words you put on your blog or speak during your podcast will make all the difference as to how people value what you create.
Good copywriting is similar to baking a cake. You can have all the raw ingredients, and know what the end result should be, but if you don’t mix and bake everything in a specific order, the result isn’t nearly as good.
The following three copywriting tips, used in the correct order, will help you to get the results you’re looking for the next time you write a blog post. You’ll increase visitors, increase subscribers, and make more sales.
Step One – Know Your Market
Before you write a single word of sales copy, you absolutely need to understand who you’re selling to. You need to understand their needs, desires, and objections to anything you have to offer.
You want to build rapport, which is essential for any successful selling situation. You can do this by speaking to readers in the language they themselves use. Anything else is like using profanity in a church – you’ll show “you don’t belong here.”
Reading other blogs, browsing forums, and looking over product reviews in your niche/industry will give you a good feel what the people you’re trying to connect with want, what they don’t want, and how they communicate with each other. Even if you’ve been in your market for years, and even if you’re part of your own market, this is something you should do on a regular basis to make the most of your content creation.
Step Two – Kick The Door Down With a Great Title
When you’re ready to start writing, pay special attention to your title. It doesn’t matter how good the meat of your content is if nobody reads it. A great title says, “I’m here. Let’s talk!” It’s the big entrance you need to get your the full attention of your audience, so they they’ll read the rest of your message.
A great headline, like a great blog post title, is a promise to the reader that you’ll meet a need, fulfill a desire, or solve a problem.
Look to sales headlines for great examples of what a powerful title can be. These headlines, written by professional copywriters, wouldn’t be used if they didn’t get results.
Here is an example for a one-hour laundry service. A time-poor businessman needing clean clothes for an important meeting would highly respond to something like this:
We’ll Dryclean Your Suit Within One Hour – Or You Don’t Pay!
This is much better than a general slogan, such as:
Great Service for Over 15 Years
Nobody cares how long you’ve been in business – they only care that you’re able to solve their problems. When you let them know this is possible, they’ll read the read of your offer.
Like a businessman who needs clean clothes, the people who come to your blog are also looking for a solution to their problems. Do your blog post titles offer these solutions?
Below are five problem-solving blog post title formats that you can use to get started. Feel free to edit any of the examples listed so they’ll apply to what you’re doing.
1. The “How to” Title
- How to Lose 10 Pounds in Only 7 Days
- How to Make Money as a Professional Gambler
- How to Lose Your Shirt in the Stock Market
- How to Get a Date Tonight
- How to Live on Only $2/day!
2. The “Fear” Title
- Are You Making These 7 Mistakes?
- Do You Have Any of These Symptoms?
- What The President Isn’t Telling You About Gun Control
- What Does Congress Know About Social Security That You Don’t?
- 57% of Americans Have This Disease – Are You One of Them?
3. The “Simplify” Title
- Lose 10 Pounds Guaranteed (Without Exercise!)
- Get More Done in Less Time
- A Clean House in Only 20 Minutes? Yes!
- 3 Easy Steps to Get a Low-Interest Mortgage
- 7 Healthy Meals Using Just 3 Ingredients
4. The “Solution” Title
- Sleep Better With This Strange Trick…
- My Kid Was Failing Math…Until This Came Along!
- Tired of Riding The Bus? Get a New Car for Only $97/month!
- If You Think Your Spouse is Cheating, I Can Help!
- Finally! A Diet The Really Works!
5. The “Secret” Title
- Insider Tricks to Beating the Stock Market – Guaranteed!
- The Secret Doctors Don’t Want You to Know
- The Diet Only Celebrities Know About…Until Now!
- Right-Wing Secrets Every Democrat Should Know!
- Liberal Secrets Every Patriot Should Know!
Step Three – Ask For What You Want!
When you write a blog post, keep in mind what you want readers to do. If you want them to sign up for your newsletter, ask for that. If you want them to follow you on Twitter, ask for that. If you want them to leave comments on the blog post, let them know! Every post needs a strong call to action.
Don’t assume that people visiting your blog or reading your blog posts will know want from them. Unless you specifically ask, they don’t. Be crystal clear about what you want from your readers. That is the only way they’ll know what you want.
There is no reason to reinvent the wheel when it comes to creating effective blog posts and titles for them. Simply look to the words your readers are already using to describe the problems (and solution to those problems) they are already asking about. Finish this process by asking for what you want them to do – sign up for your email newsletter, leave a comment, buy a product, etc.
Do you have a favorite blog post title that solves a problem or a call to action that worked extremely well? Please share it in the comments section.
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