A few weeks ago I taught a blogging webinar for consultants as part of a social media education series. At the beginning, I did quick survey to gauge the knowledge base. Not surprisingly, my audience ranked high on awareness and interest in social media, and also appeared savvy in running their businesses.
What I didn’t expect, though, were the reasons accomplished business owners didn’t have a blog: lack of confidence, worrying about that first step, not knowing where to start. See a theme here? It’s all about getting started. For all you “blogcrastinators,” 2014 is the year to launch your small business blog. With each passing day, you’re missing out on one of the best, easiest, and most fun ways to grow your business (yes I said fun). Not convinced? Here are the top ten reasons:
#10-Be an original: Blogging was the first social media: If you think showing your social media chops consists of retweeting other people’s ideas, reposting industry articles on LinkedIn, or asking provocative questions on Facebook, you’re not seeing the whole picture. Blogging is the granddaddy online social media provocateur, and in a larger sense, the hub of all social media network connections—so go be an integral part of it.
#9-Regurgitated content doesn’t help your business: All that social media you are blasting out might be interesting, but it doesn’t have your thumbprint on it. Why not take advantage of social media to its fullest? Even better, your blog will provide you with an ample, endless supply of content to use, repackage, and repurpose for other marketing. In other words, promote yourself first, others later.
#8-Add instant cred to your business: Want to impress a client, customer, or new prospect? That’s guaranteed when you mention your blog in conversation, include it on your email signature, or any other subtle PR move—people will automatically take your business more seriously. It tells the world that you’ve made the investment to reach, influence, and connect with your audience, and those perceptions help your business star rise.
#7-Create an “open space” for thought: One of the great things about blogging is that it will stimulate and trigger an amazing cornucopia of ideas. You’ll find yourself constantly scouring for interesting ideas to post (in a good way), getting inspired to tackle topics you wouldn’t have dreamed of otherwise, and feeling the push to research new topics of interest. Blogs provide a great venue for this. You have to experience it to believe it, but trust me you will.
#6-Win-win with the competition: Check out the blogs of your competitors and see what they’re writing about, their style, how often they post. Then make sure you are writing better and differently, with a style unique to your business. Stand out in the blog crowd. And of course when you’re pushing yourself to higher standards, it nudges everyone else to get on that higher ground too.
#5-Become a better writer: They say a habit takes three months to adopt: When you start blogging on a regular basis, I guarantee you’ll find that your writing becomes more crisp, focused, and better as time goes on. Practice makes perfect, as the saying goes, and nowhere else is that more true than the art and discipline of writing.
#4-Get out of your comfort zone: It’s not often we get to email an industry expert to get an interview, become an instant authority overnight by reading up on a topic voraciously, or whip up commentary post on anything we desire. Whatever path your blog takes, you will meet interesting people, learn about new things, and blogging will surely stand out as a unique, creative part of your business—and life.
#3 Become the master of your blog domain: Don’t drive yourself crazy with high expectations that you will be blogging on a daily basis—That is just not going to happen (feel free to prove me wrong though). Start your postings slow and build up—consider once a month or every other month. Then add in as you can. Posting every week on a certain day is a noble act, but only commit to what you can reasonably do. I advocate regularly and religiously, but not ridiculously.
#2-Cultivate a new way to express yourself: For those fearing the combo click of the keyboard with the white computer screen, you’ll be surprised at how you enjoy writing when it’s a topic you’re interested in, and even passionate about (here’s hoping you find your business at least interesting, otherwise you should find another lot in life). That’s not to say that some posts won’t be difficult to write, or get rewritten 20 times and you’re still not happy, but in the end, you will be proud of your accomplishments as a whole. That I know to be true.
#1-Your small gains can lead to big changes: I’m not sure what the attendees of my blog webinar did after that course I taught a few weeks ago, but I can only hope it pushed them to the next step of starting a blog, whether it was to check out blog templates, or commit to some topics to write about, and in some way ultimately get over their fears to begin a blog. Speaking from personal experience, having and nurturing my own blog for three years led to a regular monthly post here at BlogWorld and a cascade of blogging work for my own business. Ask any successful entrepreneur, anyone who has changed a habit, or any small business owner that started a blog—it’s totally worth it on all levels. So start 2014 with your blog!
What’s your excuse for not starting a blog? What’s holding you back?
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