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The #1 Way to Get Targeted Traffic to Your Blog

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targeted web traffic When I first started blogging, the idea that people I didn’t know were reading my posts freaked me out. It was hard to believe that anyone other than my mom could care about what I had to say!

But today, like most bloggers, I care a great deal about traffic numbers and what I can do to increase them.

All traffic is good traffic, but some traffic is better traffic. I will never turn readers away, but the the techniques I use to get new readers need to fall in line with my specific niche and blog goals, simply because there are only so many hours in each day. One of the most common mistakes I see new bloggers making is going for the easy traffic instead of going for targeted traffic.

In other words, getting 100 new readers from Facebook who actually subscribe to your mailing list is better than getting 1000 new readers from StumbleUpon who hit the back button after 5 seconds on your blog.

The best way to get targeted traffic? You may not like it, but here’s the answer: pay for it.

Paid Targeted Traffic: Wait…You Need to Read This Before You Say “No Way!”

When I tell people that paying for traffic is the best way to get more targeted readers to your blog, most people don’t want to hear anything else I have to say. But let me break it down for you and tell you why you should embrace paid traffic!

For our example, let’s measure by number of subscribers to your mailing list. And, for the sake of the example, let’s also say that you’ve figured out that each of your subscribers is worth $3 over the course of six months.

If you go for organic traffic, most of the people who land on your site aren’t going to be interested enough to sign up for your mailing list. That’s just the nature of traffic from search, social, bookmarking sites, etc. In our example, let’s assume that you get 10,000 visitors to your blog over the course of a week and hat 10% of them are engaged enough to sign up for your mailing list. That means your week was worth $3,000. Not bad.

But instead, let’s say you spend $1,000 on getting the same amount of targeted traffic with Adwords, Facebook, and other means of getting traffic from people who are extremely interested in your blog, based on researched demographics and search behavior. Instead of 10% of the traffic signing up for your list, you double that rate and 20% sign up. That means your week was worth $6,000 instead. Once you subtract the $1,000 you spend on traffic, you’re still operating at a gain, having made a profit of $5,000 instead of just $3,000.

Paid targeted traffic isn’t looking so bad anymore, right?

Paid Targeted Traffic is About Testing and the Long Game

Of course, in my examples, my numbers of arbitrary. You might spend $1,000 and see only a 1% difference in sign-up traffic, which means that your overall profit would be $2,300–not nearly as good as your results with organic traffic.

It’s all about testing. What ads should you buy? How can you optimize them not only to get the top number of clicks, but the top number of highly targeted clicks? Who exactly is your target audience, not just for your free blog content, but for whatever you’re selling?

Testing never truly ends. There’s always something you could be doing better, and an ad that performs well today might not perform well a month from now. Until you get some base testing done, however, you might not see much profit…or any profit. What’s important is this:

Before you start paying for traffic, come up with a plan and budget for testing and optimizing your campaigns.

Paid traffic rarely works if you simply run a burst of ads for a week. You need to be able to afford to test ads over the course of time, knowing that you won’t see a return on investment at first. If you can’t afford to do that, paid traffic isn’t your best option right now.

Yes, Free Targeted Traffic is an Option

If you don’t have the budget to pay for ads at the moment, you can still get targeted traffic to your blog. Like with paid traffic, it’s all about testing. You want to spend your time on the promotion activities that give you the best returns.

Bounce rate alone doesn’t tell the whole story, but this is a start. Look for traffic sources that have a low bounce rate. This will change based on your niche and your specific content. For some bloggers, Pinterest performs well, well other bloggers have more luck with SEO and still others see the best results with Twitter. Test, test, test!

Look beyond bounce rate. Use Google Analytics to set up a goal and track conversions. This allows you to see which traffic sources get you the most new subscribers. Sometimes, your bounce rate might be extremely low (which is a good thing), but the subscriber rate is also very low (which is a bad thing).

Want more ad clicks? You need more traffic. Want to sell sponsored posts for more money? You need more traffic. Want to sell more affiliate products? You need more traffic. Do you see a trend here? Better traffic is your first step to making more money, whether you do that with a mailing list or another form of monetization. Adding paid traffic to your strategy is ideal, but at the very least, start thinking more about how to spend your time promoting your blog to your target market, not just to anyone who will click your link.

Do you pay for targeted traffic? What have your experiences been with this kind of traffic versus non-paid (organic) traffic?

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


Feedback

12
  • Kevin Carlton

    Allison,

    I remember last year, before my website went live, that I was doing a load of keyword research for my static pages – using the old Google Keyword Suggestion Tool.

    My business is website copywriting, so I was looking at the stats for keyphrases such as ‘website copywriter’, ‘SEO content writer’ and alike.

    I couldn’t understand why people were bidding on keyphrases such as ‘copywriting tips for beginners’, ‘what does a copywriter do’ and ‘becoming a copywriter’. After all, these weren’t taking traffic to service pages that were actually selling something.

    But since then the penny’s dropped. Targeting these searches gets traffic to your blog posts. And the scope for monetization starts from there.

    • Allison Boyer

      Yeah, content marketing is HUGE. However, it’s important to make sure your blog and other content marketing efforts are actually targeting the people who want to buy your services. For example, a blog post about “becoming a copywriter” or “copywriting tips for beginners” you will get people who are interested in being copywriters themselves and very unlikely to purchase copywriter services. But if you write “how to hire a copywriter” or “where to find cheap copywriters” you’ll be targeting people who are actually looking for the types of services you provide.

      • Kevin Carlton

        Of course, Allison, if you’re a copywriter you can still successfully do both types of post.

        If you’re supplementing your income by offering blog followers some kind of exclusive paid content or membership area or you’re doing affiliate promotion posts then you’re not really targeting people who are buying your core services.

        But then again you’ll know much more about this than I do in my nascent blogging career.

  • Beth Hewitt

    Hi Alison,

    This is an interesting topic. I think it comes down to targeting the right people. I pay for traffic when I have a specific need, but not specifically for getting people to my blog. I am happy with my social and organic results and have a nice return rate and low bounce rate. So I don’t feel pushed to pay for traffic specifically, but I can see that this might be a great solution for others.

    Thanks for sharing your experiences,

    Beth :)

  • Greg

    Native ads are also a fantastic way to get targeted traffic back to your blog.

  • John Lynn

    I don’t think people should ignore the paid traffic option, but I think it’s key to consider what you’re trying to sale. That will determine how much you want to pay for traffic. I’ve found as a blogger that if you’re making money off of impressions and clicks, then it’s hard to pay for good traffic that will provide a great return. However, if you’re offering a product where you make a lot more money, then you have more room to be able to pay for traffic since any conversion will work to cover the costs of the advertising.

    Of course, your best advice was to not get into paid traffic if you can’t really commit a good amount of money, time and effort to do it right. If you don’t it can be a giant sinkhole.

  • Maria Palma

    Paying for traffic requires a great deal of keyword research and testing different types of ads, which does take time. I’ve done paid traffic in the past for ecommerce sites and it worked really well. Paid traffic needs to be done the right way or you could lose a ton of money. Spend time on research!

  • Lisa Schmidt

    Thanks for the tips. Really help.

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