Looking for Something?

Are You Setting Yourself Up for Online Business Success? All You Have to Do is SMILE.

Author:

smile Here at NMX, we have an all-staff meeting the day before the show to make sure everyone is on the same page and the event can run as smoothly as possible. Since I’ve been a part of NMX (and I’m assuming even before), one of the points our CEO Rick Calvert always makes is that we set the tone for the conference (find out more about the show here). Even when there are problems or we’re frustrated and tired, you’ll see us smiling in the halls, in sessions, and on the show floor. If the entire staff walks around grumpy, it won’t be long before everyone at the show is grumpy too!

It’s advice that has stuck with me and overflowed to my personal life as well. If you just smile, even when things are going wrong, y set yourself up for success. For me, however, smiling is about more than just putting on a happy face. That’s only step one. For true success, you can’t just smile…you have to SMILE: Share, Mingle, Initiate, Learn, and Empathize!

Share:

Whenever I am at NMX or even just “meeting” people online, I also try to share in whatever success I have. Even if I don’t overtly ask it, the question on my mind is always, “How can I help you?” Too many people in the business world are only concerned with, “How can you help me?” But if you share opportunities and help people as much as possible, others helping you takes care of itself. When you need a favor, people will jump to help you because of all the help you’ve given them in the past. Send people links (without being spammy), answer their questions via social media, and connect people via email. Share as much knowledge as possible in your industry so that people see you as the go-to person.

Mingle:

In every industry, there are cliques. It can feel comfortable and safe to only mingle with people you already know, especially if you are an introvert like I am. But if you truly mingle and get to know other people, your network will grow exponentially, which means more opportunities for you over time. Yes, it is important to strengthen the relationships you already have, but be aware that others might perceive you as being in this elite clique that isn’t interested in getting to know other people. Even online, you should spend time looking for new people to bring into your flock, rather than just following the same list of profiles forever. Check out these tips for finding new blogs to read.

Initiate:

A lot of people are shy. Really shy. Not only do you have to initiate the mingling, but you also have to initiate follow-up contact afterward. Even people who aren’t shy tend to be extremely busy. Be the person who sends holiday cards, emails just to say hello, and randomly promotes someone else via social media. Be the person who keeps relationships alive instead of relying on others to do so.

Learn:

The “L” in SMILE stands for “learn,” which means that I take the time to learn about other people. With the Internet, it’s not hard to do! When meeting someone new or even talking to old friends and colleagues, especially when uncomfortable with social situations, we have a tendency to talk a lot about ourselves. Flip this on its head. Ask questions and learn as much as you can about the other person. Then, make a note of what you’ve learned and learn more afterward by looking them up online. When you meet the person again, you want to be able to say, “Yes, I looked up your blog, and here’s what I think…” or “I signed up for the mailing list you were telling me about…” or whatever the case may be.

Empathize:

Lastly, an important part of the SMILE concept is learning when not to smile. Sometimes, people have problems and are upset at you, the situation, or the entire world. Learn to empathize, not just put on a happy face and placate people. Most people understand when you are insincere versus when you are actually trying to help them. So, when problems arise in your company or personally, really listen to people and come up with a solution as quickly as possible. It’s easy to feel defensive (guilty!), but most times it just makes more business sense to swallow your pride. Even when people are being mean, kill them with kindness.

Do you SMILE online? How can these concepts help your business?

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


Feedback

1

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Categories

Archives