5 Ways to Avoid B2B Blogger Burnout


falling from chair Whether you write about GPS systems or accounting software, you know blogging about business-to-business (B2B) topics gets boring quickly. As time goes by and you keep pushing for new topic ideas and trying to find more time to write about them, you often find yourself feeling uninspired, bored, or otherwise wishing for a way out. So you have to ask yourself: How can I avoid this problem in the first place?

To help answer that question, here are five ways to avoid getting burned out as a blogger!

Keep Up with the Competition

A little healthy competition can be a good thing. When you watch the other guys churning out quality content time and time again, you know it’s possible. What’s more, you’re challenged to try to keep up. Hopefully you’re already following a variety of other blogs in your industry, but if not, do some research and subscribe to a handful of the best. Then use them to keep yourself motivated.

Seek Out Inspiration

Finding inspiration goes hand-in-hand with eyeing the competition—by continuously taking in relevant content, you set yourself up to be inspired. Follow blogs in your industry, media outlets relevant to your field, interesting users on social media, and so on. Anything that serves to cultivate fresh ideas and concepts is worth using.

Get Help

When it comes to blogging, your load gets lighter when you ask for help. Who else on your team could contribute? If you’re a one-person operation, could you enlist guest bloggers? What series could you launch and then ask colleagues to contribute content? By delegating part of your blog work, you free yourself up to stay inspired.

Think Outside the Box

When you’re stumped for new topic ideas, don’t quit blogging—think about a blog post that’s different from the ones you’ve been doing. If you typically share your thoughts, why not post a roundup of other articles from around the Web? Or perhaps you might interview an industry authority, review a relevant book, or create and post a unique infographic. By letting yourself think outside the box, you expand the ways blogging can work for you.

Plan Ahead—and Be Realistic About It

Setting an editorial calendar for your blog, in which you plan a month’s or a quarter’s posts ahead of time, may sound daunting. The truth is, though, that knowing what you need to write ahead of time is half the battle. It’s harder to feel uninspired when Friday’s topic and synopsis are right before you. Likewise, when you set your schedule, be realistic about it. If you know you are only able to write once a week, set your calendar accordingly. This not only helps you avoid frustration and burnout, but it also gives your readers clear expectations about when you post.

What do you think? Have you experienced some sort of blogger burnout from time to time? What could you do about it? If you’ve tried one of the above strategies, has it helped? If you haven’t, what are you waiting for?

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About Shanna Mallon

Shanna Mallon is a writer for Straight North, an Internet marketing agency headquartered in Chicago. Follow Straight North on Twitter and Facebook.