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What’s the Future of Business? Changing the Way Businesses Create Experiences

Author:

Past NMX/BlogWorld speaker Brian Solis recently released his latest book, What’s the Future of Business: Changing the Way Businesses Create Experiences.

It is easy to point to new media and say, “That is the future of business.” It’s a little harder, though, to stop paining in broad strokes and really define what new media means for businesses and how our understanding and use of these technologies is changing the future.

Want to see what Brian has to say about the topic? Check out this free sample of What’s the Future of Business:

Preview: What’s the Future of Business by Brian Solis by Brian Solis

Here’s where you can pick up the book if you want to read the entire thing:

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


Feedback

4
  • Praveen Bhardwaj

    Business future forecasting is really a very tough job. I’ll certainly pick up this book. It seems good.

  • Bill Hartzer

    Anything that Brian writes is great–I’ve definitely been a fan for a while now.

    When we say “new media” what exactly do we mean? Podcasting, Tweeting, Blogging, Video?

    • Allison

      I think “new media” is a phrase that is constantly changing. Right now, I think it applies to digital media (as opposed to print media which falls more into the “traditional” category). But how long can something be called “new”? Kids born today will have never experienced a world without the Internet and terms like blogging, podcasting, and tweeting will be part of their vocabulary. So, how long before today’s “new media” becomes traditional media as well?

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