At NMX 2013, Perry Lawrence gave a great presentation on how to get started video podcasting. When you break it down, there are only four things you really need to begin:
- An Idea
- The Desire
- A Budget
Let’s take a close look at these four necessities to help you on the road to video podcasting.
Every business online starts with a good idea. Your idea needs to be something you feel passionate about, especially if you’re creating a weekly podcast, but it also needs to be an idea that has the opportunity for a community.
In other words, pick a niche. You don’t want to go too broad, as it will be extremely hard to compete with established names if your podcast is simply about all things tech, for example, but you also don’t want to go too narrow, since it will be hard to find an audience that way.
Along with choosing the topic matter, your idea also should include a way to present that topic matter in a fresh way. Will your podcast present the news in a humorous way? Will your podcast feature new guests every week to talk about the topic? Will your podcast be politically slanted? Think outside the box and try to come up with an idea for your podcast that your target audience can’t get elsewhere.
Do you really want to start a video podcast? No, really. Ask yourself this question. Because video podcasting takes both time and money. Don’t do it because you think you have to.
And don’t do it because you think it will make you money. Any video series or podcast can make you money, but this isn’t going to happen right away, and the time you put into it is likely going to far exceed the time you should be putting into it based on your income. Do if for the love first, the money second.
You don’t need a million-dollar budget, but you do need a budget. If your budget means recording videos on your iPhone from your home office, that’s okay. If it means getting the latest and best video equipment money can buy and converting your guest bedroom into a studio, that’s okay too. But you need to set a budget and stick to it.
Video podcasting isn’t cheap. You need mics, cameras, editing software, and more. If you plan to podcast at events, you’ll need a kit for the road, and you may also want to invest invest in professional lighting, new clothing, backdrops, and other things that will make you look good on camera.
Don’t forget a budget for travel, hosting, and other miscellaneous costs.
The bigger your budget, obviously, the better the final product will be. However, don’t let finances keep you from getting started. Like I said, you can get started simply shooting with an iPhone and doing most of the work yourself.
Lastly, you need discipline. Don’t start video podcasting unless you can commit to recording every single week for at least three months. You also need to set aside time for editing, uploading, and promoting.
If you aren’t consistent, your audience won’t be consistent either. Doing this for fun? Have at it! Post once a month or even just once a year in that case. But if you actually want to build a following and maybe even make a little money at this, you have to have the discipline to podcast regularly and release new episodes on a regular basis.
Perry’s session at NMX 2013 of course covered many other tips on getting started video podcasting, including what kind of equipment to buy, how to set up shots for the best lighting, what to shoot, and what editing and distribution tools you’ll need. For more information or to get access to Perry’s session, check out NMX University today!