NMX 2013 is a wrap, and even though it may seem like you have an entire year before you have to start thinking about the next show, if you have aspirations to speak, you really should start thinking about it today. And here’s why: Reason #1: We open the proposal submission form as soon as … [Read more]
Last week, I wrote Follow 50+ MBA-level Case Studies in Content and Inbound Marketing about a 48-hour class that is happening at a university in Silicon Valley. In the first week, my students wrote a combined 750-ish posts of varying length and purpose – daily posts, guest posts, link bait posts. At Top 10 Content Marketing Sites … [Read more]
“We’re beyond linear growth. We’re now at explosive growth.” – Paul Kontonis During the IAWTV awards this past January, BeetTV got a chance to catch up with IAWTV Chair and NMX Speaker Paul Kontonis, who gave some predictions for the world of Web TV over the next year. Now that we’re almost two months into … [Read more]
When I launched Marketing Sparks three years ago, “thought leadership” was not a goal. Discuss issues I care about? Yes. Stoke my desire to write? Absolutely. Maybe even attract new business as a bonus? Of course. Over time, though, I discovered that a certain style of writing could help position my small business blog as an authority and go-to expert. … [Read more]
You have invested the time, effort and money into making a Facebook page for your business. Is your business reaping the rewards from this? I love Facebook and write about Facebook Ads and engagement all the time. It is easy to tell with one look if you have a lot of activity on your business’s … [Read more]
There are several unmistakable signs of spring. Warm weather, birds chirping, kids in soccer uniforms, and everyone begins talking about SOBCon. If you’re not familiar with SOBCon, it’s the brain child of Liz Strauss and Terry Starbucker. A conference for social business professionals who are truly interested in a collaborative learning experience when they attend a conference. … [Read more]
I, Bill Belew, wondered to myself, what if I could get a bunch of, say 50+ MBA-level students together in a classroom setting and have them take content and inbound marketing serious? Could I learn something? What would I learn? More prone to acting than just sitting around and thinking about things, I approached a university in the Bay Area … [Read more]
If you’re producing a fictional web series, you’ve probably spent a fair amount of time developing the story arcs. While I don’t personally produce web series, I have written my fair share of fiction, and today I wanted to share with you a character development technique that I learned from a fiction-writing class and that … [Read more]
I look at my clock and it’s less than an hour until my next deadline. I haven’t had time to eat a proper meal in days, nor do I remember the last time I got a full night’s sleep. Heck, I haven’t even had time to shower yet today, and let’s not talk about my … [Read more]
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