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Ten Reasons Your Blog Needs a Podcast

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Okay, I have to admit it: After attending NMX 2013, I kind of want to start a podcast. About what, I don’t know, but the podcaster presence there rocked, and the Podcast Awards was one of my favorite parts of the whole show. I’ve been involved in podcasts in the past, but I never realized just how much I miss it.

I think that many bloggers out there could benefit from and would really enjoy having a podcast – and I’m not the only one with this opinion. At NMX 2013, Peder Aadahl, Dustin Hartzler, P.J. Jonas, and Jenn Swanson spoke on this very topic, with their panel presenting ten reasons why every blogger should have a podcast. Here are their ten reasons

  1. Podcasts can help you attract a new type of follower, expanding your audience beyond your current community.
  2. Podcasting often helps you improve your speaking skills, which allows you to get more speaking gigs and opens other opportunities to you.
  3. You can build loyalty with your voice that you don’t get with text, as it makes it easier for people to connect to you and trust you.
  4. Podcasting is not as hard as you think!
  5. With a podcast, you get the opportunity to talk to others in your niche, which helps you become a master of your subject.
  6. Podcasts are easy to consume, since you can listen in the car, at the gym, etc.
  7. You can recycle some of your best written content ideas by recording a podcast about these same topics.
  8. Podcasts allow you to tap into a new community.
  9. Having a regular podcast helps you improve perceived credibility.
  10. You can make money with a podcast.

To their reasons, I would add one of my own: podcasts are fun! When I used to be part of a video game podcast with a few friends, recording together was one of the highlights of our week.

If you still aren’t convinced, I recommend checking out the entire presentation at NMX University via our 2013 Virtual Ticket, which also gives you access to this and dozens of other sessions, including a number of presentations that will help you get started podcasting.

Bloggers, have you ever considered podcasting? Podcasters, what reasons can you add to this list?

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


Feedback

9
  • Bob Dunn

    Hey Allison, thanks for sharing these tips.

    It’s funny, I felt the exact same way after NMX. In fact I remember attending a workshop a few years back with an experienced podcaster. At that time she called podcasting the “old media” but at the same time said that is was still alive and well.

    Certainly it is booming now, and I’m thinking the same thing. Time to start a podcast 🙂

    cheers!

  • Nikhil

    I run a tech news blog, and I think Podcasting will surely help me to get more visitors to my blog. But I don’t know where to start..i can talk on News topic, do you think that would help?

  • Sean Kerwin

    Totally agree! As long as they don’t sound like shit… There’s nothing worse than listening to a poor sounding podcast, even if the content is good the message can get lost to bad room ambience and inconsistency in volume. If you’re going to make a podcast, invest in decent mics and hang some duvets up!

    Here’s a podcast we made called the ‘How to Podcast Podcast’:

    http://seankerwin.com/projects/how-to-podcast-podcast/

    Do you have any examples for “10. You can make money with a podcast.”?

  • Stacie Walker

    Allison,

    I have to agree with you. Hosting a podcast show is FUN!

    I was terrified before I decided to host my own podcast for my blog community. I had to just dive right in and when I did the fear went away and I enjoy adding another personal touch to my blog community. Plus, the community is not about me. It’s about adding more value to my audience.

    I love the following two points that you mentioned above:

    Podcasting often helps you improve your speaking skills, which allows you to get more speaking gigs and opens other opportunities to you.

    My speaking skills have improved with each episode and my next step is video. Yay!!!

    You can build loyalty with your voice that you don’t get with text, as it makes it easier for people to connect to you and trust you.

    I agree, I had to understand that some emotions can not always be clearly defined with text, so hosting a podcast solves that problem.

    Thanks for sharing a rocking post. I look forward to more of your content from this point on.

    Many Blessings,
    Stacie Walker
    Woman in Leadership

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