I have to admit: when I heard that Dana White would be keynoting at NMX 2013, my initial thought was, “Who?”
Our co-founders, Rick Calvert and Dave Cynkin, were extremely excited, both being huge UFC fans. But as someone who is not into UFC or other fighting sports, the name was not familiar to me. It is now, in a huge way.
With over 2.3 million fans on Twitter and a complete sports empire built on social media, anyone in the social space would be shooting themselves in the foot not to listen to what this guy has to say. After his keynote at NMX, Dana sat down with Rick and Dave to talk about Twitter and dish out a little general social media advice to anyone smart enough to listen. How did he grow his personal following and his business using social media? Check out what he has to say:
You can see Dana’s full keynote at NMX University, where you’ll also find access to more keynotes from our 2013 event, bonus interviews with other speakers, and more.