The military vertical is arguably unmatched in terms of audience affinity, but that doesn’t mean it’s easy to reach.
For the first time since 2008, Military.com has joined forces with the New Media Expo team in presenting a track that will benefit any blogger looking to improve his or her impact. The three panels have all been designed to showcase best practices behind growing metrics using innovative content and social media strategies.
The first session is titled “The New Military Blogger” and will look at the emerging voices in the vertical. After a decade-plus of war, the voices and constituencies have changed since the first warfighter started blogging about life on the front lines, giving rise to the term “milblogging.”
Who are these new digital influencers and who are they reaching? How are their tactics different from the previous generation of milbloggers?
This panel will be moderated by Military.com’s editor and long time blogger Ward Carroll and features Randy Brown of Red Bull Rising, Mark Seavey of The American Legion’s Burn Pit and This Ain’t Hell, and Paul Szoldra of The Duffel Blog (commonly referred to as “The Onion in Uniform”). These three military veterans have grown their audiences through a mix of punditry, advocacy, and humor, not to mention effective SEO and social media execution.
“The New Military Blogger” will take place on Jan. 7 at 10:30 in Miranda #5.
The second Military track session is titled “Militaryville – the Audience You Didn’t Know You Could Have.” This session features a panel of military spouses who started blogging as a form of therapy when their spouses were deployed. In time they discovered they had significant followings. The trick at that point was how to develop executions that would allow them to reach their entire potential audiences. The lessons they’ve learned will benefit any blogger who wants to do more with a property.
This panel will be moderated by Jacey Eckhart, Navy wife, syndicated columnist, and editor of SpouseBuzz.com. Panelists include Amy Bushatz, managing editor of Spouse Buzz and reporter for Military.com, male military spouse blogger Wayne Perry, and Spouse Buzz contributor Cheryl Ganser.
“Mililtaryville – the Audience You Didn’t Know You Could Have” will take place on Jan. 7 at 11:45 in Miranda #5.
The third and final Military track session is titled “New Media’s Effect on Military Benefits Policy and Legislation.” More than a decade of war has created many new benefits for those who served along with a larger population eligible to take advantage of them. This entropy has created a challenge for the agencies charged with getting the word out and the non-profit organizations that advocate for and provide advice to members. This panel will explore how
blogs, social media, and online email campaigns impact military compensation and benefits, transition assistance, VA programs, and military health care legislation and policy.
The panel will be moderated by Military.com’s benefits managing editor and author of “The Military Advantage” Terry Howell. Panelists include syndicated benefits columnist Tom Philpott, USAA’s Chaz Pratt, and MOAA’s Bob Norton.
“New Media’s Effect on Military Benefits Policy and Legislation” will take place on Jan. 7 at 2:45 pm in Miranda #5.