If you want to be like everybody else, go with the flow. But if you want to stand out as a blogger, you’ve got to be different. Here are 10 good ways to differentiate yourself from the sea of other bloggers out there by bringing something unique to the table!
1. Be Generous: One of the most effective ways to get readers’ attention is by being generous. Respond to comments. Interact on other blogs. Promote others’ work. Host a giveaway at your own expense. Continually look for ways to give to the blogging community, and you not only come across as a generous blogger—you become one worth following.
2.Be Passionate: When you’re genuinely excited about something, your audience can tell. Write about topics that truly matter to you, and look for ways to communicate your passion to your audience. This could be through writing, podcasts, videos, or something else. Do what feels right to you.
3. Be Everywhere: Making your blog visible is about more than churning out regular content. You need to find ways to reach your audience even off your specific site. Engage on social networks like Twitter and Facebook by providing links to your content, related links, and interesting updates. Guest post on other sites to tap into other sites’ audiences. Do what you can to be in as many places as possible in order to build your presence online.
4. Take an Alternate View: When everyone else in your niche is saying “up,” be the guy who says “down.” An alternate viewpoint can be the thing that makes you interesting. Try this tactic with caution, however—being different just to be different rarely works. Your audience needs to sense you’re also authentic about your contrary view.
5. Try a Different Spin: Talk about business like a comedian. Write about recipes through poems. Do a photography blog wherein you only post photos taken at the same certain time every day. Do what you can to find a way to take a different spin on your subject matter, and you’re sure to stand out.
6. Go Beyond a Template: Blogging templates are great tools to start with, but to make your site more noticeable, move away from an “out-of-the-box” design. Customize your template with a professional logo/header, attractive social media buttons, and so on. It should be different from any other site, not an exact replica.
7. Showcase Original Content: Write creative content for your blog that readers can’t find anywhere else. Likewise, instead of using clipart to spice up your posts, take your own photos—and make them good.
8. Build Real Relationships: Your readers are more than numbers; they’re people. Take the time to connect and engage with these people to build real relationships—this alone sets you apart from many bloggers and also builds your audience over time.
9. Don’t Give Up: Anybody can start a blog and quit within the first year— most bloggers do. So rather than joining that statistic, take the road less traveled simply by not quitting. If you keep consistently blogging for over a year, you’re already going to be in the upper echelon of writers who don’t give up.
10. Be Yourself: The reality is that there’s no other blogger on earth who can blog like you can, with your personality and perspective and history of life experiences. Infuse your blog with who you are, and you’ll have a unique voice unlike anyone else’s.
Have you used any of these approaches? What’s worked for you? Any ideas to add to the list?