10 Ways to Get More Blog Traffic with Social Media Teasers


Did you know that the ways people consume your blog content are changing? Just last week, I was talking to a group of bloggers and readers. The topic was: Are blogs losing subscribers these days?

One popular blogger said, “Actually, I am subscribing to fewer blogs myself. My feed gets cluttered and I end up not reading most of them. I follow the bloggers on Twitter instead and always see when they have a new post out. That way I can decide if it sounds interesting or not.”

That comment hit me like a ton of bricks. Not only is the post headline incredibly important, but the readers on social media have a split second to decide, on the basis of our tweet or Facebook update, whether it’s worth their time to pop over for a read.

That means we have one job.

To make our social media teasers irresistible. So much so that people just have to click on the link or retweet it out to their community.

Studies show that, on average, 96 percent of all tweets are not retweeted. They just fall away from the stream and are never seen again. That’s kind of depressing.

Over the years, I’ve learned how to get more love for my blog posts by using some of the same tricks that good copywriters do. If you tweet with your reader in mind, your content will be more likely to be shared—and maybe even go viral.

These tips work for Facebook as well, but particularly with Twitter, where you need to make every word count. The rule is to leave 25 characters for the retweet. So make your tweet no longer than 115 characters.

10 types of social media teasers to get your posts read and shared more:

1. Tell them what to expect up front.

This is sometimes called the command headline. If the benefit is appealing enough, readers will want to click through (or share). An example:

Get two dozen unique blog post ideas in 15 minutes with this simple technique.

2. Use a heathy dose of fear.

Because we are social animals, our biggest fear is that others will think we are not good enough or smart enough. A tweet or update for a post on better writing might say:

These 5 writing mistakes make you look stupid. Do you make any of them?

3. Ask a question.

The human brain is wired to want to know the answers to questions. Example of this strategy:

Do you know the first thing readers look for when they land on your site?

4. Don’t give away all your secrets.

If you have a real estate blog and your blog post teaser is, “Home prices drop 46%,” your reader isn’t motivated to read your post because you have told her the whole story. Instead, make her wonder how big the drop was with something like this:

Biggest drop in home prices since 1989.

5. Stop at an interesting spot.

Novelists do this to get us to turn the page. Try starting a story and stopping before the end. I saw this example on Twitter recently:

Man scribbles idea for love button, gets embarrassed, then…

Really. Don’t you want to know the end of the story?

6. Take an opposite view.

If your post makes us rethink something we always thought was true, we will pay attention. One tweet I saw recently:

Who thought customer surveys can hurt business?

We’ve seen a million articles about the benefits of asking our customers and clients the right questions. But this blogger is saying that surveys can harm our business? I had to know why, so I clicked through.

7. Promise an insider’s secret.

The trick here is to promise a solution but don’t tell us what it is. An example:

The single email subject line that will lose you the most sales.

The promise is that if you fix this mistake, you’ll get more sales. Who would not want to know this secret?

8. Make ‘em laugh.

This is one of my favorites. One of my recent teasers:

Your last web designer was abducted by aliens and he took your password with him? Make sure it never happens again.

9. Pull the curtain back.

When we show our vulnerability, our humanness, we just naturally attract people to our side. They can relate to us because they have been there, too. One blogger’s tweet:

5 insanely simple things I’ve learned about blogging since my stinky first post.

10. Make a unique comparison.

Analogies are fun and give people an instant visual. When promoting my post, 6 Interior Design Tips to Make Your Blog User-Friendly, my Twitter teaser was:

If your blog is your house, how comfortable are your guests? 

For more tricks, tips and strategies for getting your blog content noticed, join me at NMX in Las Vegas this January for my session, How to Laser-focus Your WordPress Blog in 60 Minutes.

Please tell us how to reach you and we will notify you as soon as registration opens
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About Bob Dunn

Bob Dunn is a blogger and WordPress trainer. Having taught hundreds of people through his workshops and presentations, he also does one-on-one training and support. You can find him at BobWP.com where he shares videos and tutorials about WordPress, blogging and social media.

Comments

  1. Nice post, Bob.
    These are very helpful hints to help us all keep the focus on entertaining and engaging the reader instead of just posting to serve our own agendas.
    Sharing with my forum members now.
    Thanks.

    • Thanks Scott, glad you found it useful. This is one of the reasons I am not much for automating as well, I like my tweets to be a bit more original : )

  2. Very good tips. I agree with the fact that asking a question does a lot of good. Even at the end of the post, you ask a question, then people are tempted to answer it. Also if you ask people to share and like then chances are that they will just do that.

    • Hi Shalu. Thanks, great to hear you liked the tips. And yes, I agree with you on asking a question, and how effective it can be at the end of a post to get readers commenting more. Sometimes readers just don’t know what to say in a comment, but asking them for something specific really helps.

      Appreciate you stopping by.

  3. My Favorite tip would be no.4 Don’t give away all your secrets. :)

  4. This has given me the idea, to sit and just write headlines today. I love being creative with writing, and communicating a story in less than 140 characters. This post provides a terrific spring board. Thanks. Elizabeth

  5. Great tips, Bob. Thanks very much. I do use twitter a lot for driving traffic to my blog. These tips come in very handy and will change my tweets accordingly with your advice in mind. Take care, Hans

    • Thanks Hans. I’m the same way, I get a lot of traffic from Twitter… in fact it’s probably my favorite platform. Happy to hear you found this helpful.

  6. Hi Bob, lovely collection of tips, thank you!

    Point 5 always makes me crazy, but I confess: it made me come back ;-)
    Point 8 seems to work just as well. I experienced this only recently on my own blog when I wrote about a certain topic and added some funny elements

    • Hey Robert, thanks for the comment.

      Yeah, #5 can be that way … kind of like the news on TV, when you hear them say at 5 pm “Two vegetables that will kill you, news at 11″. :)

      Very cool about #8 and how it worked for you. Of course, not everyone might inject humor, but when it fits, everyone likes a laugh. Cheers!

      • Hey Bob, it doesn’t work on TV with me, I hate teasers! I just sit there and think wtf stop teasing me, switch it off and go looking on the internet.

        It’s ok for story endings or such, but I can’t stand useless teasers. I always have the feeling the news need to fill their time with something and since haven’t got any quality content they annoy you by telling you what they’re offering later. That would be the same if I wrote a post on monday just to tell you what I’ll be publishing on friday. Where’s the point?! Or do you think this would work? :-)

        • I understand totally what you are saying. I think there is a fine line between a good teaser and a misleading one. And the thing we have to remember with Twitter, is you only have the 140 characters to get them interested.

  7. Thank you Bob…

    These are great reminders to get us out of a Tweet Rut – how to say the same thing in different order.

    I particularly like #8, humor is definitely a draw! I’m going to print these out :-)

  8. Copywriting techniques allow you to use time tested and sturdy approaches to help educate your audience as well as attract new business. This list is excellent! Thanks for posting.