Guest bloggers? Isn’t your blog supposed to be your voice, representing your view and perspective on business, life, parenting, family matters, your hobby, or even products you’re selling? Well, yes, it is. But it can be more…
Actually, there are lots of reasons why inviting people to write guest posts on your blog can be a great idea, including adding a bit of variety for your readers, gaining visibility through more popular writers, offering slightly different perspectives on your topical area and giving you a bit of a break from the daily grind of blogging. There’s also this thing called SEO and people who are willing to publish guest articles might just find themselves more frequently invited to write guest posts on other people’s blogs. Those guest posts you write that include a link back to your own site are great for your own site’s visibility. A win-win!
Even on the most personal of blogs, embedding a dialog with someone else that perhaps started out as an email exchange can be a powerful entry to write, or you can even frame a guest article by introducing it to your readers in the opening paragraphs and then add your own concluding paragraph after, reacting to the main piece and ensuring that your own voice isn’t lost in the process.
To have your guest bloggers be successful and to make the process as easy as possible, here are my hard-learned tips:
Agree on a theme or topic in advance — This saves a lot of hassles and misunderstandings, when the guest blogger sends you an article that’s just not relevant to your audience. Rejections are never appreciated, even if they’re appropriate, so sidestep it by asking them for a sentence or two summary of what they want to talk about.
Specify your writing style — Do you like publishing obscenities? Do you want long, complicated sentences that are suitable for your audience of research scientists, or short, easily understood grammatical constructs perfect for a busy parent to understand? It’s your site, I encourage you to ask the guest writer to try and match your own writing style while still honoring their own voice in the process.
Long or short? Give ‘em a target word count — This is one that always seems to be a challenge, but if your audience is used to substantial articles of 400 words or longer, a guest post of 135 words will seem insubstantial and pointless. Avoid that by specifying “target word count: 400 words” or, in the opposite situation, “please don’t exceed 250 words.”
Pictures? Video? — Just about all blog posts are enhanced by including some sort of media content. Are they responsible for this content? If so, make sure you tell them, and also ensure that they obtain the rights to the content (easily done if it’s their own photo or graphic, of course) so that they don’t put you in potential legal hot water due to rights violations. Your blog, your problem, even if the original was sent by a guest author.
Those are the key factors to ensure success working with guest bloggers. It’s easy and it’s fun!
I also asked a few other popular bloggers what their parameters are with accepting guest blog articles, and here’s what they had to say:
Jenny Ford: I have contributors and accept guest posts. it’s one of the only ways you won’t get stuck writing every single recipe!! (and getting grossly over-weight on my site! HA!). My tip – have a format, give clear details and expectations, let people know your deadline, make sure they have terrific photography.
Mary-Frances Main: I only take local “voices” and then they have to be relevant to the topic (which seems like a no brainer, but you’d be amazed!). Personally I like people I know – but will accept a recommendation of another connection.
Elizabeth C. Lewis: Make sure that before you ask for a guest blogger, you have read some of what they write! You don’t want to ask someone to write something to find out that they are terrible at writing and have to find a reason that you can’t use it.
Amy Gahran: Have a process: offer clear guidance on length, format, topic. Tell them how to submit a draft: text file? Word doc? HTML doc? Only do this for evergreen topics that can run anytime. Guest posts often don’t happen on deadline.
So there you have it. Not just my enthusiasm for guest bloggers showing up on one of my blogs — and I have four that I publish, ranging from my AskDaveTaylor tech support site to DaveOnFilm, where I share film reviews and the popular GoFatherhood site where I write about my experiences as a single dad — but the view of some other savvy bloggers who also invite submissions from friends and colleagues to mix things up.
Now, what are your thoughts on this? Do you accept guest submissions and, if so, what are your parameters?
Editor’s Note: For those who want to learn more from Dave, check out his session at NMX called “Quick and Dirty Video Production Workshop for Your First YouTube Video.”