Many times the main struggle for creative people such as writers, indie artist and social activists is to find the tools and resources to get their project properly created, packaged and promoted–whether its a book, an album or a charity event. Beyond that, it becomes even more difficult for a creative person to come up with enough money for proper promotion of their idea or project. Being able to afford a good promoter, marketing rep, publisher or manager depends on your cash flow.
There are many creative people with out-of-the-box ideas who need the funding for a project that they can’t afford within their current budget. Many creatives need an assistant to come along and help them to the next level. Crowd-funding can be that assistant for some. Some of you need to find someone who is going to be the wind beneath you wings to get your idea going.
If you haven’t broken into a stream of easy money yet then you are probably working paycheck to paycheck trying to gather enough money to get a decent video, a publisher for your book, an editor, raise awareness for your social cause, or craft some method to become the next social media star of the moment. Trying to figure out how to create a buzz can be time consuming.
We all know by now that by using blogs, Twitter and Facebook you can create a generally decent buzz for your content or project through friends, family and connections. However, to go beyond the group of people you know or who know about you, tools are necessary to create more ways to access your end goal. Taking your project from creation of the content, to syndication through other channels of promotion, bringing it back to creating revenue can be a costly endeavor.
Get a kick start with crowd-funding. It is a new and unique way to raise money and awareness for your crafty idea, band or project. Crowd-sourcing offers a way to build a buzz and offer perks to fans. Sites like KickStarter, CauseVox, CrowdSpring, IndieGoGo, ChipIn, FanNextDoor, MicroVentures, PeerBackers, RocketHub, ProFounder, of course there is CrowdSource, and a host of others give you opportunities to offer unique perks to fans that support your campaign based upon your project and needs.
This is a unique new way that you can turn casual fans and followers into partners of your enterprise. Everyone seems to be jumping on the bandwagon today. If you don’t have enough out-of-pocket money for a big tour, copy editor, social justice fundraiser or gigantic promotional campaign this is the way you can start raising money and awareness for your project, band or tour.
Crowd-funding takes you beyond just social media networking and enables people to get directly involved in the brand, project or artist they want to see perform, create or release a project. This involvement is showing a lot of potential. Some indie artists, writers and social activists have been able to raise thousands of dollars in weeks and months.
There are a few good sites that provide crowd-funding. Many creative people have begun signing up to start gathering a crowd to fund their projects. This method really brings things back to a grassroots-bottom up level. In this internet age, at times it seems digital media is making the world seem closer and smaller. We are gaining new avenues of accessing and being involved in the creation of content we enjoy and brands we want to see more of.
Here are some projects creative individuals have started using crowd-funding for:
- Media Campaigns
- Web and Print Campaigns
- Promotional Tours
- Article distribution
If you are looking to build a media campaign, start a social justice project or have your project promoted on a higher level than you can do with your own funds–then crowd-funding is for you.
Editor’s note: To learn more about crowdsourcing, be sure to check out Jeramiah’s session at NMX entitled, Three Very Unique Ways to Build a Massive Community.