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Comigo CEO Dov Moran Talks About the Future of Smart TV

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Do you think current smart TV allows easy integration between viewing programs and using the Internet? Comigo CEO Dov Moran (best known for developing the first flash drive, which sold to SanDisk for $1.6 Billion in 2006), thinks the current solutions don’t allow enough of an integrated experience. Check out what he has to say about the future of smart TVs:

Comigo is an interesting company in that they are B2B instead of B2C. Rather than having to purchase a Comigo box as a consumer, the company is approaching television providers with this solution, so you as the consumer would get Comigo the same way you get a cable/satellite box now. Dov went on to demo Comigo, and the features included:

  • Inviting friends to watch a show with you
  • Targeted polls and games based on the show you’re watching
  • The ability to chat with friends while watching a show together
  • Product pages with items for sale that directly relate to what you’re watching
  • The ability to pull up additional information about actors, players, etc. who are on screen
  • Connection with your smartphone or tablet to take your TV with you

It really is a very interesting smart TV solution, especially for those of you uploading web series, as it brings the Internet to the consumer via TV in a fully integrated way.

What do you think? Is Dov right, are current smart TVs not actually “smart” enough for consumer needs? Would you rather a smart TV solution like Comigo that you get from your TV provider, or do you want to be in control as the consumer and choose your own solution from the market?

Allison Boyer freelance writer and content marketing consultant. She also runs the food blog The PinterTest Kitchen with her mom and sister. You can follow her shenanigans on Twitter (@allison_boyer) or contact her at allisonmboyer@gmail.com.


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